pcma usage studies 2015 - 2017

2017

PCMA Educational Conferences 2015-2017

BRIGHTBOX INC. © 2017

INTERACTIVE CHARGING MADE SIMPLE

• Universal Compatibility: works with 98% of smartphones• Security: 6 chambers with fast charging up to 2.7 amp• Adaptability: complimentary or paid amenity with WiFi or 3G/4G connectivity • Accessibility: mag stripe cards, secure pin code QR code or RFID• Privacy: PCI compliant, encrypted card reader, no data connection • Certification: UL, CE, FCC and RoHS compliant• Service & Support: 24/7 phone and remote support• Remote Management: real-time visibility into units, reporting on usage, device type and impressions; remote content management via web portal

Consumers demand accessibility, security and convenience. Experiential Planners and Brands want reliable elegance worthy of their reputation. Brightbox provides:

Amplification


Summary

Professional Convention Management Association (PCMA) is the definitive authority in education, business networking and community engagement for leaders in the global meetings, convention and

business events industry. With more than 6,500 members and 50,000 customers PCMA drives innovation through risk taking, research and data driven decision making.

The following report is a usage sampling from six PCMA educational events. In addition we have worked with event partner / operators such as InCharged.com and ITMMobile.com

for deployment at these events.

IMEX 2015

http://incharged.com

http://itmmobile.com

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BRIGHTBOX INC. © 2017 GRAPHICS ARE FOR SIMULATION ONLY WITH ALL RIGHTS RESERVED BY THEIR RESPECTIVE OWNERS

2015 Activation Secure Key Feature: Mag Swipe / Email Capture

USE OF ANY BRANDED SPONSORED CARD CHARGE CARD CREDIT CARD OR DEBIT CARD

Amplification


First presentations to PCMA Chicago 2015 ( 1 unit ) IMEX 2015 Las Vegas ( 1 unit )

Demo Mag Swipe

Email Capture 3 Days Tech Lounge

46 Unique Users

PCMA Booth at IMEX 2015Demo

Mag Swipe 32 Unique Users

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June 2015 Fort Lauderdale Analytics ( 5 units ) MONTHLY USAGE REPORT - JUNE 2015

BRIGHTBOX EVENTS - PCMA EDUCATION CONFERENCE 2015

Report time: 11:33 on 23 Feb 2017

104USES

50MIN

AVG. SESSION

1AVG. DAILY USE/UNIT

98UNIQUE USERS

316TOTAL IMPRESSIONS

153LIFETIME USES

USAGE DETAILS

UNMET DEMAND............................................................................. 0CREDIT/DEBIT CARD USES........................................................... 100COMPLIMENTARY CARD USES..........................................................4

SESSION LENGTHS

UNDER 15 MIN............................................................................52%15-30 MIN..................................................................................15%30-60 MIN..................................................................................20%60-90 MIN..................................................................................18%OVER 90 MIN.............................................................................. 15%

HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 1 0 0 0 0 0 0

08:00 0 0 1 0 0 0 0

09:00 1 0 0 0 0 0 0

10:00 3 1 3 0 0 0 0

11:00 6 6 0 0 0 0 1

12:00 10 10 0 0 0 0 0

13:00 13 10 0 0 0 0 0

14:00 8 6 0 0 0 0 0

15:00 13 14 0 0 0 0 0

16:00 6 9 0 0 0 0 1

17:00 2 0 0 0 0 0 0

18:00 0 0 0 0 0 0 0

19:00 0 0 0 0 0 0 0

20:00 0 0 0 0 0 0 0

21:00 0 0 0 0 0 0 0

22:00 1 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0

CUMULATIVE USAGE SUMMARY JUNE 2015

BRIGHTBOX EVENTS

VENUE LOCATION AVG. DAILY USE TOTAL USES

PCMA Education Conference2015

Box 5 0.9 17


Box2 0.9 17


Box1 1.8 34


Box4 0.3 5

NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

MONTHLY USAGE REPORT - JUNE 2015

BRIGHTBOX EVENTS - PCMA EDUCATION CONFERENCE 2015


104USES

50MIN

AVG. SESSION


98UNIQUE USERS


153LIFETIME USES

USAGE DETAILS

UNMET DEMAND............................................................................. 0CREDIT/DEBIT CARD USES........................................................... 100COMPLIMENTARY CARD USES..........................................................4

SESSION LENGTHS


HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 1 0 0 0 0 0 0

08:00 0 0 1 0 0 0 0

09:00 1 0 0 0 0 0 0

10:00 3 1 3 0 0 0 0

11:00 6 6 0 0 0 0 1

12:00 10 10 0 0 0 0 0

13:00 13 10 0 0 0 0 0

14:00 8 6 0 0 0 0 0

15:00 13 14 0 0 0 0 0

16:00 6 9 0 0 0 0 1

17:00 2 0 0 0 0 0 0

18:00 0 0 0 0 0 0 0

19:00 0 0 0 0 0 0 0

20:00 0 0 0 0 0 0 0

21:00 0 0 0 0 0 0 0

22:00 1 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0


BRIGHTBOX EVENTS



Box 5 0.9 17


Box2 0.9 17


Box1 1.8 34


Box4 0.3 5


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January 2016 Vancouver Analytics ( 10 units ) MONTHLY USAGE REPORT - JANUARY 2016

BRIGHTBOX EVENTS - PCMA VANCOUVER 2016


552USES

42MIN

AVG. SESSION


467UNIQUE USERS

1.49KTOTAL IMPRESSIONS

561LIFETIME USES

USAGE DETAILS

UNMET DEMAND......................................................................... 171CREDIT/DEBIT CARD USES............................................................. 68COMPLIMENTARY CARD USES......................................................484

SESSION LENGTHS


HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 1 1 0 0 0 0

07:00 4 2 6 0 0 0 0

08:00 1 11 2 0 0 0 0

09:00 17 4 4 0 0 0 0

10:00 18 29 17 0 0 0 0

11:00 32 21 8 0 0 0 1

12:00 10 31 12 0 0 2 0

13:00 62 26 8 0 0 2 1

14:00 72 39 0 0 0 0 0

15:00 33 51 0 0 0 0 0

16:00 8 9 1 0 0 0 0

17:00 2 2 0 0 0 0 1

18:00 1 0 0 0 0 1 2

19:00 0 0 0 0 0 0 0

20:00 0 0 0 0 0 0 1

21:00 0 1 0 0 0 0 0

22:00 0 2 0 0 0 0 0

23:00 0 1 0 0 0 0 1

CUMULATIVE USAGE SUMMARY JANUARY 2016

BRIGHTBOX EVENTS


PCMA Vancouver 2016 Miami medical meetings (unit 1 of 1) * 1.1 19

PCMA Vancouver 2016 Spare unit 1.8 33

PCMA Vancouver 2016 Itm mobile (unit 1 of 1) * 2.8 50

PCMA Vancouver 2016 Meet puerto rico (unit 1 of 2) 3.1 56

PCMA Vancouver 2016 Fort lauderdale (unit 1 of 2) * 5.2 94

PCMA Vancouver 2016 Meet puerto rico (unit 2 of 2) * 2.7 49

PCMA Vancouver 2016 Calgary stampede (unit 1 of 1) * 4.1 74


PCMA Vancouver 2016 Hilton (unit 2 of 2) * 3.8 68NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

MONTHLY USAGE REPORT - JANUARY 2016

BRIGHTBOX EVENTS - PCMA VANCOUVER 2016


552USES

42MIN

AVG. SESSION


467UNIQUE USERS


561LIFETIME USES

USAGE DETAILS

UNMET DEMAND......................................................................... 171CREDIT/DEBIT CARD USES............................................................. 68COMPLIMENTARY CARD USES......................................................484

SESSION LENGTHS


HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 1 1 0 0 0 0

07:00 4 2 6 0 0 0 0

08:00 1 11 2 0 0 0 0

09:00 17 4 4 0 0 0 0

10:00 18 29 17 0 0 0 0

11:00 32 21 8 0 0 0 1

12:00 10 31 12 0 0 2 0

13:00 62 26 8 0 0 2 1

14:00 72 39 0 0 0 0 0

15:00 33 51 0 0 0 0 0

16:00 8 9 1 0 0 0 0

17:00 2 2 0 0 0 0 1

18:00 1 0 0 0 0 1 2

19:00 0 0 0 0 0 0 0

20:00 0 0 0 0 0 0 1

21:00 0 1 0 0 0 0 0

22:00 0 2 0 0 0 0 0

23:00 0 1 0 0 0 0 1


BRIGHTBOX EVENTS


PCMA Vancouver 2016 Miami medical meetings (unit 1 of 1) * 1.1 19

PCMA Vancouver 2016 Spare unit 1.8 33

PCMA Vancouver 2016 Itm mobile (unit 1 of 1) * 2.8 50

PCMA Vancouver 2016 Meet puerto rico (unit 1 of 2) 3.1 56


PCMA Vancouver 2016 Meet puerto rico (unit 2 of 2) * 2.7 49

PCMA Vancouver 2016 Calgary stampede (unit 1 of 1) * 4.1 74


PCMA Vancouver 2016 Hilton (unit 2 of 2) * 3.8 68NOTE: This is a monthly usage report. The data shown in this report is based on the available usage numbers recorded to our servers and the dates used togenerate the report. Numbers may differ from official financial and usage statements.

Units provided by ITMMobile.com

http://itmmobile.com

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June 2016 St Louis Analytics ( 4 units ) VIEW VIDEO OF ACTIVATION HERE

MONTHLY USAGE REPORT - JUNE 2016

BRIGHTBOX EVENTS - PCMA EDUCON 2016


81USES

45MIN

AVG. SESSION


64UNIQUE USERS


84LIFETIME USES

USAGE DETAILS

UNMET DEMAND............................................................................. 0CREDIT/DEBIT CARD USES............................................................. 12COMPLIMENTARY CARD USES........................................................69

SESSION LENGTHS


HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 0 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 0 0 0 0 0 0 0

08:00 1 0 0 0 0 0 0

09:00 0 1 0 0 0 0 0

10:00 7 7 0 0 0 0 0

11:00 5 2 0 0 0 0 0

12:00 2 3 0 0 0 0 0

13:00 6 5 0 0 0 0 0

14:00 5 7 0 0 0 0 3

15:00 14 5 0 0 0 0 1

16:00 4 2 0 0 0 0 0

17:00 0 1 0 0 0 0 1

18:00 0 0 0 0 0 0 0

19:00 0 0 0 0 0 0 0

20:00 0 0 0 0 0 0 0

21:00 0 0 0 0 0 0 0

22:00 0 0 0 0 0 0 0

23:00 0 0 0 0 0 0 0


BRIGHTBOX EVENTS


PCMA EduCon 2016 Unit 4 2.6 23




TOTALS 4 Locations 81 Uses


https://www.youtube.com/watch?v=MKtGS82syAk

Amplification


January 2017 Austin ( 8 units )

USAGE REPORT - 01.08.17-01.11.17

INCHARGED EVENTS

Report time: 12:48 on 19 Jan 2017

528USES

38MIN

AVG. SESSION


454UNIQUE USERS


541LIFETIME USES

USAGE DETAILS

UNMET DEMAND............................................................................. 0CREDIT/DEBIT CARD USES........................................................... 119COMPLIMENTARY CARD USES......................................................409

SESSION LENGTHS

UNDER 15 MIN............................................................................32%15-30 MIN..................................................................................21%30-60 MIN..................................................................................24%60-90 MIN..................................................................................16%OVER 90 MIN................................................................................ 7%

HEAT MAP

TIME M T W T F S S

00:00 0 0 0 0 0 0 0

01:00 0 0 0 0 0 0 0

02:00 0 0 0 0 0 0 0

03:00 0 0 0 0 0 0 0

04:00 0 1 0 0 0 0 0

05:00 0 0 0 0 0 0 0

06:00 0 0 0 0 0 0 0

07:00 2 4 0 0 0 0 0

08:00 0 5 0 0 0 0 0

09:00 16 5 3 0 0 0 0

10:00 25 31 1 0 0 0 0

11:00 31 28 4 0 0 0 1

12:00 22 12 6 0 0 0 1

13:00 60 32 1 0 0 0 0

14:00 84 36 0 0 0 0 1

15:00 38 54 0 0 0 0 1

16:00 6 9 0 0 0 0 0

17:00 0 4 0 0 0 0 0

18:00 0 2 0 0 0 0 0

19:00 0 0 0 0 0 0 0

20:00 0 0 0 0 0 0 0

21:00 0 0 0 0 0 0 0

22:00 0 0 0 0 0 0 1

23:00 0 0 0 0 0 0 1


INCHARGED EVENTS


PCMA 2017 - Puerto Rico 1004:Unit 1 6.5 26

PCMA 2017 - Puerto Rico 988:Unit 2 9.8 39

PCMA 2017 - Accor Hotel 1037:Unit 4 9.8 39




PCMA 2017 - Fort Lauderdale 1185:Unit 1 12.5 50

PCMA 2017 - CalgaryStampede

1079:Unit 1 8.3 33


Click here for video

Austin units provided by InCharged.com

https://www.youtube.com/watch?v=sluyyZSUdoU

http://incharged.com

AmplificationPCMA St Louis 2016 Video

A COMPLETE EVENT ENGAGEMENT EXPERIENCE

PCMA Austin 2017 Video

InCharged Lounge Furniture + Charging Stations

https://www.youtube.com/watch?v=MKtGS82syAk

https://www.youtube.com/watch?v=sluyyZSUdoU

AmplificationValue Proposition to PCMA Sponsors

• Attract: drive new foot traffic • Empower: delight and satisfy with valued amenity • Engage: connect directly, message immediately • Impress: deliver brand impressions • Inform: advertise product offers • Convert: drive in-venue purchases and larger basket sizes • Capture: capture (opt in or not) data and lead information• Measure: use camera to measure audience• Retain: increase in-venue dwell time • Reward: encourage repeat visits and loyalty sign-ups• Enlist: conduct enter-to-win contests and charity drives • Link: connect physical to digital marketing campaigns • Reconfigure: drive app downloads to grow ecommerce channel• Reconnect: follow up with email or SMS messages

By providing a complimentary amenity, venues and event producers drive immediate brand impressions, engage and learn about customers, enhance brand loyalty, and drive ongoing promotions.


The use of our platform plays an intrinsic role in how users interact with brands using their mobile devices at events and venues.

BRIGHTBOX MESSAGE AMPLIFICATION

1. Solves the “Power Gap” providing both physical and data security, minimizing liability for sponsors, and enabling an "always on" mobile user experience

2. Influences purchase decisions with magnified brand exposure and increased impressions via memorable interactions

3. Attracts consumers to brand activations and venues, and provides consumer engagement via its digital signage and interactive kiosk features

4. Increases dwell time, satisfaction and repeat visits helping to manage the flow of guests via strategic kiosk placement

5. Increases ROI, and unlike other passive recharging solutions, provides usage and data reporting and customer acquisition features, so that sponsors can track users and create ROI via coupons, emails, and SMS.

6.Social Media Amplification Digital display keeps guests informed of social media hashtags, screen names, and promotions. Keeping guests charged will drive awareness with a user-generated activation content strategy.

HOW BRIGHTBOX CAN DISTINGUISH YOUR BRAND:


THANK YOU

TO BUY, RENT, LEASE A BRIGHTBOX CONTACT: Joel Martin VP, Brands & Experiential (m) 646-647-5512 [email protected]

mailto:[email protected]

pcma usage studies 2015 - 2017

Marketing