finding your niche
DESCRIPTION
How to successfully sell your product online.TRANSCRIPT
FINDING YOUR NICHE
HOW TO SELL YOUR PRODUCT SUCCESSFULLY ONLINE
ABOUT…
Kim Kleeman’s philosophy on how to navigate the web for business is through an Integrated Content Strategy (ICS) method. ICS is a necessity in today’s ever- growing media and technology channels. Companies are
forced to evaluate, plan and market through these channels on a consistent basis with relevant, engaging content in order to keep up with
competition. Whether your product or service is to consumers or organizations, content creation and an integrated marketing strategy
effectively get your business to the next level.
A Movement
Traditional marketing is
being replaced or mixed with
new technological
solutions
Link to article http://bit.ly/IyDTsg
Cross Channeling During the 2011 Holiday Shopping Season Among US Smartphone Users % of respondents
Researched on Smartphone and went to store to purchase
44% Researched on Smartphone, purchased on Smartphone
41% Researched on Smartphone, purchased on computer
37%
Researched on Smartphone, visited the store to checkout, purchased on computer
19% Researched on Smartphone, visited the store to checkout, purchased on Smartphone
18% Visited the store, purchased on Smartphone
8%
www.emarketer.com
In the next 5 years websites will be non-effective if they do not do the
following things:Integrate
Blogs, Social MediaUpdated content
SEOCreate original content
THE FUTURE....
Piloting a niche product can take many routes. How do you determine the best course of action?
LISTEN TEST
MEASURE
TWEAK
FAMOUS NICHE PRODUCTS
Methods US Online Shoppers Plan to Use to Shop in 2012
Mostly in Brick and Mortar Stores
Primarily from a Mobile Device
Combine online, brick-and-mortar and mo-bile shopping
Mostly Online
www.emarketer.com
E-COMMERCE
TodayIt is projected by emarketer that in 2012 e-commerce will increase 15% equally a total of $224.2 billion.
VS
YesterdayLast year
e-commerce increased 11.3% equally $209.3 billion in online
sales.
MARKETPLACES
New and Existing Customers
En
gag
em
en
tMark
eti
ng
White Papers- Lead Capture
Campaigns- Cross sell tracking
Road
map
for C
ross
Sel
ling
Stra
tegy
Inbo
und
linki
ng p
rogr
am
Mea
sura
ble
outc
omes
Social Media
Content
Customer Engagement
Governance
Curation
Creation
Repurposing Plan
Integration
A
naly
tics
Compliance
Community Building
Integration and Marketing PlanAttract and retain new customers
Cross-sell
existing
customers
Reach A&B
customers at
least 4x per
year
Differentiate for
customers and
emerge as
thought leaders
Targeted Corporate Events
Comm
unity O
utreach
Social Media
COMMERCE
Reputation and Online Scores
Advertising/ Viral
Online advertising is scheduled to surpass print media revenues in two years
2012 will see online advertising grow by 18%
In one month the US views 4.3 billion online video advertisements (Comscore, March 2011 Online Video Rankings).
Will It Blend
Affiliate Marketing
Mobile Devices and Apps
Research
and Retrieve Localization
Constant use
By the year 2014, there will be more mobile internet users than laptop and desktop users (Microsoft Tag Mobile
Marketing Report, 2011)80% of smartphone users multitask while watching TV.Mashable
User Experience and Integration
Approach and Plan
Identifying audience
Active and Emerging
Developing Brand and Tone and Purpose:
+
Clarifying Action Accountable
Calendar Curation Creation
Topics Brand
Through
By
Using
Obstacles: Content and Tech holes in Integration plan
IMPLEMENTATION
AWARENESS
ENGAGEMENT
INFLUENCE
Voice ValueCommunications Hub
Four phases of Awareness
Branded Content
Value and Metrics
My Product
QUESTIONS?
Kim KleemanCreative Marketing Partners847-212-1064Find me here! Facebook LinkedIn [email protected]