organizing to manage information assets

© InfoSight Partners, L.L.C.,2016, All Rights Reserved

Managing the Value of Information Assets


Rethinking Information Strategies In the information economy, information is a valuable asset of

the organization, but few companies have found a way to

Measure the value of the information assets of the organization

Positively influence the value of the organization’s information assets

Manage the information assets similarly to other assets

Optimize the availability of information for use in business processes

This overview is devised for that discussion

Measure the value of the information assets of the organization

Positively influence the value of the organization’s information assets

Manage the information assets similarly to other assets

Optimize the availability of information for use in business processes

Specifically, you should be prepared to

Record the Potential Value of Information

Manage

Information as an

AssetEradicate the Resistance to Using Information

Ensure Information and Process Alignment


A rapidly changing business environment

Manage Information

Assets Differently

The high speed of business change in the marketplace, thanks to the digitization of most markets requires a very fluid information fabric tightly aligned with the processes that use it by the actors who execute the processes.

Few if any companies are equipped to deal with this level of upheaval.

To complicate matters, the time it takes to identify, model and publish information for this new world order, which is ill equipped to handle the speed of the marketplace.

It is not that the processes cant handle the rapid flow, it’s that they are focused on what is aligned and the clutter that is not aligned nor capable of producing any value.

Left without change, the process actors will have a choice:

Slow down processes to identify, validate and use information

Introduce risk by using information that may indeed be noise to the process

Have data scientists perform the data to information transformation

Use information but make decisions based on what “feels right”


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Few if any companies are equipped to deal with this level of upheaval.

The high speed of business change in the marketplace, thanks to the digitization of most markets requires a very fluid information fabric tightly aligned with the processes that use it by the actors who execute the processes.

To complicate matters, the time it takes to identify, model and publish information for this new world order, which is ill equipped to handle the speed of the marketplace

It is not that the processes cant handle the rapid flow, it’s that they are focused on what is aligned and the clutter that is not aligned nor capable of producing any value.

The SolutionThe Solution

Manage Information

Assets Differently

Manage Information

Assets Differently


THIS NEW STRATEGY HAS NEW ROLESArchitecting how

value will be obtained from the

intersection of business process and information by those

who execute the processes

Eradicating resistance to using

information as defined in the

architected blueprint

Recording the intersections and

use of information by business processes

Engineering and operating the

machinery that aligns resistance

free information to business process


CDO

CIO

DGC

DAM

The Chief Data

Officer ensures

information and

process alignmentThe CDO is accountable for the

alignment of processes, information and process actors


The CDO records the alignment in a repository. The recorded

alignment yields potential value.

The CDO validates the alignment regularly to ensure that information

value can be achieved without requiring process actors to resort to excel to consume the information.

The machinery also does

other things

The CIO is accountable

for manufacturing

information

The machinery is what bakes in alignment and sifts out resistanceThe “machinery” is

engineered and

operated by the CIO.



Governance is

accountable for

eradicating

resistance

Governance done well elevates the value of information

Resistance are the impediments

to using information

Governance

provides the CIO

resistance reducing

mandates

Resistance is highest

in Non-BAU and

disruptive situations

Governance adheres to the CDO Blueprint

Information consumed from reports usually yields the minimum value

Governance will not have a major role in obtaining organizational value if reports are their primary focus


The DAM uses the potential value of information assets as

recorded by the CDO to recognize actual value of

information assets

Information is

valued differently

based on the

situations in which it

is used (BAU, Non-

BAU, Disruptive)The Data Asset

manager records use of information.

Information use is recorded similarly to royalties


THE CLASSES OF INFORMATION INVENTORY

Valued Actual

Actual

Potential

WIP

DataThe raw materials: inferences, knowledge and innovationsData being transformed to information using machinery engineered by the CIOAligned information not yet consumed by business processesInformation that has been consumed (it can be re-consumed prior to expiration)

Information whose consumption has been recorded and value has been registered

The Data Asset Manager (DAM) administrates the inventory of information assets

The information assets areIntangible non-depleting but expiring assets of the organization

They are measured similarly to royalties, and are metered based on a repository which records the intersection of business processes, actors and information

The value achievable from information is highly situational based on whether the business conditions of the process are business as usual (BAU) extraordinary (Non-BAU) or disruptive

A well maintained and current repository takes out the crystal ball nature of identifying information value from the equation



Instructions to transform data to information are applied

Data – Any heard or heard inferences, knowledge or innovations. Alignment to business process occurs only by accident.

The transformation plan is executed to create information

Finished Goods Information Assets are created ready for consumption

The Information Assets achieve value when they are consumed by business processes

No attempt to eliminate resistance has been applied to data

The journey from Data to Information

Raw Materials

WIP PLAN MACH POT

ACT

The DAM records value for the consumed information assets


Finished Goods Information has potential value because it is ready for consumption but has not yet been consumed


The critical participants

The CDO engineers proper alignment

Governance eradicates resistance

The CIO engineers information from data

The DAM manages the information inventory

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Why is this important?Most organizations do not have the means to ensure alignment of information to process. Without this alignment, the availability of information, not misaligned data, will be haphazard.

Governance is often focused in most organizations on source (data), not the end product. It is the information that creates value that governance should be concerned in improving. If it leads to fixing the internally sourced information only, then it will be missing much required for Non-BAU signals.

The machinery is devised to store everything in a “prego, it’s in there” warehouse. Having a warehouse does little if anything in ensuring alignment.

Few if any organizations are in a position to measure the consumption of information. They are focused on producing he source and count on the actors of business processes figuring out how to align information with process.

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Building the next generation information strategy

Manage

Meter

Govern

Engineer

Measure

Manage information as an intangible, non-depleting (but expiring) asset of the organizationOrganize to manage the information asset, including creating the consumption blueprint, eliminating resistance to the consumption plan and measuring the success of the execution strategy to manage information as an enterprise asset.

Meter the consumption of information by business process, and record potential and actual information in a repository.

Govern the forces that prevent use of information in business processes (resistance). If information is not consumed in process, there is little current payback in governing it.

Switch the focus of the technology organization from managing the data source to managing the consumable information products.

Measure the inventory state (data, WIP, Potential, Actual), resistance, source, etc. as metrics to improve the valuations of the information assets and minimize resistance to using information, especially at Non BAU and disruptive times (when it is most valuable).


Q & A


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organizing to manage information assets

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