Event Technology Bootcamp

Mobile Event Apps

Mobile Apps for Events

Benefits

•  Paper-­‐light  •  Quick  Access  to  Info  •  Sponsorship  Opportuni9es  •  Social  Interac9on  •  Q&A  •  Customer  Service  •  Concierge  

Return

•  Be?er  A?endee  Experience  •  Be?er  Sponsorship  Opportuni9es  •  Cost  Savings  

Remember:

ROI is a mathematical

formula. Determine

what you are measuring

when setting goals.

Adoption

•  Promo9on  •  Training  •  Connec9vity  •  Lather.  Rinse.  Repeat  

Native App v. Mobile Site

“Native App”

OS = Operating System RIM – Blackberry iOS – Apple Droid - Google

•  Made  for  that  device/”OS”  •  Higher  “Usability”  •  Exposure:  App  Store  •  Requires  Manual  Upda9ng:  

User  and  Organizers  •  Inconsistencies  •  Speed  

“Mobile Web” •  Custom  mobile  website  •  Similar  features  •  Universal  •  Requires  Web  Access  •  Instant  Updates  •  Accessibility  

The Must-Haves

•  Schedule/Agenda  •  Sponsorship  •  Maps  •  Exhibitor  Informa9on  •  Messaging  to  A?endees  •  Messaging  between  A?endees  (opt-­‐in)  •  Repor9ng  capabili9es  •  Ask  permission  before  upda9ng!!!  

The Should-Haves

•  Social  Networks:  Facebook,  Private  Community,  Twi?er  

•  Customized  Agendas  •  What’s  on  Now  •  Speaker  Profiles  •  A?endee  Profiles  

The Would-Love-to-Haves

•  Full  Social  Media  integra9on  •  Mul9media  accessibility  and  sharing  •  Social  Gaming  elements  •  Audience  Response  Systems  •  Instant  Surveys  •  Match  Making    

Factors for Selection

•  Size,  Frequency,  Consistency  of  Mee9ng  •  Year  Round  v.  Event/Mee9ng  Dura9on  •  Cost  –  Cost  per  a?endee?  •  A  la  mode  features?  

What goes into great design?

•  Color? •  Texture? •  Shadowing?

Instead, try: Easy to Find

Easy to Navigate Clean, simple graphics

It’s Your Turn!

Step 1: Go to www.appbaker.com. Step 2: Login: Team 1: username: 7degrees_3 Team 2: username: 7degrees_4 Team 3: username: 7degrees_5 Team 4: username: 7degrees_6 Team 5: username: 7degrees_7 Team 6: username: 7degrees_8 Team 7: username: 7degrees_9 Team 8: username: 7degrees_10

Password:  AppBakerEventApps    

Optional Step

•  Download the Mobile App on your phone from your app store.

AppBaker Player

Next Steps

•  Click on “My Apps” •  Click on “Manage App” (next to new

events app) •  Click on “Edit this App”

Tasks

1.  Create a new title for the app 2.  Add a new speaker to the database and

add to app. 3.  Add a new content screen and use a

URL for the content. 4.  Move Twitter Live to top spot.

And the winner is….

App Baker Discount

www.Appbaker.com/events

Discount code: 7DEGREES10%OFF