advanced social media - pcma heartland
TRANSCRIPT
Event Technology Bootcamp SOCIAL MEDIA
May 7, 2012
Social Networks
Facebook Events
Tip: If you use EventBrite for your
event, it is integrated to automatically
create a Facebook event!
Customization
• Shortstack.com • Pagemodo.com • Involver.com
Example of Visit Salt Lake City using ShortStack to create a customized contest.
Targeted Messaging
Facebook Ads
Promote Your Page With Facebook Ads
Live Stream
Even Facebook uses Livestream to bring their
event to remote attendees!
Social Point TM
Coming Soon: Facebook Offers
Soon you will be able to give discounts via Facebook Offers
Offer will be sent to email addresses connected to Facebook account.
Case Study #1: #SoMeT
Case Study #1: #SoMeT
Case Study #1: #SoMeT
Photo Tagging = A Great Way to Create Engagement
Case Study #1: #SoMeT
Case Study #1: #SoMeT
Voting powered by:
OfferPop (Freemium service)
Facebook Resources
• Shortstack.com • Pagemodo.com • Involver.com
Twi?er • A micro-blogging service
of text-based posts • 140 characters in length
• Multi-dimentional communications
• Reaches a broad audience based on a concept of followers and following.
• Over 200 million users. • Hashtag driven for
events.
Twitter Hashtags
Hashtags DRIVE Conversation.
Twitter Lists
Segment people so you can read tweets that are RELEVANT to you.
Reporting
• Twilert • TwapperKeeper • TweetDoc
Twi?er Resources
• Hootsuite • Twi?erfall • Tweetchat • WiffiH
Wifi$ allows you to add mul0ple hashtags or follow certain accounts.
Headers and footer can be customized too!
Blogs
• Weblog • Storytelling • Value • EducaKon • CommunicaKon
Blogs
Blog Resources
• Wordpress • Blogger • #Blogchat
One More Thing…
What will you do in the next three
months with the informa4on that you learned?
***Full mailing address on postcard Business card
“The Speakers Who Won’t Leave”
Jessica L. Levin, MBA, CMP President and Chief Connector Seven Degrees CommunicaKons
@jessicalevin www.linkedin.com/in/jessicalevin
[email protected] 908-‐912-‐4418
Midori Connolly Chief AVGirl
Pulse Staging and Events (AND 7D!) @AVGirlMidori
www.linkedin.com/in/MidoriConnolly [email protected]
619-‐456-‐0013