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Page 1: Company Presenation
Page 2: Company Presenation

Company Profile

YEAR OF FOUNDATION

BUSINESS AREA

NO: OF EMPLOYEES

% OF INTERNATIONAL PROJECTS

TOTAL INTERVIEWS IN 2010

COMPANIES INTERVIEWED (10)

PROFESSIONALS INTERVIEWED

INDIVIDUALS INTERVIEWED

TELEPHONIC INTERVIEWS

1994

MARKETING RESEARCH

107

42

273,000

19,000

41,000

138,000

75,000

Page 3: Company Presenation

Company Profile ISO 27001:2005 , OHSAS 18001:2007, ISO 9001:2008 & ISO 14001:2004 certified for Market research and Survey

Offices at

Facilities for F2F, CATI, CAPI, Focus Group and Online Panel.

Expert Researchers having qualification and experience in field of Arts, Commerce, Economics, Public Polling, Media, Telecommunication, Social Mechanism, medical Science and various related fields.

Offices and Associates Worldwide

Kenya Philippines Russia South Africa

Thailand Vietnam UAE

China Egypt India

Page 4: Company Presenation

Research Team

•145 Fully equipped CATI

• 550 telephone interviewer

• 900 field staff for data collection

• IT staff specialized in socio - economic & marketing research

• Experienced statistician

OPERATIONS

• 4 Directors experienced in qual - itative & quantitative research

• Senior researchers with extensive experience in India and abroad as well

• Recruiters and interviewers

• Senior & Junior analysts

ADMINISTRATION

Page 5: Company Presenation

Research expertise Our market based research provides value – added business solutions to our clients. Our field of expertise are : -

Automotive research

Telecom & Internet research

Consumer products research

Textile & garments research

Food & beverages research

Pharmaceutical & health care research

Banking & financial institution research

Media researchAdvertisement & communication

research

Page 6: Company Presenation

Research expertise

Packaging research

Customer satisfaction research analysis

New market offering Global market

offering

Page 7: Company Presenation

RNB Research Model and Techniques

RNB-PackagePackage conceptPackage decision

RNB-TargetTarget consumer

decision

RNB-ProConNew product

Conceptdecision

RNB-ForecastDemand

forecasting

RNB-PositionPositioning

strategy

RNB-NameBrand name

decision

RNB-AdPreAdvertisement

Pre-testing

RNB-ConceptAdvertisement

Concept decision

RNB-CSMCustomer

satisfaction

RNB-TrackTrackingStudies

RNB-PricingProduct pricing

& Testing

RNB-Data Base

Understanding of Socio-psycho

factors Product information/

Verification & revision Overseas models/

Experience

Based on 15 years extensive research analysis RNB has developed 11 models of research

Page 8: Company Presenation

Project Management Structure

Customer

IT

Research Consulting

MKTG:Finance

PR

Fieldwork RNBField workTeam

Page 9: Company Presenation

Pan Afro-Asia Coverage with office in 10 Countries covering ASIA |AFRICA|MIDDLE EASTOffices at China, Egypt, India, Kenya, Philippines, South Africa, Russia, Thailand, Vietnam, UAE Full time supervisors and field work staff.Local Language Interviewing – Arabic, African, Chinese, Hindi, Tamil, English. A single point of contact for all International Fieldwork CATI Studio – Noida (India) – Shanghai (China)

Data Collection System

Market Research SPECIALIST For Asia, Africa, & Middle East

Page 10: Company Presenation

Data Collection System

RNB uses one of the most rigorous method for data collection which ensures our reliability among our satisfied clients.

RegisteredInterviewer

Search

Search all interviewer profiles registered in RNBDatabase

Primary Selection

Select interviewerwho recently participatedin related survey& suitable for Present study

InterviewerTraining

Final Selection

Train researchobjectives andoverview

Evaluate understanding of the surveyafter training

Page 11: Company Presenation

Data Control and Verification System

Stage1Interviewer

(100%)

• Check error in questionnaires • Reassure if respondents respond correctly & faithfully

Stage2Supervisor

(100%)

• Review questionnaires to mark non-responses • Spot responses that go against common sense• Cross check responses

Stage3Independent

Verification Team(30%)

• Confirm errors through telephone verification (about 25%) • Conduct visit verification.

Whenquestionnaires require furtherinspection refer to Verification Team

Page 12: Company Presenation

Method of Data Collection

In-depth Interview

Focus Group Discussion

Experts Forecasts

Collection and Analysis of Secondary

InformationObservation Survey

QualitativeSurvey

Street Intercept Interview

Central Location Test (CLT)

Door-to-door Interview

Computer Assisted Telephone Interview

(CATI)Computer Assisted Personal

Interview (CAPI)

Mystery Shopping

Fax Survey QuantitativeSurvey

Page 13: Company Presenation

Field Work Facilities

Meeting rooms

Data processing & analysis

C

A

T

I

S

T

A

T

I

O

N

S

Focus Group Facilities

Page 14: Company Presenation

RNB Global Network

AFRICAKenya

MorrocoSouth africaEgypt

Tunisia

ASIA PACIFIC

IndiaThailandIndonesia

ChinaPakistanSrilanka

Bangladesh

BurmaVietnam

Philippines

RussiaNepal

MIDDLE EAST UAE Saudi ArabiaKuwaitOman

RNB GLOBAL OFFICE

RNB FIELD AFFILIATE

Page 15: Company Presenation

Our Credential

We along with our associates have worked for leading national & international companies

DAINIK NAVJYOTI

KYOEI JAPAN