post show report - caucasus buildbuildexpo.ge/pdfs/fc0fe68e84706d1b744d181993e337d9.pdf · 22nd...

22nd International Exhibition for Building and Interiors

www.buildexpo.ge

POST SHOW REPORT

16-19 MAY, 2017TBILISI, GEORGIA

Organized by:

#CaucasusBuild

ExpoGeorgia

CAUCASUS BUILD 2017 - Post Show Report

CAUCASUS BUILD 2017 PROFILE

SUMMARY OF THE EXHIBITION

On May 16-19th, 2017, the ExpoGeorgia exhibition center hosted its 22nd International Exhibition for Building and Interiors. 164 Companies from 18 countries were represented during the four days and they had the opportunity to meet with the industry professionals and find information for entering and developing Georgian and foreign markets. Attracting almost 4 700 professional visitors from 13 countries, the International Exhibition for Building and Interiors once again proved its international significance and importance for the entire Caucasus region.

In the framework of the exhibition, for the first time up to 60 B2B (business to business) meetings were held between the industry professionals. Participants of the exhibition and the invited business visitors were meeting in the specially organized Business Lounge. The schedule of the meetings was developed in advance and approved by the participants. The two parties had 20 minutes on average to meet, discuss and exchange business contacts with each other. The coordinator from the ExpoGeorgia team was responsible for managing, ensuring non-disturbance and keeping track of the meetings.

Launch Year: 1995

Organizer: ExpoGeorgia

Venue: ExpoGeorgia Exhibition Center, Tbilisi

Dates: 16-19 May, 2017

Working Hours: 10:30 - 18:00

Frequency: Annual

Duration: 4 days

• TOTAL NUMBER OF VISITORS - 4 654

• EXHIBITORS WHO FULLY REACHED THEIR GOALS - 78%

• EXHIBITORS WHO WERE SATISFIED WITH THE QUANTITY OF THE VISITORS - 76%

• EXHIBITORS WHO WILL PARTICIPATE IN NEXT YEAR’S EVENT - 81%

ABOUT THE EXHIBITION


KEY EXHIBITION DATA

PARTICIPATING COUNTRIES

2 748 m2 82TOTAL EXHIBITION

SPACEINTERNATIONAL PARTICIPANTS

82LOCAL

PARTICIPANTS

18STATES PARTIES

164

4 654

NUMBER OF EXHIBITORS

NUMBER OF VISITORS

SPEAKERS

OPENING CEREMONY

The 22nd International Exhibition for Building and Interiors was officially opened on the 16th of May 2017 by the Deputy Minister of Economics and Sustainable Development of Georgia, Mrs. Irma Kavtaradze.

Honored guests and supporters gave speeches during the opening ceremony.

Mrs. Irma KavtaradzeDeputy Minister of Economics and Sustainable Development of Georgia;

Mr. David NarmaniaMayor of Tbilisi;

H.E. Mr. Zeki Levent GumrukcuAmbassador of the Republic of Turkey;

H.E. Mr. Andrzej CieszkowskiAmbassador of the Republic of Poland;

Mr. Zeki Levent GumrukuAmbassador of the Republic of Turkey to Georgia;

Mr. Resan KikavaExecutive Director of ExpoGeorgia;

• Austria

• Belarus

• China

• Denmark

• Georgia

• Germany

• India

• Iran

• Kazakhstan

• Latvia

• Lithuania

• Poland

• Russia

• Spain

• Sweden

• Turkey

• Ukraine

• United Arab Emirates


Austria• TenCate Geosynthetics Austria

GmbhBelarus• Minsk Electrotechnical Plant

named after V. I. KozlovChina• Dazen ElevatorDenmark• Hawkeye PedershaabGeorgia• Airmetal• Albatross Company LLC• Albico Caucasus• All P Group• AMBA Group• Aqualine Ltd.• Argo Block• ASP Georgia - Fotoni• Autotechno LLC• Bedegi Ltd.• Bergauf-Georgia Ltd.• Besti Group• Betonart• Business Group 2010 Ltd.• CCT Chemicals Coating

Trading• Citadel Ltd.• CPS Georgia Ltd.• Cubicon Ltd.• Design M Georgia• DIO• Dom Kofe• Easy Directing• Eco Bina• Elite Motors• Erti Ltd.• Geonovation Holdings• Georgian Plastic Pipes• Georgian Traiding Company• Georun Ltd.• Geosteel• Glass Work Ltd.• Gonio ltd• GRC - Finprofil• GRC - TTC• GRC LLC• Green Line JSC• GT Group• GTS Group• ICES• Kopos Electro• Marmarilo Ltd.• Metekhis Keramika • MG LTD• Midea group• Mirror• Modernroofing• Monolit Project• New Building Group• New Design (“GIORGI-2004”

LTD)• New Technology Center• OMB BMC• Otsneba Ltd. - Megadoors• Panex JSC• Plastics Georgia• Polymer LLC• Pride Group Ltd.• PSK Construction• Qargili• Rustavi Metalurgical Plant

• Saba• Samasi• Sigma Technologies and

Solutions• Smart Group• Smile Mix• Stoneart Ltd.• TBC Leasing• Tbilisi 2015• Thermo Center• UBG-Universe Business

Group Ltd.• Veziri Ltd• ZodiGermany• Caparol Georgia• GP Steuerungs- & Anlagenbau• HeidelbergCement Georgia• Hofmann GmbH• New Style Ltd.• Ostendorff (Germany)India• Bathero Sanitary LLP• Bluezone Vitrified Pvt Ltd• Breeze Project India Pvt Ltd• Ceramic Focus• Conor Granito Pvt Ltd• Coral Granito Pvt Ltd• Curion Education Pvt Ltd• Eastern Refractories Ltd• Elica Vitrified • Eternal Stones Export India• Euphoria Ceramica• Face Group of Company -

India• Favourite Plus Ceramic Pvt Ltd• Hidalco• Hitco Ceramics (India) Pvt Ltd• Indian Chamber of Commerce

(ICC)• Jet Granito Pvt Ltd• Larson Ceramic• Leopard Vitrified Pvt Ltd• Lexicon Ceramic Pvt Ltd• Lightcity Ceramic Pvt Ltd• Livon Ceramic• Lovato Ceramic• LV Granito• Novalake Ceramica• Perth Ceramic • Proton Granito • Raj Builder• Range Ceramic Pvt Ltd• Sanford Vitrified Pvt Ltd• Sham Enterprises• Signature Ceramic Pvt Ltd• Skytouch Ceramic Pvt Ltd• Starco Ceramic• Stone Mastery & Stellare

Ceramica• Stonex Exim Pvt Ltd• Uday Industries• Vertex Nano Chem IndIran• ABA - GMS• EEFA CERAM• Eiffel’s Park• Yazd Wire & Cable CO.Kazakhstan• Akustiko LLCLatvia• 3D Data

• Europlasts SIALithuania• Adargena• Autare• Doroterma• Komfortas Baltija• Linmat• Siginda• VeconPoland• Embassy of the Republic of

Poland in Tbilisi• Klingspor Sp. z o.o.Russia• Cedrus• Kredmash Impex LTD• Magnitogorsk Iron and Steel

Works OJSC (MMK)• Penoplex• SCM Group Service• TeoHim• Trading House El Misti JSC• ZZBO - StroikonstrukciaSpain• SAE ClimberSweden• VazNaz (Sweden House)Turkey• ALFİLL YAPI MALZ. MAD.

MAK.SAN.TİC.LTD.ŞTİ.• ARFEN INSAAT TAAHHUT

SAN VE TIC A.S• ARSLANLI ALCI VE

HAMMADDELERI SAN.TIC.A.S.

• ÇEPAŞ Galvaniz Demir Çelik Madencilik İnşaat Nakliyat Tic. ve San. A.Ş.

• CUBO, BAŞERGÜN BOYA VE KİMYA İNŞ.SAN.TİC.A.Ş

• DAVUT PANEL VE SAC SAN. TİC. A.Ş.

• DEKORSAN BOYA VE KİMYA SAN.TİC.LTD. ŞTİ.

• ELKON ELEVATOR KONVEYOR VE MAKINA SANAYI VE TICARET A.Ş.

• HILAL ALUMINYUM ITH. IHR. SAN. VE TIC. LTD. STI.

• KAYNAK TEKNIGI SANAYI VE TICARI A.S.

• KMS KENT MOBILYALARI SAN. TIC. A.S

• METAPANEL Yapı Elemanları San. Ve Tic. A.Ş.

• MMK METALURJI SAN. TİC. E LİMAN İŞLETMECİLİĞİ AŞ.

• Panelsan A.Ş.• Sinerji Yalıtım İzolasyon İnşaat

Enerji ve Yapı Malz. San. Ve Tic. A.Ş.

• SUKAP PLASTİK A.Ş.• TuyapUkraine• Dormash Group• Euroton (Specproekt -

Exclusive) LLCUnited Arab Emirates• Mammut Building Systems

FZC

PARTICIPATING COMPANIES AND ORGANIZATIONS


WHAT IS THE AIM OF YOUR PARTICIPATION IN THE EVENT?

OVERALL SATISFACTION LEVEL WITH THE EXHIBITION DID YOU REACH YOUR GOALS?

WILL YOU PARTICIPATE NEXT YEAR?

• Establishing contacts and partnerships - 36%

• PR and Promotion of the products and services - 23%

• Observing the competitors - 5%

• Finding new customers - 34%

• Other - 1% Yes

81%

Maybe

18%

No

1%

Evaluated from 1 to 10 points Evaluated from 1 to 10 points

14%

10%

16%

19%

12%

10 9 8 7 6

15%

18%

15%

16%

14%

10 9 8 7 6

EXHIBITOR SURVEY

• Architecture and Engineering

• Building and Construction

• Building Services

• Building Technologies

• Consulting Services

• Decoration and Interiors

• Electrical Mechanical Systems

• Glass, Wood and Metal

• Heavy Construction and Machinery

• Marble, Stone and Machinery

• Mining and Processing of Metals and Minerals

• Roof Covering

• Site Preparation

PRODUCT DIRECTORY


Visitors whose expectations were fully met - 86%

Visitors who found what they were looking for - 76%

Visitors who were fully satisfied with this years’ event - 88%

VISITOR RESEARCH

4 654NUMBER OF

VISITORS

81%PROFESSIONALS IN

THE INDUSTRY

DISTRIBUTION OF THE VISITORS ACCORDING TO THEIR PROFESSIONAL SECTOR VISITORS GOALS

VISITORS REPRESENTED THE FOLLOWING COUNTRIES

• Building and Construction – 50%

• Building Materials – 5%

• Engineering and Architecture – 9%

• Interior Design – 5%

• Transport and Logistics – 5%

• HVAC – 3%

• Energy – 2%

• Real Estate – 2%

• Banking and Finance – 0,3%

• Other – 18,7 %

• ARMENIA• AZERBAIJAN• EGYPT• GEORGIA• GERMANY

• INDIA• IRAN• ITALY• RUSSIA• SWITZERLAND

• TURKEY• UKRAINE• USA

• Getting familiarized with the industry - 55%

• Looking for specific products or services - 12%

• Looking for business contacts - 20%

• Observing the competitors - 5%

• Other - 7%


EVENT HIGHLIGHTS

In the framework of the exhibition, for the first time up to 60 B2B meetings were held between the industry professionals. Participants of the exhibition and the invited Business Visitors were meeting in the specially organized Business Lounge. The schedule of the meetings was developed in advance and approved by the participants. The two parties had 20 minutes on average to meet, discuss and exchange business contacts with

The Best Stand Design• Aqualine• BetonArt• Rustavi Metalurgical Plant

The most Effective Communication with Visitors • DIO• Midea Group

The most Effective Cooperation • Tuyap• Pars Rastak• Indian Chamber of Commerce (ICC)

The most Interactive Participation • GRC• Zodi• Facebook Favorite• Bergauf-Georgia

each other. The coordinator from the ExpoGeorgia team was responsible for managing, ensuring non-disturbance and keeping track of the meetings.This newly developed tool was highly appreciated and valued by both parties. Some even had the opportunity to sell their products and services during the meetings.

The most Innovative Participation • Green line• Vaz Naz• Erti

The most Loyal Participant • ARSLANLI ALCI• Business Group 2010• MegaBoard • Heidelberg Cement Georgia• Caparol

RECEPTION DINNER

SEVERAL COMPANIES WERE GIVEN SPECIAL CERTIFICATES FOR:

On the evening of May 17th, the second day of the exhibition, a reception dinner was held in honor of the participants of the exhibition and to award those who stood out. The Gala dinner was organized by ExpoGeorgia and attended by 200 guests.

During this event the participants had the opportunity to meet, greet and dine while enjoying some unique Georgian culture, accompanied by the best of Georgian wines. This was a highly successful event that was enjoyed by everyone.


EXHIBITION COVERAGE

• TV advertisement - TV1- 7 days’ active campaign• TV program visits - TV1 (Business Morning) and TV Imedi (Morning Program)• Radio advertisement - Fortuna and Autoradio- 10 days’ intensive campaigns• 400 000 SMS messages sent to the targeted individuals• Telephone calls and invitations to all architects, designers and respective academic staff

• http://propertygeorgia.ge/ge/news/msheneblobisa-da-interieris-saertashoriso-gamopena-build-expo-2017

• http://kvira.ge/329070

• http://fortuna.ge/saqartvelo-saertashoriso-samsheneblo-gamofenas-maspindzlobs/

• https://sputnik-georgia.com/georgia/20170517/236001036/tbilisshi-samsheneblo-gamofena-daiwyo.html

• https://imedinews.ge/ge/ekonomika/12963/saqartvelo-samsheneblo-gamopenas-maspindzlobs

Extensive outdoor advertising was done by means of two billboards in the city and two light boxes in the arrival zone of the airport.

• Construction, building and development companies

• Building material production and importing companies

• Companies producing and importing restoration and renovation materials

• Targeted social media campaigns were launched on Facebook and LinkedIn, and the recipients were chosen by industry, region and profession.

• An active Facebook campaign was launched 5 weeks before the opening, focusing on promoting the exhibition.

• Facebook advertising was done by the companies participating in the exhibition.

• Architects, designers and respective studios• Renovation companies• Distribution companies• Gas, water and other infrastructural companies• Regional head offices and municipalities.

EXTENSIVE DIRECT MARKETING CAMPAIGN

6 0006 000ELECTRONIC INVITATIONS

SENTPRINTED INVITATIONS AND

INFORMATION LETTERS SENT

MARKETING ACTIVITIES

ADVERTISEMENT AND ANNOUNCEMENTS OF THE EXHIBITION IN THE PRINTED MEDIA AND ONLINE NEWS

INVITATIONS WERE SENT BY THE COMPANY AND INDIVIDUAL INDUSTRY PROFILES

UP TO 60 B2B MEETINGS WERE ORGANIZED BETWEEN THE PARTICIPANTS AND THE SPECIAL INVITATION BUSINESS VISITORS DURING THE FOUR DAYS OF THE EXHIBITION


ABOUT THE ORGANIZER

ExpoGeorgia is the leading exhibition and convention center in Caucasus region. As a multifunctional business center, we combine trade fairs with congress and conferences.

Experienced, attentive event coordinators work to develop new concepts and programs to ensure that ExpoGeorgia as “a relationship broker” continues to have a strong voice in the international economic forums of tomorrow.

History of the Exhibition Center starts in 1958. At that time, State has built temporary exhibition pavilions and organized industrial exhibition to celebrate 1500 years’ anniversary of Tbilisi. Large scale construction works began in 1961 and as a result 11 pavilions, green house, pool sand park were placed in the city center. During

Soviet Period exhibition center was a place for permanent exhibition of industrial and agricultural achievements of Soviet Republic, once a year the space was devoted to international exhibitions.

In 1994-1998 organization was privatized and transformed into Joint Stock Company.

Infrastructure was modernized. ExpoGeorgia has been assigned a very important role – guiding foreign capital inflow in Georgia and opening international markets for new Georgian businesses.

ExpoGeorgia events became an excellent forum for decision makers to evaluate new products, make new contacts, enhance supplier relationships and conduct purchasing activities.

Address: 118 A. Tsereteli Ave., 0119

Tbilisi, Georgia

Tel: +995 3 2 234 11 00

Website: www.expogeorgia.ge

E-mail: [email protected]

Facebook: www.expogeorgia.ge/ExpoGeorgia

HOPE TO SEE YOU NEXT YEAR

CAUCASUS BUILD 2018

DON’T MISS OUTCHECK OUT THE EXHIBITION STAY CONNECTED ALL YEAR

www.youtube.com/user/ExpoGeorgiawww.buildexpo.ge

FOR ADDITIONAL INQUIRY PLEASE CONTACT US:

Exhibition Center ExpoGeorgiaAddress: 118 A. Tsereteli Ave., 0119

Tbilisi, GeorgiaTel: +995 3 2 234 11 00

E-mail: [email protected]: www.expogeorgia.ge

Sales Department:E-mail: [email protected]

Marketing Department:E-mail: [email protected]

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