famous in your niche
DESCRIPTION
Vicki @Smartwoman Flaugher discussing how to get Famous in Your Niche using digital reputation development, SEO, Content marketing, and social media.TeD style video presentation at 5th Wednesday event in Austin TX, Sept 29, 2011.TRANSCRIPT
Famous in Your Niche@Smartwoman Vicki Flaugher
Building Your Digital Reputation
for Fun & Profit
#5thWed
Why??Short
answer:
Why
NOT?
#5thWed
Really?
Niche marketing is here to stay
Context comes through influence nodes
Content creators are a small % of population
It takes guts!
#5thWed
How Do You Become Famous?
SEO Focused Social Media
Relevant Content Outreach &
Engagement Do it Do it Do it Do it!
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SEO Focused Social Media ID your “One Note” ID 30-50 niche specific
words http://bit.ly/keywordfind
Keywords = your values, character, service, product, problem you solve, location, industry jargon, name, etc
Use them in skillful and human ways!
Spiders Don’t Own Credit Cards
#5thWed
Relevant & Effective Content
Lead generationLinks and search
rankingAttract and retain
good customersRepel bad
customersBe Sharable!
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Outreach & Engagement Strategic partnerships
with influencers Become the “go-to”
person Multi-media approach –
let the audience pick their channel
Listen, then use listening to improve
#5thWed
Get Famous Leverage yourself Amplify your sales
funnel Increase your
conversion Have fun Be more popular Get lucky
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