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LEVI STRAUSS INDIA PVT LTD.An Organizational Study

Anjani Kumar (1511379)Grishma Kumar(1511395)Sanket Kale (1511398)Mohammed Kashif (1511410)ShikHar Sethi (1511434)

PROF. SOURAV MUKHERJEE1Levi Strauss - IntroductionCalifornia gold rushDeveloped denim Jeans (1853)Spread over 110 countriesMarket leader in denim products

Source: http://stargazermercantile.com/the-jeaneology-of-levi-strauss/http://stargazermercantile.com/the-jeaneology-of-levi-strauss/

Interesting article about the history. [We can decide what to put on this slide from here]

2Global ExpansionUS Customer need variety not just 5 pocket LevisMove from mass production to customisationEconomies of scale lostOutsourced manufacturing businessExpansion to other geographiesEurope 70sIndia 1991 (Liberalisation)IndiaStandardized process Global touchpoints neededLocal need identification Local resource Trans-national SetupSource: Interview with LSIL EmployeeChallenges in India``````Source: Interview with LSIL Employee4Global InfluenceLevis way of doing things!Processes and Tools taken from global officeConcept and PrototypeTrims and Styles Size is adjustableContractual TnC

Source: Interview with LSIL EmployeeGlocal Output Research and DevelopmentOnly facility other than in US is setup in IndiaProduct line developed have been taken global. Eg. Khadi product

CampaignLevis curve ID campaign taken up globallySource: Interview with LSIL EmployeeCulture & ValuesSource: Interview with LSIL EmployeeTech., Info. System and KMTechnologySan Francisco based Eureka Lab Another lab now in BangaloreInnovation Smart Fabric1 (Project Jacquard)Information SystemPOS Terminal Live inventory management system Enterprise Resource PlanningLine Presentation Loops franchisee and megastores into the systemKnowledge ManagementRepository of designs and style patentsInformal discussion between peers

Source: Interview with LSIL Employee1 http://www.levistrauss.com/unzipped-blog/2015/05/google-levis-project-jacquard/Organization StructureLevis Strauss & Co. is organized into three geographic divisions:Levis Strauss, North America (Head Quarters at San Francisco).Levis Strauss, Europe (Head quarters at Brussels).Levis Strauss, Asia Pacific Division (Head quarters at Singapore).Source: http://www.levistrauss.com/wp-content/uploads/2014/01/Levi-Strauss-Co.-Announces-Leadership-Appointments-.pdfLevi Strauss AmericaLevi Strauss, Europe, Mid East, AfricaLevi Strauss Asia PacificDenizenDockersLevisSignatureGlobal Matrix StructureGlobal Leadership TeamSource : http://www.levistrauss.com/wp-content/uploads/2014/01/Levi-Strauss-Co.-Announces-Leadership-Appointments-.pdfGlobally Levi Strauss follows a Matrix structure, there are Brand Manager and Region manager, reporting is split between the two.Source: http://www.levistrauss.com/wp-content/uploads/2014/01/Levi-Strauss-Co.-Announces-Leadership-Appointments-.pdf11Levis India TeamTeam Size: 300Bangalore based: 200Sourcing team: 150Business BreakupFranchisee (65%)Megastore (30%)Online (5%)Structural changes in the past2008, Chennai based Levis India Eximpo merged with Levis India resource interdependenceeconomies of scale transaction costSource: Interview with LSIL EmployeeLevis India HierarchySanjay PurohitMD & SVP commercial operation IndiaSales HeadMarketing HeadHR HeadLegal Head IT HeadSourcing HeadValerie BrownHead Global Marketing OperationVarun BhatiaChief HR OfficerSeth JafeHead General CounselGlobal IT headDavid LoeChief Supply Chain officerNote : Marketing, HR, Legal and IT have dual reporting Source: Interview with LSIL Employee13Thank YouIf I cut my wrist, the blood has not my values, but the Levis values- H.S. Vishwanath (Senior Sourcing Director, South Asia)Source: Interview with LSIL Employee