position yourself as an expert within your niche... · design your website as an online resume and...

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1 Position yourself as an expert within your niche ü Recognize which of 7 paths to becoming a top seller work for you ü Attract buyers who share your vision & values ü Uncover and capitalize on your passion & unique expertise

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Page 1: Position yourself as an expert within your niche... · Design your website as an online resume and go-to teacher resource Adapt to teachers' changing habits in blog readership Create

1Position yourself as an expert within your niche

ü  Recognize which of 7 paths to becoming a top seller work for you

ü  Attract buyers who share your vision & values

ü  Uncover and capitalize on your passion & unique expertise

Page 2: Position yourself as an expert within your niche... · Design your website as an online resume and go-to teacher resource Adapt to teachers' changing habits in blog readership Create
Page 3: Position yourself as an expert within your niche... · Design your website as an online resume and go-to teacher resource Adapt to teachers' changing habits in blog readership Create
Page 4: Position yourself as an expert within your niche... · Design your website as an online resume and go-to teacher resource Adapt to teachers' changing habits in blog readership Create
Page 5: Position yourself as an expert within your niche... · Design your website as an online resume and go-to teacher resource Adapt to teachers' changing habits in blog readership Create
Page 6: Position yourself as an expert within your niche... · Design your website as an online resume and go-to teacher resource Adapt to teachers' changing habits in blog readership Create

2Design your website as an online resume and

go-to teacher resource

ü  Adapt to teachers’ changing habits in blog readership

ü  Create evergreen content that drives traffic & sales indefinitely

ü  Make blog posts “sticky” so readers check out related products

ü  Repurpose existing content to expand your reach with less effort

ü  Discover the simple key to always having new blog topics &

product ideas

Page 7: Position yourself as an expert within your niche... · Design your website as an online resume and go-to teacher resource Adapt to teachers' changing habits in blog readership Create

3Create sales funnels with social media

and email lists

ü  Draw followers to the only space you can control: your site + list

ü  Use email lists to get your message seen & build loyalty

ü  Create targeted email lists to convert random visitors into buyers

ü  Send awesome content with minimal effort via auto-responders

Page 8: Position yourself as an expert within your niche... · Design your website as an online resume and go-to teacher resource Adapt to teachers' changing habits in blog readership Create

4Offer unique free resources that increase your

authority & TpT sales

ü  Create TpT freebies that drive sales for paid products

ü  Think beyond printables when designing product previews

ü  Connect personally to attract superfans & more revenue streams

Page 9: Position yourself as an expert within your niche... · Design your website as an online resume and go-to teacher resource Adapt to teachers' changing habits in blog readership Create

5Extend your TpT best sellers into additional

products & services

ü  Turn basic product ideas into high dollar resources

ü  Upsell your best selling products by offering unique related items

ü  Identify patterns in buyers’ feedback/Q&A and create paid

services that solve their problems

ü  Set up multiple revenue streams by leveraging your expertise into

books, speaking events, online courses, and more