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Secutech 2012

Post-show Report Key Facts

532 exhibitors from 27 countries

25,510 visitors from 97 regions

32 seminars/ 144 sessions

7.27 % increase in visitors

52% of visiting companies are newcomers

18.3% increase in seminars attendees

www.secutech.com

Grand sponsors:

Secutech is …

• A platform of global manufacturers

Positioned as the leading show of global

security manufacturers, Secutech links the

security channels and provide manufacturers

a business platform instating of a selling

platform.

Finished products / devices

Secutech

Manufacturing

CompoSec

Planning / R&D Key components / Product design solutions

Sales / Distribution Integrated systems / solutions

Complete security channels

Diverse product lines

Manufacturers from worldwide

• Up to 83% of exhibitors are original manufacturers from all over the world

• 33% of exhibitors are from the countries outside of Taiwan

• Unique manufacturers with specified technology exhibit at this exclusive platform

(eg. Axxon from Russia, Digitfort from Brazil, Smartmatic from Philippine, FLIR from Canada, etc . )

• Most of international visitors come for long-term partnership

(53%look for OEM/ODM partners; 43%look for distribution or agent dealership)

• World’s only event of key components of electronic security devices -- Composec

Secutech is ….

• Where world’s security professionals meet in Asia

61% of international visitors are from pan-Asia.

Top distributors/ system integrators from key and

emerging Asian markets such as China and India visit

Secutech every year

The only show in pan Asia region brings the latest

technology and professional know-how to channel players

1. Japan

2. China/ Hong Kong

3. Malaysia

4. Singapore

5. USA

6. Philippines

7. Indonesia

8. Thailand

9. India

10. Russia

Top 10 visitors countries outside of Taiwan

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Overall Figures

Exhibitor

Company 532

Country 27

National Pavilion

USA, Korea and China

Scale Gross: 35,873 sqm . Net: 14,064 sqm

Conference

Seminar Sessions 143

Theme 32

Attendance 13,866

Visitor

Amount 25,510 visitors from 97 countries

(Domestic: 22,806 visitors; Int’l: 2,704 visitors)

Top 10 visitors countries outside of Taiwan

Japan, China/Hong Kong, Malaysia, Singapore, USA, Philippines, Indonesia,

Thailand, India and Russia

Growth 7.27 % (compared to 2011)

Secutech is an annual show, since 1998, organized by Messe

Frankfurt New Era Business Media Ltd. The company is also the

publisher of A&S Magazine, since 1991.

Development of Secutech in Late 5 Years

Exhibitor Profile

78%

9%

8%

5%

Exhibition Nature

Security

Key Components

Fire & Safety

Info Security

67%

33%

Exhibitor Breakdown

Taiwanese Exhibitors

Int'l Exhibitors

Exhibitor Profile

60

46

26

15

14

14

12

10

8

5

4

4

4

3

0% 10% 20% 30% 40% 50% 60% 70%

Network Surveillance

Analogue Surveillance

Access Control

Transmission

Intrusion Alarm

Home Automation

Management Platform

Intelligent Buildings

Others

Police Equipment

Intercom

Guard Service

Media & Associations

Personal Protection

Exhibited Product Analysis

83

47

28

16

14

13

10

9

7

0% 20% 40% 60% 80% 100%

Manufacturer

Exporter

System Integrator

Wholesaler

Importer/ Agnet

Research & Development

Consulting Service

Others

Installer

Business Nature of Exhibitors

Exhibitor Feedback

“This is the most important show in the world. It is also the biggest security show in Southeast Asia and as Axxon is developing in this region, the show is our first priority.” Mr Murat Altuev, President of Axxon, a Russian video surveillance and security solutions brand

Russian Exhibitor

“The quality of buyers at Secutech is very good which is incomparable with other shows. The buyers are serious buyers who know the products well . We can find many quality buyers here. And we assure organizers’ capability in expo planning.” Ms. Ling Wu, Vice President of Shenzhen Sunell Technology Corporation

China Exhibitor

“Our booth attracted many visitors. We targeted to sell our car security products to European buyers and we met a lot of them during the show.” Mr Doora Lee, the company’s Manager for Export, Sales Huvitech Co Ltd, a Korean vehicle security products supplier.

Korean Exhibitor

Visitor Profile

Security Channels

42% End-users 58%

Businesss Nature

48

36

34

26

22

18

9

8

3

0% 10% 20% 30% 40% 50% 60%

System Integrator

Manufacturer

Distributor

Consulting Service

Importer/ Agent

Installer

Exporter

Others

Overseas Branch

Breakdown of Visitor from Security Channels

Profile of 25,510 Visitors

International Visitor by Geography

Asia 61% Europe

14%

North America 7%

Middle East 6%

Africa 5%

Oceania 4%

Latin America 3%

Profile of 2,704 International Visitors

• From 97 Countries

• 6% growth

African visitors increase to 5% from 2% at Secutech 2011.

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Compared to 2011,

1. By people, Secutech 2012 grows 6% of its international visitors.

2. By company, Secutech 2012 grows 20% of its international visiting

companies.

Record of International Visitors

by person

by company

54

29

26

24

19

15

10

5

4

0% 10% 20% 30% 40% 50% 60%

Importer/ Agent

System Integrator

Manufacturer (inclu. OEM/ODM seekers)

Wholesaler/ Distributor

Consulting Service

Installer

Exporter

Overseas Branch

Others

Business Nature

International Visitor by Business Nature

International Visitor Profile

58

51

43

36

16

2

0% 10% 20% 30% 40% 50% 60% 70%

Look for agent of distribution

Product purchase

Look for partnters

Latest technology sourcing

Attend seminar

Others

Aim of Visit

Final decision

57%

Recommend/

Evaluate 25%

Initial Selections

11%

None 7%

Purchasing Power

Management/ Owner

34%

Purchase 23%

Sales 13%

Marketing 12%

Research and Development

10%

Design 6%

Others 2%

Job Position

54%

24%

10%

7%

5%

Management Level

High-level manager

Senior Manager

Other Management

Senior technician

General staff

International Visitor Profile

74

62

49

42

41

34

34

32

30

26

21

17

14

IP / HD Surveillance

Analogue Surveillance

Software/ Management Platform

Transmission

Vehicle Security

Access Control / Biometrics / RFID

Home Automation

Intercom

Intrusion Alarm

Police Equipment

Guard Service

Intelligent Buildings

Personal Protection

0% 10% 20% 30% 40% 50% 60% 70% 80%

Product of Interest

International Visitor Profile

17

856 visiting companies are new

buyers for Secutech exhibitors.

Among 1660 international visiting companies, 52% never visited or visited Secutech three years ago or above.

856 companies

804 companies

They all visited Secutech 2012! Europe

PRO ALARM D.O.O. ADRIA

AASSET SECURITY FRANCE

HEITEL DIGITAL VIDEO GMBH GERMANY

COMELIT GROUP S.P.A. ITALY

MEDIA-TECH POLSKA SP. Z O.O. POLAND

GENERAL SECURITY ROMANIA

BYTERG CCTV SYSTEMS RUSSIA

Loke AB SWEDEN

BIGES TURKEY

North/ Latin America

Selnet S.A. ARGENTINA

INTELBRAS S/A BRAZIL

Seguritec S.R.L. DOMINICAN REPUBLIC

Seguricentro S.A. PERU

Vicon Industries Inc. UNITED STATES

CDM Venezuela, C.A. VENEZUELA

Asia

Kumahira Co.,Ltd JAPAN

HOCHIKI CORPORATION JAPAN

Y. Matrix co., Ltd. THAILAND

INDIGO DISTRIBUTION CO., LTD. THAILAND

Certis CISCO Security Technology Pte Ltd SINGAPORE

CHUBB SINGAPORE PTE LTD SINGAPORE

Gamma Solution Sdn Bhd MALAYSIA

SENSORLINK SDN BHD MALAYSIA

ADIT SECURITY SYSTEM PVT LTD INDIA

TURBO CONSULTANCY SERVICES PVT. LTD. INDIA

VAN XUAN COMMERCIAL JSC VITENAM

NHAT NAM CO., LTD. VITENAM

SURYANIAGA LOKALESTARI, PT INDONESIA

PT. Swadaya Raharjatama Selaras INDONESIA

PT. TRANSINDO INFOTEK INDONESIA

PT. SENSORLINK YUMITARO INDONESIA INDONESIA

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8 Buyer Delegations at Secutech 2012

Region Delegate Organizer

India 16 A&S India

China 86

(5 groups) A&S China

Singapore 15 SSAS

Vietnam 11 Secutech Vietnam

Region Delegate Organizer

Thailand 7 Secutech Thailand

Japan 6 A&S Japan

Southeast Europe

4 A&S Adria

Venezuela 2 SEGUR-Show

Organizer

“I find it convenient to source at Secutech with integrated suppliers offering good after sales support. Whether you look for quality manufacturers or cost competitive products, it’s all here under one roof.”

Mr V. C. S. Asaikani, a representative for Modern Appliances (14th time visitor)

International Visitor Feedback

“Secutech is an interesting show. I see many new technologies here and I have already found potential suppliers. This is the only show I visit because it is the most comprehensive, and is getting bigger and bigger every year. Secutech Award event also helped me a lot to identify and source quality products.”

Mr Sergio O. Jamila III, President for Philippines company Jamila & Company Security Services (3rd time visitor)

“I was looking for Asian business partners. My visit to the show meets my purpose. I met many Asian industry semiconductor suppliers for cameras and found quality potential partners.” Dr Paul M. Russo, Chairman and CEO for Geo Semiconductor (1st time visitor )

Fringe Program:

Events of Secutech feature 3-wise:

Technology-wise (Composec): offer design

solutions /concepts for R&D

Product-wise (Secutech Award): help buyers learn product features, differentiate products and buy right.

Application-wise (GDSF): provide a platform for industrials to explore applications and market trends.

Composec

Conference

• 18 and 19, April, 2012

• 4 tracks of 14 speaking sessions

• Content Scope: 3D video analytics,

FPGAs, SoC, 960H decoder, HDDs

and cloud computing

• 1078 attendance in total

Global Digital Surveillance Forum

• 18 and 19, April, 2012

• 3 tracks of 12 speaking sessions

• Content Scope: IP and non-IP surveillance,

video management, software and storage

• 1343 attendance in total

Secutech Excellence Award

• World’s only event of its kind!

• The second year

• Award Category: - IP Megapixel, HD-SDI and 960H camera - DVR/NVR for HD surveillance

• 53 entries from 33 elite manufacturers participated

• 261 international visitors and a judge panel vote for the best performance ones

Gold VIP Talks Security 50

Promotion Activities

EDM/Twitter/FB Print Promotion

USD 500K + Global Marketing Dollars spent!

Booth barter exposure

Direct Mail Invitations

Internet Promotion

Print Promotion

Promoted over 20 security shows (eg. ISC West, IFSEC, CPES, EXPOSEC, etc)

3 waves, 3000 copies to A&S Database readers & Secutech visitors

• 50+ EDM –blast • Facebook/Twitter promotion • online AD exposure (e-banner at security-related media and expos)

• A&S Magazines Seires • Other Security Magazines (eg. GIT Security, Xtremsecure, Security Focus, Security Buyer, SDM, Groteck, Seguridad, etc. )

Media Coverage

Total: Media Partners

(30 Publication Media; 18 Online Media; 3 Event Media)

50+

Official Media Media Partners

Pre-/Post show Press & AD exposure in worldwide professional magazines

April 24-26 , 2013 Taipei Nangang Exhibition Center, Taiwan www.secutech.com

Concurrent Shows: