structures and styles of tv adverts
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Structures and Styles of TV
AdvertsCharlie Grover
The different styles and structures
O NarrativeO LinearO Non LinearO Flashbacks
O RealistO Anti-realistO AnimationO ComedyO SeriesO Talking headsO DocumentaryO Abstract
Animation advertisingO An animated advert gives producers a bigger area
to work with. There is only so much that can be done using a camera and real life actors, where as animated creatures or people can be pushed to the limits and any idea can be made possible.
O The Twinings advert captures emotions and a story in an animation. The little advert tells a story of a young girl in treacherous conditions trying to find her way back to sure. With a really nice backing soundtrack to it, the advert really makes the audience emotional and because the style is narrative, it has viewers hanging on to find out what is going to happen.
Anti realist structureO To put it simply, anti realist adverts are the adverts
you see daily that have no real relevance to the product it is selling, but you cant help but watch because they’re so random and eye catching.
O The Barclaycard roller-coaster advert is one of my favourite adverts ever. I love watching it because it makes me want to be apart of the advert and I want to live the life the man does, in it. The advert is about a man who travels through the city on a roller-coaster, and lives his whole life according to the ride. This would be a great and fun way to live, which is why I find it so interesting.
