i've made a record...now what? - houston, tx - 02/12/2014

@giovanni | 469.682.6978 | www.LiveLoudTexas.com | [email protected]

…Now What?Social Media For Music 101

Houston, Texas

http://www.LiveLoudTexas.com

mailto:[email protected]?subject=


Who’s This Tall Drink Of Water?




be MusicAMP Troubadour, TXTopo Chico Bud Light

Bronco RoadsKT Diaries

NASCAR

CMS Studios

JAM Magazine

Founder of Social Media Club in Texas

AMS Pictures

Canada Music WeekSXSW

Ad Week Top 20 Agency

17 Telly Awards

Webby Award

Emmy Nominated

ACLFest

Inside Entertainment TV

Chevrolet

Dunham+CompanySplash Media

Adobe

“Facebook Marketing: An Hour A Day”

Dubai Digital Media Forum

PubCon

GeekBeat.TV

Gibson Guitars

41 Entertainment

X-GamesLollapalooza

Kerrville Folk Festival

xTrain

Five2Media




What are we dealing with?




Blog, Facebook, Twitter, Pinterest, Instagram, Snapchat, Vine, etc. How to choose?




Facebook vs. Instagram




18 Responses from 22,000 Fans vs. 38 Responses from 2,300 Fans




.000818/Fan - .016/Fan




Which is a better use of your time?




I’ll give you a hint: It’s NEVER Facebook.




Blog, Facebook, Twitter, Pinterest, Instagram, Snapchat, Vine, etc. - How to choose?

Do your research, find out where your most engaged audience is, and get social




What can a one or two-person organization do with limited time?




Musicians and photographers have a lot in common




be MusicAMP

Troubadour, TXTopo Chico

Bronco Roads

KT DiariesJAM Magazine

Speaker

Inside Entertainment TV

Five2 MediaDunham+Company

Photographer

Author

Online Marketer

Developer

FilmmakerEditor

Producer

Writer





★ Your competition is younger ★ smarter ★ has sponsors ★ has agents ★ works longer ★ has a bigger fan base ★ has a Bandwagon ★ has more followers ★ has more YouTube views





★ You can quit making excuses. ★ Adapt. ★ Focus your efforts. ★ Work long hours. ★ Learn the business side of

the business. ★ LOVE what you do. ★ CONNECT with your fans. ★ Work longer hours.




How to make postings search-friendly.




How do search engines work?

click thrus | humans keywords & phrases | humans backlinks | search engines

anchor text | search engines





Secret Formula Stuff★ Title Tag ★ Title of Article ★ H1 Tags ★ 300 - 500 Words Per Page ★ 3% - 5% Keyword Density ★ Keyword-Rich links to your page/

article





Secret Formula Stuff★ Write for people, not machines ★ Focus your message ★ Use the language of your audience ★ Use - but don’t overuse - anchor text

links ★ Add a photo & add your key phrase at

the beginning of the photo caption





Secret Formula Stuff★ Have a specific audience in mind

!

★ Who is the audience? ★ What do the want to hear about or see? ★ Where will it have the most effect? ★ When is the best time to distribute it? ★ Why should my audience care?

!

★ Share your content socially ★ Write naturally





Start With Your Photos





Photo SEO TipsHow to make postings search-friendly.




How to make postings search-friendly.Photo SEO Tips




Photo SEO TipsHow to make postings search-friendly.




How to use YouTube effectively.




Video SEO TipsHow to use YouTube effectively.




Video SEO TipsVideo SEO Ranking Factors

!★ Title ★ Description ★ Tags ★ Views ★ Google+ Authorship Status ★ Ratings ★ Playlist Additions ★ Inbound Links ★ Relevance of content ★ Flagging/Favorites ★ Shares/Embeds ★ Onsite Links ★ Comments ★ Age of Video ★ Channel Views ★ Subscribers





★Titles, Descriptions, Tags, Engagement

★Reach out!

★Google+, Facebook, Twitter (Analytics)





Engage & Capture





5Engage & Capture★ Description

Marketing vs. Performing





5Change Lives

★ How can we differentiate ourselves as artists, management, and content creators from the competition?

!

★ We need to find ways that will get the attention of fans and peers alike.





Change Lives





5Change Lives

★ How can we differentiate ourselves as artists, management, and content creators from the competition.

!

★ We need to find ways that will get the attention of fans and peers alike.





Change Lives





How do recent Facebook changes

affect me?




How do recent Facebook changes affect me?

*via moz.com



http://moz.com


*via moz.com




http://moz.com


★ Focus, focus, focus on engagement. ★ Study, analyze, and understand why your fans

click the like button for your content. ★ Avoid overusing strong calls to action. ★ Avoid using memes. ★ Analyze outbound links to determine which source

is the most well received. ★ Increase post frequency. ★ Test different times of day for different types

of content (e.g. news stories in the morning and product promotions in the evenings).





★Commit to 4 different types of posts per day

★Ask your fans questions

★DO NOT ASK FANS TO “LIKE” ANYTHING!!!

★Look at your stats and act accordingly

★You goal is to increase Engagement and Sharing





Does search optimization take time? Money? Geeks?




Does search optimization take time? Money? Geeks?

yes. yes it does.




How to set a social media strategy.




★Define target audience ★Determine goals and objectives ★Develop and implement tactics to achieve goals

★Monitoring, measuring, & reporting ★Wash, rinse, & repeat

How to set a social media strategy.




Who’s Doing It Well?




http://LiveLoudTexas.com/slides



http://LiveLoudTexas.com/slides


Questions?




Thank Yougiovanni gallucci

469.682.6978 twitter.com/giovanni

[email protected] http://LiveLoudTexas.com



http://LiveLoudTexas.com

i've made a record...now what? - houston, tx - 02/12/2014

Social Media

postings searchfriendly

photo seo tips

limited time

audience use

photo caption

companyfive2 media

music troubadour

engines work