haro benson-kw-pcma-final

Keller Williams Realty Verity 360

Chris HaroHHIHaro.com

MOBILE APPS

SMS TEXT

SOCIAL WEB

VIDEO


Space Travel Microwave Oxygen

15% 45% 35%


Not Doing It Doing It, But Struggling Doing It, Not Struggling

0 55% 45%


1. How are members using it?

2. How can it make my job easier?

3. How do I maintain privacy and control?

4. How much will it cost?

5. How does it help me sell memberships?

6. Club usage/demo info?



APPS: TAKE ACTION

TEXT: EXCHANGES INFO

SOCIAL: PROMOTES RELATIONSHIPS

VIDEO: EDUCATES, ENTERTAINS & INSPIRES


RECRUITING RETENTION

REVENUE

“I WILL KNOW THIS IS WORKING FOR ME WHEN…”

(you can’t)



Tool Price

Mobile Apps $$$

SMS Text $ - $$

Social Web FREE - $$$

Video FREE - $$$

You

Desktop/Laptop 55%Tablet 25%

Smart Phone 15%


Webmail22%

Desktop27%

Mobile51%

Global Email Opens (Dec 2013)


You Your Members*

Never 10% 10%

< 2x/Year 10% 5%

1x/Month 20% 10%

1x/Week 40% 15%

Daily 15% 0


Online Adults (US)4 in 5 watch

1 in 4 watch daily

1 in 4 upload

1 in 5 create


Sales & Marketing

2x as likely to click through email

5x more likely to click a blog post

88% either forward or share

64% more likely to buy


• Face-to-face meetings.

• Phone calls.

• Printed materials.

• Email campaigns.



It’s all about them.

• RAISING AWARENESS

• INSPIRING NEW PROGRAMS

• ENRICHING MEMBERSHIP EXPERIENCE


YOUR MOBILE APP


Idea

Research

Production

Launch

YOUR FIRST SMS TEXT CAMPAIGN


• Cheaper than mail

• More efficient than email

• Web-based, no bulky software

• Real time stats & reporting

• ClubTexting.com• TellMyCell• Mobomix

• Monthly or anytime credits

• $149/mo : 3000-6000 msgs

• Yearly/bulk discounts

• Informational

• Emergency Notifications

• Drip & Recurring Campaigns

• Keywords

• Subscription Lists

• Custom Widgets• Mobile Coupons

• Txt 2 Win/Vote & Polling

YOUR GROWING SOCIAL & VIDEO PRESENCE

Consistently Share Useful, Relevant Content


SEARCH COMMENT SHARE

PLAN WRITE SHOOT EDIT UPLOAD SHARE

CURATED

ORIGINAL

Greatest Year-over-year Social Networking Growth in 55+


Internet users who access Facebook via any device at lease 1x/mo


Percentage of US adult Internet users on social networking sites


WHO’S WATCHING?

YouTube Viewership

1 billion+ visitors

6 billion+ hours/month

(50% more than last year)

Almost 40% is via mobile

100 hours uploaded/minute


WHO’S WATCHING?


WHAT ARE WE WATCHING?


VIDEO SATISFIES MULTIPLE NEEDS MET IN THE HOUSE HUNT


YouTube IS THE#1 VIDEO DESTINATION FOR HOME BUYERS


1. CONNECT with Chris Haro & Rob Benson online• www.linkedin.com/in/chrisharo• www.linkedin.com/pub/rob-benson/63/3a9/b45

2. ESTABLISH your personal profile on at least 2 relevant online networks.

3. REACH OUT to 10 members through social networking this week.

4. INTEGRATE social profiles into your printed touch points.

5. JOURNAL 3 good things that happen in your community every day.


http://www.linkedin.com/in/chrisharo

http://www.linkedin.com/pub/rob-benson/63/3a9/b45