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  • 8/12/2019 Org Design & Structure

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    Ms. Neha Goel

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    Designing Organizational Structure Organizational Structure: The formal system of task and job

    reporting relationships that determines how employees use resourcesto achieve org goals.

    Organizational Design: The process by which managers create aspecific type of org structure and culture so that the org can work inmost effective and efficient way.

    The challenge: coordinatingthe activities of employees, groups,functions, and divisions.

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    Skilled workforce-Flexible structure

    Non specialized

    employees: FormalStructure

    Flexible structure-Differentiation strategy

    Formal structure- low cost

    strategy

    Complicatedtechnology- flexiblestructure

    Routine Technology-Formal Structure

    Mechanistic Structure Stable environment

    Organic Structure-Rapidly changingenviron

    OrganizationalEnvironment Technology

    HumanResources

    Strategy

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    The Organizational Environment

    Rapidly changing external environment

    Greater uncertainty

    More problems Scarce resources

    Stable external environment

    Uncertainty is low

    Less coordination and communication is required

    Easily available resources

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    Strategy Different strategies call for different org structures

    Differentiation strategy- develop new and innovative

    products Low-cost strategy: driving down costs in all functions

    International Strategy

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    TechnologyWhat makes technology routine or complicated

    Task Variety: no. of new/unexpected problems/situationa person/function encounters in performing a job/task.

    Task Analyzability: degree to which programmedsolutions are available

    Routine technology: low task variety, high task

    analyzability Complicated technology: high task variety, low task

    analyzability

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    Human Resources Factors that determine org structure:

    Needs of the workforce regarding authority and freedom Skill level of employees: Complexity and kind of work

    employees perform

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    Organizational Design Decisions1. Managers decide how to divide the overall task into

    successively smaller jobs

    2. Managers decide the bases by which to group the jobs

    3. Managers decide the appropriate size of the group reporting

    to each superior

    4. Managers distribute authority among the jobs

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    Division of Labor:

    Departmentalization:

    Span of Control:

    High Low

    Homogeneous Heterogeneous

    ManyFew

    Authority:LowHigh

    Specialization

    Basis

    Number

    Delegation

    The Four Key Design Decisions

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    Division of Work Division of Workconcerns the extent to which jobs are

    specialized

    It is the process of breakdown of a complex task intocomponents.

    It is the process of dividing work into relatively specialized jobsto achieve advantages of specialization

    3 ways of dividing work:

    - Personal specialties: e.g. accountants, software engineers, graphic

    designers, scientists, etc.

    - Natural sequence of work: e.g. dividing work in a manufacturing plantinto fabricating and assembly (horizontal specialization)

    - Vertical plane: e.g. hierarchy of authority from lowest-level manager tohighest-level manager

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    Delegation of Authority Managers decide how much authority should be

    delegated to each job and to each jobholder

    Delegation of authorityprocess of distributing

    authority downward in the hierarchy of an organization

    Authority

    - Decentralized: Distribution of authority a large extent

    - Centralized: less distribution of authority at lower levels

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    Reasons to Decentralize Authority1. Relatively high delegation of authority encourages the

    development of professional managers

    2. High delegation of authority can lead to a competitive

    climate within the organization

    3. Managers who have relatively high authority can exercise

    more autonomy, and thus satisfy their desires to

    participate in problem solving

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    Reasons to Centralize Authority

    1. Managers must be trained to make the decisions thatgo with delegated authority

    2. Many managers are accustomed to making decisionsand resist delegating authority to their subordinates

    3. Administrative costs are incurred because new controlsystems must be developed to provide top

    management with information about the effects ofsubordinates decisions

    4. Decentralization means duplication of functions

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    Departmentalization process in

    which an organization is structurally

    divided by combining jobs in

    departments according to some

    shared characteristic or basis.

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    Functional Geographic

    Product Market

    Departmentalization Bases

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    Departmental Bases:

    Functional Departmentalization Jobs are combined according to the functions of the

    organization

    The principal advantage is efficiency

    - By having departments of specialists, management

    creates efficient units

    A major disadvantage is that organizational goals may be

    sacrificed in favor of departmental goals

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    Engineering Reliability Finance

    Manufacturing DistributionHuman

    Resources

    Public

    Relations

    Purchasing

    OBM Company

    Functional Departmentalization Structure

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    Departmental Bases:

    Geographic Departmentalization Establish groups according to geographic area

    Advantageous in large organizations because physical

    separation of activities makes centralized coordination

    difficult

    Provides a training ground for managerial personnel

    ABCCompany

    Delhi Chennai Mumbai Kolkata

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    Departmental Bases:

    Product Departmentalization Product becomes the preferred basis as a firm grows by

    increasing the number of products it markets

    Concentrating authority, responsibility, and accountability in a

    specific product department allows top management tocoordinate actions

    ABC Industry

    RetailOil and

    PetroleumTelecom

    Financial

    services

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    Departmental Bases:

    Customer Departmentalization The importance of customer satisfaction has stimulated firms

    to search for creative ways to serve people better

    Each kind of customer is served by a self-contained unit.

    Group Divisions according to type of customer they serve

    Retail

    StoresMail Order

    On-Line

    Sales

    Government

    Contracts

    ABC

    Company

    Institutional

    Sales

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    Span of Control

    Number of individuals who report to a specific manager

    The frequency and intensity of actual relationships is the

    critical consideration in determining the managers spanof control

    Span of control is important for 2 reasons:

    o Span affects work relations in the organizationo Span affects decision making-

    - Tall hierarchies: narrow span

    - Flat hierarchies: wide span

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    Dimensions of Structure

    Formalizationthe extent to which expectations

    regarding the means and ends of work are specified,

    written, and enforced

    Centralizationthe location of decision-making

    authority in the hierarchy

    Complexitythe direct outgrowth of dividing work

    and creating departments

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    Types of Organization

    Patterns for organizing the personnel:

    - Line System: Activities at one level are the same, eachperforming same type of work, divisions exist solely for

    control and direction

    - Functional System: separate departments look after difffunctions,

    - Line & Staff System: Staff positions are advisory and linepositions are specialized. Staff managers canrecommend and line managers have the authority.

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    Line organization:

    - simple,- disciplined,

    - flexible,

    - prompt decision,

    - fixedresponsibility

    - overloading,

    - Scope forfavourism

    GM

    Manager:South India

    Manager:District 1

    Manager:District 2

    Manager:north India

    Manager:District 3

    Manager:District 4

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    Line and staff organizations

    - Planned specialization, quality decisions, trainedpersonnel, lack of well defined authority, line and staffconflicts.

    President

    VP finance

    Manager:

    accounting

    Manager cashcontrol

    Director R&D VP production

    Manager:

    Factory

    Chief:Assembly

    Chief:Maintenance

    Manager:

    personnel

    Director: PR VP Sales

    Manager:

    Domestic sales

    Manager:Foreign Sales

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    Organization Design Models

    The Mechanistic Model

    Emphasizes importance ofachieving high levels of

    production and efficiency

    through:

    - Extensive use of rules andprocedures

    - Centralized authority

    - High specialization of labor

    The Organic Model

    Emphasizes importance ofachieving high levels ofproduction and efficiencythrough:

    - Limited use of rules and

    procedures- Decentralized authority

    - Relatively low degrees of

    specialization

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    Comparison of Mechanistic and OrganicStructures

    Process Mechanistic Structure Organic Structure

    1. Leadership Includes no perceived

    confidence and trust

    between superiors and

    subordinates.

    Includes perceived confidence

    and trust between superiors

    and subordinates.

    2. Motivation Taps only physical, security,

    and economic motives,

    through use of fear and

    sanctions.

    Taps a full range of motives

    through participatory

    methods.

    3. Communication Information flows downward

    and tends to be distorted,

    inaccurate, and viewed with

    suspicion by subordinates.

    Information flows freely:

    upward, downward, and

    laterally. The information is

    accurate and undistorted.

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    Comparison of Mechanistic and Organic

    StructuresProcess Mechanistic Structure Organic Structure

    4. Interaction Closed and restricted.

    Subordinates have little

    effect on departmentalgoals, methods, and

    activities.

    Open and extensive. Both

    superiors and subordinates

    are able to affectdepartmental goals,

    methods, and activities.

    5. Decision Relatively centralized.

    Occurs only at the top of

    the organization.

    Relatively decentralized.

    Occurs at all levels through

    group processes.

    6. Goal setting Located at the top of the

    organization, discouraging

    group participation.

    Encourages group

    participation in setting high,

    realistic objectives.

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    Comparison of Mechanistic and Organic

    StructuresProcess Mechanistic Structure Organic Structure

    7. Control Centralized. Emphasizes

    fixing blame for mistakes.

    Dispersed throughout the

    organization. Emphasizes self-control and problem solving.

    8. Performance goals Low and passively sought by

    managers, who make no

    commitment to developing

    the organizations human

    resources.

    High and actively sought by

    superiors, who recognize the

    need for full commitment to

    developing, through training,

    the organizations human

    resources.

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    Organization Design Models:

    The Matrix Model

    Matrix organization attempts to maximize the strengths

    and minimize the weaknesses of both the functional and

    product bases

    Simultaneously group people and resources by functions and

    by products

    Superimpose a horizontal structure of authority, influence,

    and communication on the vertical structure

    Facilitates the utilization of highly specialized staff and

    equipment

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    Project or product A

    Project or product B

    Project or product C

    Project or product D

    Project or product E

    Manufacturing Marketing Engineering FinanceFunctions

    Projects, products

    Example of the Matrix Organization Model

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    Advantages of Matrix Organization

    Efficient use of resources

    Flexibility in conditions of change and uncertainty

    Technical excellence Freeing top management for long-range planning

    Improving motivation and commitment

    Providing opportunities for personal development

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    Thank You!!!!