don't get lost on the cutting room floor: organizing your assets for content creation

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www.see3.net | 773-784-7333 Don’t Get Lost on the Cutting Room Floor (Organize Your Assets for Content Creation) #11NTCcutroom Josh Cass, Editor Stacy Laiderman, Producer See3 Communications

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Page 1: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Don’t Get Lost on the Cutting Room Floor (Organize Your Assets for Content Creation)

#11NTCcutroom

Josh Cass, EditorStacy Laiderman, ProducerSee3 Communications

Page 2: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Session EvaluationEach entry via text or web is a chance to win

great NTEN prizes throughout the day!

Session Evaluations Powered By:

TEXTText 11NTCcutroom to

69866.

ONLINEUse 11NTCcutroom at http://nten.org/ntc/eval

Page 3: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Introduction

The importance of being organized. Differences in editing tools. Storage Organizational strategy Archive process Archive storage

Page 4: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Imagine your digital assets in the physical

world:

Where would you rather work?

Page 5: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Added Benefits

Work faster Find it when you need it Longevity More time to stay focused on being

creative!

Page 6: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Think before you act Prepare your organization strategy

ahead of time. Be consistent with every project. Try to plan for the future.

Page 7: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Choosing your editing tool

Consumer NLE’s such as iMovie and Windows Movie Maker.

Inexpensive more fully featured reference NLE’s such as Premiere Elements or Sony Vegas.

Professional level NLE’s such as Final Cut Pro, Avid, or Premiere Pro

Page 8: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Storage Devices

Page 9: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

External Storage

Why use external storage?• Don’t use you’re computer’s

primary hard drive. How much storage will you need?

• AJA data rate calculator.

Page 10: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

What kind of external storage?

Three good options. Using a backup drive.

• Software to perform the backup. RAID

• Level 0 is not safe• Level 1• Level 5

Page 11: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Random Array of Independent (or

Inexpensive) Disks How RAID works• Redundancy• Parity

Page 12: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Start with a file structure

Think about your needs

Folders are your friend

• Video• Images• Audio• Graphics and Branding• Projects

Page 13: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Create a file naming system

Make the filenames easily identifiable.

Both on your storage device and in your NLE.

Version, version, version.

YourProject_RoughCut_v3.mov

YourProject_FineCut_v1.mov

Page 14: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

A system only works if you use it

Copy your files to the correct folder BEFORE you import them.

Take the time to name your files correctly.

Page 15: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

So your video is done. Now what?

Page 16: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

A log of every project that you have completed.

Store in an easy-to-access location such as your office fileserver.

Make it easy for anyone to understand.

Create a paper trail

Page 17: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Other things to include in the paper trail

What elements are in a project• What footage was shot• What music was used• What kind of images were used

Transcripts Script of the finished video Doesn’t have to be a detailed list

of everything

Page 18: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Keep a high-quality version of your finished project• Easily accessible• Download the source file

Vimeo Plus vs. YouTube Office file servers Website CMS or DAM system

Save your finished copy

Page 19: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Archive Storage

Your storage is getting full and you need to get rid of old assets.

Optical storage is an option IF your projects are small enough.

LTO – put that tapeless media on TAPE!

Periodic hard disk conditioning.

Page 20: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Questions?

Page 21: Don't Get Lost on the Cutting Room Floor: Organizing Your Assets for Content Creation

www.see3.net | 773-784-7333

Contact Information

Josh Cass, [email protected] Stacy Laiderman,

[email protected]