CONTACT THE DEALERSHIP4 A MAJOR AWARDSpoiler itrsquos the MX-5 again

6 MAZDA 3 SPORT BLACKNow available to order

8 THE GRAM STRATEGYShaving weight all over the range

10 ROAD TO THE ARCTICAutoCar trip to the Arctic in a CX-3

12 SPECIAL OFFERSMore great offers from Norton Way Mazda

THE MAZDA 3 SPORT BLACKNOW AVAILABLE TO ORDER

norton way mazdaCONTACT DEALERSOCIAL

N O R T O N W A Y M A Z D A bull I S S U E 1 9 bull M A Y 2 0 1 6

CHECK OUT OUR LATEST UPDATES AND INFORMATION CHECK OUR FACEBOOK PAGE

FORECASTISSUEMONTH

MAY 19 Springitrsquos coming

Istanbul Turkey 21st

NEXT CAR SHOW

ANOTHER AWARD FOR THE MAZDA MX-5We are pleased to announce that the Mazda MX-5 has won yet another award but we think this one is the best yet Last month the all-new Mazda MX-5 was named both the 2016 World Car of the Year and the World Car Design of the Year It is the second Mazda to win the award following the Mazda2 in 2008 and the first model to win both titles in the history of the awards

World Car of the Year was established in 2004 by an international group of automotive journalists and

the judging panel this year consisted of 73 journalists from 23 different countries The event took place at the New York International Auto Show on March 24th Other finalists for the award included the Audi A4 Mercedes-Benz GLC Jaguar XE and Mazda CX-3

ldquoWhat a wonderful honour to have the Mazda MX-5 named both World Car of the Year and World Car Design of the Yearrdquo said Masahiro Moro President and CEO Mazda North American Operations and Managing Executive Officer Mazda Motor Corporation ldquoAs our iconic MX-5 roadster approaches one-million units of production this award is proof that it is as young vibrant fun and relevant as ever and proof that every Mazda looks as incredible as it drives and drives as incredibly as it looksrdquo

N O R T O N W A Y M A Z D A bull I S S U E 1 8 bull A P R 2 0 1 6

4

ANOTHER AWARD FOR THE MAZDA MX-5(AND ITrsquoS THE BEST ONE YET)

The all-new MX-5 is the sixth model in Mazdarsquos new-generation line-up of vehicles featuring the full range of SKYACTIV TECHNOLOGY and KODOmdashSoul of Motion design Launched globally in 2015 the model has found favour with customers thanks to its vastly reduced kerbweight human-centred design and lsquoJinba-ittairsquo fun-to-drive feel

The new MX-5 has won over 30 awards so far including 2015-2016 Car of the Year Japan and 2016 UK Car of the Year (UKCOTY) The retractable hardtop version of the model Mazda MX-5 RF mades its world debut at the 2016 New York International Auto Show

ldquoWhat a wonderful honour to have the Mazda MX-5 named both World Car of the Year and World Car Design of the Yearrdquo- Masahiro Moro President and CEO Mazda North American Operations and Managing Executive Officer Mazda Motor Corporation

CLICK HERE TO READ THE ARTICLE ONLINE

CHECK OUT THE BRAND NEW ADVERT FOR THE MX-5 HERE

N O R T O N W A Y M A Z D A bull I S S U E 1 8 bull A P R 2 0 1 6

5

ANOTHER AWARD FOR THE MAZDA MX-5(AND ITrsquoS THE BEST ONE YET)

The all-new MX-5 is the sixth model in Mazdarsquos new-generation line-up of vehicles featuring the full range of SKYACTIV TECHNOLOGY and KODOmdashSoul of Motion design Launched globally in 2015 the model has found favour with customers thanks to its vastly reduced kerbweight human-centred design and lsquoJinba-ittairsquo fun-to-drive feel

The new MX-5 has won over 30 awards so far including 2015-2016 Car of the Year Japan and 2016 UK Car of the Year (UKCOTY) The retractable hardtop version of the model Mazda MX-5 RF mades its world debut at the 2016 New York International Auto Show

ldquoWhat a wonderful honour to have the Mazda MX-5 named both World Car of the Year and World Car Design of the Yearrdquo- Masahiro Moro President and CEO Mazda North American Operations and Managing Executive Officer Mazda Motor Corporation

CLICK HERE TO READ THE ARTICLE ONLINE

CHECK OUT THE BRAND NEW ADVERT FOR THE MX-5 HERE

N O R T O N W A Y M A Z D A bull I S S U E 1 8 bull A P R 2 0 1 6

5

The popular Mazda 3 range has been expanded with the launch of the Mazda3 Sport Black Special Edition The vehicle delivers a blend of increased specification and sporty styling enhancements and is now available to order

MAZDA 3 SPORT BLACK

The Sport Black comes exclusively in the hatchback body style for pound20995 Itrsquos enhanced styling incudes 18rdquo dark gunmetal alloy wheels front splitter side skirts rear bumper treatment and a rear spoiler The brilliant black sports styling kit contrasts perfectly with both the free-of-charge soul red metallic and snowflake white pearlescent paint choices

On the inside the vehicle includes exclusive black half leather half suede seats with a generous amount of standard equipment including bespoke carpet mats BOSE Surround-Sound System reversing camera Smart keyless entry cruise control and dual-zone climate control Fitted with Mazdarsquos MZD-Connect system 7rdquo colour touchscreen display and Multimedia Commander the Sport Black benefits from integrated navigation as standard

READ THE ARTICLE ONLINE

ENQUIRE ONLINE NOW

N O R T O N W A Y M A Z D A bull I S S U E 1 8 bull A P R 2 0 1 6

6

ldquoThe Mazda3 is a core model in our line-up one that continues to be popular with both private and fleet customers Wersquove already enhanced the Mazda3 range this year with the introduction of the 15-litre SKYACTIV-D diesel engine and now thanks to our latest special edition wersquore offering even more value to our customers Irsquom sure the Mazda3 Sport Blackrsquos winning combination of extra equipment distinctive styling enhancements and competitive price will make this a very popular addition to the already extensive Mazda3 rangerdquo comments Peter Allibon Sales Director of Mazda Motors UK

The Sport Black model will be limited to just 800 examples and is currently available to order at Norton Way Mazda For more information on the vehicle speak to one of our sales representatives today

ldquoThe Mazda3 Sport Blackrsquos winning combination of extra equipment distinctive styling enhancements and competitive price will make this a very popular addition to the already extensive Mazda3 rangerdquo- Peter Allibon Sales Director of Mazda Motors UK

N O R T O N W A Y M A Z D A bull I S S U E 1 8 bull A P R 2 0 1 6

7

Mazdarsquos Vice President of European RampD Kenichiro Saruwatari has revealed all about it He outlines the key to making Mazdarsquos cars fun to

drive was to make them lighter That means a more nimble vehicle with reduced tyre wear better fuel economy and less impact on the road surface

Kenichiro joined Mazda in 1987 and he said the process was in place then But now weight saving in cars is even more important so the Gram Strategy and it has built momentum over recent years A recent change in Mazdarsquos thought process has made a big difference by now considering a car as a complete entity In the past they would carry over some parts from an outgoing model but now Mazda revises

everything together to make it as efficient as possible

Mazdarsquos view is even though they might be more expensive materials such as magnesium or aluminium to save weight considering every component to produce a lighter car ends up saving money in the long run

A vital part of this is the communication between Mazdarsquos research and development team with the production staff from the beginning and into every stage of the carrsquos development It means ideas can be put into the drawings from the start which frequently contributes to cost and weight savings

Mazda a number of years ago did an experiment to see if one engineer in charge of saving weight would make a difference but this

The gram strategy How saving weight makes Mazdas better to drive

Mazda main priority when producing a new vehicle is to create a car that inspires their drivers One way they achieve this is through what they call the Gram Strategy this is a method to shave weight from every component of every car

N O R T O N W A Y M A Z D A bull I S S U E 1 8 bull A P R 2 0 1 6

8

Mazdarsquos Vice President of European RampD Kenichiro Saruwatari has revealed all about it He outlines the key to making Mazdarsquos cars fun to

drive was to make them lighter That means a more nimble vehicle with reduced tyre wear better fuel economy and less impact on the road surface

Kenichiro joined Mazda in 1987 and he said the process was in place then But now weight saving in cars is even more important so the Gram Strategy and it has built momentum over recent years A recent change in Mazdarsquos thought process has made a big difference by now considering a car as a complete entity In the past they would carry over some parts from an outgoing model but now Mazda revises

everything together to make it as efficient as possible

Mazdarsquos view is even though they might be more expensive materials such as magnesium or aluminium to save weight considering every component to produce a lighter car ends up saving money in the long run

A vital part of this is the communication between Mazdarsquos research and development team with the production staff from the beginning and into every stage of the carrsquos development It means ideas can be put into the drawings from the start which frequently contributes to cost and weight savings

Mazda a number of years ago did an experiment to see if one engineer in charge of saving weight would make a difference but this

The gram strategy How saving weight makes Mazdas better to drive

Mazda main priority when producing a new vehicle is to create a car that inspires their drivers One way they achieve this is through what they call the Gram Strategy this is a method to shave weight from every component of every car

N O R T O N W A Y M A Z D A bull I S S U E 1 8 bull A P R 2 0 1 6

8

didnrsquot work They found thatrsquos it was better to get people to think of things as whole rather than just focusing on one area Kenichiro explained one side-effect is having different departments working on the same thing It breaks down barriers within the company and that can lead to a lot of arguments Kenichiro believes that is a positive thing though

His highlighted examples of the current range arebull MX-5 Transmission smooth casing instead of a

lipped style has saved weightbull Seat Adjusting Lever Very thin and very simple

again saving unnecessary weightbull Drivetrain Dynamic Dampers Mazda changed

the die cast of the bolts to reduce weight itrsquos only a tiny amount but every little bit is a real benefit to Mazda drivers

All these changes to Mazda ranges makes Mazdarsquos cars pleasurable to drive Experience it for yourself at Norton Way Mazda by test driving one of the range

CLICK HERE TO READ THIS ARTICLE ONLINE

Interesting Fact The Mazda range is the youngest line up of cars in the UK

N O R T O N W A Y M A Z D A bull I S S U E 1 8 bull A P R 2 0 1 6

9

CLICK HERE TO READ THE FULL ARTICLE

ROAD TO THE ARCTIC

themselves The systemrsquos brain examines air temperatures via the carrsquos external thermometer rainfall via the automatic wipers and gradient via more sensors This resulted in seamlessly optimised levels of grip and traction

Journey Stage 1 Motor Way DrivingThe first part of the journey was on a dual carriageway out of Lulea The snowploughs had cleared the majority of the snow but conditions still would cripple the UK motorway network in seconds AutoCar complimented its hatchback driving feel manual gearbox and the 103bhp 15-litre Skyactiv diesel engine achieving an impressive MPG even in the drastic driving conditions

Journey Stage 2 Entering the Arctic CircleThe dual carriageway soon ended as the CX-3 headed towards Finland where gradually flat forests gave way to open fields and flowing hills of snow

Recently Car Magazine AutoCar took the CX-3 on one of its toughest road trips yet all the way to Norwayrsquos Nordkapp The journey is

cold icy and patrolled by bears would the CX-3 be tough enough for the job

A section of land North of Norwayrsquos mainland named Nordkapp (North Cape) is a popular tourist destination thanks to its breath-taking landscape that is untouched by man and stands witness to colourful Arctic sunrises and vivid displays of the aurora borealis The destination also marks the end of one of Europersquos most picturesque driving roads the E69 This marked the finishing point of the voyage that started in Lulea Sweden

Prior to the journey Mazda was confident the CX-3 was up to the challenge of battling bears wolves dense snowfalls and plummeting temperatures Mazdarsquos confidence came from an impressive four-wheel drive system which used a pool of data and not just information from the wheels

10

N O R T O N W A Y M A Z D A bull I S S U E 1 8 bull A P R 2 0 1 6

10

Journey Stage 3 FinmarkThe CX-3 soon moved onto pass a sign saying lsquoFinnmarkrsquo which means it entered Norway From this point the roads started to get interesting and the icy asphalt started to twist and curve through the hills The AutoCar team were very surprised with how at home the CX-3 felt in the extreme conditions and it was clear the chassis was more than capable of dealing with fairly swift direction changes Mazdarsquos electronic stability control system proved to keep the vehicle under control even when taking icy bends at speed

Journey Stage 4 The E69The CX-3 made it to its goal the E69 The road was very technical but the diesel engine managed perfectly sprinting from corner to corner To reach Nordkapp the team had to cross a section of the sea using a long section of tunnel which separated

FOR MORE INFORMATION CLICK HERE

ROAD TO THE ARCTIC

11

the mainland from the island of Mageroya Journey Stage 5 Reaching NordkappThe CX-3 eventually reached the final destination proving the vehicle was up for the challenge The vehicle performed spectacularly despite the main proportion of the market using it for Suburban drives it can do so much more

The CX-3 is currently available from Norton Way Mazda from just pound239 a month at 39 APR Representative including a pound1500 Deposit Contribution

N O R T O N W A Y M A Z D A bull I S S U E 1 8 bull A P R 2 0 1 6

11

GET YOUR AIR-CONDITIONING SERVICED TODAY FOR pound6500Now that Spring is here the weather will hopefully be warming up

Why donrsquot you check your air conditioning is performing at 100 effi ciency

to ensure maximum comfort for you and your passengers

Speak to our Service Team today for more information

NORTON WAY MAZDA

Springishere

This spirited supermini is now available at Norton Way

bull 0 APR Representative bull pound500 deposit contribution on Mazda

Personal Contract Purchase

Mazda2 proves that sometimes the best things come in small packages Bursting with energy character and vitality its striking KODO ndash Soul of Motion design gives it standout presence to keep turning heads Responsive and fun to drive whether in the city or on the motorway this sporty supermini offers the perfect combination of fuel economy and performance

MAZDA 2 MAZDA 3This sporty hatchback is now available at Norton Way

bull 0 APR Representative bull pound750 deposit contribution on Mazda

Personal Contract Purchase

Inspired by the eye-catching lsquoKODO ndash Soul of Motionrsquo design language the Mazda3 is built to raise expectations from first sight Now offering the full range of advanced SKYACTIV Technology this sporty hatchback defies convention by delivering a no compromise combination of exhilarating driving experience and handling while still achieving outstanding fuel consumption and low CO2 emissions

Click here for full details on the Mazda 2 Click here for full details on the Mazda 3

GET YOUR AIR-CONDITIONING SERVICED TODAY FOR pound6500Now that Spring is here the weather will hopefully be warming up

Why donrsquot you check your air conditioning is performing at 100 effi ciency

to ensure maximum comfort for you and your passengers

Speak to our Service Team today for more information

NORTON WAY MAZDA

Springishere

This spirited supermini is now available at Norton Way

bull 0 APR Representative bull pound500 deposit contribution on Mazda

Personal Contract Purchase

Mazda2 proves that sometimes the best things come in small packages Bursting with energy character and vitality its striking KODO ndash Soul of Motion design gives it standout presence to keep turning heads Responsive and fun to drive whether in the city or on the motorway this sporty supermini offers the perfect combination of fuel economy and performance

MAZDA 2 MAZDA 3This sporty hatchback is now available at Norton Way

bull 0 APR Representative bull pound750 deposit contribution on Mazda

Personal Contract Purchase

Inspired by the eye-catching lsquoKODO ndash Soul of Motionrsquo design language the Mazda3 is built to raise expectations from first sight Now offering the full range of advanced SKYACTIV Technology this sporty hatchback defies convention by delivering a no compromise combination of exhilarating driving experience and handling while still achieving outstanding fuel consumption and low CO2 emissions

Click here for full details on the Mazda 2 Click here for full details on the Mazda 3

Norton Way MazdaNorton Way North Letchworth Garden City

Hertfordshire SG6 1BLwwwnortonwaymazdacouk

Tel 01462 754 488