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1 Netia’s strategy to reach 1 million broadband customers April 18, 2007 www.investor.netia.pl

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Page 1: Netia’s strategy to reach 1 million broadband customers · PDF filePTK Mobile 12.5mln mobile subscribers 1,950 ... competency model b) ... liabilities of PLN 64.5m. PLN millions

1

Netia’s strategyto reach 1 million broadband customers

April 18, 2007

www.investor.netia.pl

Page 2: Netia’s strategy to reach 1 million broadband customers · PDF filePTK Mobile 12.5mln mobile subscribers 1,950 ... competency model b) ... liabilities of PLN 64.5m. PLN millions

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Some of the information contained in this material contains forward-looking statements. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those in the forward-looking statements as a result of various factors. For a more detailed description of these risks and factors, please see Netia's annual financial report and press release announced on March 1, 2007. Netia undertakes no obligation to publicly update or revise any forward-looking statements.

Page 3: Netia’s strategy to reach 1 million broadband customers · PDF filePTK Mobile 12.5mln mobile subscribers 1,950 ... competency model b) ... liabilities of PLN 64.5m. PLN millions

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Strategic review conference call

Netia’s management team:

Mirosław Godlewski, President and Chief Executive Officer

Piotr Czapski, Strategy and Business Development Director

Jon Eastick, Chief Financial Officer

Bertrand Le Guern, Chief Operations Officer

Tom Ruhan, Chief Legal Officer

Page 4: Netia’s strategy to reach 1 million broadband customers · PDF filePTK Mobile 12.5mln mobile subscribers 1,950 ... competency model b) ... liabilities of PLN 64.5m. PLN millions

4

Contents

Key financials

New Strategy

Summary

Market Overview

Page 5: Netia’s strategy to reach 1 million broadband customers · PDF filePTK Mobile 12.5mln mobile subscribers 1,950 ... competency model b) ... liabilities of PLN 64.5m. PLN millions

Poland is a fast growing and attractive economy

Politics:� Fast access liberalization� EU accessionEconomics:� Low inflation� Fast growth of the economy� Low interest ratesSociety:� Migration to large cities and EU countries� Growing middle class and elderly populationTechnology:� Mass use of Internet and mobile telephony� Fast acceptance of new technologies

Key factors: Gross Domestic Product (%)

Unemployment Rate (%) Inflation / Interest rate

2,22,5

1,0

2,1

4,6

4,5

0,0

0,5

1,0

1,5

2,0

2,5

3,0

2005 2006 2007E 2008E3,8

3,9

4,0

4,1

4,2

4,3

4,4

4,5

4,6

4,7

4,8

Inflation WIBOR

4,95,3

5,8

3,4

2005 2006 2007E 2008E

12,913,814,917,6

2005 2006 2007E 2008E

(%) (%)

5

Page 6: Netia’s strategy to reach 1 million broadband customers · PDF filePTK Mobile 12.5mln mobile subscribers 1,950 ... competency model b) ... liabilities of PLN 64.5m. PLN millions

6

Polish telecom market is changing rapidly

2006

2,5%*Cable internet connetions

40%*Cable TV coverage

36,75 mlnMobile subscribers

4 mlnBroadband subscribers

11,5 mlnInternet users

Telekomunikacja Polska (TPSA)

Incumbent operator

11,32 mlnFixed telephone lines in service

12 mlnNumber of households

38,7 mlnPopulation

� New RIO with 35% fixed termination decline in 2006

� Bundled offers of Internet and voice and triple play (also from CaTV)

�Mobile Termination Rate decline by 22% in 2006

�Wireless broadband through HSDPA, CDMA and WiMax

� LLU with full access at 36 PLN/month

� Fast growth of Internet

� IPTv and VoD offer from TP�Wholesale Line Rental with 47% discount

� Strong price pressure, especially from large business

� Strong competition for business customers putting pressure on margins

�Poland #3 market for Skype world-wide

� Bitstream with 51% discount from full retail price

� Quick Fixed Mobile Substitution

� Rapid decline of traditional voice

TechnologyRegulationsConsumersMarket

Key market trends

Fixed line subscribersKey market data

11,4

11,9

12,312,6

11,8 11,6

29,9

31,1

32,9

30,9

32,1

30,3

10,8

11

11,2

11,4

11,6

11,8

12

12,2

12,4

12,6

12,8

2001 2002 2003 2004 2005 1H 2006

28,0

28,5

29,0

29,5

30,0

30,5

31,0

31,5

32,0

32,5

33,0

33,5

Subscribers Penetration

*data for 2005Source: GUS,PMR, CBOS, TNS OBOP

(%)(mln)

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* data for 2005Source: GUS, CBOS, TNS OBOP,PMR, company data, financial statements of operators,

3% 4%1%

91%

1%

Netia

Dialog

Telekomunikacja Kolejowa

Multimedia

MNI

Others

TPSA

Despite big number of alternative players TPSA is strongly dominating the market

1,90512mln mobile subscribersMobilePolkomtel (Plus)

1,95012.5mln mobile subscribersMobilePTK Centertel (Orange)

53,0*630k cable TV subscribersCable TVVectra

60,9*130k fixed line subscribers Cable TVMultimedia

61,9*1mln fixed line subscribersFixed line,reseller

Tele2

97.4*2mln homes passed 994k cable TV subscribers

Cable TVUPC Polska

1037k business clients, approx 1% of the telecoms market by value

Fixed lineGTS Energis

129438k fixed line, 96k broadband subcribers

Fixed line, data, internet

Telefonia Dialog

1371.2% share of Polish telcom market in terms of value

Fixed lineExatel

223398k fixed line 55k broadband subscribers

Fixed line, data,internet

Netia

1,83812.2mln mobile subscribersMobilePTC (Era)

2,87210.1mn fixed line, 1.7mln broadband subscribes

Fixed line, internet, data

TP

Revenues’06(EUR mln)

Market positionKey focusPlayer

Fixed line market (number of lines)Key market players

Page 8: Netia’s strategy to reach 1 million broadband customers · PDF filePTK Mobile 12.5mln mobile subscribers 1,950 ... competency model b) ... liabilities of PLN 64.5m. PLN millions

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Polish broadband market is growing quickly(from a relatively low base)

Source: PMR, OECD

536 598 643

35804577

5685

451 680

2550

6430

0

1000

2000

3000

4000

5000

6000

7000

8000

2005 2006E 2007E 2008E 2009E

Business Home

0 10 20 30 40

Denmark

Norway

United Kingdom

France

Germany

Czech Republic

Ireland

Hungary

Poland

Turkey

Greece

Slovak Republic

EU 15

(%)

Broadband Penetration rate (2006)Number of broadband subscribers in Poland (in '000)

Page 9: Netia’s strategy to reach 1 million broadband customers · PDF filePTK Mobile 12.5mln mobile subscribers 1,950 ... competency model b) ... liabilities of PLN 64.5m. PLN millions

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Broadband market is extremely fragmented

44%

32%

2%

2%16%

4%

TP Ethernet networksNetia DialogCATV operators Other telecom operators

Source: OECD June 2006, UKE, Netia

� AirBites (Swisscom)

� Hyperion (ISP consolidation)

� Clearwire (WiMax)

New players coming into the marketOver 4000 broadband providers

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� Solid customer base (with main focus on business)

� Strong brand

� Growth track record in mass market ADSL in own netw ork

� First to market with bitstream - now over 100 000 br oadband customers*

� Proven M&A capability to acquire and integrate smal ler companies

� Access to mobile products from PLAY

� Access to strong distribution network from Germanos

� Solid infrastructure and technology know-how

� Strong, committed and commercially-minded management team

� Committed and industry experienced leading sharehol ders

Netia is uniquely positioned to capitalize on new market opportunities

* Incl. xDSL over Netia’s copper network, WiMax and bitstream methods of access to customers, status as of April 18, 2007

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Contents

Key financials

New Strategy

Summary

Market Overview

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Mission / Vision / Strategy

Vision:

Be the fastest growing communication service provider in Poland by:

� Satisfying our customers’ needs for fully featured, high quality broadband services

� Creating value through dynamic growth of our customer base

� Providing an inspiring, performance driven and entrepreneurial work environment

Mission:

Preferred choice for broadband

services

Strategy.... ...on next pages

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Netia’s strategic objectives

Visible customer-centric, performance-driven, entrepreneurial and trusting behaviour of employees

Change organizational culture to support value growth-focused strategy

Significant increase in number of SOHO & SME customers

Increased profitability of large business with minimization of capex

Optimize strong position in Business

Reach 1 000 000 broadband customersGain broadbandservices leadership

Fixed-mobile convergence live in 2008

Cost and infrastructure synergies on group level

Leverage PLAY investments

Industry leading revenue CAGR 2007- 09

Maximize utilization of existing assets

Invest for profitable growth

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Gain broadband services leadership

� First & commercially aggressive in bitstream custom er acquisition– Two marketing campaigns per year– Valued Added Services as differentiating factor– High quality customer service

� Quickly grow customer value through geo-targeted de ployment of LLU (attractive geographies with high ARPU and good qua lity TP copper)

� Increase in utilization of existing own copper with selective extensions

� Optimisation of WiMax investment with limited expans ions into under-served towns and suburbs of large cities

� Further increase customer value with VoIP and conten t based on IPTvand VoD

Key initiatives

Strategic objective:

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Leverage PLAY investments

� Resell mobile products for business customers unde r Netia brand

� Develop with PLAY convergent products:

– Netia brand used for Business

– PLAY brand for Home customers

� Capture cost synergies

– Back-office

– Distribution network

– Procurement

� Provide transmission network solutions for PLAY

� Potential merger

Key initiatives

Strategic objective:

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Key Initiatives

� Shift customer mix from large corporate to SOHO and SME – Standardize products for SOHO and SME– Simplify offering

� Optimize cash-out in large corporate segment

� Introduce margin as the key KPI for business sales

Optimize strong position in Business

Strategic objective:

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Change organization and company culture to support value growth-focused strategy

Strategic objective:

� Install vision, values and strategy through entire organization

� Improve internal communication to foster cooperatio n and react faster to market changes

� Changes in office spaces supporting change in cultu re

� New performance management system implementation:

a) competency model b) modification in PA c) skill s assessment process d) C&B system revised and changed

� Align incentives of employees with shareholders’ int erests (SOP)

Key Initiatives

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Invest for profitable growth

Strategic objective:

� Industry leading revenues CAGR 2007-09

– Up to PLN 700m to invest in broadband expansion over 3 years

– Target of strong EBITDA growth by 2009 and FCF posi tive by 2010

� Maximize utilisation of existing assets

– Decrease capex for traditional business– Increase copper line utilization

– Leverage backbone and interconnection infrastructur e for wholesale and regulated access

– Extend Netia brand perception from Business to Home

– Reduce unit costs to serve customers

– Generate value from real estate

Key Initiatives

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Contents

Key financials

New Strategy

Summary

Market Overview

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Netia’s selected financial dataTotal AssetsRevenues

PLN millions PLN millions

EBITDA margin % EBITDA

865 908 862

2004 2005 2006

2 533 2 627

2 155

2004 2005 2006

25,7

37,337,2

2004 2005 2006

321,6 338,8

221,3

2004 2005 2006

All numbers conformed to 2006 presentation, except for the reclassification of certain financial costs/income in 2002 and 2003. EBITDA in 2002 and 2003 was adjusted for one-off items. Additionally, EBITDA for 2006 was adjusted by an impairment charge on non-current assets of PLN 354.7m and a non-cash exceptional gain on cancellation of El-Net’s license fee liabilities of PLN 64.5m.

PLN millions

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EBITDA stabilised

PLN’ K

2Q 3Q

REVENUES 203 422 230 537

% change on prior year quarter (9.2%) (0.1%)

EBITDA ADJUSTED 48 009 53 994EBITDA adjusted margin 23.6% 23.4%

Pro Forma EBIT (19 928) (15 583)

Share of Losses of Investments in associates (4 650) (7 262)

Pro Forma PAT (23 101) (22 919)

2006

1Q 4Q

209 718

(11.7%)

60 55228.9%

(9 827)

(15 735)

(31 494)

218 380

0.8%

58 75126.9%

(5 843)

(3 007)

(10 638)

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Guidance for 2007

174 up to 300Capital investments

> 500PLAY mobile customers (K)

221

-

130

up to 80

Adjusted EBITDAof which

BSA, WLR, LLU access start-up losses

862830 - 865 Revenues

57> 200Broadband subscribers (K)

20062007NETIA (PLN’M unless otherwise stated)

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174 285 - 300Total

2421

76 – 9127

BroadbandIncluding WiMax

-65P4 Transmission

1532Information technology

135112Existing network

20062007PLN’ M

Capital investments 2007 vs 2006

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Summary

� Attractive growth of the Home market and regulated access offers new opportunities to leverage Netia’s existing core competencies andassets

� Rapid acquisition of broadband customers and further increase incustomer value by migration from bitstream to LLU and up-sell of content and convergent services will be the main source of growth

� A close partnership with PLAY will allow Netia to offer mobile and convergent products and achieve economies of scale in distribution and back-office

� Netia will optimize its strong position in the Business market by focusing on most attractive segments and minimizing cash-out

� Customer-centric organization will support Netia’s growth strategy

� Three years of investment in broadband should lead to strong EBITDA growth by 2009 and positive cash flow by 2010