The Art Of Colors

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Post on 17-Aug-2014

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The Art of Colors A few tips for user interface designers by elisa giaccardi [email_address] Lets warm up ! Lets start with some basics There are two color systems Additive Subtractive red + green + blue = white magenta + yellow + cyan = black UI designers use the additive system What is this jargon ? hue brilliance saturation Hue name and properties of a color that enables it to be perceived Brilliance how light or dark a color is Saturation the level and mixture of white , black , grey or complimentary included in colors What are these ? primary secondary tertiary colors Learn the color wheel Another way to visualize Another way to visualize Primary colors Secondary colors Tertiary colors Analogous colors Opposite colors are complementary Combinations of opposite or analogous colors are harmonic Now you know the jargon too! Wasnt it additive ? Web color wheel Do colors have personality ? Edward Burtynsky What about this orange ? Philip-Lorca diCorcia How about this yellow ? Cindy Sherman And what about this green ? Its about relationships Dynamic relationship Dynamic-static relationship Static relationship Its a matter of contrast Its about balance Think with your eyes ! Color palette tips & tools Strive for harmony Be mindful of contrast effects Understand color dominance Rules of thumb for UI designers Ensure text readability through contrast Avoid the use of textures and pattern for backgrounds behind texts Avoid contrasts that cause eye fatigue Avoid color combinations that cause illusions when positioned together Enhance user experience Establish conventions and use color consistently Use color both to support users tasks and for branding Use color to enhance aesthetic appeal and user satisfaction Use color for identification, grouping, and emphasis Relate visual elements Demarcate different areas Highlight important task-related information Use color associations in expressing state information Be consistent with job-related color associations Learn about cultural color associations Indicate availability using color or value For links For controls For icons For windows Some good readings Itten, Johannes The Art of Color New York: John Wiley & Sons, 1974 Pabini, Gabriel-Petit Color Theory for Digital Displays http://www.uxmatters.com/ Pabini, Gabriel-Petit Applying Color Theory to Digital Displays http://www.uxmatters.com/ Slides available at