2015 Show Report

April 28-30, 2015

Taipei, Taiwan

Secutech Recap: Video in 100 seconds!

• Overview

• Exhibitor analysis

• Overseas visitor analysis

• Event highlight

• Seminar highlight

• Media coverage

Contents

Overview 485 exhibitors from 19 countries

140 seminars with 14,149 attendance

26,229 visitors from 82 countries

Secutech is highly recognised by the industry and have a considerable level of international influence. The visitors are professional, serious, and have purchasing authority.

- Derek Yang, Asia General Manager, Hikvision Digital Technology

Secutech is a centralised platform for the Southeast Asia region, where we received many serious enquires from overseas buyers.

- Edmund Wong, General Manager, EA MSC Sdn Bhd

Secutech, the top choice for manufacturers to find business partners & opportunities!

This is the only show in Taipei that covers the entire professional security industry. Plus, secutech is now highlighting the smart home industry, which is emerging with great potentials!

- Chris Hsu, Global Marketing Manager, LILIN

Exhibitor Analysis • Total of 485 exhibitors from 19 countries

• Domestic: 70% ; International: 30% • First-time exhibitors: 27.8%

(60 new-faces from SMAhome Expo)

338 exhibitors

97 exhibitors

50 exhibitors

16 countries

7 countries

5 countries

- Australia - Belgium - China - Denmark - Germany - Hong Kong - Italy - Japan - Korea - Lithuania - Malaysia

- The Netherlands

- Russia - Singapore - Spain - Sweden - Taiwan - The United

Kingdom - The United

States

Country listing Breakdown by Shows

Grand Sponsors

Asia, 69%

Europe, 12%

North America, 8%

OCEANIA, 4%

Middle East , 3%

Latin America, 2%

Africa, 2%

Overseas Visitor Analysis

• Total of 2,527 international visitors

• One truly international platform of 82 countries

• As the hub of Asia, secutech attracts 1,751 visitors from Asia regions, followed by Europe and North America.

• Number of US buyers soared compared to 2014, which made US move 3 steps up to No.6 in the top 10 ranking

• 35% of the international attendees are involved in IT industry, while 49% are in smart home business

Overall Breakdown

This is my first time to secutech. I am pleased with manufactures’ quality here, who have a full line of products and the ability to customise. Secutech is the most important trade fair for the manufacturers in the security industry. I will definitely visit the show again. -Mr Mario Sergio L. Machado, Telematica

Top 10 country of visitors 1 Japan

2 China

3 Malaysia

4 Hong Kong

5 Singapore

6 US

7 Korea

8 Thailand

9 Philippines

10 Indonesia

1,751 notable Asian security experts gathered

• A significant increase of visitor number from Singapore & Malaysia, as both countries have moved up in the Top 10 ranking of countries.

• The number of visitors from China and Korea has slightly dropped

• Visitors from Cambodia, Myanmar, and Sri Lanka also reflects the booming markets in ASEAN countries.

Japan, 20%

China , 15%

Malaysia, 11%

Hong Kong, 10%

Singapore, 9% Korea, 7%

THAILAND, 7%

PHILIPPINES, 7%

INDONESIA, 5%

VIETNAM, 2%

INDIA, 2%

Macau, 2%

OTHERS, 3%

Country Breakdown

Leading Asian buyers list

Japan: iNET, Tenpo Planning, Panasonic, R.O.D., Security Design, SONY, SS Unit, TOA..

Malaysia: Bricomp, Celtech, Infinity Enterprise, Ingram Micro, Sensorlink …

Singapore: Certis Cisco, D-ron, Spiraltech, Ministry of Defense, ST electronics..

Thailand: Azking, Bangkok OA coms, CMS control, Digital Focus, HIP Global, T Solution..

Philippines: Cebu city govt., Faire Technologies, iTSi, NetDoc IT, Pentagon…

Indonesia: 21 cctv, Galva Technovision, Hotware Indonesia, SAGT, Mitra Buana Sekurindo …

By Business Nature

10.0%

14.3%

14.9%

18.2%

22.2%

24.3%

25.0%

31.7%

34.0%

58.0%

Exporter

Security Service Provider

Contractor / Engineer

Consultant

Designer / Planner

Manufacturer

Installer

Dealer / Reseller

System Integrator

Importer / Distributor

• High-profile importers, distributors & system Integrators • Global interest from decision makers

• Importers and distributors continue to

dominate the shows attendance, while system

integrators have increased nearly 7%, becoming

the second largest group

• C-Level/Board/VP/Directors represented 31.9%

of all attendees

Unmatched quality of attendees

27.4%

37.9%

38.2%

43.5%

49.6%

77.1%

Management Platform &Software

Networking/ TransmissionSolution

HD-Over-Coax Surveillance

Home Security: Camera,Alarm, Doorlock, Intercom

Access Control: Controller/Reader/ Cards

IP Surveillance

Buyer’s product interests reflect the 6 highlights in 2015

Also, their key concerns before making order:

• 2015 latest technical application

• Cost-performance

• Customization ability!

First-time visitors account for 35.5% of overseas visitors

Company Country Title Category Artis System Turkey Purchasing Manager IT SI DataLink UAE Managing Director IT Distributor Digital Max Japan Executive Manager IT Distributor GrandInfotech UAE Sales IT Distributor MGTS Australia Executive Manager IT Distributor Nutech Philippines CEO IT Distributor SecureVision Singapore Executive Manager IT SI Soprano Brazil EXECUTIVE DIRECTOR IT SI

Varaani Finland IT Service brand Alticast Korea Team Leader SMAhome brand Camshop France CEO SMAhome brand Nortek US Vice President SMAhome brand Planex Japan CEO SMAhome brand Proove Sweden Product Manager SMAhome brand

Skycover US Operations Manager SMAhome brand Somfy France Purchasing Manager SMAhome brand SuperInternet Singapore Managing Director SMAhome SI SysLink Thailand Business Development

Manager SMAhome SI

Tamadon UAE Product Manager SMAhome brand

Tekpea US Sourcing Manager SMAhome SI

14.00%

16.30%

18.10%

20.20%

23.30%

29.80%

41.20%

Consultant

Designer/Planner

Installer

Manufacturer

Dealer / Reseller

System Integrator

Importer/Distributor

• 68.1% are involved or interested in smart home business • 55.4% came from IT or ICT related industry

By Business Nature Key Buyer List

Artis System

“SMAhome is definitely a good move for everyone in the industry. Smart home is a growing trend and the market is gradually recognising and demanding systems with international standards. We need

platform like Secutech to exchange idea and together explore the prospects of the industry. I believe the show is growing on the right track!”

- Mr Frederick Chia, Managing Director, ASAHI Intelligent (Singapore)

First time to secutech. Here I am looking for smaller Asian companies, young, energetic R&D team. More design and development.

- Nigel Hamley, Director, IPTV Division, Marshall Electronics (U.S.)

1st time visitor sources authentic Asian makers at Secutech

So far, I’ve met a lot of suppliers. They came from Korea, Taiwan, and China as well. They’re genuine suppliers. Secutech is organized very well with structured manners. After I came here, as an international buyer, they’ve already done the pre-registration for me. Today I came for the Business Matching Program, which was straight-to-the-point!

- M Kumaraguru, Managing Director, Maha Asia Sdn Bhd (Malaysia)

Secutech is well organised with great buyer services!

SMAhome Expo is a good platform for buyers!

High reputation of words among overseas attendees

Secutech Excellence Awards

Event Highlights

• A not-to-miss onsite event that helps all security experts to compare openly and delve into the details to do quality check on IP surveillance.

• 26 entries with 16 leading brands joined

• Reached 1000+ international visitors

UHD Camera Winners:

Panorama Camera Winners:

NVR Winners:

HD Over Coaxial Demo

• Gathering 5 types of HD-over-coax solutions (AHD, ccHDtv, HDCVI, SDI, and HDTVI) at once and help visitors to compare and find out the appropriate ones.

• 15 recommended HD-over-coax products from China, Korea and Taiwan

Participants:

Event Highlights

Business Matching Program VIP Buyer Delegation

• A pre-registered 1-on-1 business matching program for VIPs, including T solutions, Azking, Bangkok OA Coms, AE Sigurnost…

• Total of 23 buyers from 7 countries participated, creating 200+ face-to-face networking discussions.

• 7 delegation groups from Italy, Japan, Singapore, Southeast Europe, Thailand, Turkey, and Vietnam

• Special visiting groups

• Vietnamese Ministry of Public Security

• China Security Association

• Asian Professional Security Association (Hong Kong Branch)

Event Highlights

Gala Dinner SMAhome Express Center

• The Buyers Gala not only celebrated the 1st Edition of SMAhome Expo, but also served as an occasion for networking among Smart Home professionals.

• 30 selected home-related products in display • Happy Hour from 4-5pm every day gathered

buyers to the Express Center to connect and share ideas with others.

Seminar Highlights

SMAhome Int’l Conference

GDSF Asia

CompoSec Conference

• The exceptional conference dedicated to security technology and components

• 12 sessions with 746 attendance

• Featuring Technology Track and Market & Application Track, the forum represents the best collection of front-end design solutions .

• 11 sessions with 940 attendance

• As Asia’s largest seminar on security solutions, GDSF Asia 2015 features Integrated Solution, New Applications for Commercial Sector, and Case Study in Public Sector.

• 10 sessions with 769 attendance

Speakers:

Speakers:

Speakers:

All-year-round media exposure! Total worth: USD 114,700 Media Coverage

Media partner list Ads & banners by worldwide media partners

The Big Red Guide Z-wave Alliance

Source Security

• Safe Secure Pakistan • TZ Ukraine

• Security Solution Today • Building & Investment

Security Magazine

Ad cuts & dedicated visitor flyers

eDM sent on behalf of secutech Google adwords

Buyers CRM Maintain & sync with +20,000 buyers about secutech

Pre-show Onsite Post-show

• Collect decision makers of key disties from major shows such as CES, IFA, IFSEC…

• Categorize potential visitors & provide the preferred product & suppliers info.

• Set a UK call out team to promote secutech show

• Business matching event

• Secutech daily edm

• Buyer interview

• Product inquiry by edm

• Supplier matching services by email

• Show recap edm to no-show visitors