how to choose your niche and specialty
TRANSCRIPT
Dr. Shahab Anari’s t ips on
Personal BrandingDr. Shahab Anari Personal Branding Strategist, Professional Coach
Dr. S. Anari Personal Branding Strategist, Professional Coach
How to Choose Your
Niche and Specialty
Dr. S. Anari Personal Branding Strategist, Professional Coach
1. Write down your wish list. Think of all the different audiences that you wish to reach out to.
Dr. S. Anari Personal Branding Strategist, Professional Coach
2. Think how your unique characteristics, such as your natural talents, passions and knowledge suit you to work with some of these groups. Which ones are they?
Dr. S. Anari Personal Branding Strategist, Professional Coach
3. Which of these groups do you most relate to or feel the most interest or excitement about working with?
Dr. S. Anari Personal Branding Strategist, Professional Coach
4. Which group(s) do you know people in or already have clients in?
Dr. S. Anari Personal Branding Strategist, Professional Coach
5. What aspects of your field do you know the most about?
Dr. S. Anari Personal Branding Strategist, Professional Coach
6. What life experiences do you have that might connect you to a particular market?
Dr. S. Anari Personal Branding Strategist, Professional Coach
7. Do you have any interests or hobbies that might connect you with your target market?
Dr. S. Anari Personal Branding Strategist, Professional Coach
8. Here’s other tips to get to know your target audience better:
1. You can also look at your current customer base to get a clue as to who finds you and your services/products more attractive.2. Check out your competition. Look who they’re targeting their marketing material at.3. Look at the successful thought-leaders and industry brands. Who do they target? Maybe you can check if the same target audience appeals to you, as well.
Dr. S. Anari Personal Branding Strategist, Professional Coach
9. Now is the time. Answer this: Who is your target market? Describe them!
Dr. S. Anari Personal Branding Strategist, Professional Coach
10. What are five of your clients’ challenging problems?
Dr. S. Anari Personal Branding Strategist, Professional Coach
11. What are five of your clients’ burning desires?
Dr. S. Anari Personal Branding Strategist, Professional Coach
12. What’s THE biggest result that clients get by working with you? (one big promise)
Dr. S. Anari Personal Branding Strategist, Professional Coach
13. What are the additional benefits of working with you? Think of the four categories of benefits: Financial, Emotional, Physical, Spiritual (Remember: the benefits, not the features of your service)
Dr. S. Anari Personal Branding Strategist, Professional Coach
14. Again, now is the time. What’s your specialty working with the target audience that you’ve identified?
Dr. S. Anari Personal Branding Strategist, Professional Coach
Brand Yourself!LEAVE YOUR MARK ON EVERYTHING YOU DO!
Dr. S. Anari Personal Branding Strategist, Professional Coach
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