i've engaged now what - a social advertising overview

Download I've Engaged Now What - A Social Advertising Overview

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Welcome to my featured presentation on Social Advertising at #getsocial11 a social media focussed event that happened in Dublin the 18th of November 2011 organised by @Techspectations an initiative of the Leadership, Innovation and Knowledge Research Centre at Dublin City University.

TRANSCRIPT

@tojuliusJulius Solaris

Ive Engaged Now What???

by

meetjulius.com | juliussolaris.com | tojulius@shortmail.com

Now in TwitterScope!

Wednesday, 23 November 11

@tojuliusJulius Solaris

I am talking to you willing to work with Social Media

1 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

I am talking to you, small business, willing to get social

2 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

I am talking to you, person that works in social, desperate to get some results

4 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

First: Some Thoughts about Strategy

5 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

RT @GuyKawasaki: Dont focus on some kind of high-level strategy, no one really knows how to use social media yet...

6 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

RT @GuyKawasaki: Focus on tactics: Get more followers, make them happy, promote your stuff to them every once in a while...

7 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

RT @GuyKawasaki: Thats all you need to know about strategy right now. Read More http://j.mp/GKIStrategy

8 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

You cant do without Engagement via @ExactTarget

9 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11

@tojuliusJulius Solaris

You cant do without Engagement via @ExactTarget

9 minutes ago via #GetSocial11 Favorite Retweet Reply

Desper

ation

to Sell

-

+

Wednesday, 23 November 11

@tojuliusJulius Solaris

The End Result is What Counts

10 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

Whats Your Objective?

11 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

Is it:- Traffic?- Revenue?- Awareness (Reach)?- Customer Satisfaction?

12 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

Ill tell you one little secret that works: Social Advertising

13 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

It works for:- Traffic- Revenue- Reach

14 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

I have no audience I have little time I have limited resources Is this you?

15 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

What are my options?

B2C B2B

16 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

Good news, you are not alone:3.9$B spend forecast in 2012 by @eMarketer - http://j.mp/fb3usbn

17 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

Why is it so great?- Measurable- Accurate- Organic -> Free

18 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

Lets look at a Case Study:Twitter

19 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

Its Measurable: Sample

20 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

Its Accurate:Sa

mple

21 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11

@tojuliusJulius Solaris

Delivers Organic Engagement @nielsenwire - http://j.mp/nielsencontext

22 minutes ago via #GetSocial11 Favorite Retweet ReplyWednesday, 23 November 11

@tojuliusJulius Solaris

In Real Life:

23 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

In Real Life:

Cost Per Acquisition can be 1/12 of traditionalsocial media campaigns

24 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

Resourcesbusiness.twitter.com facebook.com/business linkedin.com/advertisingstumbleupon.com/adsads.youtube.com

25 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

In conclusion, social advertising is great to grow fast and accurately - its the new opt in!

26 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

Thank You

27 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

Thank You Wait!

27 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius Solaris

Bonus: Google Ads

28 minutes ago via #GetSocial11 Favorite Retweet Reply

Wednesday, 23 November 11

@tojuliusJulius SolarisConnect with

meetjulius.com

juliussolaris.com

tojulius@shortmail.com

Wednesday, 23 November 11