building your niche network
DESCRIPTION
job searchemploymentcareerTRANSCRIPT
Contessa LopezContessa Lopez
Stage Two: Building your Niche Network
Best Tools to use while Best Tools to use while Marketing yourself during a Marketing yourself during a
Job SearchJob Search Be present on social networking sites Write a blog Have a website Join conversations about your industry Become an expert in something Register your name as a domain name Actively network through social media
9%
6%
17%
11%
25%
4%
26%
Stages of Niche Marketing Discovering your Niche Building your Niche Network Creating your Niche Marketing Tools Selling your Niche
Presentation Objectives Presentation Objectives
At the end of this training stage you will:
Understand networking and its role in Job Searching
Determine who to network with?
Be able to Create & Benefit from Networking Tools
Build Network Sources
Use Social Media Sites to Communicate with your Network
Networking
What is networking? Who do I network with? How do I create a network?
Job Seeking Goal ChartJob Searching Log Book
Job
Seekin
g G
oal
Ch
arts
Sources of Occupational Information Occupational
Outlook Handbook America’s Career
InfoNet Trade Publications The Directory of
Associations Occupational
Outlook Handbook’s 11 major clusters
North American Industrial Classification System (NAICS)
Directories Indexes Chambers of
Commerce Trade Publications Newspapers
Sources for Job Hunting Internet Employers Classified Ads Career/Placement
Centers Employment
Agencies
Government Sites Macomb County Small
Business & Technology Development Center
The Library Newspaper Articles National Newspapers Magazines Internet
Typical Sources for Job Hunting Atypical Sources for Job Hunting
Building your “Niche” Network Telephoning E-mailing Cold Calling Direct Mailing Volunteer
Join conversations about your industry
Actively network through social media
Be present on social networking sites
Q & A