Game corner

Submitted to : sir imran khan Submitted by:

Sohail IqbalImran NadirAhson KhalidSulman Ahmed Qaiser Abbas

Games as YOU imagine them to be.

UpdatedBig screensCensoredLess paymentsMusicMultiplayer

Problems of customers at homeRegular game crashesSoftware updatesSystem compatibilityHuge internet bandwidthRegular changes in computer components

Business Idea

“Small Screens are boring/ Need something lively?”

The business idea is to start gaming zones at main cities of Pakistan, first in Islamabad, then Rawalpindi, Lahore, etc., to attract youth and other game lovers. Game zone will provide an electrifying and a never-before real gaming experience for people who loves to play games.

Game corner view

Vision

MissionTo become number one in market

Highest quality gaming machines

24 hours services

Customer satisfaction

Expand the business in all over the Pakistan

Be the leading in providing gaming services

Value proposition Best gaming machines Clarity Graphics 3D Screen

Competitive Advantage

Latest gaming machines X-box Ps 4 Nintendo wii 24 hours services 3D facts Low prices of packages

Strength: High graphic machines First mover advantage Large number of

categories of games Weaknesses: Lack of experience

business Price of games are high

Opportunities:Can start new gaming zone in other areas outside Islamabad and Pakistan.Monopolistic advantages to market leader.

Threats:Political and Economical instabilityNew competitors

Swot Analysis

4 p’s of marketing 1 Pricing: Full Day PackagePKR 1000/= (any game) 1 Hour Package PKR 100/= (X-Box) 1 Hour Package PKR 200/= (PS-4) 1 Hour Package PKR 80/= (PC) for members there is 50% discount on every game

2 place:game corner is going to open near Abpara market

3 promotion:

PostersUniversities/Colleges/SchoolsAdvertisement in News papersInternetSports’ ClubsTV and Radio

Marketing:

Products & ServicesPCPSPXboxPlay StationsNintendo Wii

Games Shooting gamesStrategy gamesSport gamesAdventurous games

Features & Benefits

Gaming Atmosphere

Tuck Shop

Discount

Target Market

Children (above 12 years)

Teenagers

Adults

Sales

Packages: Per token Hourly tokens Per day tokens

Advance booking of slotSelecting competitors of own choice.

In future; Monthly Packages Yearly memberships

Possible Future Facilities/Service Delivery

Facilities at train/bus stations

Financial Planning 

Project Financing

Description Details Total Equity (40%) PKR 13,13,820/=Bank Loan (60%) PKR 19,70,730/=

Project Cost

Capital Investment Amount (PKR)

Land -Building/Infrastructure 2,00,000Machinery & Equipment 24,03,800Furniture & Fixtures 4,20,750Office Equipment 1,80,000Human resource 80,000  Total Capital Cost 32,84,550

Machinery & Equipment Description Quantity Cost (PKR/Unit) Total PKR

X-Box 4 30800 1,23,200PlayStation 4 4 56400 2,25,600 Computers 25 35000 8,75,000Snokers table 2 150000 3,00,000 LCD’s 8 80000 6,40,000 UPS 8 30000 2,40,000 Total 24,03,800 Office Equipment Detail

Description Quantity Cost (PKR/Unit) Total PKRTelephone 1 5000 5,000Networking 1 150000 1,50,000 Lighting (tube lights) 25 1000 25,000

Total 1,80,000

Furniture & Fixture Detail

Description Unit cost./Unit Total PKR

Chairs 32 2,460 78,750Computer Tables 21 5,000 105,000Wall Fans 21 2,000 42,000Misc. 30,000 30,000Ac’s 3 55,000 165,000

Total 4,20,750

GAME Corner

Marketing

Customers

Income

ExpenditureProfit

Employees

Resources

The Business System

Sales Strategy:

Notice boardsPosters and other marketing channels.In other words, customers will be able to follow up company’s offerings and choose the package that fits their demands. Sales Forecast: 2000 customers in year 13,000 in year 2 4,000 by year 3.A sharp increase in the number of customers is expected to be driven by good gaming experience that will be provided by the company.

Risks Evaluation:

Entrance in market.New in market, competitorEven a slight twist in the financial operations could be a risky

option for the business.

Conclusion: Gaming zone the best project and

business to choose.

According to the Needs of the

customers

High profit expectation

Low cost