NewspapersAnd their adverts

Why are they Significant?

News papers have roughly a reach of 40 million people and sell 12 million papers a day, in the UK alone.

Therefor the audience for newspapers and the potential for advertisement is massive.

To overlook an opportunity to advertise on such a scale is idiotic.

Why advertise in a Newspaper?

Firstly, they have an enormous audience that make an active decision to purchase a newspaper which they know contain adverts.

Each Newspaper has a specific audience that repeatedly by the same newspaper, so it’s easy to reach out to a specific audience.

The “Independent”

The Independent is a fairly young newspaper first published in 1986

It is primarily a factual newspaper that covers intellectual topics

The typical audience are over 30 and are interested in the more intellectual subjects included.

The “Daily Star”

Was first published on the 2nd of November 1978

This is a tabloid newspaper that contains more information on celebrities gossip and rumours

Average audience are under 30 and predominately female

The “Guardian”The Guardian was founded in 1821.

It is a more political newspaper, focussed on the news of the world and how it affects us.

Appeals to a lot of the middle class, especially the younger demographics who are in the college/uni stages of their lives.

These are just a few of the different British newspapers currently in

circulation. They all have a different audience, so if your

product wants to attract a particular a demographic you have

to choose an appropriate newspaper that appeals to that

audience. As such you’ll see different types of adverts in

different newspapers.

The different types of advert.The adverts in newspapers are many and vary from paper to paper, as different styles of advert will be needed in papers with with different audiences. This advert on the right is a very typical advert for documentaries, it has a single image from the program as well as general information such as when and where you can view it. This isn’t really the style of advert that I want to use.

There are however other forms of adverts that make

use of different conventions. This advert on the right is

one such advert that makes use of different conventions

to advertise. The film “Shame” focuses around the sex industry, as such it plays

off the more controversial adverts featured in the back of newspapers to create a somewhat ominous image. I’ve used this advert as I

aspire to make my newspaper advertisement as

cleverly placed as this.

A very recent advert for the release of the new PS4 used a very unorthodox advert. It took a well known aspect of the newspaper The Sun - the daily featured page 3

girl - and replaced it with a somewhat cheeky advert. This advert is extremely

clever in the way it took a well known and well viewed aspect of a newspaper and

pushed their product straight into its spotlight. I

have included this because I admire the genius

placement of this advert, and the humorous and

clever aspect of the advert itself.

In a similar vain to that of the Shame advert there was also this advert for “Game of Thrones”, a hugely popular

television show. They’ve placed a shadow of an iconic image from the show behind

the text as a way of interesting readers and

capture their attention. It also shows how valuable

advertising in a newspaper can be, that such a hugely popular show still feels the

need to advertise in a newspaper. I included this

advert as it is a perfect example of the importance of advertisement and I want to

ensure I remember this.

To conclude, the use of adverts in newspapers is such a diverse and

effective area for product advertisement that it is essential to understand the

forms and conventions of it in order to make the most affective use of it.