my ux portfolio 2013

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Emily Thomas Experience Portfolio Physical product evaluation Design research and concept development Desktop, mobile & touch screen UX design and build

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Page 1: My ux portfolio 2013

Emily Thomas

Experience Portfolio

Physical product

evaluation

Design research

and concept

development

Desktop, mobile

& touch screen

UX design and build

Page 2: My ux portfolio 2013

Overview

My sector experience

Another major

electronics

manufacturer

Page 3: My ux portfolio 2013

Overview

My experience across a multi-channel UX design cycle

Concept Development

Detailed design and build

Research Prototype Design

Page 4: My ux portfolio 2013

Project Showcase: Your Style Adviser

• Developed in collaboration with Dressipi.com

• Personalised recommendation tool that supports

customer pain points and needs

Page 5: My ux portfolio 2013

Project Showcase:

Your Style Adviser

The brief:

Customers want help finding clothes that are right for their body shape & style. Your Style

Adviser is a personalised recommendation tool that supports this.

What I did:

• Led the UX input independently throughout this project, defining the experience as well

as making critical decisions to ensure our customers’ needs were met

• Challenged the experience status quo presented by Dressipi, recommending

experience changes specific to products, brand and customer needs, utilising both

qualitative and quantitive data

• Managed both internal stakeholders as well as 3rd party agencies, providing solid

rationale against all decisions to gain buy in from the BUs, senior stakeholders and

third party agencies.

• Presented with the Business lead to Senior stakeholders to gain signoff and

independently presented the results of usability testing to both the internal project

stakeholders as well as the 3rd party agency, Dressipi

Page 6: My ux portfolio 2013

Project showcase: Mobile site and apps

• M&S’s first android app

• M&S first offers proposition on the iOs app

• User testing and mobile prototype build

Page 7: My ux portfolio 2013

Project Showcase

M&S Mobile

Background:

M&S launched a highly successful Mobile commerce site in 2010,released and iPhone

App in July 2012 and Android App in May 2013. Continuous improvements to both the

mobile site and app have continued, with the support of user research and in line with

customer trends. Most recently a transition programme has taken place in order to re-

design the mobile site in preparation for the M&S.com platform transition. (due to launch

in 2014)

What I did:

• Independently lead and manage the UX stream for mobile - define and deliver all the

UX stream deliverables and manage UX designers and Visual Designers

• Build strong relationships with the internal mobile team – demonstrate a high level of

mobile UX expertise to influence and effectively communicate to stakeholders and

third party agencies

• Decision making at pace and setting direction for the experience

• Manage through complex issues and efficiently arrive at a solution that is fully

understand and approved by the project team and wider stakeholders.

Page 8: My ux portfolio 2013

Project showcase: Supporting a new service-led proposition

• UCD workshops and training

• Design and validation – web and mobile

service innovation concepts

Page 9: My ux portfolio 2013

Proof of concept Unilever Online shopping tool:

“It doesn’t excite

me that much” That’s less eye-

catching” “Similar to one

shop I’ve been

to” Neil, 51 Jodie, 29

Lisa, 32

Interaction design concepts were iterated and tested with users

Page 11: My ux portfolio 2013

iPhone app design: Proof of concept

Collaborative workshops and iterative research and design outputs

Page 12: My ux portfolio 2013

Project showcase: B&Q design personas

• In-store research

• Call centre observation

• Persona development and internal mobilisation

Page 13: My ux portfolio 2013

B&Q design personas

Brief:

To rapidly create well-crafted personas based on qualitative research that

inspire confidence and feed into B&Q’s wider business change program.

Project Deliverables:

• Generated personas from three core groups – Customers, Customer

Advisors, and Contact centre agents

• Conducted research in B&Q stores across UK regions and within your

Contact Centres in Glasgow and Doncaster.

Create additional tools to create interest, buy-in and understanding of

the personas within B&Q cards.

Page 14: My ux portfolio 2013
Page 15: My ux portfolio 2013

Project showcase: TfL touch screen UCD

• User Research on touch screen machine design

• Stakeholder workshops

• Collaborative design workshops and concept development

Page 16: My ux portfolio 2013

TfL touchscreen UCD

Brief:

To enhanced TfL’s ticket machines design to further encourage

customers to self serve as opposed to going to the Ticket Office

Project Deliverables:

• Iterative rounds of user research to evaluate customers’ current touch

screen experience when purchasing a ticket, using the current Multi Fare

Machine (MFM), generate design principles and evaluate new design

concepts

• Based on previous research key user journeys were identified as focus

points design concepts which addressed key we developed collaboratively

with the ticketing machine development partner and stakeholders.

Page 17: My ux portfolio 2013

Project showcase: BBC

• Stakeholder workshops

•User Research

• Information visualisation

Page 18: My ux portfolio 2013

BBC Learning

The Challenge:

An abundance of content which is difficult to navigate through, despite

what appears to be a rock-solid structure

No consistent content strategy applied across Learning products

Role-based navigation and use of Portal pages is problematic

Portal Page Learning Landing Page

Schools Landing Page

(Topics List)

Schools Landing Page

(Products List)

Page 19: My ux portfolio 2013

BBC Learning

What we did:

• We familiarised ourselves with the coverage of BBC Learning:

• Explored various ways to organise and dissect the types of products and their varying audiences

• Created a list of attributes that describe the various products

• Created two visualisations which help to demonstrate the breadth of BBC Learning content and support gaining further internal support.

• The Audience vs Learning Function Matrix

• The BBC Learning Circle Diagram

Page 20: My ux portfolio 2013

Case Study: BBC Learning Visualisation

Page 21: My ux portfolio 2013

Project showcase: Fenwick

• Site design and build for Fenwick Bond Street

• First ecommerce offering for the business

Page 22: My ux portfolio 2013

Fenwick – site design and build

Experience and responsibilities:

• Supporting design team move creative concepts into feasible web

design templates.

• Moving design concepts forward into a full digital programme of work,

functional design specification and project timeline

• Management of development team during build

• Producing digital specification documentation and weekly status

reports

• Client liaison to support Account Director; advising on e-commerce

best practice, Magento platform and integration requirements

• Working closely with a business analyst to assess requirements

against Magento platform capabilities.

• Supporting client and internal training of Magento platform

Page 23: My ux portfolio 2013