social media for employers seminar
DESCRIPTION
Central Oklahoma Workforce Investment Board (COWIB) Website http://www.cowib.org/ We are Central Oklahoma business leaders connecting education, employment and economic development to establish a highly skilled, productive workforce in Central Oklahoma. COWIB is bringing everyone to the table. Our mission is to advance economic development in Central Oklahoma by leading a demand-driven workforce system.TRANSCRIPT
Social Media for Employers Seminar
hosted by Central Oklahoma Workforce Investment Board (COWIB)
November 2011
Social Media News …“Companies like Wells Fargo, Microsoft, and IBM are embracing both video and social media”
“More than 85% of the ad agencies surveyed said spending was most commonly shifting from other types of display advertising to online video”
“85% of Recruiters go to LinkedIn before anywhere else to find talent.”
“57% of Job Seekers are on YouTube. Who Are They. Adults aged 25-54 who are actively using the online space for employment opportunities. ”
“Nearly 23% of online time is spent on social networks”
“80% of all Americans use a social network”
“Approximately 40% of social media users access their accounts with mobile devices”
“91% of online American Adults (129 million) access social media each month”
“62% of adult Internet users watch videos on video sharing sites”
Chart 1
Chart 2
Chart 3 - Consumers
Chart 4
Chart 5
Chart 6
Chart 7
Chart 8
Chart 9 - Consumers
Chart 10
Chart 11 - Consumers
Good-to-know TermsPush Marketing (Traditional) also referred to as “Interruption Marketing”
Pull Marketing (Social Media Marketing) also referred to as “Inbound Marketing”
Connected Marketing also referred to as “Marketing Channels Optimization”
Hyperconnected “Constantly Plugged In”
Common Goals of Social Media
Relationship Building
Brand Building
Employee Recruiting
Company Promotions
Market Research
The Four Pillarsof Social Media
Read, Observe and Learn
Create, Practice and Observe
Share and Add-value
Discuss and Build Relationships
The 80 – 20 Rulefor Social Media
80% Interacting
20% Promoting
Recommended Planfor Social Media
Start small but allow room to grow
Follow a proven planning model and establish a support team
Closely interview “Social Media Experts” if outsourcing processes
“POST” Planning Model Example
People – Identify your Target Markets
Objectives – Select a Common Goal
Strategy – The 4 C’s of Participation
Technology – Select Channels
POST Planning Model Credits (Forrester Research, Inc.)
The 4 C’s of Participation
Content Creation – Blogs, Videos, E-Books …
Content Sharing – Twitter, SlideShare …
Connections – Facebook, LinkedIn …
Community Building – Facebook pages, Facebook Groups, LinkedIn Groups …
Social Media for Employers Seminar
Questions & Answers
Social Media for Employers Seminar
Please contact COWIB Professional Services at (405) 622-2028 for presentation content & charts
reference links or for additional information. Thank you for your time.