radio days joburg 29 07 2011
DESCRIPTION
Presentation given at the Joburg Radio Days - August 2011TRANSCRIPT
You can’t close your ears
Clive DickensCOO – Absolute Radio
Now some bad news
UK Commercial Radio’s revenues falling
Source :RAB/Ofcom
£(M
’s)
Now the good news
82%Source : BBC Eartime research 2010
47mSource : RAJAR Q4:10 IPSOS/RSL
2.7mSource : RAJAR Q2:11 IPSOS/RSL forecast
Platform neutral
0
5,000
10,000
15,000
Radio Online
2010 2013
Decide what business you are in...
Source: AA/ Spend in Euro
€ ‘0
00s
Unique People
Unique Music Content
Unique Football
Go where your audience are
All UK Radio in one simple player
2.2m app downloads
300,000 monthly active users
Mobile Strategy is more than ‘listen’
Website more than a brochure
Over 11m YouTube views
Over 20,000 free episodes ‘On-Demand’
3,967,870
Source : Absolute Radio server logs for June 2011
Absolute Radio Network streamed 11.9m hours of live programming in May, second highest to date
AR Network BBC Radio 1 BBC Radio 20.0
2,000,000.0
4,000,000.0
6,000,000.0
8,000,000.0
10,000,000.0
12,000,000.0
14,000,000.0
11932462
8,228,603.0
6,816,231.0
Worldwide Streamed Hours
Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11
BBC did not publish Oct-Jan data. Yet to publish April or May.
Is Digital Radio working in UK?
65%
0%
10%
20%
30%
40%
50%
60%
70%
Absolute Network Digital Listening
65% of Absolute Radio listening is digital
You can’t close your ears
Clive DickensCOO – Absolute Radio