startup weekend sf - klink final presentation
TRANSCRIPT
Victor Chiu!David Neminroff !Ethan Neminroff!Raj Tut!Rajesh Agarwal!Ramya Baratam
CHALLENGEFew, but meaningful connections
Data Poor
Many, lower-quality connections
History
Data Rich
In-Person Online
MAYA!PATEL
Does not like talking to people who are not investors
Hates distractions to get contact information
Loses a lot of contacts because of lack of follow up
Easily spot investors in this weekend’s conference
Have meaningful conversations
Doggy owner/lover, Tech Savvy, Values Friendships
Designer at AirBnB
23 yrs
Frustrations Goals
I’m going to be next Mark Zuckerburg in doggy networking.
“”
Maya is an entrepreneur with a design background who’s looking for potential investors to invest in her new social network idea around pets.
Self Proclaimed !Entrepreneur
based in San Francisco, CA
WHAT IF…?
Designers, Developers, Investors, Organizers
Designers, Developers, Investors, Organizers
WHAT IF…?
Designers, Developers, Investors, Organizers
WHAT IF…?
Maya Raj
DEMO
Designer Investor
Maya Raj
DEMO
Designer Investor
Favorited
Connections
Recommended
Near By Connections
Start Up Weekend
Connections
Maya Raj
DEMO
Designer Investor
Favorited
Connections
Recommended
Near By Connections
Start Up Weekend
Connections
Klinked
Connections
Recommended
Near By Connections
Start Up Weekend
Connections
Maya Raj
DEMO
Save to Phone, Queue for Follow-Up
Connections
Recommended
Near By Connections
My Connections
Connections
OPPORTUNITY MARKET
3.5 Million !Conference Attendees each year in the US !
500K events per year 6% growth per year Average conference ticket price $1,500 60% attend more than one conference Overall industry worth about $150B annually
$400,000 market size
for augmented networking apps
70% (n=41)Willing to pay > $12
$12 per badge
$100,000 expected annual net revenue
PRICING
Users
No other product currently offers these benefits.
3.5 Million x $12 = $42 Million
TAM
STRATEGY 1. Partner with event organizers and vendors (e.g., SXSW, CES)!!
Customer analytics (e.g., demographics, activity, heat maps) Visual experiments Interactive display marketing
2. Offer the device for free to key networkers (e.g., select media personnel, speakers, event organizers, and other VIPs)!
3. Direct Sales (e.g., online, at events)!!
CUSTOMER !VALIDATIONS
Awkward to say “No” to someone when he/she wants to connect
Two devices for communication
!
Additional use cases exist
INSIGHTSSaying No Adoption Form Factor
Instead of connecting instantly, we changed to “star” contact to connect later
Smarter Recommendation based on two way star, conversation time
Changed it from a badge to a clip onKLINK!
FEATURES
MAKE REAL CONNECTIONS WITH
QUESTIONS?
Title Goes here
Klink Mobile App
Connections
Recommended
Near By Connections
Start Up Weekend
Connections
Connections
Recommended
Near By Connections
Start Up Weekend
Connections
Victor Chiu!David Neminroff !Ethan Neminroff!Raj Tut!Rajesh Agarwal!Ramya Baratam
Klink Wearable
PROBLEM STATEMENT//TARGET!USER
We at Klink are interested in improving the networking experience. We believe that by initially targeting young, motivated professionals who have just entered the industry are willing to spend money to have a smoother, enriching experience networking experience.
USER RESEARCH
Finding the right people to talk to (by interests, profile, background)
Starting a conversation with a stranger
Connecting with people after meeting someone
Online Survey In-Person Interview TOP 3 PAINPOINTS in the NETWORKING Experience
Identified a Networking Issue95%
40%
30%
30%
USER RESEARCH
greater than $30
greater than $12
Online Survey
40%
70%
BENEFITS
COMPETITIVE ANALYSIS
HOW IT WORKS
Signup Thru !Mobile App
Attach the Wearable Click to Favoriteed
Follow Up with !Connections
EventHome
HOW IT !WORKS
Visually identify meaningful connections from across the room
Seamlessly download contact information
Never miss a follow-up opportunity again
BENEFITS
Better Search Easy of Use History