PRIORITIZATION

Unnat Gupta@unnatgupta

Shree Prakash Damani@shreedamani

Gamifcation of

IN THIS SESSION

■Explore innovation games for prioritization through

● Highly interactive group activity

■Understand:

● Common Pitfalls

● Tips for effective prioritization

*

COMMON PITFALLS …

■Everything is high priority

■Lot of discussion on low value features

■Different priority on same feature by different

stakeholder

■Whoever screams the loudest, gets priority

■Time consuming and ineffective

TECHNIQUE ONE – PRODUCT IN A BOX

■Leverage collective retail consumer experience of

stakeholder to identify

●Most Exciting

●Important

●Valuable

Features of a product/service

PRODUCT IN A BOX

Imagine <the project> as a product on a supermarket shelf. What would appear on the box that would appeal to our customers?

HOW TO – PRODUCT IN A BOX

■Split the team into cross-functional groups of 5 - 6

people

■Provide the team with some card-board boxes

■Group to imagine that they’re selling their

product/service in a trade show/ retail outlet/ public

market

■Ask the group to design a product box for their offering

■The box should also have key marketing slogan,

pictures, price point etc they find interesting

■Group to sell their product- box to others

CASE STUDY

We want to develop a flight booking system

Some Salient Features:

• Search Flights

• Flight Booking

• Multiple payment options

• Track your bookings

• Deals and Promotions

• Faster Booking

HANDS-ON

*

THINGS TO WATCH OUT FOR

■Watch interactions during selling helps in identifying

most important and useful information

■Open ended exercise, needs good facilitation

■Scalability

■Physical Preparation

WHEN TO – PRODUCT IN A BOX

■Participation from all quarters

■Any stage of the PDLC, ideal in the

beginning/conceptualization

■Move the discussion from “features” to “benefits”

■Prioritization based on benefits and unique selling

proposition

TECHNIQUE TWO

How to Get a Group of People To

Prioritize a List of features...

The Innovation Game:

BUY A FEATURE

WHY “BUY A FEATURE”

■Lots of people actively engaged: Customers, Partners,

Employees…

■Prioritize the features as a group - builds consensus,

encourages negotiation

■A way to understand the reasons behind the priority

■Cost v/s value evaluation

■Most importantly, it is a method that clients will enjoy!

HOW TO – BUY A FEATURE

■Features described in terms of benefits and costs

■5 to 8 players given limited budget based on available

capacity

■Group collectively discusses and negotiates to purchase

features

■Discussions around each feature identifies the reason

behind selecting or not selecting a feature

CASE STUDY

Product - Easymail

■Easymail is a webmail service launched a few months ago in a

limited beta

■The current version is something of a minimum viable product.

■Easymail does not provide their own email service, but

integrates with existing, providing the user with a great user

interface.

■The idea is to gather all your emails at one place, make it

searchable and stand out by having a unique user interface.

■Easymail have partnered with several email providers to get

access to their API’s.

HANDS-ON

*

OTHER TECHNIQUES

Users

Usage

QUESTIONS??

*

THANK YOU

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CONTACT:

Shree Damani Unnat Gupta shreepd@thoughtworks.com unnatgupta@gmail.com

@shreedamani @unnatgupta

in.linkedin.com/in/shreedamani in.linkedin.com/in/unnat