joburg child welfare manual

8/17/2019 Joburg Child Welfare Manual

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Table Of Contents

Welcome! 3Facebook 4Donate Now 4

NGO Facebook Classification 6

Scheduling Posts on Facebook 9

2016 JCW Facebook Post Calendar 12

General Tips for Facebook 15

Twitter 16Dos and Don’ts of Twitter 16

General Tips for Twitter 17

Sample Tweets 18

Infographics 19Editing Infographics 19

Making a New Infographic 23

Making Percentages for Infographics 24

Contact Info 27Sources and Citations 28

JO’BURG CHILD WELFARE MANUAL 2


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Welcome!Our Vision:

To provide holistic child protection services to children in the greater Johannesburgarea.

Our Mission:

To care about children, their families and communities, promoting their rights,well-being, and dignity.

This manual is meant to serve as a guide to volunteers, interns, and allpersonnel interested in the communication of JCW’s mission and vision.Communicating the mission and vision to the public is of the utmost importance toensuring that JCW is able to continue providing its services to children in thegreater Johannesburg area. For this reason, understanding what types ofcommunication reach different groups of people is essential to the organization’ssuccess.

This manual has been created to help maintain two of JCW’scommunication outlets: social media and infographics. Provided are step-by-stepinstructions as well as tips on how and when to post on Facebook and Twitter aswell as how to update statistics on the infographics on Jo’burg Child Welfare and itsthree child care centres. Additionally, included is contact information for eachdepartment of JCW.

Welcome to Jo’burg Child Welfare!



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FacebookDonate Now

Note in order for these steps to work, your page must be classied as a non-protorganization. You can check this on your settings. If you are not classied as non-prot,

please reference page 5 of the manual. Also, note that this feature is new and may not beavailable for your page yet.

1. Select “Edit to call to action on your Facebook Page.

2. Select the “Donate Now” button.



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3. Insert link to your nonprot’s donate page.

4. Test “Donate Now” button on your Facebook Page.

If this option is not available at this time, we recommend that you change thebutton to “Contact Us” button and link it to the website.



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NGO Facebook ClassicationIf you are unable to create a “Donate Now” button or are unsure if your FacebookPage is classied as a Non-Governmental Organization, follow the steps below:

1. Login to your page.

2. Go to the “About” Tab.



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3. Go to “Page Info”.

4. Check the Category of your page. If it states, “Companies & Organizations :

Non-Governmental Organization (NGO)”, then your page is classied as aNGO. If you see anything else, your page is not classied as an NGO and youcan follow the steps below to change this.

5. Click “Edit” button to the right.



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6. For the rst drop down, select “Companies and Organizations”.

7. For the second drop down, select “Non-Governmental Organization (NGO)”and save changes.

8. You should see that the description below your page states, “Non-Governmental Organization (NGO)”.



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Scheduling Posts on Facebook1. Click on “Publishing Tools”.

2. Go to “Scheduled Posts”.

3. Draft a post and click “Schedule”.



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4. Choose what day and time you’d like to schedule the post for.

5. Check to make sure your post is scheduled.

6. You can also check how the desktop and mobile version will look.



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7. On the main page, you will also get a notication of your scheduled post.



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2016 JCW Facebook Post Calendar

08 May 2016 Mother’s Day: Happy Mother’s Day from Jo’burg Child Welfare!

Today, remember that not every child has a mother to celebrate with, pleaseconsider adopting or fostering a child through Jo’burg Child Welfare today! #

15 May 2016 International Day of Family: As you enjoy this day with your family,remember that many children wish they had a family to celebrate with. Please keepthe abandoned and orphaned children served by Jo’burg Child Welfare in yourhearts today, and consider volunteering or adopting to make their worlds a betterplace.

26 May 2016 1st of June 2016 Child Protection Week: As we work towardscreating a better world for the children of Jo’burg, please consider donating to

Jo’burg Child Welfare to support our Child and Family Unit that works to protectabandoned, lost, and neglected children.

28 May 2016 World Hunger Day: According to the World Food Programme, 66million primary-school age children attend classes hungry (and 23 million are in

Africa alone). Help JCW ensure that abandoned and orphaned kids in Jo’burg get anutritious meal by donating today.

1st of June 2016 International Children’s Day: During International Children’sDay, Jo’burg Child Welfare works to serve and protect the children of

Johannesburg. Please donate and help us as we work to support the kids of Jo’burg.######## 4th of June 2016 Day of Child Victim of Aggression: According to the World

Health Organization, 40 million children worldwide below the age of 15 aresubjected to abuse each year. In Johannesburg, Jo’burg Child Welfare works toprotect and assist children in abusive relationships. Help us care for these childrenby donating to JCW today!



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5th of June 2016 World Environment Day: Happy World Environment Day from Jo’burg Child Welfare! Let’s work toward making the world a cleaner place for thechildren of Jo’burg. Please consider donating of JCW today!

16 June 2016 Youth Day: On this day, let us not forget Hector Pieterson, a blackschoolchild shot by the police due to apartheid. As South Africa looks towards thefuture, JCW works to protect and support the children of Johannesburg. Donateand volunteer to help support our endeavors.

19 June 2016 Father`s Day: “It is not esh and blood but the heart which makes usfathers and sons.” --Johann Friedrich von SchillerCelebrate Father’s Day with JCW by volunteering with us today!

18th July 2016 Mandela Day:“Children are our greatest treasure. They are ourfuture.” - Nelson MandelaHappy Mandela Day! Help us preserve our future by donating to Jo’burg ChildWelfare today!

9th of August 2016 Woman’s Day: Happy Woman’s Day from Jo’burg ChildWelfare! Every day, JCW’s ofce at Thembalethu helps women to gain skills to helpthem be economically active. Please consider donating to support the women of

Jo’burg.

8th of September 2016 Literacy Day: Education is the key to the future at Jo’burgChild Welfare, we ensure that children receive educational assistance and care #thatthey need to be successful in the world. Please consider donating today to help ussupport the children of Jo’burg!

13th of September 2016 World Kindness Day: Our volunteers are essential tobringing kindness into the lives of our children at JCW. On this day, WorldKindness Day, volunteer at one of our four centres and help spread kindnessaround Jo’burg.



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21st of September 2016 World Gratitude Day: We’re so grateful for all of the helpwe get and the impact it has made on the children of Johannesburg lives! We’despecially like to thank XX(top 5 large corporation donations given to JCW) for allof their contributions to our children. We’d also like to thank XX (large in-kinddonors this year) and everyone who has supported JCW this year!

24th of September 2016 Heritage Day: As we come together to celebrate the various cultures and traditions that have shaped this nation, let us come together tohelp the children of Jo’burg. Donate, volunteer, or adopt to help support childrenfrom all backgrounds.

4th of October 2016 World Smile Day: Help put a smile on the face of a childtoday by volunteering! Volunteers are the heart and soul of JCW’s organization,and the children’s faces always light up when they meet someone new. Consider

volunteering today!

1st of December 2016 World AIDS Day: According to UNAIDS, 340,000 childrenfrom birth to 14 years are currently living with AIDS in South Africa. Jo’burgChild Welfare’s Masibambisane Center focuses on helping children who arestruggling in high-risk situations involving AIDS. Help us ght the AIDS pandemicby donating today!

16th of December 2016 Day of Reconciliation: As we learn from our past and looktowards our future, let us ensure that we support the future of South Africa. Ourchildren. At Jo’burg Child Welfare, we guarantee services to all of the children of

Jo’burg. Donate today to help us as we invest in our children.

Links to statistics for later updates:World Hunger Day: https://www.wfp.org/hunger/stats Day of Child Victim of Aggression: http://www.internationalcap.org/abuse_statistics.html ; http://www.who.int/mediacentre/factsheets/fs150/en/ World AIDS Day: http://www.unaids.org/en/regionscountries/countries/southafrica


https://www.google.com/url?q=https://www.google.com/url?q%3Dhttp://www.unaids.org/en/regionscountries/countries/southafrica%26amp;sa%3DD%26amp;ust%3D1462873446946000%26amp;usg%3DAFQjCNFKWH7oFaZF6aRtc4mlBrBdJpbRtw&sa=D&ust=1462873446950000&usg=AFQjCNHpzRlZzOCrR7RDfMHfp-3SWWcsQwhttp://www.who.int/mediacentre/factsheets/fs150/en/https://www.google.com/url?q=https://www.google.com/url?q=http://www.internationalcap.org/abuse_statistics.html&sa=D&ust=1462873446945000&usg=AFQjCNGaEJp8EphRtFQFjDo1ztVxJBkNtw&sa=D&ust=1462873446950000&usg=AFQjCNHFcyUmPj17oM78AcfxZJiKYiuYjwhttps://www.google.com/url?q=https://www.google.com/url?q%3Dhttps://www.wfp.org/hunger/stats%26amp;sa%3DD%26amp;ust%3D1462873446944000%26amp;usg%3DAFQjCNEhlDDQkqeOs9-Be4SLL4aIF5I_Ig&sa=D&ust=1462873446950000&usg=AFQjCNGxmRB1urxMWGKu_p9BK6K8qJGhOw


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General Tips for FacebookUse Facebook Naturally:

According to Clarke Cole, all social media platforms have their own strengths andshould be used in a way that draws on these strengths. As sites like Twitter have becomemore popular, Facebook users sometimes feel the need to post briey, efciently, andfrequently. It is recommended that you post no more than one or two status updates eachday. Make sure to make your voice personal and do not directly copy and paste contentfrom other social media platforms. If you aren’t able to update at certain periods of time,

you can use the scheduling module in Publishing Tools at the top of your Facebook Page(directions on pages 9-11).

Target Your Posts:Consider targeting your post to particular groups. Based on your analytics, you

know that students ages 18-25 are looking at your page at around 10am, post a messagein the morning about volunteering or upcoming events that students can engage in. Forolder people looking at your page at around 10pm, post a message at night aboutdonating and the work going on in the centers. Additionally, you can use Facebookanalytics in the Insights section at the top of your Facebook Page.

Use Visuals:According to Clarke Cole, photo posts see twenty times more engagement that

video posts, status updates, and links through likes, clicks, comments, and shares, etc. This

creates a network in which your posts are posted on other users’ News Feeds morefrequently. This increases the amount of people viewing your posts and your presence onFacebook. Note that you can use visuals when making text posts. Additionally, creating aphoto gallery on your Facebook allows users to see who you are as an organization, what

you do, and adds personality to your page.

Engage in Conversation with Your Followers:The 2016 Facebook Calendar outlines major holidays of JCW that could be used

to increase donations, adoptions, and volunteers. However, don’t be afraid to engage in

conversation with your followers. For example, with the 702 Walk the Talk coming up, you could post, “Don’t forget to sign up for our team for the 702 Walk the Talk.facebook.com/events/220913634942182/“. You can also share news from other sources.Try to focus it on news related to your organization, but don’t be afraid to post onpopular issues and news. Keep a 3:1 ratio of posts related to your organization andpopular news posts.


http://facebook.com/events/220913634942182/


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TwitterDos and Don’ts of Twitter

Dos Don’tsTweet using clear and conciselanguage: Based on research done onthe twitter of @NonProtOrgs, it isfound that tweets written in completesentences without abbreviations areretweeted more as are tweets that end

with a period or colon before the link.

Use more than two hashtags:According to Nonprot Tech for Good,tweets with more than two hashtagshave a lower retweet rate. It isrecommended that you use hashtagsstrategically to mention important

causes, events, and campaigns, but it isnot necessary to use hashtags in everytweet.

Include a link with your tweetwhen possible: According toNonprot Tech for Good, tweets withlinks have a 86% higher retweet rate.

Be robotic: Don’t be afraid to bepersonal and genuine in your posts.Twitter Counter notes, Twitter gives

you a chance to set the tone for yourorganization, so don’t be afraid to showsome personality.

Use your twitter analyticsdashboard: According to NonprotTech for Good, in order to know whattypes of tweets are getting the mostrecognition, check your twitter analyticsdashboard at https://analytics.twitter.com/ . If you noticea pattern in which tweets get the mostlikes and retweets, you can post more of

them.

Engage with just your followers:While engaging with your followers isimportant and should be a priority,don't be afraid to engage inconversations and trending topics onTwitter. According to Twitter Counter,allows you to network with other peopleand organizations and create somepublicity for your organization.

However, make sure to bring theseconversation back to the mission of your organization.


https://analytics.twitter.com/


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General Tips for TwitterUse Trending Topics To Boost Your Message

According to Quicksprout, tweets with hashtags double the engagement rate. If you see a trending topic on Twitter that you feel you can turn around and use to talkabout your organization, use it. For example, if #charitytuesday is trending, considertweeting, “Check out the great work we’re doing at Jo’burg Child Welfare and donate tohelp us support the children of JCW. #charitytuesday” or “Donate today to Jo’burg ChildWelfare! #charitytuesday http://jhbchildwelfare.co.za/want-to-help/“. However, don’toverdo the amount of hashtags that you use.

Follow Other Organizations with Similar InterestBe sure to follow major donors and corporations on Twitter as well as other

organizations that have similar interest. For instance, following Princess Alice Home and Jozi Kids will help create a network within your feed and will allow you to stay updateabout the issues going on at these organizations. According to Clark Cole, retweetingcontent from other organizations, pertaining to your mission, allows your to forgeconnections and show your respect for their voices.

Be ActiveYour followers will make their own decision on whether you post to much or not

enough. Some sources suggest that ve or four tweets are the optimal number per day, buthaving at least one tweet a day creates a visible presence while not crowding your

follower’s feeds. You should make sure that you are at least tweeting once a week to make your presence know. Also, activity depends on the content you are posting. According toCole, if you are posting about recent news in your organization’s eld like new legislatureon child protection in South Africa, you can post many times a day to keep your followersupdated. However, if you are posting content about your events and project, less posts arebetter. Additionally, if you aren’t able to tweet at certain periods of time, you can use toolssuch as HootSuite, Twuffer, and TwittTimer to draft future post and schedule it for a latertime.


http://jhbchildwelfare.co.za/want-to-help/


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Sample TweetsBig thanks to @FNBSA, @StandardBankZA, @sa_lottery, @BlueLabelTeleco,@carteblanchetv, Johannesburg Garden Club and AngloGold Ashanti

Join the JCW team for the 702 Walk the Talk on July 24th at Marks Parks SportsClub! https://www.facebook.com/events/220913634942182/

This past year, we had 28 successful adoptions! Help us as we work to nd home formore children this year. Donate: jhbchildwelfare.co.za/want-to-help/

Check out our kids from the Masibambisane Center! http://jhbchildwelfare.co.za/

masibambisane-kids-run-sharp/

Donate today to Jo’burg Child Welfare! #charitytuesday http:// jhbchildwelfare.co.za/want-to-help/

Have you heard about our Othandweni Centre?? (Add infographic or video ofOthandweni)

#wednesdaywisdom “Children are our greatest treasure. They are our future”-Nelson Mandela


http://jhbchildwelfare.co.za/want-to-help/http://jhbchildwelfare.co.za/masibambisane-kids-run-sharp/https://www.facebook.com/events/220913634942182/


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InfographicsEditing Infographics

1. Login into your account on piktochart.comemail: [email protected]

password: jcw1002. Go to “My Saved Piktocharts” at the top of the page

3. Select which infographic you would like to update and click edit.


mailto:[email protected]://piktochart.com/


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4. To change current text, click twice on the text you are interested in editing.

5. To add new icons, click on icons and drag your preferred icon onto the page.



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6. To add new text, click “Text” on the left and drag the size of text that youprefer onto the page.

7. To change the background, click “Background” on the left and select the color

you prefer at the top or select a background image at the bottom. If you select abackground image, drag the image onto the page. To remove a backgroundimage, drag the box labeled “No Image” onto the page.



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8. If you require further assistance, click the “Need Help” tab at the bottom ofthe page and type in your question.

9. To save your infographic, click “Download” in the top right-hand corner. Selecteither original or medium for the size. Select JPEG for the le format. Do notsave the image as a PNG.



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Making a New Infographic1. Login into your account on piktochart.com2. Scroll down to view free template and select your desired template. (For rst

time use, we recommend “Minimalistic 2”.

3. Edit your infographic as you choose.4. Save your infographic as a JPEG.

If you have any inquiries about the site or the making infographics, please refer tothe FAQS or contact the Piktochart Team at: [email protected].


mailto:[email protected]://piktochart.com/


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Making Percentages for InfographicsNote: All of the infographic statistics have been taken or calculated from the

statistics and number in the annual reports. The abbreviation PY means previous

year and CY means current year.

General Equation for Percent Increases

General Infographic• Increase in foster parents trained to foster children:

• Increase in individuals accessing and completing preventative therapy:

• Increase in children reunited with biological parents under supervision aftersuccessful reconstruction services:


!"#$%&' )&$*%+,% )& -.,'%* /+*%&', '*+)&%0 '. -.,'%* $1)20*%& 3-.,'%* /+*%&', ,$*%%&%0 45 6 -.,'%* /+*%&', '*+)&%0 45 7 8-.,'%* /+*%&', ,$*%%&%0 956 -.,'%* /+*%&', '*+)&%0 95:

-.,'%* /+*%&', ,$*%%&%0 95 6 -.,'%* /+*%&', '*+)&%0 95

!"#$"%& () *%+*,*+-./0 &1.& #"$"*,"+ /(%2 3 &"#4 &1"#.!"-&*$ 0"#,*$"0 567 0&.& 3 87 0&.&

87 0&.&

!"#$"%& () $*+,-#"% !,.$"- /.$0 1+&* &*"+# /+(,(2+$., !.#"%&3 4%-"# 34!"#5+3+(%.)&"# 34$$"33)4, #"$(%3$&+(% 3"#5+$"3 6

78 3&.& 9 :8 3&.& :8 3&.&

!" $%&% ' (" $%&%

(" $%&%


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• Increase in individuals receiving training on awareness and prevention andsexual abuse:

• Number of social abuse victims and other individuals accessing therapeutic andpreventative services:

! Sum of individuals that received short term services at Zola Clinic,individuals that received crisis and therapeutic services at NthabisengCentre, individuals that received long term therapeutic services,

individuals reached through preventive and awareness campaigns andfamily members that received intensive services

• Number of individuals who accessed and took part in reintegration services:! Sum of children in supervised care with biological parents, children

placed back with their biological parents under supervision aftersuccessful reconstruction services, children adopted by foster parents,and biological parents in reconstruction services

• Number of individuals reached through preventative and awareness campaigns:

! Find CY statistic in annual report

Masibambisane Day Care Centre:• For all increase statistics, use the equation:

• For all numbers, nd CY numbers in the annual report

Princess Alice Adoption Home:• For all numbers, nd CY numbers in the annual report


!"#$"%& () *%+*,*+-./0 &1.& #"$"*,"+ .*%*%2 (% .3.#"%"00 .%+ !#","%&*(% () 0"4-./ .5-0" 6

78 0&.& 9 :8 0&.& :8 0&.&

!" $%&% ' (" $%&%

(" $%&%


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Othandweni Family Care Centre:• Children receiving family placements:

• For all numbers, nd CY numbers in the annual report


!"#$"%& () $*+,-#"% #"$"+.+%/ )01+,2 !,0$"1"%&3 4$*+,-#"% $0#"- )(# +% *(53"3 6 $*+,-#"% $0#"- )(# +% %5#3"#2

&(&0, $*+,-#"% 3"#.+$"- 72 8&*0%-9"%+


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Contact Info

Department EmailCEO [email protected]

Communications [email protected]

Fundraising [email protected]

Foster Care [email protected]

Adoptions [email protected]

Child and Family Unit [email protected] Learning Centre [email protected]

Child Abuse Treatment and TrainingServices

[email protected]

Advocacy [email protected]

Human Resources [email protected]

Child Trafcking and Awareness [email protected]

Centres [email protected]

Princess Alice Adoption Home [email protected]


mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]?subject=


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Sources and Citationspage 3-4:

• http://www.nptechforgood.com/2015/08/26/how-to-add-a-donate-now-button-to-your-nonprots-facebook-page/

page 15:• http://www.ccghr.ca/wp-content/uploads/2014/06/CCGHR-Social-Media-

Modules_Complete.pdfpage 16:• http://www.nptechforgood.com/2015/02/08/10-twitter-best-practices-for-

nonprots/

• http://twittercounter.com/blog/2014/09/twitter-dos-and-donts/page 17:• http://www.ccghr.ca/wp-content/uploads/2014/06/CCGHR-Social-Media-

Modules_Complete.pdf• https://www.quicksprout.com/2014/04/04/how-to-use-hashtags-to-increase-

your-online-presence/?display=wide

Courtesy of: Elizabeth Mugo, Mohini Tangri, Maggie Dick, and John Tompkinsfrom Washington and Lee University, Lexington, VA, USA
https://www.quicksprout.com/2014/04/04/how-to-use-hashtags-to-increase-your-online-presence/?display=widehttp://www.ccghr.ca/wp-content/uploads/2014/06/CCGHR-Social-Media-Modules_Complete.pdfhttp://twittercounter.com/blog/2014/09/twitter-dos-and-donts/http://www.nptechforgood.com/2015/02/08/10-twitter-best-practices-for-nonprofits/http://www.ccghr.ca/wp-content/uploads/2014/06/CCGHR-Social-Media-Modules_Complete.pdf

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