Project: Digital Marketing MKTG 469

Report Template

Group name and member names.

Group name: What’s Poppin SF

Member Names:

1. Syena Uruci

2. Marco Caluzzi

3. Jimena Davila Urbina

4. Webster Cruz

5. Solomon Abuda

6. Kelsey Hoang

• Links to the website: http://www.whatspoppinsf.net/

• Facebook page: https://www.facebook.com/whatspoppinsf/

• Email subscription page: http://www.whatspoppinsf.net/event-and-newsletter-

email-list-subscription/

List of keywords

Marketing objectives and KPIs: (This table must be updated weekly)

Objectives KPIs Week 11-17 Nov

Week 18-24 Nov

Week 25-1 Dec

Week 2-8 Dec

Week 9-15 Dec

Website customer base Unique visitors 149 280 528 1119 1140

Traffic to the website Visits 249 429 704 1443 1475

Traffic to the website from SEM

Visits from organic search and AdWords

0 37 82 185 185

Social media customer base Facebook page likes 207 286 321 350 359

Traffic to the website from social media

Visits from Facebook 99 211 418 867 879

Email customer base Email list subscribers - - - 96 97

Traffic to the website from emails

Visits from emails - - - 53 65

Expenditures

Activities Expenditures

Website hosting 34.00$

Blog Campaign 2 (Alcatraz) 123.71 $

Blog Campaign 1 83.41 $

Blog Campaign 73.26 $

Improving Website Traffic Search 13.87 $

What’s Popping SF 0.00$

Blog Post Campaign 0.00$

Scam Blog Post 0.00$

Blogs and Website Traffic Search 0.00$

Blog campaign 2 0.00$

Total Google Adwords Cost 294.25$

Facebook page promotion 49.99 $

Facebook post boosting 1 5.97 $

Facebook post boosting 2 6.37 $

Website visitors 39.20 $

Facebook post boosting 3 10.46 $

Facebook post boosting 4 7.18 $

Facebook post boosting 5 7.16 $

Facebook post boosting 6 17.71 $

Facebook post boosting 7 25 $

Facebook post boosting 8 27.72 $

Total Facebook 196.76 $

Total 525.01$

Activities and Results

Please highlight the relevant numbers on all of the screenshots.

The screenshots in this template are for illustration purpose only. Different versions of

the software might have different appearance and layouts.

1. Screenshots of Google Analytics that show the total numbers of unique visitors

(users) and visits (sessions). E.g.

2. Screenshots of the Yoast SEO analyses (description, readability, and keyword tabs. If

you use more than 1 keyword for the post, please include all keyword tabs) for all

blog posts. All must be green. Up to 3 orange dots are allowed but no red dots. E.g.

3. Screenshots of all Google AdWords ads copies. E.g.

4. Screenshots of all AdWords results.

5. Screenshots of Google analytics that show the total numbers of visits (sessions) from

organic search and AdWords.

6. Screenshots of Facebook Insights that show the total number of page likes.

7. Screenshots of Google Analytics that show the total number of visits (sessions) from

social media (Facebook and others if applicable) to the website. E.g.

8. Screenshots of the Facebook page promotion, the 4 post ads, and their results. E.g.

9. Sample screenshots of the campaigns to get email subscribers.

10. Screenshot of the full audience list.

11. Sample screenshots of the newsletters.

Newsletter 1

Newsletter n.2

Newsletter n.3

12. Screenshots of the final metrics on MailChimp for all newsletters. E.g.

13. Screenshots of Google Analytics that show the visits (sessions) from emails to the

website. E.g.