PUNJAB INDUSTRIAL EXPO 2015 Adding value and businesses for an Industrial Punjab

3rd - 4th - 5th April 2015Lahore International Expo Centre

Johar Town, Lahore PUNJAB INDUSTRIAL EXPO

www.punjabexpo.com.pk

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ABOUT PIE Images of Success

Punjab Industrial Expo 2014

The Punjab Industrial Estates Develop-ment and Management Company (PIED-MC) was established in 2003, and is owned by the Government of Punjab and is managed by a BOD having representa-tion from both the private and public sectors, thereby demonstrating PIEDMC as a successful example of Public-Private partnership. It is a self sustaining body and does not ask for funds from the Government.

PIEDMC currently has nine industrial projects: Sundar Industrial Estate (SIE) near Lahore, Quaid-e-Azam Industrial Estate at Kotlakhpat Lahore. Multan Industrial Estate Phase 1 & 2 (MIE), Bhalwal Industrial Estate (BIE), Rahim Yar Khan Industrial Estate (RIE), Vehari Industrial Estate (VIE), Chunian Industrial Estate and Quaid-e-Azam Apparel Park. PIEDMC is also managing the Pakistan Drug Testing and Research Centre (PDTRC) situated at SIE, Lahore. Quaid-e-Azam Solar Park is also a presti-gious project of PIEDMC, which will contribute 1000MW in National Grid.

PIEDMC has a large industrial base, with approximately 2500 industrial units spread over 5000 acres.

MISSION

VISION

Key Objectives of PIEDMC:

A. Public Private PartnershipB. Rapid IndustrializationC. Enforcement of Environmental ComplianceD. Sustainable GDP growth E. Bring least developed areas into main streamF. Alleviate poverty G. Creation of employment opportunitiesH. Up-gradation of existing Industrial Estates/Parks/ ClustersI. Foreign collaborations to attract FDIs

To follow a public private partnership model and to bring less developed areas of Punjab into main stream, create jobs,

alleviate poverty & contribute to sustainable GDP growth. Also to abide by environmental laws &

comply with WTO regime.

To develop a chain of new industrial estates in a dynamic

and innovative manner by capitalizing on proposed &

existing industrial and agricultur-al strengths of Punjab and

Pakistan.

Multinational Companiesin Punjab Industrial Estates

Message from Mian Muhammad Shahbaz Sharif,

Chief Minister, Punjab

PUNJAB INDUSTRIAL EXPO 2015 Adding value and businesses for an Industrial Punjab

My dear exhibitors, sponsors and attendees, it is with great pride that Punjab takes the leading initiative to develop and portray the strong industrial base that is prevalent in the province. The Punjab Industrial Expo 2015 will undoubtedly portray the strength Punjab has in terms of industrial-ization, growth and sustainability. Punjab is the largest province of Pakistan in terms of population, and also has the largest and fastest growing economy in the country compared with other provinces and administrative units. Punjab's economy has quadrupled since 1972. It is dominant in the Manu-facturing sector, though the dominance is not as huge. Despite lack of a coastline, Punjab is the most industrialized province of Pakistan; its manufacturing industries produce textiles, sports goods, heavy machinery, electrical appliances, surgical instruments, cement, vehicles, auto parts, I.T, metals, sugar mill plants, cement plants, agriculture machinery, bicycles and rickshaws, floor cover-ings, and processed foods.

My congratulations to the PIEDMC team for initiating such an exciting opportunity where all stake-holders can take advantage of assembling on one platform to portray not only their products and services, but also the strength of industrialisation within the province. As Punjab develops over time, it is critical that such fairs be hosted on such a scale. It is of paramount importance that we support these initiatives so that we can further develop within the province, and ultimately, so that Punjab can be a role model for all provinces to follow.

I wish PIEDMC all the best at this event, and look forward to using this event as a stepping stone to ensuring regular events of such nature be held in the future.

punjabexpo.com.pk

Why you should exhibit at the Punjab Industrial Expo 2015

• It will be the largest Manufacturing Industry based expo in the country

• The perfect place to approach potential buyers and meet existing customers

• An opportunity to open new markets and generate sales leads

• A platform to discuss business needs of customers

• Build relationships with existing customers to consolidate market position

• An ideal location to educate the market with your product knowledge and

demonstrate your products and services, answer questions, and overcome

apprehensions / worries by potential buyers

• Generate media exposure for your company and build brand awareness

• A platform to launch new products and services

• A chance to view competitors and position your company as a market player

In order for your products to reach National and International Markets, the Punjab Industrial Expo 2015 will play a crucial role in introducing your business and products, both locally and internationally.

Message from S.M.Tanveer,

Chairman, PIEDMC

PUNJAB INDUSTRIAL EXPO 2015 Adding value and businesses for an Industrial Punjab

I am delighted to invite you to the second sequel of the Punjab Industrial Exhibition 2015. With the majority of Pakistan’s Industri-al resources based in the Punjab, I believe it is essential for a key event like the Punjab Industrial Exhibition 2015 to be hosted in Lahore.

The Punjab Industrial Exhibition was born as a result of the common strategy and vision of the Government of the Punjab and PIEDMC. It has depicted its success in its last event held in 2014, through which it has become a meeting place for professionals, manufacturers and distributors. Lastly, it has attracted several major players from vast fields to Lahore.

Considering the recent developments and the new opportunities arising from Punjab’s economical and industrial growth, I can proudly say that the Punjab Industrial Exhibition 2015 will be able to offer an ideal platform for key industry professionals, specialists and decision makers, from across Pakistan and beyond. It will be an event where they can meet, network, learn and strengthen relationships.

I encourage you all to participate actively at the Punjab Industrial Exhibition 2015 and reap benefits from it.

I wish you all a very successful event.

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About Punjab

The history of Punjab dates back to the Indus civilization. The region has been invaded and ruled by many different empires and races including the Aryans, Persians, Greeks, Egyptians, Afghans, and Mongols. Punjab is well known around the globe as the province of the Sufi Saints. The Mughals controlled the region from 1524-1739. It was during their reign when Puunjab saw the construction of great architectural wonders such as the Badshahi Mosque and the Shalimar Gardens. Today, Punjab remains the heartbeat of the nation and is at the center of all political and economic progress.

GeographyThe land of 5-rivers, population-wise the largest, and once known as the granary of the east, Punjab is the lifeline of Pakistan. To the North of the Punjab is the Khyber Pakhtunkhwa Province and the federal capital area of Islamabad, to the North-East is Azad Kashmir, to its South-East is India (Indian Punjab & Rajasthan), to the South-West is the province of Sindh while to the West are Baluchistan and the Federally Administered Tribal Areas (FATA). All the major rivers of the country namely Indus, Jhelum, Chanab, Ravi, & Sutlaj flow through this province. They originate from the Himalayas and pass from North-West to South-West. They are primeval in nature and the volume of water increases in the summer after the monsoon rains.

EconomyThe economy in the Punjab is mainly agricultural, although industry makes a substantial contri-bution. The province is playing a leading role in agricultural production. It contributes about 68% to the annual food grain production in the country. 51 million acres of land is cultivated and another 9.05 million acres are lying as cultivable waste in different parts of the province. Cotton and rice are important crops. They are the cash crops that contribute substantially to the national exchequer. Punjab has also more than 48 thousand industrial units. Small and cottage industries are in abundance. There are 39,033 small and cottage industrial units. The number of textile units is 11,820. The ginning industries are 6,778. There are 6,355 units for processing of agricultural raw materials including food and feed industries.

There are also some large Auto Manufacturing industries in Punjab, such as Honda, Millat Tractors, Messe Ferguson, Plum QINGQI Motors, Sazgar Engineering Works. Lahore and Gujranwala Divisions have the largest concentration of small and light engineering units. The district of Sialkot excels in sports goods, surgical instruments and cutlery goods. Punjab is also a mineral rich province with extensive mineral deposits of coal, rock-salt, dolomite, gypsum, silica-sand. The Punjab Mineral Development Corporation is running over a dozen economically viable projects.

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PUNJAB AT A GLANCE

Area:205,344 sq km

Population:7,25,85,000

Capital:Lahore

Largest City:Lahore – (6,658,393 people)

Language:Punjabi

Literacy Rate:59.6%

Temperature:-2o-to 40o C

Main Crops:Cotton, Wheat and Rice

Government Body:Provincial Assembly

Assembly Seats:371

Districts:36

Tehsils Towns:127

Animal:Punjab Urial

Bird:Peacock

Tree:Shisham

Flower:Bhekkar

Other Major CitiesRawalpindi, Faisalabad,

Multan, Gujranwala

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INDUSTRIAL ZONES IN THE PUNJAB

M-2

N-5

Quaid-e-Azam

Apparel park

INDUSTRIAL ESTATES OF PIEDMC

1. Sundar Industrial Estate Lahore2. Quaid-e-Azam Industrial Estate Lahore3. Chunia Industrial Estate Chunia4. Quaid-e-Azam Solar Park Bahawalpur5. Rahim Yar Khan Industrial Estate Rahim Yar Khan6. Multan Industrial Estate Multan7. Bhalwal Industrial Estate Bhalwal8. Quaid-e-Azam Apparel Park Sheikhupura

INDUSTRIAL ESTATES OF PSIC

1. Taxila2. Gujar Khan3. Chakwal4. Jhelum5. Gujrat6. Sialkot7. Jauharabad8. Sargodha9. Gujranwala10. Sheikhupura

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11. Lahore12. Layyah13. Jhang14. Faisalabad15. Multan16. Shorekot17. Mian Channu18. Sahiwal19. Burewala20. Bahawalpur

PUNJ

AB

Police Helpline 15Fire Brigade Helpline 16Ambulance Helpline 1122

Railway Reservations99201772

PIA Reservations111-786-786

Hotels

Hospitality Inn 36310077Pearl Continental 111-505-505Avari Hotel 111-282-747Hotel One 111-486-351Faletties Hotel 111 444 333Nishat Hotel 111 000 777

Food Deliveries

Pizza Hut 111-241-241 KFC 111-532-532Salt n Pepper 042-35713551

Restaurants Nearby Expo Centre

Sarpinos Pizza 35304344Gourmet Resturant 35203512 McDonalds 111-244-622

Airports

Lahore 042-99240508Karachi 021-99248090Islamabad 051-99280337

Hospitals

Services 99203402-11Shaikh Zayed 35865731Shaukat Khanam 35945100

Metro Cab111-222-787

Important Contact Numbers during your stay in Lahore

For the latest updates, please regularly visit our website:

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About Lahore

The city of Lahore is the capital of the Punjab. It occupies a central position, and is generally called The Heart of Pakistan. Lahore's culture is unique. Known as the Cultural Capital of Pakistan, the city was the seat of the Mughal and the Sikh Empire. Lahore has played an important role in Pakistani history- it was in this city that Pakistan's independence declara-tion was made. It was the largest city in the newly formed Pakistan at the time of independence.

Travelling to Lahore

The Allama Iqbal International Airport is located about 20-30 minutes from the city centre. Professionally managed Metro Cabs are available to take passengers from the city to the airport. Pakistan International Airlines(PIA) has daily departures internationally as well as to the rest of Pakistan, connecting flights into nearby hub airports Qatar, Dubai, Bangkok for onward connections to the Middle East, Europe, North America, and South-East Asia. Other airlines operating in and out of Lahore include: • Thai Airways • Emirates • Gulf Air • Qatar Airways • Kuwait Airways • Etihad Airways • Shaheen Airlines• Air Blue • Saudi Airlines

The Famous Metro Bus System is now also operational for those wanting to tirelessly get around Lahore.

Exhibiting Groups

Promoting Your Company at the Punjab Industrial Expo 2015We value your presence at the show, which is why we will work hard to ensure that this event is a roaring success. No event can be a success without a targeted marketing, advertising, and promotional campaign. There are various marketing tools which we will be employing to promote the event and ultimately to promote our exhibitors at Punjab Industrial Expo 2015. Our website facilitates the visitor registrations and various relevant downloads. Our in-house Public Relations officer runs a contin-uous public relations campaign throughout 2 months leading upto Punjab Industrial Expo 2015 with increasing activity closer to the show. If you have anything newsworthy to state, we would like to hear from you, we could include your news in our next press release and online. Every week an mail shot is sent out to the PIE database, which targets the relevant segments of the market. We will be going into print advertising during the weeks leading upto the show.

A month prior to the event, we will be initiating an outdoor advertising campaign in the form of hoardings, streamers, towers and banners which will be placed at prime locations of Lahore, including key engineering and manufacturing clusters.

With the expected attendance by key political, business, trade association and ministry officials at the inaugural and closing ceremonies, we are expecting a main headline about PIE Industrial Expo 2015 in all the daily newspapers and TV media.

Please refer to our Event Branding Opportunities catalog in the registration form for further information on onsite branding options.

5. Onsite Advertisement Opportunities

In order to facilitate more partcipiation, our online media agency will be busy advertising via other international websites and also through key social media tools.

Targeted direct mailings include brochures, postcards and free visitor invitations sent to segments of our database, encouraging people to pre-register their visit to the exhibition.

Trade associations, leading figures and opinion leaders from the chambers of commerce, as well as relevant government ministry officials will be intensively targeted to attend this event.

2. Outdoor Advertising Campaign1. Inaugural & Closing Ceremonies

4. Online Tools3. Direct Mail

MARKETING TOOLS

Aluminium Industry Animal Poultry Feed Auto Industry CarpetChemicalDates Processing / PackingDyeing & PrintingElectronicsEngineeringFood & BeveragesFood ProcessingFruit Juices, Pickles & Squashes

GarmentsHatchery & Breeding Poultry FarmsHosieryMeat and Poultry Processing UnitsPackagesPaintsPaper & BoardPesticidesPharmaceuticalsPlastics products

Seed CompaniesSizing UnitsSolvent Oil Extraction PlantsSteelTanneriesTextilesVegetables ProcessingWarehouses etcWheat Value Added ProductsWood products

punjabexpo.com.pk

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Standard Shell Schemes

All standard booths are fitted with a carpet, white wall elements, lighting and an electricity connection (for laptops and light electrical items etc).

Additional requirements, including those of electrical requirements over and above the standard mentioned above, must be duly mentioned on the registration form (charges apply).

Option A: 3m × 3m Shell Option B: 6m × 3m Shell

Stand fitting and display work to space only sites must not exceed an overall height of 2.5m without the Organiser’s written permission. Applications should be made in writing to the Organisers’ and be accompanied by a scale drawing.

Furniture will not be readily available on site. Please ensure that your stand design does not include the standard shell scheme as this is provided by our Official Stand Contractor only and plans containing shell schemes will be rejected. It is the responsibility of the Exhibitors not taking shell stands to make their own arrangements for the provision of suitable floor covering for their area and also to ensure their stand number is clearly displayed.

punjabexpo.com.pk

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Queries? We will be happy to assist you

PIE Head Office: Punjab Industrial Estates Development and Management Company (PIEDMC),

Commercial Area (North)Sundar Industrial Estate,

Raiwind Road, Lahore.

PIE City Office:27-Egerton Road,

3rd Floor, Ajmal HouseAdjacent to Hospitality Inn Hotel, Lahore.

=======================================For further information please contact our marketing departments:

Asim MushtaqDeputy Manager, Business Development & Special Projects

0322-4160062

Affan RashidDeputy Manager, Marketing (SIE)

0322-4160046

Syed Ali AbbasAssistant Manager, Marketing (SIE)

0321-8450876

E-mail: info@punjabexpo.com.pk, sales@punjabexpo.com.pkTelephone: Head Office:042-35297203-6, City office: 042-99203661-3Fax: Head Office :042-35297207, City office: 042-99203660