so i've checked in now what
DESCRIPTION
My slides from my Library 2.011 conference presentation on foursquare and libraries.TRANSCRIPT
SO I’VE CHECKED IN … NOW WHAT?foursquare and LibrariesBy: Philip Whitford
foursquare and Libraries
Presenter: Philip WhitfordMLISc Student – University of Hawaii, Manoa
Follow Me:@pkwhitford
E-mail Me:[email protected]
What We Will Cover Today
1. Introduction2. foursquare at the user level3. Best practices for your campaign4. Establishing your library’s presence5. Engaging with your patrons6. Questions/Answers
WHAT IS FOURSQUARE…A quick introduction
What is foursquare?
“Foursquare is a way of making cities more accessible”
- Part Game/Part Social Media
foursquare user base:
10 Million Users1 Billion Check Ins
foursquare user base:
Facebook Twitter foursquare0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
800,000,000
900,000,000
THE LEVEL OF THE USERA walk through
The User Level
The User Level
The User Level
The User Level
The User Level
BEST PRACTICESIntegrating foursquare into your social media campaign
Best Practices
“Digital Librarianship & Social Media: the Digital Library as Conversation Facilitator” By: Robert Schrier D-Lib MagazineJuly August 2011
5 Steps:1. Listening2. Participating3. Transparency4. Policy5. Planning
Listening:
Listening:
Listening:
Participation:
Transparency:
Policy:•Where you want your campaign to go•How to evaluate your campaign•How to communicate successes
Planning:•Time•Resources
Planning:
Portland State University Library’s Website - http://library.pdx.edu/
VENUESClaiming your Library
Claiming your library
•This can be done by phone or mail• foursquare will not know your name•Make your request early in the week/morning•Call the number attached to your page
Claiming your library
Claiming your library
Claiming your library
Claiming your library
Claiming your library
Editing your library’s page
Editing Your Library’s Page
Editing Your Library’s Page
BRANDS ON FOURSQUAREFriending v. Following
Branding Your Library
Branding Your Library
Establishing your library as a brand
Branding Your Library
Branding Your Library
Branding Your Library
List ideas:•Displays around campus/town•Promoting guided tours•Historic walking tours•Parks•Architecture•Locations featured by local authors•Connecting restaurants to cookbooks
Rewarding Patrons:
So I’ve Checked In … Now What?foursquare and Libraries
Presenter: Philip WhitfordMLISc Student – University of Hawaii, Manoa
Follow Me:@pkwhitford
E-mail Me:[email protected]