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A bold new model for businesses Stop Buying Tech

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 Is your business starting to feel more like an IT service provider than anything else? Have the needs of your people, business, and customers taken a back seat to huge tech investments? Stop buying tech and start buying services.


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A bold new model for businesses

Stop Buying Tech

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If you run a business(or a significant chunk of one)

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you’ve noticed somethingweird happening over the last 5-10 years.

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that’s separate from your main one.

Your business has grown a secondary, parallel business

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As well as being a shoe company or law firm or whatever it is you do, you’ve had to become something entirely di�erent as well…You’ve had to become an IT service provider. To your own business.

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You’ve been forced to invest in all kinds of technology that isn’t core to your business.In servers and storage.In hardware and software.In integration services -to make it all work.

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You’ve had to build up and support servers.

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And put up security layers to protect them, networks to connect them and administrators to keep them up and running.

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When your vendors issue patches, you get in there and patch.

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When your operating systems get out of date, you pay to migrate to the newer ones.When trouble pops up, your helpdesk shoots it.

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All this just to keep your people productive and protected and plugged in.

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But somewhere along the line, you started to notice something.Your technology tail is wagging your business dog.

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You’re spending a huge amount of time, money and e�ort delivering IT services to your people…

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… when you could be spending a huge amount of time, money and e�ort on your people.

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And your business.And your customers.

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It’s time for this to stop.It’s time to stop buying tech.And start buying the outcome.

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Think about it.

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Your people aren’t interested in all the plumbing that brings them the applications they use every day.

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They just want the applications: the things that help them do their jobs.

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They don’t care about data centers, servers, network operating systems, firmware, virtualization, storage, security or bandwidth.They care about their apps and working better together. .

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That may sound like a threat to your entire IT operation.Because the lion’s share of your budget is spent on things your users couldn’t care less about.

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A massive, world-changing, and ultimately hugely liberating opportunity.

But really, it’s an opportunity.

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The opportunity is this:Stop buying tech.Start buying your IT as a service.

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Don’t invest in a massive infrastructure to deliver what you might (or might not) one day need.

Stop over-paying

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Stop over-provisioning.Pay for exactly what you use, per user, per month.

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Stop being locked in.If your needs change, change what you buy.

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Stop building an Iron Empire.

You don’t need fifty people and millions worth of hardware to let your people use O�ice or to help your knowledge workers collaborate or let your fleet managers deploy asset tracking…

Just turn it on.

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This is here. Now.

The vision for ‘utility computing’ – buying IT like you buy electricity – has been around for decades.

Now it’s a reality.

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Thousands of businesses all over the world are getting more and more of their IT and telecom as a service.

It’s a fundamental change in the way businesses do business – and it delivers some profound benefits:

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You serve the business better.

Getting your people the apps they need, faster and with less hassle.

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Your business gets more agile.

Because you’re not locked into long-term investments and legacy systems.

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Your people get more productive.

Because you’re freeto deploy new teamwork apps instead of last generation’s.

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Your people get happier too.

Getting your people the apps they need, faster and with less hassle.

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This is a big deal.

This is a turning point in the way businesses harness technology. And you’re right where you need to be: at the crossroads.So next time your people need to do something new, don’t think about servers and software and data center space and network capacity.

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Think about buying a pay-as-you-go service.With everything included.From somebody nice.

For companies with people in them.

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A bold new model for businesses

Stop Buying Tech