International Technical Standard forDigital Rights Permission Code

June 23, 2008

2

Overview of Digital Rights Permission Code

"Digital rights permission code" is a name for a method of managing rights and permission information that was proposed in 1997-1998 by Dentsu for handling the distribution of content in the digital age.

It is a technical standard that attempts to take complex permission information from rights holders for a wide variety of content, which is segmented by purpose and usage terms, and simplify its components by converting them into a numerical code so that a consumer device, such as a cell phone, handheld device, household television receiver, STB or PC, can decode them.

CellularMembraneFunction

Permission agreement formation function(Third Station)

All Content×

All Media

ContentProducer’s

Will

Consumer’s(individual)

Will

Use

Accept advertisements

Disclosure of personal info.

Permission

Request sponsor

Request preference

Concept of Permission

3

How Digital Rights Permission Code Became Standardized

Conceived at Dentsu in 1997~1998

Its main components are: 1. Content ID, 2. Business ID (copyright holder, user) and 3. Permission terms.

In April 2001, after founding Melodies and Memories Global Limited (hereinafter, "MMG"), I actively engaged the company in promoting the idea of international and domestic standardization.

In March 2002, MMG proposed a digital rights permission code format at the Conference on Copyright for the Digital Millennium (CCD). The Japan Photographic Copyright Association, which had begun to look into that proposal earlier, decided to formally adopt a digital rights permission code for a virtual copyrighted work market demonstration hosted by the Japanese Agency for Cultural Affairs in October 2003, and today it is still actively using rights holder IDs and content IDs.

In January 2004, MMG proposed a digital rights permission code to the TC 100/TA 8 G DRM review committee (subcommittee) of the Japan Electronics and Information Technology Industries Association (JEITA), and activity to formulate a technical standard for a digital rights permission code began

In March 2006, after three years of review, the CCD announced the CCD ID model for a shared content ID and a shared business ID, which are among the main components of the digital rights permission code format.

The Japan Business Federation content portal site, which began offering services in June 2007, adopted the shared content ID and shared business ID from the CCD ID model in its “Japan Content Showcase”.

In December 2004, this proposal for a digital rights permission code, which is a technical standard that should also be called a digital content tagging system, was presented from Japan to the International Electronics Technology Standardization Committee (IEC) by the Japan Electronics and Information Technology Industries Association (JEITA), and after two years of review, it was voted in an international ballot to be the IEC’s international standard on February 15, 2008.

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Components of Digital Rights Permission Code

　　　 The four components that comprise digital rights permission code are shown below. 　　　　　

　　　　　　　　　 - Which Content - From Whom to Whom - Under What Terms -

① Content ID (identifies the content)

② From ID (identifies the rights holder or permission manager)

③ To ID (identifies the distributor, consumer or device)

④ N digital rights permission code (expresses specific, detailed usage permission conditions)

　 These four components (IDs, codes) are packaged with the content itself (files or other digital data) when the content is distributed, ensuring that the content is used correctly by the content user at the time it is used, and enabling a usage record to be accurately reported to the content holder or rights holder. In addition, through shared use, related rights organizations can maintain accuracy and transparency in their work distributing rights that have been granted.

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Identifies the type of content created or used

Music, film, book, photographimage, game program, etc.

Identifies the content holder or content rights holder

Organization, company, individual

Identifies the content user

Distributor, broadcasterhousehold, individual consumer, device, etc.

③ User ID ① Content ID

Identifies permission information for the content ID between 2 parties

② Holder ID

The Four Components of the Digital Rights Permission Code Format: Tagging Rules for the Digital Content Distribution Age

Converting ① Purpose of use (business, public, education) ② Usage format (restricted streaming, downloading, copying) ③ Time period, expiration, usage count control and ④ Territory (within Japan) . . . to numbers (encoding), creates a

technical language that makes it possible for devices to understand

Components ① ～④ are collectively called the Digital Rights Permission CodeContent ID - Holder ID - User ID - N Digital Rights Permission Code

④ N Digital Rights Permission Code

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Overview of ContentID, FromID, ToID① ② ③

1. ContentID structure

- 1 It is critical to have rule and format consensus for the ContentID header using a major category structure that broadly identifies the content by type (T for text, S for sound, I for images and still images, V for video and P for programming) and a secondary category structure that identifies the industry (music, publishing, film, broadcasting, animation, games, advertising)

　　　　　　　　　 Photography, art, graphic design example: IP Music industry examples: SM, VM Film industry examples: VD, VF Advertising industry examples: SA, VA, IA

- 2 Structure that identifies domestic or foreign origin (identifies where the content was produced)

Use of country codes (WIPO) in the future 　

　　　　　　　　　

2. FromID, ToID: Holder and user structures

　　 - 1 Major category structure that broadly identifies the holder and the user 　　　

H: Holder U: User (also includes D: Distributor)

　　 - 2 Structure that identifies domestic or foreign origin

Use of country codes (WIPO) in the future 　

　　 - 3 Structure that identifies the organization, company or individual

OrganizationCompanyIndividual

　　 - 4 Structure that identifies the permission information manager, content information manager (provider) or rights information manager

General permission: Derived from multiple rights clearances 　　It is truly safe to use: This right is OK x nIs there one or multiple entities to negotiate with? General permission management entities: HJPO~, HJPC~, HJPI~

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④ Overview of the N Digital Rights Permission Code

　　 - 1 Class (Required) ）　　　　　 <Disclosure Class> 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

　　　　　　　　 <Open Permission> <Closed Permission> 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

　　　　　 <Purpose Class>

　　　　　　　　 <Business Permission> <Public Permission> <Education Permission>

　　　　　 <Accounting Class> Yes No

　　　　　 <Sponsor Class> Yes No

　　　　　 <Usage Class>

　　　　　　　　 <Exclusive Permission>

　　　　　　　　　　 <Broadcast Permission>

　　　　　　　　　　 <Streaming Permission> 　　　　　　　　　　　　　　　　　　 <Physical Rental> 　　　

　　　　　　　　 <Owner Permission> Includes lifetime limit, recording media limit, and other components

　　　　　　　　　　　　　 Recording media limit component No (= Free) Yes

　　　　　　　　 <Download Permission>

　　　　　　　　　　　　　 Lifetime limit component No (= Free) Yes

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 Number of playbacks

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 Playback expiration

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 Playback period

　　　　　　　　　　　　　 <Secondary Usage Permission>

　　　　　　　　 <Move> 　　　　　　　　　　　　　　 Lifetime limit, recording media limit components

　　　　　　　　 <Copy>

　　　　　　　　　　　　 1 Lifetime limit, recording media limit components

　　　　　　　　　　　　 2 ~

　　　　　 <Territory Class>

　　　　　　　　　　　　 Japan China Korea . . .

- 2 Limit Components (Optional) ）　　　<Recording Media Limit Component>

　　　　　　　　　　　 No (= Free) 　　　　　　　 Yes 　　　　　　　　

　　　　　　　　　　　　　　　 CD

　　　　　　　　　　　　　　 MD

　　　　　　　　　　　　　　　 HDD (including PC, STB and mobile) 　　　

　　　　　　　　　　　　　　　 DVD

　　　　　　　　　　　　　　　 SD card

　　　　　　　　　　　　　　　 Memory stick 　　　　　　　　　　　

　　　 <Quality & Compression Format Specification>

　　　　　 <Bit rate Limit Component>

　　　 <Lifetime (Life Control) Limit Component> 　　　　　　　　　　　　　　　　　　　　　

　　　　　　　　　 No (= Free) 　　　　　　　　　 Yes 　　　　　　　　　　　　　　　　　　　　　　　　　　　　

　　　　　　　　　　　　　　　　　　　　　　　　　　 Count limit 　　　　　　　　　　　　　　　　　　　　　　　　

　　　　　　　　　　　　　　　　　　　　　　　　　　 Time period limit 　　　　　　　　　　　　　　　　　　　　　　　

　　　　　　　　　　　　　　　　　　　　　　　　　　 Expiration limit 　

　　　 <Security Limit Component>

　　　　　　　 <Electronic Transparency> <DRM Specification> <Encryption Method>

　　　 <Transmission Path Limit Component>

　　　　　　　 No (= Free)

Yes Conventional TV CATV Internet Wireless

　　　 <Final Capture Location Limit Component>

　　　　　　　 No (= Free)

　　　　　　　 Yes Home Shopping PC Mobile 　　　　　　　　　　　　　　　

　 1. N (Narrow) digital rights permission code structure: The N digital rights permission code is composed of class and restriction components and allows the flexibility to encode permission agreements and permission terms.

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Proposal to CC

<Advantages of a Digital Rights Permission Code>

　　　 - Utilizes the benefits of global content distribution

　　　 - Facilitates mutual recognition and understanding among different cultures, which can help resolve global conflicts

- Creates a rich AV culture through technological innovation, which can help resolve environmental problems

　　　　　　　　　　　　　　　　　　　　　↑

　　　　　　　　　 The latest idea from the IEC TC100 TA8 TAM is the implementation of a digital rights permission code

　　　　　　　　　 (Proposed by the technology group)

<Proposal>

Define levelized and verticalized shared IDs for global digital content distribution

　 1 Implement registry management for rights organizations using shared global IDs

　　　　　　　 1-1 Create 4-digit rights holder genres and group by genre

　　　　　　　　　　 1000 Literature, scripts 　

　　　　　　　　　　 2000 Music

　　　　　　　　　　 3000 Art, photography, graphic design, manga

　　　　　　　　　　 4000 Film production

　　　　　　　　　　 5000 Performance

　　　　　　　　　　 6000 Media, news, broadcasting

　　　　　　　　　　 7000 Technical support

　　　　　　　　　　 8000 Programming

　　　　　　　 1-2 Differentiate organizations, companies and individuals

　　　　　　　　　　 O Organization

　　　　　　　　　　 C Company

　　　　　　　　　 　 I Individual 　　　　

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Proposal to CC

　　　　　　　　 1-3 Create shared IDs that levelize and bridge cultures

　　　　　　　　　　　　　　　　　　 Japanese art, photography & graphic design rights organizationsHJPO3100

　　　　　　　　　　　　　　　　　　 French art, photography & graphic design rights organizations HFRO3100

　　　　　　　　　　　　　　　　　　 American art, photography & graphic design rights organizationsHFUSO3100

　　　　　　　　 1-4 Verticalize and integrate domestically

　　　　　　　　　　　　　　 Japanese domestic ID management system

　　　　　　　　　　　　　　　　　　　　　　 Rights organizations: HJPO3100

　　　　　　　　　　　　　　　　　　　　　　 Member companies: HJPC3100XXXXXXXX

　　　　　　　　　　　　　　　　　　　　　　 Individual rights holders: HJPI3100YYYYYYYY

　　　　　　　　　　　　　　　 French domestic ID management system 　

　　　　　　　　　　　　　　　　　　　　　　 Rights organizations: HFRO3100

　　　　　　　　　　　　　　　　　　　　　　 Member companies: HFRC3100XXXXXXXX

　　　　　　　　　　　　　　　　　　　　　　 Individual rights holders: HFRI3100YYYYYYYY

　　　　　　　　　　　　　　　 American domestic ID management system

　　　　　　　　　　　　　　　　　　　　　　 Rights organizations: HUSO3100

　　　　　　　　　　　　　　　　　　　　　　 Member companies: HUSC3100XXXXXXXX

　　　　　　　　　　　　　　　　　　　　　　 Individual rights holders: HUSI3100YYYYYYYY

　　　　　　　　　　　　

　　

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Proposal to CC

2 Implement artwork information management for various content using global shared IDs

　　　　　　　 Differentiate content by genre and group by genre

T Text M (Music) SM, VM 　　　　　　　　　　

S Sound A (Advertising) IA, SA, VA 　　　　　　　　　　

I Images + D (Drama)

V Visual 　　　　　　　　　　

P Programming

　　　　　　　 Add country where the content was produced 　

　　　　　　　　　 SM, VM + Country code SMJP ~ SMUS~, SMFR~

　　　　　　　　　 IA, SA, VA IAJP~, SAJP~, VAJP~, VAUS~, VAFR~

　　　　　　　　

3 Standardize permission information

　　　　　　　　　 Will be proposed next.

　　　　　　　　　 First, let’s quickly implement proposals 1 and 2!

　　　

　　　　　　　　　 　　　　　　　　　　

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Content ID Structure

The content ID system for uniquely identifying content assigns a header that indicates the digital content attribute, and the party that issues the ID assumes responsibility and issues a unique value for each piece of content.

JP 01＋SM ＋ 9876543210＋

Content ID Header Country Code Center Code Unique Code

SMJP019876543210Content ID System

Part of the ID that indicates the content ID issuer

Part of the ID that is assigned to each piece of content

Category 1 Category 2

Sound Music SM (Sound Music)

Drama SD (Sound Drama)

Program SP (Sound Program)

： ：

Visual Music VM (Visual Music)

Drama VD (Visual Drama)

Program VP (Visual Program)

： ：

The attributes of the content can be understood from the ID

Businesses can uniquely identify content in a multi-dimensional manner.

The content holder can be identified from the content ID by using a solution function from a content portal.

The attributes of the content can be understood from the ID

Businesses can uniquely identify content in a multi-dimensional manner.

The content holder can be identified from the content ID by using a solution function from a content portal.

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FromID and ToID Structures

The FromID, ToID system for uniquely identifying businesses divides those involved in the distribution of digital content into content holders and content users, and it assigns IDs that can uniquely identify these parties as well as affiliated organizations, companies and individuals.

JP I＋H ＋ 3200 00000001＋ ＋

Business ID Header Country Code

Organization ID Code

Group Code Company Code & Individual Code, etc.

HJPI320000010001Shared Business ID System

Part of the ID assigned by group Groups that obtain a group code have unique internal IDs assigned to individual members and constituents

Business ID Code Content Holder Content Holder H

Content User Content User U

Organization ID Code

Organization Organization O

Company Company C

Individual Individual I

The attributes of the business can be understood from the ID.

Not only organizations, but also a wide variety of players involved in content distribution, including constituent company members, individual members, etc. can be identified.

The attributes of the business can be understood from the ID.

Not only organizations, but also a wide variety of players involved in content distribution, including constituent company members, individual members, etc. can be identified.

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IEC Digital Rights Permission Code Format

In JEITA TC100/TA8, a digital rights permission code format applicable to home server systems was proposed to IEC TC100/TA8 as an international standard. The digital rights permission code stipulated at TA8 assumed that it would be used as a shared rights expression for a wide variety of usage protection technology that protects content rights in a home server environment, and to proceeded toward standardization.

Content Identifier

Issuer Identifier

Recipient Identifier

Data Management Terms

Data Output Terms

Extended Usage Terms

Digital Rights Permission Code

Permission Terms Information

Disclosure Class

Purpose Class

Accounting Class

Sponsor Class

Billing Class

Application Class

Territory Class

Usage Class

Permission Class

Device and Person Count Restrictions

Recording Media Limits

Quality Limits

Permission Management System Limits

Lifetime Limits

Simultaneous Output Limits

Parental LocksNormal Usage

Terms

Playback (CM) Control

Figure: Digital Rights Permission Code Format Stipulated at TA8

Limit Components

Usage Form Play

Print

Execute

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Genre ID draft( part of organization ID)

Involved organizations

<Genre 1>Literature and Screenplays

LiteratureScreenplays and Scenarios

HJPO1100HJPO1200HJPO1300

The Japan Writer's AssociationWriters Guild of JapanJapan Writers Guild

<Genre 2> Music

Writer(Song writing/Music composition)

HJP02- Japanese Society for Rights of Authors, Composers and PublishersMusic Publishers Association of Japane-License, Inc.JRC, Inc.Daiki Sound, Inc. 　　　　　　　　　　　　　　　　　　　　　　 etc.

JASRAC

MPA

Producer(producer/master recording investor)

Recording Industry Association of JapanMusic Publishers Association of Japan

etc.

RIAJMPA

Reference 2: CCD ID Model for Inter-Organization ID Numbers Map 2 (1 / 6)(Excerpted from CCD Materials)

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Reference 1: Interaction Between the Content Portal Site and CCD IDs (Excerpt from Japan Business Federation Materials)

The backbone of digital content distribution lies in the fundamental components of a variety of content information and its permission contact information

New communication between content holders and users is generated via this backbone, which makes it possible to create new content and new markets

CCDID is an ID system that makes it possible to easily manage information connected to the backbone (who is using or who wants to use which content that belongs to whom)

Content Portal Site

CD & Music Information

Film, Video, DVD Information

DB

TV Program Information

Photograph Information

DB

DB

DB

Search for content you want to use

　　　　　　　　　　　↓ Create new digital content that used

original content

Search for content you want to use

　　　　　　　　　　　↓ Create new digital content that used

original content

Check and revise registered information

Receive and respond to permission application (net, in person)

Check and revise registered information

Receive and respond to permission application (net, in person)

User (Content Creation)UJPC ～

Existing Content HolderHJPC ～

User (Distributor)UJPC ～

Search for distributable artworkRetrieve basic information Retrieve permission entity information

Content information registration & checkSpecify disclosure to market

Search for content information

DB

New Content HolderHJPC ～

Permission Application & Inquiries

DBGame Information

Animation Information

Register content information After the permission application

process, work with the content data based on the permission information

ID management for usage reportsContent ID, User ID

Propose new business models

SMJP~

VFJP~

VDJP~

IPJP~

ICJP~,VCJP~

PGJP~ Actual business communication derived from the backbone

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Genre ID numbering draft ( part of organization ID)

Involved organizations

<Genre 3>Still images

Art HJP03101 Japan Artists' Association, Inc. JAAI

Photography HJP03200HJP03201HJP03202HJP03203HJP03204HJP03205HJP03206HJP03207

* Japan Photographic Copyright AssociationJapan Professional Photographers SocietyJapan Advertising Photographers' AssociationSha-bunkyoThe All-Japan Photographic Association of SocietiesJapan Portrait Photographers' AssociationJapan Bridal Photograph SocietyJapan Bridal Photograph Society

JPCAJPSAPA

AJPAS

JPAJBPS

GraphicsHJP03301HJP03302HJP03303HJP03304HJP03305HJP03306

* Japan Arts Copyrights AssociationJapan Graphic Designers Association Inc.Japan Scientific Arts AssociationJapan Publication Artist AssociationThe Society of Publishing ArtsTokyo Illustrators SocietyJapan Children's Book Artists Society

JAGDA

JPALSPAＴＩＳJCBAS

Comics HJP03401

Reference 2: CCD ID Model for Inter-Organization ID Numbers Map 2 (2 / 6) (Excerpted from CCD Materials)

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Genre ID numbering draft(part of organization ID)

Involved organizations

<Genre 4>Motion pictures

Producer HJP04- Motion Picture Producers Association of Japan, Inc.NHKThe National Association of Commercial Broadcasters in JapanJapan Video Software Association

MPPAJINHKNACBJJVA

All Nippon Producers AssociationJapan Film Makers Association

ANPA

Association of All Japan TV Program Production Companies

ATP

The Association of Japanese Animations　　　

AJA

Production crafts

Directors, Cameramen, Lighting, Art,Editing, Script Writers, Recording

* Film Vocational Federation of JapanDirectors Guild of JapanJapanese Society of CinematographersAssociation of Production Designers in JapanJapanese Cinema and Television Sound Creator's AssociationJapan Society of EditorsJapan Society of Films and TV ScriptersJapanese Society of Lighting Directors

Reference 2: CCD ID Model for Inter-Organization ID Numbers Map 2 (3 / 6) (Excerpted from CCD Materials)

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Genre ID numbering draft( part of organization ID)

Involved organizations

<Genre 5>Performance

Performers HJP05100HJP05101HJP05102HJP05103

Japan Council of Performers' OrganizationsCenter for Performers' Rights AdministrationJapan Association of Music Enterprises The Federation of Music Producers Japan

JCPOCPRAJAMEFMP

Musical Performers HJP05201 Music People's Nest MPN

Visual Performers HJP05301 Performers' Rights Entrustment PRE

Voice Performers HJP05401 Japan Audio Producers' Association JAPA

<Genre 6>Media, Advertising

Newspapers HJP061-

HJP062-

HJP063-

The Japan Newspaper Publisher & Editors Association

Books, Magazines Japan Book Publishers AssociationJapan Magazine Publishers Association

JBPA

Broadcasting NHKThe National Association of Commercial Broadcasters in JapanJapan Cable and Telecommunications AssociationEiseihoso Kyokai

NHKNACBJ

Advertising HJP06401HJP06402HJP06403HJP06404

Japan Advertisers AssociationJapan Advertising Agencies AssociationJapan Advertising FederationJapan Magazine Advertising Association

Reference 2: CCD ID Model for Inter-Organization ID Numbers Map 2 (4 / 6) (Excerpted from CCD Materials)

19

Genre ID numbering draft( part of organization ID)

Involved organizations

<Genre 6>Media, Advertising

Advertising HJP06405HJP06406HJP06407HJP06408HJP06409HJP06410HJP06411HJP06412HJP06413HJP06414HJP06415HJP06416HJP06417HJP06418HJP06419HJP06420HJP06421HJP06422HJP06423HJP06424HJP06425

Japan Audit Bureau of CirculationsJapan Advertising Review OrganizationJapan Marketing AssociationJapan Marketing Research AssociationPublic Relations Society of JapanJapan Association of TV Commercial Production CompaniesJapan Point of Purchase Promotion InstituteOrganization of Advertising CreationIndustrial Advertising Association JapanIAA Japan International Advertising AssociationJapan Advertising CouncilAdvertising Cooperative AssociationJapan Classified AssociationCentral Confederation of Broadcasting Advertisement Agency　　　　　　　　　　　Tokyo Outdoor Advertising AssociationAll Japan Radio & Television Commercial Confederation 　　　　　　　　Federation of All Japan Out-door Advertising AssociationsAll Japan Neon-sign AssociationJapan Internet Advertising AssociationJapan Free Newspapers AssociationJapan Advertising Music Productions Federation

* Dissolved in 2004

Reference 2: CCD ID Model for Inter-Organization ID Numbers Map 2 (5 / 6) (Excerpted from CCD Materials)

20

Genre ID numbering draft( part of organization ID)

Involved organizations

<Genre 7>Production technology/ support

General (Music/Visual) HJP07101 Japan Post Production Association JPPA

Music HJP07201HJP07202

Japan Association of Professional Recording StudiosJapan Association of Recording Engineers

JAPRSJAREC

Performance support Music Enterprise FederationManekyo

MEF

<Genre 8>Program

General HJP08- Association of Copyright for Computer Software Digital Content Association of JapanAssociation of Media in DigitalDatabase Promotion Center, Japan

ACCSDCAJAMD

Games Computer Entertainment Supplier's Association

CESA

Publishing Japan Electronic Publishing AssociationThe Japan Federation of Printing Industries

JEPAJFPI

Music Association of Musical Electronics Industry AMEI

Technology standards Japan Electronics and Information Technology Industries AssociationCDs 21 Solutions

JEITA

Reference 2: CCD ID Model for Inter-Organization ID Numbers Map 2 (6 / 6) (Excerpted from CCD Materials)

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Reference 3: CCD ID Model - Common Content ID Structure(Excerpted from CCD Materials)

<Content ID Header Code System> ＞

Content Group

Derived from Drama

“A”

Segmented Content ID through Content ID Headers

Category 1 Category 2Sound Music SM (Sound Music)

Drama SD (Sound Drama)Program SP (Sound Program)News SN (Sound News)Ad SA (Sound Ad)Object SO (Sound Object)

Visual Music VM (Visual Music)Drama VD (Visual Drama)Program VP (Visual Program)Film VF (Visual Film)Comic VC (Visual Comic)News VN (Visual News)Ad VA (Visual Ad)Object VO (Visual Object)

Text Program TP (Text Program)Drama (Novel, Screenplay)TD (Text Drama)Music (= Lyrics) TM (Text Music)Thesis TT (Text Thesis)News TN (Text News)Object TO (Text Object)

Image Photograph IP (Image Program)Illustration II (Image Illustration)Comic IC (Image Comic)Music (= Score) IM (Image Music)Ad IA (Image Ad)Object IO (Image Object)

Program Game PG (Program Game)Software PS (Program Soft)Music (= MIDI Data) PM (Program Music)Ad PA (Program Ad)Object PO (Program Object)

VDJP0100000000001Video Software “A”

Episode “A”

Screenplay “A”

Theme Song & Promotion Video “A”

Theme Song & Melody “A”

Drama Promo Photograph “A” IPJP0100000000001

VMJP0100000000001

SMJP0100000000001

TNJP0100000000001

TDJP0100000000001

Content ID Header (2 Digits)

Country Code (2 Digits) Center Code (2 Digits)

Shared Content ID System

Unique Code (10 Digits)