mwc 2015 sets stage for mobile innovation - mobile world...

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OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2015

ANALYST Q&AFIVE INDUSTRY EXPERTS SHARE THEIR PREDICTIONS FOR THESHOW AND YEAR AHEAD PAGE 4

MWC15: THE TOP THEMESWE TAKE A LOOK AT THIS YEAR’S HOTTEST TOPICS, INCLUDING THEINTERNET OF THINGS, THE PATH TO 5G AND HIGH-PROFILESMARTPHONE LAUNCHES PAGE 6

20 YEARS OF THE GLOBAL MOBILE AWARDSA LOOK BACK AT THE HISTORY OF THE GLOBAL MOBILE AWARDS,AHEAD OF THIS YEAR’S ANNIVERSARY EVENT PAGE 8

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MOBILE WORLD CONGRESS DAILY 2015 – PREVIEW | www.mobileworldcongress.com PAGE 1

OFF IC IAL SHOW PREVIEW

By Ken Wieland

This year’s Mobile WorldCongress (MWC) bringstogether not only leading

lights from the mobile operatorcommunity, but top-levelexecutives from a wide range ofindustry sectors.Keynote speakers at MWC 2015

– with The Edge of Innovation as itsoverarching theme – come from avariety of backgrounds, includingbanking, consumer goods and carmanufacturing.Michael O’Hara, GSMA’s chief

marketing officer, embraces thediversity. “There needs to be

partnership between differentindustry players and mobileoperators to develop the‘connected living’ services that aresure to be a dominant theme at thisyear’s MWC edition,” he toldMobile World Daily. O’Hara highlighted a keynote

session on Monday, ‘Keys to theConnected Lifestyle’, as just oneexample of big-name brandsmoving more towards mobile. Oneof the speakers is KarstenOttenberg, chief executive of BSHBosch and Siemens HomeAppliances. Carlos Ghosn, chiefexecutive of Renault-NissanAlliance, will be joining Ottenberg

on stage, as too will Ralph de laVega, chief executive of AT&TMobility & Business Solutions. AT&T, along with a growing

number of heavyweight operators,is making concerted pushes into the‘connected home’ and ‘connectedcar’ spaces, emphasising theimportance of partnerships andcollaboration as a spur toinnovation.A keynote session on Tuesday,

‘Innovating for Inclusion’, will seeAjay Banga, chief executive ofMastercard, make a presentation.Jimmy Wales, founder ofWikipedia, is speaking at thatsession too.

O’Hara also made mention ofSundar Pichai, senior vicepresident at Google and head ofthe company’s Android division,who will be presenting in a MobileWorld Live Extra session on

Monday. “We want people andcompanies that have had amassive impact on the mobileindustry,” he said.

Cont. on P3 f

MWC 2015 sets stagefor mobile innovation

By Joseph Waring

Asian vendors are increasinglyramping up their internationalexpansion plans as they look

beyond their home and regionalmarkets – many for the first time –and this year’s Mobile WorldCongress (MWC) is set to reflect this.Ronan de Renesse, lead analyst for

consumer technology at Ovum, saidthat with mobile operatorscontinuing to have a stronginfluence on device distribution,especially out of Asia, “it’s importantfor Asian vendors to come to MWCand connect with them”.The number of Asia-headquartered

exhibitors this year is set to increaseby 34 per cent compared with the2014 event. Almost 20 per cent ofexhibiting companies and about 15

per cent of total visitors are expectedto be from the region.With almost 2000 exhibitors

covering more than 100,000 squaremetres of net exhibition andconference floor space, MWCcontinues to be the largest globalevent for the mobile industry.Chinese and Indian handset

vendors such as Xiaomi, Meizu,Oppo, OnePlus, Micromax andKarbonn have risen in popularity intheir home markets and havecaptured the interest of operatorsand other non-Asia distributorsthroughout 2014, Renesse said.“I wouldn’t be surprised if the

presence of those device vendors hasbeen requested by operators ratherthan the opposite way around – yetanother reason for them to attendMWC,” he told Mobile World Daily.Canalys analyst Jessica Kwee

noted MWC has become a naturalchoice for Asian firms as a platform

to reach a global audience. With itsscale, the event “gets the mostattention, particularly from English-based media, which, in turn, createsmore coverage worldwide”.Phil Marshall, chief research officer

at Tolaga Research, argued that Asianvendors and service providers alsotend to be more interested in what ishappening in the rest of the world asopposed to just their local regions,while western vendors often tend tobe more interested in what ishappening in western markets.Such comments come at a time

when MWC event organiser, GSMA,is also enjoying success for its ownAsia-focused event, recentlyrebranded under the Mobile WorldCongress banner. Taking place 15-17July, Mobile World CongressShanghai will target the world’slargest mobile market, offeringparticipating companies the ability toreach a global audience, while alsoenabling international brands tocapitalise on opportunities in the fast-growing and dynamic Asian market.Cont. on P3 f

MWC pulls in next generationof Asian vendors

NEWS


j MWC 2015 sets stage for mobileinnovation –Cont. from P1

ZUCKERBERG IS BACKMark Zuckerberg certainly fits intothat category. The founder andchief executive of Facebook madehis debut MWC appearance lastyear, and will use a Mondaykeynote session at this year’s MWCedition – screened live by MobileWorld Live – to give an update onthe internet.org initiative. Led by Facebook, internet.org

has the ambitious target ofproviding internet access toeveryone on the planet. As part ofmaking that happen, Zuckerberg, atMWC 2014, said he wanted toprove that there is an attractivebusiness model for operators – inemerging markets – if they offeredbasic internet services for free. Unlike last year, however,

Zuckerberg will not take centrestage alone. After being quizzed byWired Magazine’s Jessi Hempel, theFacebook chief executive will bejoined by Jon Fredrik Baksaas, chiefexecutive of Telenor Group (andGSMA chairman), Christian DeFaria, chief executive of AirtelAfrica, and Mario Zanotti, seniorvice president of operations atMillicom. “We hope to hear a debate on

whether internet.org can be acomplementary play to mobileoperators,” said O’Hara. Other notable keynotes, said the

GSMA’s marketing chief, are KenHu, deputy chairman and rotatingchief executive of Huawei, andSteve Mollenkopf, Qualcomm’schief executive. It is the first timethat the Chinese supplier will begiving a keynote MWCpresentation, while Mollenkopf ismaking his first MWC keynote asCEO of the US chip company. Major figures from the mobile

operator community nonethelessunderpin the conferenceprogramme. Aside from Telenor’sBaksaas, Monday’s opening

keynote – on the theme of mobileinnovation – has presentations fromTimotheus Höttges, chief executiveat Deutsche Telekom; César Alierta,executive chairman at Telefónica;and Vittorio Colao, chief executiveof Vodafone Group.

HOT TOPICSO’Hara does not expect a shortageof talking points at MWC 2015. Netneutrality, 5G, mobile identity andinternet encryption are just some ofthe themes he expects to dominate.No doubt addressing the first – netneutrality – will be Tom Wheeler,chairman of the US FederalCommunications Commission(FCC). Keen for the FCC to imposenet neutrality rules, Wheeler will bekeenly listened to by mobileoperator executives when he takesto the MWC stage on Tuesday.On 5G, a term still not defined,

O’Hara said he wanted to “bringtogether those who have taken aleadership position”. The result is aTuesday keynote discussion, ‘Theroad to 5G’, which includes newEuropean Commissioner, GüntherOettinger. Other speakers are

Stéphane Richard, chief executiveof Orange, Rajeev Suri, chiefexecutive of Nokia and Dr Chang-Gyu Hwang, chief executive ofSouth Korea’s KT. Huawei’s Hu andQualcomm’s Mollenkopf make upthe rest of the panel.

INNOVATION LET LOOSEKeynote sessions, however, are justone part of MWC 2015. Among the2,000 companies exhibiting, and themore than 100,000 net squaremetres of floor space, there is alsoGSMA Innovation City. Known lastyear as Connected City, whichattracted around 18,000 visitors,O’Hara said the name change betterreflects the theme of MWC 2015, aswell as the more immersive mobileexperience it offers. Interactive demos featuring the likes

of AT&T, Jasper, KT Corporation,Oral-B, Sierra Wireless and Vodafonewill showcase what is possible with thelatest mobile technology. “If visitorswant to understand everything that’sgoing on, in one place, they should gothere,” said O’Hara. A glimpse of future innovation can

also be seen at Fira Montjuïc, MWC’sprevious main venue in Barcelona,with the 4 Years From Now (4YFN)international programme presentedby Mobile World Capital Barcelona.Now in its second year, 4YFN brings

together promising mobile start-upsfrom around the world. There were2,200 participants at 4YFN last year,but O’Hara anticipates that number toshoot up to around 5,000 this year.Other MWC 2015 numbers are

on the rise. For this year’s GlobalMobile Awards – celebrating its20th anniversary and hosted bywriter, actor and comic genius JohnCleese – there were a record 800-plus entries, well up on last year’s680 award submissions. And the number of total visitors

at MWC 2015? O’Hara expects thatto exceed 90,000 – well up from lastyear’s 86,000.

j MWC pulls in next generation ofAsian vendors –Cont. from P1

WHAT TO EXPECTRenesse said MWC also goesbeyond just devices, with largeAsian internet players like Alibabaand Tencent likely to attend todevelop and manage theirinternational expansion plans.Top handset vendors including

Samsung, Huawei and HTC areexpected to announce flagshipsmartphones. ZTE said it will unveilits Blade S6 in Europe, which waslaunched in Hong Kong in lateJanuary.The focus from device players will

be on the same specs as usual: screen,camera, processor, and battery life.“We might see some innovation withcurved and bendable screens like theLG G Flex 2,” Renesse said.

There will be some new tabletsreleased, the analyst continued, buthe doesn’t expect a lot ofinnovation in that space – whichhas suffered from mixed demandrecently.Samsung, forecasting its

smartphone shipments to increasequarter-on-quarter in Q1, said in anearnings call at the end of Januarythe business will recover by offeringdifferentiated designs andmaterials, such as flexible OLED,that rivals can’t copy. It offered nospecifics on its releases inBarcelona. Taiwan’s HTC, which has

rebounded strongly recently, isplanning to get an early start likemany of it rivals, with the companywidely expected to launch thesuccessor to its flagship One M8 atan event on Sunday, 1 March.

HTC recently reported its firstyear-on-year quarterly revenueincrease for the first time in severalyears and is forecasting strong salesgrowth in the first part of 2015,after developing more affordabledevices for emerging markets.

INSIDE THE DEVICESTaiwanese silicon vendor MediaTek,after a busy CES in January where itsigned up two customers for itssystem-on-chip hardware for AndroidTV, told Mobile World Daily it willannounce a new partner at MWC thatwill allow it to boost the power andefficiency of devices runningmultimedia and heavy graphics. An insider in the chip industry

suspects MediaTek will adopt one ofthe high-profile graphic processingunits (GPUs) – perhaps from ARM orNvidia. He said that many chipsets

now mention the specifications andthe brand of the GPU they include aspart of their offering.Many processors are supporting

up to eight GPUs, which are used tooffload workloads from the mainprocessor for applications such asHD video and the latest games, asscreen resolutions get higher.The fast-rising company, which is

targeting growth beyond low-end andmid-range smartphones where it ismost well-known, has developed nineLTE platforms since late 2013, withLTE chips accounting for 10 per centof smartphone shipments last year.That is forecast to jump to

more than 30 per cent his year. ItsLTE portfolio now only includes64-bit SOCs.A MediaTek representative said it

plans to speed up its LTE productroadmap with a series of chip

launches for a variety of devices,catering to the trend towards multi-screen convergence.Ovum’s Renesse said IoT and

wearables will be a big theme thisyear as well. He expects the bigtraditional mobile makers likeSamsung, HTC and Sony tocombine smartphone and wearableannouncements at MWC.Sherrie Huang, Analysys Mason’s

programme head for Asia Pacific,expects to see “smart home”releases from Samsung, six monthsafter it acquired SmartThings – andpossibly from LG.On the infrastructure side, we can

certainly expect more 5G conceptsand the extension of 4G with LTE-A and technologies like unlicensedLTE from the Chinese equipmentsuppliers, which remained tight-lipped about their plans at MWC.

MANAGING EDITOR:Justin Springham

SENIOR EDITOR:Steve Costello

CONTRIBUTORS:Tim FergusonJoseph WaringKen Wieland

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In an effort to minimise the environmental impact ofour event, the GSMA promotes the usage of recycledmaterials and waste reduction wherever possible.Building on this commitment, we are now pursuingofficial Carbon Neutral certification of Mobile WorldCongress under the international standard PAS 2060.

We hope to hear a debate on whetherinternet.org can be a complementaryplay to mobile operators” – Michael O’Hara, GSMA

Q&A r

Sylwia Kechiche,Lead Analyst, M2M,GSMA Intelligence

Peter Jarich,VP - Consumer andInfrastructure, CurrentAnalysis

Francisco Jeronimo,Research Director - EuropeanMobile Devices,IDC

Nick Spencer,Senior Practice Director,ABI Research

Chris Jones,Principal Analyst, Canalys

What will be the mostoverhyped sector inmobile this year?

5G will be a big focus area,however it is premature totalk about potentialapplications as there is still noconsensus on what it is. Also,many of the 5G use cases thathave been proposed couldactually be achieved with 4Gtechnologies, with moreoperators enhancing theirnetworks with NFV/SDN orHetNets.

5G – no doubt. Absent anyclear definitions on what 5Greally is (or will be), expect tosee the term applied to nearlyevery mobile technologyunder the sun. Thepositioning of 5G as anevolution from today’s 4Gnetworks supports this type ofmarketing. That doesn’t meanit won’t quickly becomeannoying to hear everythinglinked to 5G, years beforeinitial deployments take place.

Virtual reality. Since theacquisition of the virtualreality startup Oculus VR byFacebook, we have seen newproducts being announced,such as Samsung’s Gear VRor the Sony Morpheus VR. Butthe lack of content, the bulkyhardware, the premium pricetag and the potentially limitednumber of users interested init may result in a gimmicktechnology like 3D TVs or 3Dsmartphones.

Big data is an over-used andclichéd term. The potential isenormous, but it is a hugearea that needs to be brokendown into its constituentmanageable parts to ensureprogress.

Smart clothing. Beyondprofessional athletes, thereare not enough compellinguse cases today. I’m hopingthat with advancement ofsensor technology, thewearable band on my wrist isable to gather all the relevantdata about me that I (or mydoctor) need.

What one thing wouldyou like to happen inthe mobile industryin the next 12months?

More activity within the cellularIoT space. Operators andvendors need to collaboratemore to enable the growth oflow power wide areaapplications within utilities,smart cities and agriculture. I’dlike to see also more focus ondeveloping innovative andsustainable business models inthis area.

If we can look back at 2015 andsee a deeper vendor focus onmobile services andexperiences – not just networksand devices – that would makeme very happy. Yes, networksand devices are key todelivering meaningfulexperiences. But they’re onlyone part of the equation…andnot necessarily the part thatwill help every carrierdifferentiate or break out ofprice wars.

I would like to see the mobilewallet become a mass marketreality. Most people carryseveral payment cards, loyaltycards, tickets, receipts,vouchers, and cash. The wideavailability of smartphones withNFC technology can enable themobile wallet in everyone’spockets, when the hurdles areovercome. Despite thechallenges, the launch of ApplePay last year will trigger theindustry to move faster towarda solution.

Operator tariff innovation fortablets and wearables. Forexample, AT&T and Qualcommmay have forged a way aheadwith the Timex Ironman Watch;1 year free followed by US$40per year thereafter, enabled byusing a Qualcomm server towork as an intermediarybetween the network andwatch, shrinking messagingand minimising powerconsumption. Similarly moreeSIMs in an effort to increasethe WAN attach rate forwearables, tablets, cars andbeyond.

It’s happening but I’d like to seethe Indian ICT market reallyfulfil its potential. The growth inChina has been phenomenal inrecent years – according toCanalys over 90% of newphones sold in China aresmartphones, it is less than40% in India. But it is not justabout getting smartphones inthe hands of consumers. Indiandevice vendors sourcecomponents from China, Indianeeds its own techmanufacturing ecosystem.

FEATURE | ANALYST Q&A

What do you expectto be the hot topics atthis year's show?

Internet of things. The themeof this year’s show is “Theedge of innovation” so I’dexpect to see even moreconnected devices and demosshowing how they fit into aconnected lifestyle. We’vebeen hearing a lot about IoT,wearables, and connectedthings and I’m looking forwardto seeing some coolconnected stuff.

This will be the year that 5Gtakes over MWC. Whilevendors jockey for mindshare,there will be no shortage ofposturing around “what 5G is”and who should care. Thisincludes the technologies thatwill make 5G a reality(including virtualisation,millimetre wave spectrum,unlicensed spectrum, duplex-free operations) along with 5Gdrivers like ubiquitous IoTdemands.

Wearables are part of mostmanufacturers’ roadmaps forthis year and we will see anexplosion of new products atMWC. Apple Watch will help togrow consumers’ awarenessof the category, while low-endLTE phablets will also be atthe centre of each phonemaker's launches as largerscreens become mainstreamat affordable prices.

IoT in the form of wearables,the smart home andconnected car will be the bigthemes once again.Wearables, smartphones andtablets will be launched infleets like last year. Forsmartphones I’m expecting tosee dual-edge displays,gesture sensors, arrays ofmultiple camera sensors orcamera fusion, energyharvesting, and LTE atridiculously low prices.

Flagship smartphonelaunches – some vendorshave used their own events fortheir flagship smartphonelaunches: this year they aredoing it on the biggest stage.Connected devices – theproducts and the lack of acommon standard that will getthem talking to each other. The topic of security will notgo away. It is getting morecomplex to protect our data –a great industry to be in.

Any tips for abreakthrough name,service orapplication?

Uber has recently causedquite a lot of disruption in itsfield and I am expecting to seestart-ups in other industriesutilising a similar businessmodel. We’re also seeing themessaging space movingtowards ephemeral andanonymous messaging withapps such as Yik Yak andTappy, which allow users toshare messages and pictureswith anyone in the samelocation as them.

Virtualisation and SDN will bemuch more “real.” In 2013,the topics seemed todominate MWC – with SDNoften getting conflated withNFV. Last year, messaginghoned in on NFV as carrierdemands became clearer andvendor solutions emerged.This year, carrier trials,deployments and Proof ofConcepts set the stage formoving the topics from whiteboards and into reality.

FlexEnable has developed anorganic transistor technologythat that can be used to createtruly flexible electronics withplastic flexible circuits. Thecompany claims that thisenables ultra-thin, ultra-lightweight, shatterproofelectronic displays. Thisbreakthrough technology, withcost-effective manufacturing,will revolutionise mobiledevices and wearables andwill open up new worlds forthe Internet of things (IoT).

Voice and gesture based userinterfaces will also be hottopics especially forwearables, smart homes andthe connected car. Also,renewed interest in alternateoperating systems likeWindows Phone, Firefox andeven AOSP given Android OEMprofits, due to lack ofdifferentiation.

It’s been talked about for anumber of years but we couldsee the breakthrough of softSIMs this year. It won’t bepopular with the mobileoperators, but a couple ofinfluential, global devicevendors moving in thatdirection could be enough toaccelerate the move.

MOBILE WORLD CONGRESS DAILY 2015 – PREVIEW | www.mobileworldcongress.comPAGE 4

Analyst Q&A

MWL BLOG


This year’s Mobile World Congress marks the 4th

anniversary of the launch of Mobile World Live TV

(MWL TV) – the event’s official broadcast service.

Live TV hasn’t been without its challenges (I

remember the studio losing all power 30 minutes

into our opening morning broadcast back in 2011,

just after our professional host had handed the

presenting duties to my very amateur self), but it’s

been great to be part of something that brings the

event to a truly global audience.

And, with five years’ experience under our belt,

MWL’s reporter team has now mastered the art

of looking into the right camera (pictured: Matt

Ablott’s first live appearance).

We’re just a few days away from live

transmission - MWL TV will be streamed to

www.mobileworldlive.com from 8.30am on

Monday 2 March. And don’t forget that all the

week’s content will be available in bite-sized

programme chunks once the event closes its

doors for another year. So if you miss any of the

live broadcast and want to relive a particular

programme, every piece of content will be

available for replay just days after we’ve said

adios to Barcelona.

Have a great show. And stay tuned!

Justin Springham

Managing Editor

As we prepare for this year’s broadcast – and we can’t wait to bring the buzz ofMWC15 to all attendees throughout the event and the city of Barcelona via ourdedicated TV channel, as well as globally via our online stream – here’s 10 reasons totune into MWL TV this year, whether you’re onsite or stuck back in the office:

BIG keynotes! MWL TV is the only place you will be able to watch live, uninterrupted coverage oftwo of the biggest names in mobile: Facebook CEO Mark Zuckerberg and FCC chairman TomWheeler. First up – after the success of his appearance at last year’s show – MWL TV is excited towelcome back Zuckerberg as he discusses efforts to extend connectivity to more people aroundthe world. Our studio coverage will kick off at 5.45pm CET on Monday 2 March and will alsofeature Zuckerberg in conversation with the CEO of Airtel Africa, the SVP of Operations atMillicom, and the President and CEO of Telenor Group. And at the same time the following dayTom Wheeler will join GSMA director general Anne Bouverot in a fireside chat to discuss theimpact of recent telecom regulation in the US, as well as the potentially global ramifications ofWheeler’s stance on net neutrality.

This year, we’re adding a little extra… If Facebook and the FCC don’t whet your appetite, howabout tuning in to hear the thoughts of the man leading Google’s Android, Chrome & Appsstrategy? In a special ‘MWL Extra’ session at 1.15pm Monday, we will broadcast an exclusivepresentation by Sundar Pichai, the man described by Fortune as now “a clear No. 2 to Google CEOLarry Page.”

Our lineup of CEO interviews is (almost) an A-Z of the major players in the mobile industry. Our 25interviews already confirmed for the show include the bosses of everyone from ARM to YotaPhone(we’re working on ZTE!).

We’ve been promised time in the studio with musician will.i.am and comedy legend (and this year’sAwards host) John Cleese. We're not quite sure how these interviews will pan out, but they won'tbe dull.

On the subject of the awards, MWL TV will bring you extensive coverage of this year’s special 20thanniversary event. From nominee debates and winner interviews in our studio, to highlights of theawards ceremony and aftershow party, MWL TV will capture all the action.

In a new development this year, MWL will be capturing and sharing the buzz of the showfloor viamobile. Our reporter Ronan Shields will be filming video snippets of the coolest and quirkiest techand publishing this content socially, so keep an eye out on our Twitter and Facebook pages (as wellas the GSMA social accounts) for this series of videos throughout the week.

MWL TV will broadcast highlights of every major press event and device launch at MWC15.Ericsson, HTC, Huawei, Mozilla, LG, Samsung and Sony are all planning announcements beforewe’ve even made it to mid-morning coffee on the opening day of the show.

We’ll be inviting experts into the studio to discuss the hottest industry issues. Our lineup of 20panel discussions will cover everything from 5G and big data through to wearables and the smarthome of the future.

We will also be analysing four major industry topics with help from the GSMA Intelligence team.Former MWL reporter Matt Ablott will host the daily lunchtime shows, with expert analysis fromspecial guests.

Each evening our studio host Sasha Twining will review the day’s action, joined by a panel ofindustry experts. Exclusive keynote highlights from that morning’s conference session will broadcast,as well as all the buzz from the showfloor – don’t miss the Daily Wrapup show.

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5 years of MWL TV – and 10 reasons to watch thisyear’s broadcast

With this year’s theme of ‘The Edgeof Innovation’, what can we expectfrom Mobile World Congress?

We’ve put together five big trends we expectto define the event in 2015.

INTERNET OF THINGSThe Internet of Things (IoT) has becomeshorthand for the concept of billions ofconnected devices. And it’s an idea that’sgetting some real traction as big namesposition themselves as players in the market. MWC could, for example, be an

opportunity for Google to flesh out its plansfor Nest, the maker of wireless-enabled smartthermostats and smoke alarms it acquired for$3.2 billion in 2014.Emma Mohr-McClune, service director for

global consumer services at Current Analysis,expects more mobile operators to stake theirclaim in the IoT space with announcementsaround the use of WebRTC.“Carriers have been trying to figure out

how to evolve their place in the IoT valuechain beyond the mere connectivity piece,and we’re excited about the potential ofWebRTC in that respect,” she said.Following AT&T’s Enhanced WebRTC API

launch in January, Mohr-McClune would not besurprised if there were more operatorannouncements along these lines at MWC, withTelefonica, Telenor and Orange likely candidates,as well as operators from the Asia Pacific region.Away from the operators, Annette

Zimmermann, principal research analyst atGartner, told Mobile World Daily that

Bluetooth beacons will be “another importanttheme” for IoT.“We are recording more activity in this space

since the end of 2014 in Europe and we shouldsee more announcements at MWC,” she noted.Another area to fall under the IoT umbrella

is connected vehicles, a prominent theme atrecent editions of Congress. Keynotes from the CEOs of chipmakers

ARM and Qualcomm could well feature thetopic, while the presence of Carlos Ghosn,Renault-Nissan Alliance CEO, suggests thecarmaker could have some significant thingsto say.Mohr-McClune believes a new buzzword in

this area will be ADAS (advanced driver assistsystems), as the tech industry moves towards“smart, self-driving cars”.

“There’s a lot of commitment and goodwork going on in this space right now,especially from the chipset makers, andsignificant ecosystem opportunities foradjacent industries, such as insurance andsecurity,” she explained.The analyst added that there are likely to be

numerous ecosystem opportunities for thetelecoms industry that have not yet beenconsidered.“It sometimes takes an industry outsider to

join the dots, state the obvious, but also point outthe elephants in the room. I’m sincerely hopingto meet these outsiders at the show – frankly,we’ve never needed them more” she said.

FLAGSHIP DEVICE LAUNCHESSamsung looks set to launch its latest flagshipsmartphone at MWC 2015, following on fromthe unveiling of Galaxy S5 last year.The South Korean giant’s smartphone

business has faltered recently, meaning theGalaxy S6 will be critical in the company’sefforts to reassert itself.“Samsung will have to really impress with

its new flagship device,” said Joe Kempton,

research analyst with Canalys. “The companyhas suffered in many markets, particularlyChina, losing out to other Asian vendors suchas Xiaomi, and most recently Apple.”Gartner’s Zimmermann suggested that the

new Samsung device could well be compatiblewith the Gear VR headset, expanding usage ofthe device to virtual reality.It would also make sense for Microsoft to

launch a flagship handset at the event. In2014, it acquired the devices business ofNokia, before dropping the well-knownFinnish brand from its smartphone line.Zimmermann expects Microsoft’s activities

to be pitched at the midrange, to help expandits market penetration. A new device couldwell include high-end imaging as adifferentiating feature – something seen inprevious Nokia devices.HTC is another player likely to want to

make a splash in Barcelona. BothZimmermann and Kempton suggested thatthe Taiwanese company could launch twoversions of its flagship One (M9) smartphonewith different screen sizes. Kempton commented that past versions of

the One have been “impressive” smartphonesbut have been let down by their cameras. Hetherefore expects this feature to be much-improved on the M9, in order to address thisarea of weakness and boost sales figures.Announcements are also expected from

vendors including Huawei, ZTE, Lenovo andTCL/Alcatel OneTouch, although it is lessclear if Sony intends making a splash.Kempton also believes LG may wait until

after MWC to launch its G4, “given the overkillof smartphone announcements” at the event.Away from the big names, Zimmermann

suggested that newer operating systems suchas Sailfish OS, Firefox OS and Ubuntu couldwell feature on devices launched in Barcelona– the first Ubuntu device, from vendor BQ,was unveiled in the run-up to the show.

Mobile World Congress returns to Barcelona for the tenth year, and the thirdat the Gran Via venue. It has continued to thrive since it moved from FiraMontjuic in 2013, with more than 85,000 registered attendees and 1,800exhibiting companies in 2014. With new energy coming from the Internet ofThings, connected cars and wearable devices – along with the increasingimpact of internet players – MWC is, more than ever, a key date in the techcalendar. Tim Ferguson takes a look at what this year is likely to hold.

FEATURE | SHOW PREVIEW

MWC 2015: Top 5 Themes


TOP 5 THEMES | MWC 2014

PROGRESS AROUND WEARABLESWearables should once again be a majortalking point at MWC. With Apple Watch dueto reach the market this year, rivals will bekeen to set out their stalls early, especially inthe design stakes.“With the Apple Watch coming out in April we

need to have some strong products in themarket,” noted Gartner’s Annette Zimmermann. Canalys’ Kempton said wearables are likely

to continue to focus on health and fitness,with vendors “increasingly attempting tosimplify and advance the wearables market,which is still evolving and hasn’t quite workedout what it really offers above and beyond asmart device”.Zimmermann expects MWC 2015 to see

many vendors announce next-generationversions of existing devices, and for AndroidWear to be more prominent. Samsung will probably launch new

versions of its Tizen-powered Gear, as it didin 2014, while Sony and Huawei may updatetheir wearable offerings. Kempton expects HTC to join the

wearables fray, but noted that if the companyis to capitalise on the market it needs to offer“something unique and innovative”.“Given that HTC partnered with the

sportswear brand Under Armour (at CES2015), it is almost certainly going to be

extremely health and fitness focused, andlikely a basic band,” he noted.The Canalys analyst also believes Huawei

could update its smartwatch and smart bandofferings using Google’s Android Wear platform.And Microsoft may also update on its

wearables strategy, following the recentunveiling of its Band health activity tracker.Zimmermann also suggested that there

could be some new products from companiesoutside the mobile industry. “There areaccessory companies, companies in thefashion industry and start-ups who could beannouncing new products,” she said.

THE PATH TO 5GInterest in the network technologies thatwill follow 4G has been growing over thepast year.LTE is now widely deployed in many

developed markets and is becoming a featurein some of the less mature territories. Despite5G technology not yet being standardised andunlikely to be ready for half a decade, manyin the industry are ready to talk.The CEOs of Ericsson and Huawei are

taking to the stage in Barcelona, and it’s likelythat both will address the hype around 5G byoutlining what they believe will be the nextshift in network technology.Hans Vestberg, CEO of Ericsson, has

emphasised the new services that are beingenabled by developments in networktechnology, and it would therefore be nosurprise if this is where he focuses hispresentation.Huawei’s deputy chairman and rotating

CEO, Ken Hu, could well cover the company’splans around an interim technology it iscurrently calling 4.5G.The Chinese company said in November

last year that it will finalise the name of theemerging technology it is working on in thefirst quarter of the year (a timeframe which

MWC falls into), and is targeting acommercial product launch in 2016.However, Current Analysis’ Mohr-McClune

doubts whether the developments in the 5Gspace will be significant: “There’s so muchnoise, contention and politics in the 5G spaceright now, I really wouldn’t be surprised if weall came home from Barcelona no wiser thanwhen we arrived,” she observed.

MULTIPLAY AND CONTENTSTRATEGIESMany telecoms companies are now pursuingmulti-play strategies in which they offer anumber of services, including mobile andfixed voice services, broadband and pay-TV.Vodafone has been active in this market

with several high profile acquisitions inEurope, while the deal between BT and EE inthe UK will also create a quadplaypowerhouse.It would therefore be a major surprise if

this isn’t a hot topic when executives from themajor mobile operators assemble at MWC.Paolo Pescatore, director for media at CCS

Insight, noted that industry developments inEurope “underline the importance of offeringa multiplay package” with service providerslooking to reduce churn and increaserevenue.CCS Insight research suggests that

consumers are interested in signing up tocompanies offering this range ofcommunication and media services if theiroffering is good value.Pescatore suggested that the appetite for

multiplay services may also be driven by peopleowning an increasing number of devices.“The more devices people own, the more

likely they will want to buy all of theirservices and connectivity from the sameprovider. But providers need to tread carefullyas there are still many challenges ahead,” hecommented.

The analyst also noted that as well as theaforementioned quadplay services, providerscould offer products around connected cars,home automation and surveillance.“We are already seeing some of these

services being bundled into specific packagestoday. And it won’t be long before providerscreate even bigger bundles of things,” he said.

ONE LAST THING…Facebook CEO Mark Zuckerberg is returningto MWC after last year’s debut, when he setout his vision to connect the billions ofpeople around the world that don’t alreadyhave access to the internet. Since then, the social networking giant has

partnered with several operators to launch itsInternet.org app, which offers free internetservices, in several emerging markets. And like Google, the company is working

on other technologies to increase theavailability of the internet, including dronesand satellites. It will be fascinating to hear how

Zuckerberg feels his vision is progressing andwhat plans he has for Facebook in the future.

“The more devicespeople own, the morelikely they will wantto buy all of theirservices andconnectivity from thesame provider” – Paolo Pescatore, CCS Insight


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FEATURE | GLOBAL MOBILE AWARDS

The Global Mobile AwardsCelebrates 20 YearsIt’s a history that reflects the development of the industry itself. Initially focused on recognising customergrowth, innovation and promotional efforts to drive growth of the fledgling GSM standard, this yearwinners will be recognised across categories such as connected life, apps, devices and technology innovation.

In two decades there have been more than 260 winners, with that total topping 300 after this year’s ceremony.And a number of high-profile hosts have contributed to the glitz and glamour. Here is Mobile World Daily’s pickof the highlights.

Dr Mike Short, former Chairman of theGSMA, presented the first GSM Awards inFebruary 1996The awards were held as part of the GSMWorld Congress in Cannes, FranceChairman’s Award – Stephen Temple, DTI,UK. Author of the agreement which led tothe development of the GSM standardand the formation of the GSMA.

Best Technical Innovation - Nokia for the9000 CommunicatorBest GSM Service - Telecom Italia for thesuccessful introduction of the world’s firstprepay card.China Telecom wins Chairman’s Award forworld’s largest GSM deployment to date

Chairman’s Award - Entel PCS, Chile - Forthe first deployment of GSM in LatinAmerica

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GLOBAL MOBILE AWARDS | FEATURE

Best Broadcast Commercial - One2One, UKwhich later became T-Mobile

GSM in the Community - Grameenphone,BangladeshMichael Stocks, GSMA Chairman, presentsthe 2000 Chairman’s Award to ETSI SMGfor 3G/W-CDMA standardisationAll Winners in the 2000 awards - Plus GSM,Poland. GrameenPhone, Bangladesh, FarEasTone, Taiwan. Telsim, Turkey. EuroTelPraha, Czech Republic

BT Cellnet – Now Telefonica O2 in the UK– For the world’s first commercial GPRSnetwork launchBest GSM Service - Smart Communications,Philippines for Smart Money.

Best Handset: NTT DoCoMo (Japan) forWorld’s First 3G Network and Handset (FOMA)Mauro Sentinelli of Telecom Italia andGeorge Scmitt, former GSMA Chairmanjoin the GSMA Roll of Honour

Best Consumer Mobile Service - Vodafonefor Vodafone Live! and the Chairman’sAward for Sir Christopher Gent, CEOVodafone Group

Chairman’s Award – Zhang Ligui, ChinaMobile

Best Use of Wireless in EmergencySituations - Ericsson (Sweden) for theEricsson Response to the Bam Earthquakein Turkey in 2003

First Global Mobile Awards Ceremony atthe National Palace in Barcelona, SpainBest 3G Handset - Motorola for theMotorola RAZR V3x

Chairman’s Award - Dr Mo Ibrahim,entreprenuer, philanthropist and thenChairman of Celtel - For outstandingachievement in the development of mobile,particularly in extending access in Africa

Best Broadcast Commercial – Safaricom(Kenya) for M-PESA ‘Send Money Home’campaign Chairman’s Award - Sunil Bharti Mittal,founder, Chairman and Group CEO of BhartiEnterprises for outstanding industryleadership and contribution to mobile in India

Best Mobile Music/Video Service - BBC (UK)for BBC iPlayer on mobile

Carl-Henric Svanberg of Ericsson winsChairman’s Award for outstandingindustry contributionBest Mobile Music/Video Service - OdysseyMusic Group for Deezer

Best Mobile Device - Apple for iPhone 4

Chairman’s Award goes to Wang Jianzhou,Chairman of China Mobile

Nokia wins Best New Handset at MWC2012 with Pureview 808Best Mobile App for Consumers – Rovio forAngry Birds Rio

Samsung wins Best Smartphone 2013 forthe Galaxy S3, as well as best Overall MobileTechnology and Best Mobile EnabledConsumer Electronics Device for the GalaxyCamera

Best Mobile Service in Emerging Marketsgoes to Vodafone Foundation, SelfEmployed Women’s Association and theCherie Blair Foundation for Women project Chairman’s Award 2014 Presented to DrPaul Jacobs of Qualcomm for outstandingindustry contribution

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HALL 1

Accenture 1C26, 2M20, 2M23.14 1I30A3&O Ltd 1F46Accenture 1E40, 2H2, 2H20Acer Europe SA 1G50Acsys Technologies Ltd. 1A14Agency of Advanced Cultural Technologies&Services, Daejeon 1I30ARCHOS S.A. 1G29Argela 1E19Aveicellular Lda 1E20Backpackr Inc. 1I30BandRich Inc. 1G08Bango 1F47Beijing Dynamic Power Co., Ltd 1E14Binbit México 1A30Blackphone – A Silent Circle Company 1G45Carrier iQ 1H21CEKO 1I30CITI Value in Real Time 1A30Clips Technology Co., Ltd. 1C19Consejo para el Desarrollo de la Industria de Software de Nuevo León AC 1A30CrucialTec Co.,Ltd 1C30Daegu Technopark Mobile Technology Convergence Center 1C19Dai Nippon Printing Co., Ltd. 1G30DATA FACTORY 1I30dotorimaker 1I30EBL COMPANY, Inc 1I30ELECOM CO.,LTD 1H32epay 1G49EPERFORMA Co., Ltd. 1I30Ethertronics, Inc. 1D49eWAVE Networks Limited 1C5Fingerprint Cards AB 1E50, 2A13MR, 2A15MRFord of Europe 1A38, 3C20FunnyPack Inc. 1I30FUTUREROBOT Co., Ltd. 1C19Geneva Lab / G-Lab GmbH 1H26Genmix Technology Co., Ltd. 1I30Good Technology 1B42, 2EMR.J6Graphite Software 1B50Green Packet 1E9GSMA Connected Living Programme DMR CC1 ReceptionGSMA Mobile Enabled Community Services CC1 ReceptionGuangzhou Shiyuan Electronics Co., Ltd. 1H20GWC 1G20HCL Technologies 1A12, 2F20HFR,Inc. 1I30Honpe Technology(Shenzhen)Co.,Ltd 1F49Huawei Technologies Co., Ltd. 1J60, 3I30, 1J50, Z3A.3Hysteric Monster Co.,Ltd 1I30HZO, Inc. 1H19IDEX ASA 1H25, 2A3MRImageNEXT Co.,Ltd. 1I30Infinet Malta Ltd 1E46Ingram Micro 1I50Instituto Federal de Telecomunicaciones IFT 1A30Integrated Device Technology 1H10Intel Corporation 3D30, 8.1E41, DMR CC1.3 MonJ.Speech 1I30Jolla Oy 1F40Joros Inc 1D51Kanga factory 1I30Kaspersky Lab UK 5B10, DMR CC1.3 TuesKeysight Technologies 1E10, 2I2KITA (Korea International Trade Association) 1I30KOMATECH 1C19KONA I Co., Ltd. 1C19Laird 1G19, 2EMR.I3LANDESK 1F50LG Electronics Inc. 3K20, 1H28, 3K4MRLigoWave 1H30Looq System, Inc. 1D50MagnaLAB, Inc. 1I30Mantiz Game Stuidos 1A30McKinsey & Company DMR CC1.3 WedMediaMotive 1B54Meitu 1B52MexicoIT 1A30Monitorlinq 1D42Municipio Leon 1A30MYCOM OSI 1A20NAMU Inc. 1I30NEOWINE Co., Ltd. 1I30NetCracker Technology 5G21, 2J30, DMR CC1.2 PMNine Bridge Co., Ltd. 1C7NINETAIL Co,.Ltd 1I30Nomit inc 1I30Noontec Korea Co.,Ltd. 1C19NTT DOCOMO, INC. 1C39ONEm 1C29Parkuest 1A30PCS Wireless 1E30PEOPLE I Co., Ltd 1I30PetFit 1I30Playful Interactive 1A30Pomeranian Science and Technology Park Gdynia 1E16PowerBase Industrial (HK) Ltd 1G11Project People Limited/GSMA Marketplace 1H09PROMEXICO 1A30PwC 1A48Qpick 1I30RADWIN 1G25Ralacoaster Inc. 1I30RAONTECH 1I30Runner's High 1I30ruwido austria gmbh 1A40S Soft Inc. 1I30Securifi Ltd. 1E48SEMS GAMES Co., Ltd. 1I30SeongNam Industry Promotion Agency 1I30Seoungeun sangsa co. 1I30Shanghai Wind Communication co., Ltd 1G10Shenzhen Longsys Electronics Co.,Ltd 1E49Shenzhen PCTX Technology Development Co., Ltd. 1E22Smart Venture Institute 1I30Smart Venture Institute (University Of Ulsan) 1I30Smart Venture Startup Institute 1I30Smartlink 1I31

Solus Password Solutions 1E18SOSO H&C 1C19Sunonwealth Electric Machine Industry Co.,Ltd., 1A10Suzhou Snail Digital Technology Co., Ltd 1H50Syobe Creative 1I30Tail-f Systems, a Cisco Company CC1 Reception, DMR CC1.4 TuesTaiwan External Trade Development Council (TAITRA) 1D46, 5J11Tamseng 1I30Tangoe Inc. 1C10Taqua 1H27Tektronix Communications 1C40The Coca-Cola Company CC1 Reception, DMR CC1.2 Mon & TuesTotaltech 1A30TRAIS Co., Ltd. 1C19UzBRAINNet Inc. 1C19Vigyanlabs Inc. 1D48VIRDI 1G9Voxox 1H31Watching My Dream 1I30Wattio 1E12WEXLER 1C20whoop 1I30ZEPETRONIX 1C19

HALL 2

3M 2A16MRAccellion Inc. 2C15MRAccenture 1E40, 2H2, 2H20Acco Semiconductor 2A24MRAdaptive Mobile 2B28MRADTRAN Gmbh 2EMR.J9Advanced Micro Devices, Inc. 2B52MRAetherPal, Inc. 2A11MRAffirmed Networks 2C19MRAGNITiO 2D20MRAirvana 2B29MRALPHA NETWORKS INC 2C13MRAltera 2C6MRAltiostar Networks, Inc. 2EMR.J4American Express 2EMR.I7, 2EMR.I9Analog Devices 2EMR.C8Android Z2A.1, Z3B.5ANOVO 2A42MR, 2A44MRAOptix 2A8MR, 2B3MRArbooster Limited 2E2Artesyn Embedded Technologies 2B9MRAskey Computer Corp. 5F11, 2B6MRASOCS Ltd 2D50ASPIDER-NGI 2EMR.I11Aspire Technology 7F70, 2B27MRAssurant Solutions 2EMR.D1ASUSTek Computer Inc. 2H31ATX Networks 2D50Audience 2C16MRBASEBONE 2D27MRBICS 2E40Biid 2E4MRBlu Products 2EMR.I2Brightcove 2C21MRBrightstar Corp. 2I20BroadSoft 2C17MR, 2EMR.B8Brocade 2G29BT Global Telecom Markets 2B15MRCambridge Silicon Radio Ltd 2EMR.D7Capgemini 2EMR.D3Cavium, Inc. 2F60CELISTICS 2E36Cellwize Wireless Technologies PTE Ltd. 2D50CENX 2F50ciena 5C61, 2J51Cirrus Logic, Inc. 2F12Citi 2EMR.B11, 2EMR.B7, 2EMR.B9Cohere Technologies 2EMR.D11CommScope 2E46ConteXtream 2D50, 2EMR.A12Corephotonics 2C9MRCoriant 2I30Cortica 2D50CounterPath Corporation 7H40, 2D17MRCrossrider 2D50, 8.1K85CTDI Europe 2L8Cyanogen, Inc. 2EMR.I5Cypress Semiconductor Corp. 2C26MRD-Link 2D23MRDeezer 2A34MR, 2A40MRDeloitte 2EMR.B6Devicescape 2EMR.I8Dixons Carphone Group 6M36, 2G26DMI (Digital Management Inc) 2B44MRDocuSign 2EMR.D8Dolby 2J28Dropbox, Inc. 2C12MR, 2C7MRDSP Group 2A32MREMERSON NETWORK POWER 2D4MREMS 2G31Equinix 2D7MREricsson Z3.B1, 2N60ESS Technology, Inc. 2B22MREtisalat 2J20Eurotech S.p.A. 2B8MREVENTISIMO S.L. 2EMR.J10Evolving Systems 2B24MR, 2B26MRF-Secure Corporation 2A9MRFacebook Inc. 2EMR.E2 – 2EMR.E12, 2EMR.F3 – 2EMR.F7,

2EMR.G3 – 2EMR.G11, 2EMR.H2 – 2EMR.H12, 4.01Fingerprint Cards AB 1E50, 2A13MR, 2A15MRGameloft 2C25MRGEMA International AG 2I4MRGENBAND 2I31General Motors 8.1I50, 2EMR.B1, 2EMR.B2Global Certification Forum (GCF) Ltd 2EMR.D5Good Technology 1B42, 2EMR.J6Google Ireland Ltd 2EMR.J1, 2EMR.J2, 2EMR.J3, 2J60GSMA Managed Services 2A2MRGSMA Marketplace 2A6MRHARMAN 2L2, 2L3HCL Technologies 1A12, 2F20Humavox 2D50iconectiv 2D25MRIDEX ASA 1H25, 2A3MRIdomoo 2D50

IMA 2D50Imagine Communications 2A10MRInfinera 2EMR.B5, 2EMR.C6Infonova 8.1B61, 2B42MRIPgallery 2D50, 5E71IronSource 2D50, 8.1A73Italtel 2J2Juniper Networks 2I60, 2J61Kaltura 2D50, 5F81Kaymera Technologies 2D50Keysight Technologies 1E10, 2I2Kyocera Communications, Inc. 2EMR.J8La-Mark 2D50Laird 1G19, 2EMR.I3Lantiq 2B10MRLCC - Lightbridge Communications Corporation 2EMR.I1LINE Euro-Americas Corporation 2B54MRLookout 2B7MRMcAfee, part of Intel Security 3D30, 2EMR.C5, 2EMR.D4Metaswitch Networks 2EMR.C10, 2EMR.C12Micron Technology 2G30Microsemi Frequency and Time Corporation 2C27MRMicrosoft Corporation 3M30, 2E10, Z3A.2Microtel (UK) Plc 2B48MRMobileIron 2EMR.D9Movile 2C4MRMozido & DaVincian Healthcare 2B32MRMyriad Group 2EMR.B10NetComm Wireless 2B19MR, 2B21MRNetCracker Technology 5G21, 2J30, DMR CC1.2 PMNeustar 2A30MR, 2D21MRNGMN Alliance 2B60MRNovatel Wireless, Inc 2C22MR, 2C24MROasis Smart SIM 2D13MR, 2D15MR, 2D19MRON Semiconductor 2A36MR, 2A38MROoredoo Group 2H60Openet 2F36Overture Networks 2C10MROzVision 2D50PayPal 2EMR.A1, 2EMR.A2, 2EMR.A3, 2EMR.A4,

2EMR.A5, 2EMR.A6, 2EMR.A8PCCW Global 2C23MRPeerApp 2D50Peregrine Semiconductor 2A28MRPixelworks, Inc. 2B20MRPontis 2D50Proxama 2EMR.J11Qnovo 2C5MRQorvo 2I25RAD 2D50RADCOM Ltd. 2D50Radware 2D50Rambus 2EMR.B3Redbend 2H30RingCentral 2EMR.J7Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10Samsung Semiconductor Europe GmbH 2D40Sansa Security 2F10SAS 2D9MRSaudi Telecom Company 2G10SBCK Corp. 2EMR.I10Sedona 2D50Sercomm Corporation 2D5MRShanghai Huaqin Telecom Technology CO.LTD 2B18MRShazam Entertainment Limited 2B56MRSigma Systems 2A26MR, 2B17MRSiklu 2D50Smith Micro Software, Inc. 2EMR.C2, 2EMR.C4Sonim Technologies 2B46MRSony Europe Limited 2D11MRSony Mobile Communications AB 3M10, 2K60Stratus Technologies 2EMR.I12Symphony Teleca Corp. 8.1B75, 2G11, 2G13Synaptics, Inc. 2G61Syniverse 2G21Tata Communications 5I81, 2H26Tech21 2EMR.D10TECHNICOLOR 2EMR.I4Telenor Group 2G20TeleSign 2B30MRTeliaSonera AB 2A18MR, 2A20MR, 2A22MR, 2B13MRTEOCO Coporation 2EMR.C1, 2EMR.C3Texas Instruments Incorporated 2A5MR, 2A7MRTianma Micro-Electronics Co., Ltd. 2B2MR, 2B4MRTIMWE 2F40u-blox AG 2C1MR, 2C3MRUpstream 2L10Vasona Networks, Inc. 2D50VimpelCom Ltd 2G60WalkMe 2D50wefi 2D50Western Union Digital Ventures 2C11MRWireless Broadband Alliance (WBA) 2D2WiSpry Inc. 2B40MRWyred 2B5MRXPAL Power 2C8MRYahoo 2J29Yulong Technologies (Hong Kong) Co., Limited 2EMR.A11, 2EMR.A9Zain 2D20

HALL 3

AirWatch by VMware 3D10Akamai Technologies 3B30Alcatel-Lucent 3K10Amdocs 3G10Android Z2A.1, Z3B.5AT&T Innovation City, 3A31AudioCodes 5C81, 3K2MRBroadcom Corporation 3C10China Mobile Communications Corporation 3A10Cisco 3E30Comverse Ltd. 3L20Consumer Physics 3H34MRDell Inc 3L30Deutsche Telekom AG 3K30, Z3.4ding* Z3B.2Ericsson Z3.B1, 2N60Firefox 3C30Ford of Europe 1A38, 3C20GSMA Innovation City Innovation City, 3A11GSMA Pavilion 3A06

Hewlett-Packard 3A20Huawei Technologies Co., Ltd. 1J60, 3I30, 1J50, Z3A.3IBM 3H30Intel Corporation 3D30, 8.1E41, DMR CC1.3 MonJasper Innovation City, 3A11KT Innovation City, 3A11Lenovo 3N30, 3N33LG Electronics Inc. 3K20, 1H28, 3K4MRMcAfee, part of Intel Security 3D30, 2EMR.C5, 2EMR.D4Microsoft Corporation 3M30, 2E10, Z3A.2Mozilla 3C30NEC Corporation 3N10, 3N11, 3N21, 3N31Nextivity Inc 3H32MRNokia 3B10, Z3B.7Oracle America, Inc. 3B20Oral-B Innovation City, 3A11Qualcomm Incorporated 3E10Red Hat 3L30Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10Sierra Wireless Innovation City, 3A11SK hynix Inc. 3J30SK planet ㅣ shopkick GmbH 3J30SK Telecom 3J30Sony Mobile Communications AB 3M10, 2K60TELEFÓNICA SA 3J20Vodafone Innovation City, 3A11ZTE Corporation 3F30

CONGRESS SQUARE

Abertis Telecom CS60Accent Advanced Systems CS50ACUNTIA CS60AD TELECOM, S.L. CS50ADSmovil CS140Advanced Automotive Antennas CS50AGILE CONTENTS CS50AiQ Smart Clothing Inc. CS125ALDEAMO CS140Aparca&Go CS50Appszoom Technologies CS60ARGELICH NETWORKS CS60ASCAMM TECHNOLOGY CENTRE CS50Aywant (Zed) CS60AZETTI NETWORKS CS60Barcelona Digital Technology Centre (BDigital) CS50BARCELONA MEDIA CS50Beabloo CS50BEREPUBLIC NETWORKS CS50Bismart CS50CartoDB CS60CMC DIGITAL CS140CodiTramuntana CS50Compuer Vision Center CS50CONNECTEDEVICE Ltd CS123Crazy4Media CS60CTTC / DLR GfR mbH CS50Deister Software CS60DIALOGA GROUP CS150DIGITAL LEGENDS ENTERTAINMENT CS50DINERO POR TU MOVIL CS60Direccio General de Telecomunicacions CS50Domoti CS140Doonamis CS50Droiders CS121DUAL BEAM MERGER INGENIEROS CS60EEN-Enterprise Europe Network ACCIÓ CS50Effilogics Technologies CS50Enterdev SAS CS140EXSIS SOFTWARE Y SOLUCIONES S.A.S CS140eyebee® by DYNATEC CS60EYETOK CS50Fitbit Inc CS130, 6O32MRFitbit Inc CS130, 6O32MRFlumotion Services SA CS50Fonexion Spain S.A. CS105fonYou Telecom CS50FOONKIE MONKEY CS140ForceManager CS60GARMIN CS90, 7O25MRGARMIN CS90, 7O25MRGESTPOINTGSM CS60GoPro CS120Government of Catalonia 8.1K48, CS50GP ENTERPRISE ASIA LIMITED CS122Guru's System s.l CS50Hi Mom S.A.S. CS140IDI EIKON CS60IMAGIC CS60imasD Tecnología CS60inAtlas CS50Incubio CS50Indra CS60Ingeneo SAS CS140Intesis Software S.L. CS50IP TOTAL SOFTWARE CS140JAL21 Consulting & Venture Capital CS60Jsc Ingenium CS60KIMIA CS60KITMAKER CS60KRONOZ LLC CS100Lechpol CS135Ledmotive Technologies CS50Lhings CS50LPTIC CS156Manduka Games, S.L. CS50MARTIAN WATCHES CS124Masvoz CS60Maxcom S.A. CS135Medtep CS50Mobbeel CS60MOBILE WORLD CAPITAL BARCELONA CS70Mooveteam, S.L. CS60Movilok Interactividad Móvil CS60MyScreenPROTECTOR CS135Neàpolis CS50New Relic 8.1B13, CS60, 8.0C59MRNexus Geografics CS50Nilox CS80NovaIntegra CS140Openshopen CS50

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

EXHIBITOR LISTING


A superior mobile browsing experienceOpera browserOpera browserOpera browserOpera browserOpera browser

A superior mobile browsing experienceOpera browser



A superior mobile browsing experienceA superior mobile browsing experience

CUSTOMER EXPERIENCE | CA

Research – Mobility:Why Your Customers Aren’tSatisfied and What to Do About It

By Denise Dubie, Senior Principal, Content Strategy at CA Technologies.

In the application economy, simplyproviding the next killer app is no longerenough. Consumers’ expectations have

never been higher, and you can lose acustomer in a split second if you have notfocused on optimizing the entire customerexperience.CA technologies recently sponsored

research company Vanson Bourne to conducta global survey of 1,425 senior IT andbusiness executives on their mobilityinitiatives. The results revealed that overalluser satisfaction with mobility efforts to dateremains low: respondents report that only20% of their customers are completelysatisfied with their experiences with mobility.The most important result is what

organizations are actually doing to meetthese challenges: implementing a moreholistic approach to enterprise-wide mobility.In fact, 40% of respondents have alreadyadopted enterprise mobility and another 47%plan to in the next two years.By taking a holistic approach to improving

and securing the overall end-to-end mobileexperience, organizations are reaping hugerewards:

• Enterprise mobility adopters report sixtimes more end users who are completelysatisfied with their mobility products orservices.

• Twice as many enterprise mobilityadopters have already seen animprovement in overall user experience.

• Enterprise mobility adopters have seen a24% revenue increase from customer-facing mobility apps and a 25%improvement in the overall customerexperience.

The research proves a few critical pointsabout mobility. For one, optimization of theoverall end-user and customer mobileexperience is the most important thing youcan focus on for success in the application

economy. And two, the best way to achievethis is to implement an enterprise-wideapproach to mobility.

UNDERSTAND THE CUSTOMEREXPERIENCE. To truly deliver a quality mobile experience,IT and the business must know how thecustomer interfaces with the app and howwell the app responds to customer demand.Learn, understand and try to experience whatyour customers are experiencing.

DEFINE CUSTOMER-DRIVEN RESULTS. Do you want more customers using yourservices? Do you want to deliver more appsor more feature releases to existing apps?Businesses must understand the goals of theirmobility efforts to better design the enterprisestrategy.

DEVELOP AN ENTERPRISE MOBILITYSTRATEGY. It’s clear mobility projects cannot thrive in anad hoc environment—they must beintegrated across and baked into all IT andbusiness endeavors from the start. Asuccessful enterprise mobility strategy willencompass managing the data from the backend to the user device.

IDENTIFY AND NURTURE MOBILITYTALENT. To drive an enterprise mobility strategy, ITorganizations must be equipped with the skillsneeded to not only develop mobile apps andservices but also the talent to envision howmobility could enhance existing applications.

MEASURE MOBILE SUCCESS. Mobility needs monitoring. Mobile apps canthrive or die in an instant. Learn what worksand what doesn’t early, and build onsuccesses.

See more at rewrite.ca.com

New research shows enterprise-widemobility can improve yourcustomers’ overall experience.


Denise Dubie

Denise is senior principal, content strategy at CA Technologies. As a former ITindustry journalist with IDG Enterprise, her work was featured in print and online dailyin publications such as Computerworld, CIO and Network World. Now Denise is a topcontributor of articles, blogs, whitepapers, eBooks and more. She manages theREWRITE and Highlight content editorial process and leads social media strategy. Withmore than 20 years experience, Denise reports and writes on the application economy,IT skills and careers, management cloud, mobility, DevOps, big data, security and more.

Optima Consulting S.A.S. CS140P2i CS165, CS157MRPeel CS180PICK DATA, SL CS60Polaroid CS76Procolombia CS140QUIEROAPPS.COM CS60QUOBIS CS60Qustodio CS50Red Points CS50redBorder CS60Reticare CS60RTC Digital Consulting CS140Safelayer Secure Communications CS60Saygus CS65SDP Telecom a Molex Company CS77Sensing & Control Systems CS60Shoulderpod CS50Signaturit CS50Sistelbanda S.A. CS60SITmobile Soprano Group Company CS50Software Quality Systems, S.A. CS60Spanish Pavilion CS60SPIDERCLOUD WIRELESS CS85STARLAB CS50SVForum CS50Taisys Technologies Co., Ltd. CS75Tecnologías, Servicios Telemáticos y Sistemas SA CS60TELNET REDES INTELIGENTES S.A. CS60Telrad Networks CS160Tu Pediatra Online CS50Unify CS145Validated ID CS50VEXIA CS60Wavecontrol CS50Whiplash Entertainment, SL CS50Worldline CS60Xopik Mobile Marketing, S.L. CS50Xplica't CS50Yup Charge CS50

HALL 4

Facebook Inc. 2EMR.E2 – 2EMR.E12, 2EMR.F3 – 2EMR.F7, 2EMR.G3 – 2EMR.G11, 2EMR.H2 – 2EMR.H12, 4.01

GE Software 4.2

HALL 5

6d Technologies 5K41A2iA 5B41ABC Smartcard 5B61Accanto Systems 5C31ACCUVER/INNOWIRELESS 5M28MRAction (Boostel) Technologies Co., Ltd. 5I73Adax 5J76ADIPSYS 5B61Advantech Networks and Communications Group 5L16MRAerotel Medical Systems 5E81AGUILA Technologies 5B61AirHop Communications Inc. 5H68, 6N3MRAlepo 5H83Allot Communications 5F81, 5G41ALSETT 5B61Altair semiconductor 5L35MR, 5L38MRAlvarion Technologies 5E81AMARISOFT 5K13AMER INTERNATIONAL GROUP 5B26APEX Communications 5K50Apliman 5G23Aptilo Networks 5G66Arcadyan Technology Corporation 5H68, 6O4MRARELIS 5B61Aria Systems 5H31AriadNEXT 5B41ARKAMYS 5B61Artiza Networks 5J70ARVENTO MOBIL SISTEMLER A.S 5F61Asentria Corporation 5F73Askey Computer Corp. 5F11, 2B6MRAspenta International 5F41, 5M2MRATES Networks 5B41Atrinet 5C81AudioCodes 5C81, 3K2MRAusonia Srl 5J81Authentify 5I31, 5L27MRAvanquest 5B61, 5L23MRAvast Software 5K29B-ON LIMITED 5K31BACTECH 5B61BaseN 5C31Basset AB 5J31BD Multimedia 5B61BEAWARN 5B41Beddit Oy 5C31Beezz Communication Solutions 5C81BehPardaz Jahan 5J51BENOMAD 5B61BeSpoon 5B41Bitville 5C31Blancco 5M26MRBluwan UK Limited 5D10Boogie Software Oy 5C31BoomeRing Communication (2005) Ltd. 5D81BOOSTEDGE - ACTIVNETWORKS 5B41bq 5J10Bretagne Commerce International 5B41Broadpeak 5B41Buzzinbees 5B61Bynet Data Communication 5D81callstats.io 5C31CALLUP 5D81CallView 5D81Capricode 5C31Casa Systems 5J41CBNL 5H27Cell Buddy Network 5D81Cellex 5D81Cellint 5D81CellMining 5F81Cellrox 5D81CelPlan Technologies Inc. 5I40

Centile Telecom Applications 5D05Ceragon Networks 5G61, 5L13MR, 5L15MRCHAMBRE DE COMMERCE ET D'INDUSTRIE HAUTS-DE-SEINE PARIS ÎLE-DE-FRANCE 5B41ChannelVAS 5H51Chemtronics Co.,Ltd 5G16China Telling Telecom Co., Ltd. 5C21ciena 5C61, 2J51Cirpack 5D05Citrix 5A21CJSC "PETER-SERVICE" 5J21Cloudmark, Inc. 5L22MRCodal Inc. 5I31Com4Innov 5B61Comarch 5J50Comba Telecom 5A31Comigo 5C81CommuniTake Technologies 5D81Compass Networks 5F81Comptel 5G40Computaris 5K12CopSonic 5B61Correlor 5F81Cortus SAS 5B75Cradlepoint 5J20, 8.0E14, 5L31MRCreanord 5C31Creoir Oy 5C31Cresense 5C43Crowdx 5D81CSG International 5B20Datatronics, S.A. 5F71Defne 5G20dejamobile 5B41Deveryware 5B41Dhatim 5K46Diametriq 5G68Digital Identity Solutions Europe 5C31DigitalRoute 5L5MR, 5L7MRDigitata Limited 5C10DO YOU DREAM UP 5B61DTS Licensing LImited 5I30, 5L11MRDxO Labs 5B41, 5M6MREastcompeace Technologies Co., Ltd. 5K61EBlink 5B73Elektrobit (EB) 5D32Elisa Videra ltd 5C31Elitecore Technologies 5I80EMEK GROUP 5F61ENENSYS Technologies 5B41EpiWorks, Inc. 5I31ESET s.r.o. 5B05ESPRIT 5I41Essence 5E71Etiya 5F61EUROMEDITERRANEE 5B61EVISTEL 5H30Evutec 5J22Exomi Oy 5C31eyeSight Mobile Technologies 5D81F5 Networks 5G11, 5L17MR, 5M14MRFAMOCO 5B61Faros Business Games Oy 5C31FIGENSOFT 5F61FingerQ Macao Commercial Offshore Limited 5F31Finland - Team Finland 5C31Finnay 5C31Finwe Ltd 5C31Flash Networks 5D60Flytxt 5I77FOGALE 5B41Foxcom 5C81FRENCH TECH PAVILION / 5B41, 5B61, BUSINESS FRANCE 8.1D41, 8.1E49Friendly Technologies 5E71Front Porch, Inc. 5K09FUJIAN SUNNADA COMMUNICATION CO.,LTD. 5G70Fujitsu 5A40Futurecom 5I36Gemalto 5A80Gemtek Technology Co., Ltd. 5I26Genymobile 5B61Georama 5I31Gilat Satellite Networks Ltd. 5F81GITEX TECHNOLOGY WEEK 5J72GLOBAL ENGINEERING TELECOM 5B41Globitel 5H70GoNet Systems 5D81Good Sign 5C31Goodspeed mobile Wi-Fi by UROS 5C31Guayacom 5B61Haltian Ld 5C43Hisense International Co.,Ltd 5E21I-New Unified Mobile Solutions AG 5I15i4drive 5E81iBasis 5F75, 5L24MRiDSCREEN 5D81IEI Integration Corp. 5K28IMImobile 5B21INBOX 5B41Industrial Technology Research Institute 5G77INMOBILES 5H11Inomera Research 5F61Inovar 5I50Intense Technologies 5K51Intersec 5C11INVEST, TRADE & INNOVATE In TOULOUSE MIDI-PYRENEES 5B61Invigo Off-Shore SAL 5I11IPDiA 5B61IPgallery 2D50, 5E71IPT PowerTech Group 5J60IQP Corp. 5C81IQSIM 5B61IsItYou Ltd. 5E71ISTANBUL CHAMBER OF COMMERCE 5F61Ixonos Plc 5C31Japan Radio Co., Ltd. 5K10JETMULTIMEDIA TUNISIE (DIGITAL VIRGO GROUP) 5I41Jiangsu Trigiant Technology Co.,Ltd 5J08Jinny Software 5J31JOT Automation Ltd. 5D36JOUVE 5B41Kaltura 2D50, 5F81

Kaspersky Lab UK 5B10, DMR CC1.3 TuesKERLINK 5B41KIDOZ 5D81Kingsignal Technology Co.,Ltd 5H74KocharTech 5G27Kontron 5H19Kumu Networks 5L10MRKYOCERA Corporation 5D09Lacoon Mobile Security 5E81LANDOLSI TELECOM TECHNOLOGY - L2T 5I41LATTO 5E71Legos - Local Exchange Global Operation Services 5B61Lexifone 5E81Liberty Vaults Ltd 5B61LivingObjects 5B61LOGICOM 5K49Lucidlogix 5F81Maeglin Software 5B61Magister Solutions 5C31Magisto 5E71ManageEngine 5K21MAPFA 5J51Marben Products 5B41MasterCard 5D61, 5L21MRmce Systems Ltd 5E71MCR - Mobile Content Distribution 5D81MDS 5I10MePIN / Meontrust Inc 5C31Milgam Cellular Parking 5C81Mobile Telecommunication Company of Iran 5J51Mobile Tornado 5E81mobiLead 5B61Mobiliz Information and Communication Technologies Inc. 5J18Mobiwol 5D81Modz 5C31Movius Interactive Corporation 5L3MRMr.Gabriel by VProject 5B61Mtarget 5B61MyRoll 5D81N-SIP Ltd. 5D81N.A.K company 5J51Narada Power Source Co.,Ltd 5K81Navigil Ltd 5C31NCC Group 5H28Nefal Bilişim Elektronik 5F61Neoditel 5B61Netas 5F61NetCracker Technology 5G21, 2J30, DMR CC1.2 PMNETGEAR 5F21Nolato AB 5H81Nov'IT - Uhuru Mobile 5B41NowSecure 5I31NuCurrent 5I31OAXIS ASIA PTE LTD 5K71ODC BUSINESS SOLUTIONS 5F61Oledcomm - LiZE 5B41Omniacom 5I41Omnitele Ltd 5M22MROne Smart Star 5E71OpenCloud Ltd. 5E30Opera Software 5C21OptoFIdelity 5C31Optulink, Inc 5I31Ora Interactive 5I31Orange 5A61Orga Systems 5B40P-OSS SOLUTIONS 5J09P.I.Works 5J80Pangea 5I31Pardakht-Aval-Kish (JIRING) 5J51Parentsaround 5B41Paris Ile-de-France Regional Chamber of Commerce and Industry 5B61Phoxygen 5B41PIXELS TRADE 5I41Plan de Souveraineté Télécom 5B41Planet Network International 5B61Pole Star 5B61Power HF Co., Ltd 5D66PRAGMA 5B61PrinterOn 5H16Printsecure 5I41PRISMA 5I41Procera Networks 5H61, 5M4MRPROTEI 5H20Prove & Run S.A.S. 5B61PROVENCE PROMOTION 5B61Proxym 5I41Qosmos 5G31Qowisio 5B41QUCELL 5M30MRQuuppa 5C31Qvantel Oy 5A41Radisys 5I61, 5M16MR, 5M18MR, 5M20MRRamot at Tel Aviv University - Unispectral 5D81RCS - Rampal Cellular Stockmarket 5D81RECOMMERCE SOLUTIONS 5A72RED TECHNOLOGIES 5B61Redknee Solutions Inc. 5H41, 5M10MR, 5M12MRReminiz 5B41REVE Systems 5I05Rintek 5F61RoamSmart 5I41Rohde & Schwarz Topex 5J12Ruckus Wireless 5E41Rx Networks Inc 5H75Saft 5I69Saguna 5E81Sandvine 5I51Sanjole Inc. 5H26Sarokal Test Systems Oy 5C31SCANOVATE 5D81Screenovate Technologies 5F81SCS Cluster 5B61SD Association 5I20Secure-IC 5B41SELECOM 5B41Sensirion AG 5D70, 5L26MRSetelia 5G17SFM Technologies 5I41SHENZHEN BRIGHT FUTURE TECHNOLOGY CO.,LTD 5K08ShenZhen Fortuneship Technology Co.,ltd 5K11Shenzhen JSR Technology Ltd 5E20

Shenzhen Landing Technology Co., Ltd. 5J71Shenzhen Skyworth E.A. Tech Co., Ltd. 5H18Shenzhen Unistrong Science & Technology Co., Ltd. 5E08Shields Environmental PLC 5J16Showell 5C31Siemens Convergence Creators GmbH 5G71Simgo 5F81SiNode Systems 5I31SIRADEL 5A70SISTEER 5D05Skycure 5D81Skyfire 5C21Smartcom 5B61Sofrecom 5A61Solstice Mobile 5I31SOTI Inc. 5H40SPB TV AG 5D41Spirent Developer Tools 5C81Sprocomm Technologies Co., Ltd. 5K20START 5E06State of Illinois 5I31, 8.1I21StoreDot Ltd 5D81StreamWIDE 5C65Subex UK Limited 5F10SUD DE FRANCE DEVELOPPEMENT 5B41Sunpartner Technologies 5C51SuperCom Ltd. 5D81Svyazcom LLC 5G81Symantec Corporation 5D31, 5M24MRSymbio 5C43Synchronoss Technologies, Inc. 5B81Systematic Paris Region 5B41Systems and Electronic Development FZCO 5H70Tactis 5B61Taiwan External Trade Development Council (TAITRA) 1D46, 5J11Tango Telecom Ltd 5L20MRTata Communications 5I81, 2H26Tata Consultancy Services Ltd 5E31, 5L33MRTEAM COTE D'AZUR 5B61Tech Mahindra & Mahindra Comviva 5G51Techshino Europe Technology B.V. 5I83Tecnotree 5L32MRTelecommunication Systems, Inc. 5I70Telenity 5J66, 5M32MRTelit Communications PLC 5E61Tensorcom 5K30The Israeli Export Institute 5C81, 5D81, 5E71, 5E81, 5F81The Qt Company 5C31The Wireless Power Consortium 5D34Think&Go 5B61Tieto 5L29MRTjat Systems 2006 LTD 5D81Tosibox Oy 5C31TP-LINK 5J61Trackimo 5E81Transaction Network Services 5L34MRTransferJet Consortium 5I20Tritux 5I41Trusted Labs 5B41TUNISIA EXPORT - CEPEX 5I41Turkcell İletişim Hizmetleri A.Ş 5G58TURKCELL TEKNOLOJI ARASTIRMA VE GELISTIRME A.S. 5G60TVpoint 5D81Ulticom (Now Part of Mavenir Systems) 5I60Vantrix 5L9MRVaraani Works 5C31Vedicis 5B41Verbio 5K50Verscom Solutions 5F61VESA (Brand Promoted DisplayPort) 5K70VESTEL 5A81Viaccess-Orca 5C71Viapass 5B61VidMind 5E81Virtual SIM Card Association 5K83VisualOn, Inc. 5L18MRW-HA 5A61WakingApp 5D81WaveIP 5F81WinkApp 5D81Wirepas Oy 5C31Wisesec 5D81Wotronics Technology Limited 5H72Wulff Entre Ltd 5C41Xaptum, Inc 5I31Xentris Wireless 5K26XIlinx 5L14MRXOOLOO 5B61Yepzon Enterprises 5C31Yezz / Avenir Telecom 5C51Zenic8 Limited 5I67ZENITTHYS 5B61Zimperium 5C81ZyXEL Communications Corporation 5G10

HALL 6

@-yet GmbH 6B402operate 6C503TECH CORPORATE LTD 6K103Z Telecom, Inc 6D614G AMERICAS 6O12MR7Layers 6C56Ab Initio Software 6L50Accolade Technology 6I56ACL Mobile Limited 6K50ADAPTit S.A. 6F46AirHop Communications Inc. 5H68, 6N3MRAirspan Networks 6J30AIRTAG Mobile Shopping 6O5MRALCATEL ONETOUCH 6B10, 6C30Altom Consulting 6H40AM3D A/S 6C50ams AG 6E20Andreessen Horowitz 6N1MRAnite 6I50Anritsu 6F40AR Consultores SRL 6M20Arcadyan Technology Corporation 5H68, 6O4MRARGENTINA 6M20Arieso, a JDSU Mobility Solution 6I37


EXHIBITOR LISTING


ARM 6C10AROBS Transilvania Software 6H40Ascom Network Testing 6L26ASTELLIA 6G20ATX Argentina SA 6M20Avinotec GmbH 6B40Axell Wireless 6D50Azimuth Systems 6K61BAE Systems Applied Intelligence 6M56BARTEC PIXAVI AS 6H20BEIJING ZHONGGUANCUN OVERSEAS SCIENCE PARK CO.LTD 6G10, 6O7MRBioscience SA 6M20Bird Technologies 6D73Bullitt Group 6E11Cadence Designs Systems, Inc. 6L36, 6N14MR, 6O13MR, 6O15MRCBS Interactive 6O33MRCEIEC TECHNOLOGY CO., LTD 6I69Celfocus 6L05, 6N4MRCellebrite 6H37CellMax Technologies 6G37CellVision AS 6H20CEVA 6A50CHECKD AS 6H20CIS GROUP LATINOAMERICA S.A. 6M20Cloudera 6M30Cloudike Inc. 6L48Cobham Wireless (Formerly Aeroflex) 6H21Codespring 6H40COMLAB 6L6COMPRION GmbH 6I20ComputaMaps 6K15COSHIP Electronics Co., Ltd 6C61Crystalusion Limited 6B40Cumulocity GmbH 6B40Dali Wireless, Inc. 6J60Danalock/Poly-Control 6C50Dapredi Soft Systems 6H40Daya Electronics Co.,Ltd 6I67Dekagb S.A. 6M20DeltaNode Solutions 6D73Dencrypt 6C50Deutsche Post DHL 6B40Dialogic 6J28, 6O18MR, 6O20MR, 6O22MRDIGILINK GROUP CO.,LTD 6I57Digital Lightwave 6G40Dixons Carphone Group 6M36, 2G26Duesseldorf, City of 6B40Elliptic Laboratories AS 6H20Emirates Data Clearing House 6L60Empirix 6H10Eros International 6K50EXFO 6K36Fibar Group Sp. z o.o. 6I11First Data 6A60, 6N28MRFitbit Inc CS130, 6O32MRFLYPOS 6J55Focus Infocom GmbH 6J11Forsk 6J20FORTECH 6H40Frixtel 6M20Fujian Helios Technologies Co.,Ltd 6F46G DATA Software AG 6B40Gadmei Electronics Technology Co., Ltd 6I21Galtronics Corporation Ltd 6B60GEOIMAGE 6N19MRGigamon 6J40, 6O31MRGorilla Electronics GmbH 6B40Grupo Prominente 6M20GSMK CRYPTOPHONE 6J07Haier telecom Co.,Ltd 6K30Hanwang Technology Co.,Ltd 6G47Happy Day Studios 6H40HENA DIGITAL TECHNOLOGY (SHENZHEN) CO.,LTD. 6F50Hitachi Data Systems 6G21Huano International Technology Ltd. 6F62I-Con Mobile 6L10i-tec GmbH 6B40IAMAI- India Pavilion 6K50Ibys Technologies 6I10ICT.NRW Cluster Management 6B40Imagination Technologies 6E30Imprint Electronics Co., Ltd 6G56Industrial Electronics GmbH 6K11Infineon Technologies AG 6B62, 6N21MR, 6N27MR, 6O30MRInfobest Romania SRL 6H40Innovation Norway 6H20INTEPLA SRL 6M20Intracom Telecom 6I40iPega Limited 6J13ipoque 6B50IT SIX GLOBAL SERVICES 6H40Ixia 6L30, 6N8MRJDSU 6I37, 6N18MR, 6N22MR, 6O19MR, 6O21MR, 6O23MR, 6O25MRJiangsu Hengxin Technology Co.,Ltd 6H47Jiangxi Jinggangshan CKING Communication Technology Co., Ltd 6G52JOYPLUS INT'L ENTERPRISE LIMITED 6I51KATHREIN-Werke KG 6J36Kenbotong Technology Co., Ltd. 6I53Keynote 6H38Keynote SIGOS GmbH 6H38KeyPoint Technologies 6K50Lasting Software 6H40LitePoint 6N5MR, 6N7MRLogin>PT 6M49LS telcom 6L11M&M MEDIANET 6H40MALATA MOBILE 6J21MARS Antennas & RF Systems LTD. 6I22Materna GmbH 6B40mCarbon Tech Innovation Private Limited 6K50MeaWallet AS 6H20Media Digital S.A. 6M20MediaTek, Inc. 6E21Metro Atlanta Chamber 6M08Microlab 6K05Microtel Innovation 6M38MLabs sp. z o.o. 6I11Mobile Systems International Consultancy Limited 6L21Mobileum, Inc. 6H41Monster Products 6J10

Morpho 6G30, 6N11MR, 6N2MRMTI Wireless Edge Ltd. 6J22My Mobile Payments Limited 6K50Mymo Wireless Technology Pvt Ltd 6I12myPhone sp. z o.o. 6K40N.A.T. GmbH 6B40Napatech 6K20Narda Safety Test Solutions GmbH 6M40Nash Technologies GmbH 6M26National Instruments 6E10Neomobile 8.1I16, 6N25MRNet Brinel SA 6H40NET CHECK GmbH 6J06NetScout 6C20Next Biometrics AS 6H20Nexus Telecom AG 6C58NIHON DENGYO KOSAKU CO.,LTD. 6J51Nordic Semiconductor 6H20NRW.International GmbH 6B40NRW.INVEST GmbH 6B40OBERTHUR TECHNOLOGIES 6I27, 6I30, 6N26MRObi Mobiles 6O6MROne97 Communications Ltd 6K50Opencode Systems 6I36Openwave Mobility 8.1H49, 6N12MROPTICOM GmbH 6M53, 6O26MROtterProducts 6N6MRPanasonic Marketing Europe Gmbh 6H31Panorama Antennas Ltd. 6J08PanzerGlass TM 6C50PCTEST Engineering Laboratory 6M7peiker acustic GmbH & Co. KG 6M26PHOTO USA ELECTRONIC GRAPHIC INC. 6G51Polaris Networks Inc. 6J61Polish IT Pavilion 6I11POLYSTAR 6G31Power Idea Technology (Shenzhen) Co., Limited 6H46Prisma Telecom Testing Srl 6G41QBurst Poland 6I11QiTASC GmbH 6M13Qosmotec GmbH 6K11Qualigon GmbH 6B40Quality Technology Industrial Co., Ltd 6H60Qubit Corporate 6M20Relia Communication Equipment Co., Ltd 6G63RINF 6H40Rohde & Schwarz 6B50, 6C40Rohde & Schwarz SIT GmbH 6B50ROMANIAN ASSOCIATION FOR ELECTRONICS AND SOFTWARE INDUSTRY - TIMISOARA BRANCH (ARIES-TM) 6H40ROPARDO 6H40Rosberg System 6H20RWTH Aachen University 6B40SAF Tehnika JSC 6M17SAP SE 6A30Secusmart GmbH 6B40Seidio, Inc. 6D55Seluxit 6C50Senseg 6O2MRSevOne Inc 6O10MRShenzhen AAPPAA Technology Co.,LTD 6I60Shenzhen Century Optical Group Co.,Ltd 6G62Shenzhen Cham Battery Technology Co.,Ltd 6I55Shenzhen Chaoming Industrial Co., Ltd 6G58Shenzhen Cheng Fong Digital-Tech Ltd 6I63Shenzhen Huaptec Co.,LTD 6G61Shenzhen Kewang Communication Co., Ltd 6I58Shenzhen Kleadtone Technology Co., Limited 6H57Shenzhen KVD Communication Equipment Limited 6I62SHENZHEN NEOSTRA TECHNOLOGY CO., LTD 6G50Shenzhen RFLC Technology Co.,Ltd 6G57Shenzhen Shouxin Tongda Electronics Co., Ltd 6H56Shenzhen United Time Technology Co., Ltd 6H51Shenzhen Wave Multimedia Co., Ltd 6L40shenzhen xin kingbrand enterprises co.,ltd 6H61SHS Viveon GmbH 6B40SIAE MICROELETTRONICA 6J29Sichuan Jiuzhou Electric Group Co.,Ltd 6H50SIGOS 6H38SIMARTIS TELECOM 6H40SIMCom Wireless Solutions 6M57, 6N30MRSirrix AG 6B40Skolkovo Foundation 6D60Skyworks Solutions 6C41SOLiD Inc. 6L41, 6N15MRSoliton Systems KK 6K60Sonus 6G11SOPHOS 6O24MRSpectronite 6M15Spirent 6J37Sunsight Instruments 6J18SwissQual AG 6B50Synopsys, Inc 6O1MR, 6O3MRSystemics-PAB Sp. z o.o. 6M60Tarana Wireless 6K21, 6N13MRTE Connectivity 6B52Tech Data Mobile 6A40TeleBilling A/S 6C50TeleTrusT - IT Security Association Germany 6B40Tellu AS 6H20TEM MOBILE LIMITED 6M10TestPlant 6J41TFL S.A. 6M20The Danish Chamber of Commerce / The Danish IT Industry Association 6C50The Eye Tribe 6C50Thin Film Electronics ASA 6H20Tongyu Communication Inc. 6C36Topwise Communications Limited 6G46Trend Micro Incorporated 6L61, 8.0D39udist srl 6M20V3D 6K38VALID 6J50ValueFirst Digital Media Pvt. Ltd. 6K50Versoft 6I11Visa Inc. 6D40Visteon Innovation & Technology GmbH 6D70Visual Fan 6H40Vodafone España S.A.U 6B30Vodafone Group Services Ltd 6O11MRW2BI, Inc. (an Advantest Group Company) 6K37WeHaus 6M20

Weniger Software House 6I11WIKO 6H30WIT Software SA 6C60Wolder 6L20WORLDLINE 6N17MRWuhan Fingu Electronic Technology Co., LTD 6J26Wuhan Gewei Electronic Technologies Co., Ltd. 6K35, 6O8MRWuhan GreeNet Information Service Co., Ltd 6G60Xtel 6C50Yangzhou New Telecom Science & Technology Co., Ltd. 6H63zafaco GmbH 6B40ZCTT 6M29Zhengzhou Speed Communication Equipment co.,ltd 6I61ZXD Technology Development Limited 6F60Zylinc A/S 6C50

HALL 7

3D Issue LTD 7F704iiii Innovations Inc 7H4051Degrees 7C706WIND 7M51, 7O26MRA1 Systems 7J17Absolute Software Corporation 7H40Accuris Networks 7F70, 7N94MRacticom GmbH 7G21ActiveMe 7G71Actus Mobile Solutions Ltd 7F70Adroit Vista Predictions Inc 7H41ADVA Optical Networking 7H31Advantech Wireless 7B25Aeonpower International Co., Ltd. 7M22AFP 7C67Agence du Numérique 7G71Ahope Co., Ltd. 7G61airG Inc. 7H40AKTAVARA AB 7F41Alberta Government 7H40Alpha Wireless 7D80AM Telecom Co., LTD. 7G61AMPHENOL ANTENNA SOLUTIONS 7C68Amtran Technology corp. 7N73Analogix Semiconductor (Brand Promoted: SlimPort) 7L61Anam Technologies 7F70ANT Wireless 7M49Anthony Stark Merchandising GmbH 7M13APP MEDIA 7G21AppCarousel 7H40Appland AB 7E41Applicata 7H10Applied Recognition Inc. 7I51aql 7B87Aricent 7A11ARITEL 7G61Asavie Technologies 7F70AsiaInfo 7B51Aspire Technology 7F70, 2B27MRAT4 wireless 7H15Atlantic Canada 7H41, 7P10MRATLANTIS INTERNACIONAL S.L. 7E20Automation Engineering, Inc. 7H20Avance Pay AG 7J33Avanti Communications 7G37Avertim 7G71Avvasi Inc. 7K50, 7O19MR, 7O21MRAWEX Agence wallonne à l'Exportation 7G71AWEX Barcelona 7G71Awingu 7G71Ballard Power Systems 7H40BELGIUM - BÉLGICA 7G71Bell ID 7J31, 7O28MRBenetel Ltd. 7F70BERLIN.mobile c/o Berlin Partner 7G21, 7O13MRBirdstep Technology 7E41Blacktusk Media 7H40BLiNQ Networks 7I51Bluebank Communication Technology Co.,LTD 7N61BLUEPIN 7E21BMx Computers 7G71Boost Communications AS 7K68Brandenburg Economic Development GmbH (ZAB) 7G21brocoli Co., Ltd 7G61Brodit AB 7C73Brussels Invest & Export 7G71BRUSSELS INVEST & EXPORT SPAIN 7G71BSB Power Company Limited 7K17C Squared Systems, LLC 7M23Caleo Technologies AB 7E41Cambium Networks 7B41Cambridge Consultants 7B21CARDMOBILI 7J15castLabs 7G21CCS 7B67, 7P18MRCellular Italia S.p.A. 7E51Celly SpA 7E19CentralTouch Technology Inc. 7H40Cerillion Technologies Ltd 7B61CertiVox 7K12CETECOM 7L65chargifi 7C70Chemring Technology Solutions 7C86CICS AB 7F41Clear2Pay 7G71Clearbridge Mobile 7K50CLX Networks 7G60COELMO spa 7M20Coiler Corporation 7F71Colony Networks 7H40Combain Mobile AB 7F41Commsquare 7G71Communication Components International AG 7J22Communications Consultants Worldwide 7C13Contela,Inc. 7G61Contentful 7G21CounterPath Corporation 7H40, 2D17MRCrunchfish 7F41CSG SCIENCE&TECHNOLOGY CO.,LTD HE FEI 7H13Cubic Telecom 7F70Cummins Power Generation 7M16CUPP Computing AS 7K43cVidya 7F30

Cybercom Group 7F41Cybercom Poland Sp. z o.o. 7N85DASAN Networks 7G61Dashing Com-Tek Co.,Ltd 7M36DBM ( ACCENT ) 7J61Desay Electronics (Huizhou) Co Ltd 7E08Dial Technologies 7J61Dialog Semiconductor Ltd 7C05Digital Turbine 8.1J14, 7O24MRDIGITAL VIRGO 7J61DIGITALK 7C70DisplayLink 7B33Doro AB 7A81DragonWave Inc. 7E12Dream Payments 7J21Druid Software 7F70EANTC AG 7G21Eden Rock Communications 7K70Effire Technology Shenzhen Ltd 7M07ELAN Microelectronics Corporation 7G68Electro Rent Europe 7G71Elliptic Technologies Inc. 7K50EMIXIS 7G71EMnify GmbH M2M IoT 7G21Enea 7E41Enerban 7G71Energic Plus 7K25Enghouse Networks Limited 7K50Ensemble Systems Inc. 7H40Enterprise Ireland 7F70Equiendo Ltd. 7F70ERCOM 7J40ESCAUX 7G71Escher Group 7F70eServGlobal 7I61Estmob Inc. 7E21EUPEN - Kabelwerk Eupen AG 7G71Eurocontracts s.r.o. 7K06Europlasma NV 7M55Eventbase 7H40Expeto 7H40Fabricovers 7G71FIME 7J10Firstar Battery Co.,Limited 7H03Fishtree 7F70Flanders Investment & Trade 7G71FLANDERS INVESTMENT & TRADE 7G71Flex Group 7H41FlexiTon 7G50Fliplet 7C14Fluxtream 7G71Flybits 7K50Fortytwo Telecom 7K65Franklin Wireless 7E14Fraunhofer Heinrich Hertz Institute 7G31Fraunhofer IIS 7G31Freescale Semiconductor 7A80FusionPipe Software 7H40Future Product Design a.s. 7D68Fuzhou Rockchip Electronics Co., Ltd. 7M43GARMIN CS90, 7O25MRGemotions 7G71GeoPal Solutions 7F70Gfi Informatique 7O4MRGiesecke & Devrient 7A41, 7P12MRGionee Communication Equipment Co.Ltd. 7C61Global Device Network 7C30Global Warning System 7E41Global Wireless Solutions, Inc. 7H12Glow Digital Media 7C70Golden Ears Corporation 7E21Golla Oy 7C41GOOD WAY TECHNOLOGY CO., LTD. 7M39Government of Canada / Gouvernement du Canada 7H40, 7H41,

7O12MR, 7O15MR, 7O27MR, 7P8MRGPS Tuner Kft. 7G50GREAT Britain Hospitality Area c/o Tradefair 7O33MR, 7P20MR, 7P22MRGreenPower Electronics.,Ltd. 7G61Hama GmbH & Co KG 7C41HAUD Systems 7K65HEAD acoustics 7K74Headlane Ltd 7B83Heliocentris Industry GmbH 7K31Herbert Richter 7K72HTC 7A40, 7A60Huadoo Bright Group Limited 7M03Hubble Connected Ltd. 7F81Huminah Huminah Animation 7H41Hungarian National Trading House 7G50i-movo 7C70I.R.I.S. 7G71iBeaken.com 7G71iBwave Solutions Inc 7C71Icontrol Networks 7J63ICT Association of Manitoba (ICTAM) 7H41ID Fusion Software 7H41IDT Systems Ltd / Case Station Ltd 7G41IEEE 7K71Imaginet 7H41imec 7G71, 7O17MRIMG COMMUNICATION TECHNOLOGY CO.,LTD 7M15ImmerVision 7H41Incognito 7H40Infinite Peripherals 7J27Infobright Inc. 7I51INFOMARK 7G61INFOPOLE Cluster TIC 7G71InfoVista 7G40Infradata 7G71Ingenico Mobile Solutions 7J43InnJoo Technology Co., Ltd. 7F03interactive digital media GmbH 7G70Intercede 7B81InterDigital 7A71InvenSense 7D61ip.access 7C60iPay International S.A. 7E31iProov Limited 7B31Itos Technology, S.L. 7J16JamoSolutions NV 7G71jBilling 7K50


EXHIBITOR LISTING


Jet Infosystems 7J05JPL NASA 7H21Juni Korea Co., Ltd. 7G61KAZAM MOBILE LIMITED 7M08KDLAB INC. 7G61Kernel-i 7G61Kisan Telecom Co., Ltd. 7G76Klas Telecom 7F70KnowRoaming 7I51Korea Testing Laboratory 7G61KOTRA(Korea Trade-Investment Promotion Agency) 7G61Kwilt INC 7K50LabSat 7H18Lanner Electronics Inc. 7E06Left of the Dot Media 7H40Li Tong Group 7M32Lime Microsystems 7O36MR, 7O37MRLimes Audio AB 7E41Linquet 7H40LogiSense 7K50Lumata 7P4MRLUMENS Co. Ltd. 7G61Mad Catz 7F31Made in Mind 7C70mAdme Technologies Limited 7F70Manitoba Institute of Trades and Technology 7H41Manitoba Trade and Investment 7H41Mariner Partners 7H41Maroc Export - Moroccan Centre for Export Promotion 7J61Master Merchant Systems 7H41MATRIXX Software 7F60Mavenir Systems 7A21Maysun Info Technology Co., Ltd 7F67MCS Test Equipment 7C70Mediashaker 7H40Megron Tech 7C70MELICONI S.P.A. 7D81MeteoGroup 7G21MHL, LLC 7F31Mobicage NV 7G71Mobidia 7H40Mobile Arts 7F41Mobile Security Solutions by LSEC & IPACSO 7G71MobileAware 7F70mobileLIVE Inc. 7K50Mobilosoft 7G71MobiWeb 7D70mobylla 7G71Mogencelab Co., Ltd 7G61Mohanet Mobilsystems Co.Ltd 7G50Momentus Software Inc 7H40Mondial Telecom 7G71Monizze 7G71MontaVista 7N77, 7O34MRMoodMe 7G71Movea 7P2MRMovify 7G71mPay S.A. 7J12mSensis S.A. 7K08, 8.1I49Multimedia Development Corporation Sdn Bhd 7L71Multiwave Sensors Inc. 7I51myFC 7F41Nakina Systems 7J11Neofonie Mobile GmbH 7G21NetAxis Solutions 7G71Netrounds 7F41Netsweeper 7K50New Times Overseas Exhibition Co., Ltd 7M41Newings Technology Co.,Ltd 7M11NewNet Communication Technologies 7P16MRNexeven 7F41NII SOKB Ltd. 7J71NIPA-National IT Industry Promotion Agency 7E21Nomad Connection, Inc. 7E21Novatti 7J25NoviFlow Inc. 7H41NquiringMinds Ltd 7C70NRT Technology Corp 7K50NTG Clarity Networks Inc. 7K50NuRAN Wireless 7H41NXP 7E30Octasic In 7O22MROnePhone Holding AB 7F41Ontario, Canada 7I51, 7K50OP-TIM 7G71OpenSignal 7B15opentrends 7J20OptiWi-fi 7F70Oxygen8 Communications Ltd 7F80Panamax Inc. 7N60Panasonic Enterprise Solutions Company 7M28Pebble Technology Corp / Widget UK Ltd Distribution 7C32Peli Products 7J08Peraso Technologies Inc. 7K50Perception TV 7B85Perfecto Mobile UK LTD 7O2MRPERFEKT Krzysztof Banach 7M45Perples 7E21Phonedeck GmbH 7G21PMC-Sierra Inc. 7O30MRPolar Power Inc 7M40PortaOne 7H11POVR (3G Multimedia) 7G50Powerstorm 7M30Pramac 7M38Primal Technologies Inc. 7I51Priori Data GmbH 7G21Professional Quality Assurance Ltd 7H40PSA Parts Ltd - Duracell 7M47PTM Group BVBA 7G71Purple WiFi 7B19PYCO GROUP 7G71QRC Technologies 7M25, 7O6MRQuamotion 7G71Québec (Canada) 7H41Quram 7G61RAMZO 7J61Ranplan Wireless Network Design 7C12Raycap Inc 7J38RealVNC 7C81Recon Instruments 7H40ResponseTek 7H40

ReunIT 7G71RFM WIRELESS 7G61RFWindow Co.,Ltd 7O18MRRockshore 7C16RTx Technology Co.,Ltd 7G61S2M 7J61SalesSeek 7B27SAMJI Electronics Co.,Ltd. 7N71SanDisk 7A61Santok 7F21SBS spa 7N45Scottish Development International 7B11Seavus 7E41Sendum 7H40Sequans Communications 7I81Shanghai Tricheer Technology Co., LTD 7H22, 7O3MRShen Zhen Unitone Electronics Co.,Ltd 7M27SHENZHEN ACT INDUSTRIAL CO;LTD 7M09Shenzhen Baolifeng Opto-Elec Co., ltd 7N83Shenzhen Bmorn Technology Co.,ltd 7I82SHENZHEN BOWAY ELECTRONICS CO., LTD 7M37Shenzhen Chuangxinqi Communication Co.,Ltd 7I92Shenzhen Diadem Technology Co., Ltd 7K63ShenZhen Electronics Co.,Ltd 7J28Shenzhen Envicool Technology Co., Ltd 7K15SHENZHEN EYCOM TECHNOLOGY CO.,LTD 7L78SHENZHEN HAOCHENG COMMUNICATION TECHNOLOGY CO.,LTD 7L51Shenzhen Hengnuo I.O.T tech company limited 7K64Shenzhen Hi-Power Technology Co., Ltd 7N63Shenzhen Honghaijia Communication Technology Co.,Ltd 7M35Shenzhen Hosin Communication Technology Co., Ltd 7H05Shenzhen Huihua Exploit Technology Co.,Ltd 7M19Shenzhen ICOO Electronics Technology Co., Ltd. 7I84Shenzhen Joyful Import & Export Co.,Ltd 7M17SHENZHEN KONECT COMMUNICATION EQUIPMENT CO.,LTD. 7M31Shenzhen Konka Telecommunications Technology Co.,Ltd. 7I71Shenzhen Noitavonne Electronics and Technology Co. LTD 7I90Shenzhen O-Film Tech. Co., Ltd 7C50Shenzhen Rainbow Time Technology Co.,Ltd. 7M29Shenzhen SED Wireless Communication Technology Co.,Ltd. 7G05Shenzhen Tianlong Century Technology Development Co.,Ltd 7M21Shenzhen Tianruixiang Communication Equipment Limited 7H23Shenzhen Trigger Scien-tech Co.,Ltd. 7I94Shenzhen Vastking Electronic Co., Ltd. 7M41SHENZHEN VIKIN COMMUNICATION TECHNOLOGY 7N81SHENZHEN WJM SILICONE & PLASTIC ELECTRONIC LTD.,LTD 7N59Shenzhen ZHANWEIXUN Technology CO., LTD. 7K81SiBEAM, Inc. 7F31Sicotel Communications 7J61Silicon Image 7F31Silicon Mitus, Inc. 7G61Simless Inc. 7K27SkyWave an ORBCOMM Company 7K50SLA Mobile 7O35MRSmall Cell Forum 7F61Smart Wallet 7H40SMSE - Swedish M2M Service Enablers 7F41Solara Remote Data Delivery Incorporated 7H41SOLARWAY F.Z.E 7K21Spacosa Corp. 7E21SPLICE Software 7H40SPS Inc. 7E21Star Solutions International Inc. 7H40Starhome Mach 7F51STMicroelectronics International NV 7B140, 7B146Stream Technologies Ltd 7C18Sub10 Systems Limited 7N93MRSun High Solutions 7N41SUN-FLY International Business Development Ltd. 7J73Supercharge Ltd 7G50Sweden at Mobile World Congress 7E41, 7F41Sweden Mobile Association (SMA) 7E41Swift Labs Inc 7I51SwiftKey 7P26MRSymsoft 7G60SYSTRAN International 7G61T 7M59Tactel AB 7F41TAEYANG I.S CO., LTD 7M57Tagattitude 7J18Takemetuit Inc. 7K50Tamoco 7C70Tangram Factory Inc. 7L81Tech Fuzzion Europe, Lda 7M53Teclo Networks AG 7G11TEKTELIC Communications Inc. 7H40Telavox AB 7E41Telepin Software 7K50TERACLE 7G61TestObject GmbH 7G21The Human Chain 7O32MRTHEHAN INC. 7G61ThroughTek Co., Ltd. 7M01TM Forum 7N89MRTMONET 7G61Trade and Invest British Columbia 7H40TransferTo 7H08Trustonic 7G81Ttec 7N65, 7N95MRTUCANO 7N43Tunnelbear 7I51Tutela Technologies 7H40tyntec 7C80, 7P24MRTYRONE FABRICATION LTD 7K35UBRIDGE CO., LTD. 7E21UK Trade & Investment 7C40UL 7K40UNISTAR TELECOM CO.,LIMITED 7K61UXP Systems Inc 7I51VASCO Data Security 7G71Verifone 7O14MRVeriTran 7J06VISICOM 7C65Vonetize 7I83WALTOP International Corp. 7C07Watchdata Technologies 7K51WebAction 7G80Wedge Networks Inc. 7H40WeDo Technologies 7G09WEENKO 7J61West One Technology LTD 7C30

WEVERCOMM CO., LTD. 7G61whatever mobile GmbH 7G21WiMatek Systems 7H40WIN 2000 TELECOM. CO., LTD 7J32WIND RIVER 7J65, 7O5MRWipro Limited 7C21Wirecard Technologies GmbH 7K30WirelessMe Limited 7H17World Telecom Labs 7G71Wray Castle Limited 7B17Wyless 7B29Wysdom 7I51Xi'an Yu Tong Intelligent Technology Co.,Ltd 7K41XINTEC 7F70Xoanon Analytics 7F41Yapital Financial AG 7K20Yifang Digital(Hongkong) Company Limited 7K78Youmi(Guangzhou) Mobile Co., LTD 7N67Zetes 7G71Zhejiang Ebang Communication co.,ltd 7D76Zhejiang Shangcheng Science & Technology Co., Ltd 7L76Zhilabs S.L. 7M05, 7O1MRZhuhai XH Smartcard Co.,Ltd 7J30Zinwave Ltd 7O31MRZIRA Ltd. 7K10

HALL 8.0

Abinsula S.r.l. 8.0B10Action Mount 8.0E14Actions srl 8.0B10AdFalcon 8.0E24ALTRAN 8.0F30Amazon Appstore 8.0K12MR, 8.0K13MR, 8.0K16MR,

8.0K19MR, 8.0K9MRAOL Platforms 8.0D70MRAppiris 8.0K22MRApplix Group 8.0B10Appnext Ltd. 8.0F18Apptripper 8.0B10APPTURBO 8.1E30, 8.0D66MRAscot Industrial Srl 8.0I20AsGA Sistemas 8.0E10Asurion 8.0K10MRAVG Technologies 8.1B74, 8.0D65MR, 8.0D69MR,

8.0D75MR, 8.0E60MRAXONIX 8.0I37Azcom Technology 8.0E62MRBadu Networks 8.0G14Baidu, Inc 8.0K15MRBamboo Group 8.0I12Beintoo 8.0C49Beleader Internet Marketing S.L. 8.0I39BeMyApp 8.0D24Big Data Expo 2015, Guiyang, China 8.0F34Big Data Lab 8.0J40Blue Telecom Consulting 8.0D20, 8.0A10MRBTI Wireless 8.0J30Butlr - Your Digital Concierge 8.0B10CAKE 8.0G17CalAmp 8.1B71, 8.0D79MRCar Easy Apps Consortium 8.0D30Cartesian 8.0C73MRCertillion 8.0E10Cheetah Mobile Inc. 8.0E9CI&T 8.0E10Compatel Ltd 8.0I13Comtrade 8.0G20Confiz Limited 8.0I19Controllis Limited 8.0D21Cradlepoint 5J20, 8.0E14, 5L31MRCycle30 8.0K11MRDATACOM 8.0E10Datalab 8.0E10DivX, LLC 8.0K6MR, 8.0K8MRDot Hill Systems 8.0H14Dr Security 8.0C19DSPmobi 8.0I9eMotion Digital 8.0E10Enjinia 8.0B10ENNOVA SRL 8.0B10Enterprise Estonia 8.1K31, 8.0E76MREU 5G Research - 5G PPP / 5-Alive project 8.0B17Evamp & Saanga 8.0I19Expway 8.1D41, 8.0E80MRFeitian Technologies Co., Ltd. 8.0I7FictionCity Holding Inc 8.0C45FierceWirelessEurope/TelecomsEMEA 8.0C29FINEDIGITAL Inc. 8.0E56Flazio Srl 8.0B10FONEWARE 8.0G13FotoNation 8.0A12MRFrog Cellsat Limited 8.0I15Genesys Telecommunications Laboratories Inc. 8.0E29Global Kristall Aps 8.0F20Google AdMob 8.0B16, 8.0B12MR, 8.0B15MRGreenwave Systems 8.0K14MRGSMA Intelligence 8.0K2MRGuangDong Saifei Sapphire Technology Co., Ltd. 8.0J20Headway Digital 8.0J24HICS società cooperativa 8.0B10HIMOINSA 8.0D40HoloDigilog Human Media Research Center 8.0I25Hong Kong Science & Technology Parks Corporation 8.0D57Icaro Tech 8.0E10iconmobile group 8.0H16Idaho Department of Commerce (USA) 8.0E14IneoQuest 8.0E34Intertrust Technologies Corporation 8.0F15Intis Telecom 8.0J10IOLAN B.V. 8.0E52IOTS World Congress 8.0E37iStartLab Srls 8.0B10ITALIAN TRADE AGENCY 8.0B10ITS Consulting 8.0E10IXIA CORP 8.0E10Jampp 8.0K20MRKAAZING Corporation 8.0H10KHOMP 8.0E10kkM 8.0I35Kolektio 8.0B10KUKACLIP 8.0H20

La Comanda 8.0B10LEXIBOOK 8.0D29M-AdCall Digital Media Pvt. Ltd. 8.0D25Marfeel Solutions S.L. 8.0J6MC1 8.0E10MetaGeek 8.0E14mGage 8.0H11mLearn Mobile Education 8.0E10MOBI Antenna Technologies(SHENZHEN)Co.,Ltd 8.0J14Mobile King GmbH 8.0E30Mobile Value Partners 8.0A14MRMobiMESH & VoiSmart 8.0B10Mobvista 8.0I10MONO INFO SYSTEMS CO., LTD 8.0E58MSC Modular Smart Case by VersaSpaGmbh 8.0F36Nafithtech 8.0D49NetMediaEurope 8.0E46Network Kinetix 8.0F17New Relic 8.1B13, CS60, 8.0C59MRNingbo Yuda Communication Technology Co., Ltd 8.0I33NTS RETAIL 8.1B61, 8.0K23MROpenX 8.1J31, 8.0E69MR, 8.0E70MROSRAM Opto Semiconductors GmbH 8.1I59, 8.0C63MRPakistan Software Export Board 8.0I19Paqos 8.0B10Park Smart s.r.l. 8.0B10ParStream GmbH 8.0C25PhotoSpotLand 8.0B10pixelBook Srl 8.0B10Plus One Marketing Ltd. 8.0E19Prime Systems 8.0E10PubCoder Srl 8.0B10PublicVine 8.0K26MRPushapp srl 8.0B10QUASARMED SRL 8.0B10Quixey 8.0D80MRReach-in 8.0E14RealNetworks 8.1J13, 8.0C67MR, 8.0C69MRRecarga.com 8.0I23RemOpt 8.0E10RGT 8.0E10Rubicon Project Ltd. 8.0G19Securcube 8.0B10SHENZHEN HOMECARE TECHNOLOGY CO., LTD 8.0I6Shoozy 8.0B10Shuangdeng Group Co., Ltd 8.0I8Sicap 8.0G11SIGFOX 8.0C10, 8.0D67MRSikur 8.0F11Sivers IMA 8.0D60MRSOFTEX - Association for the Promotion of Brazilian Software Excellence 8.0E10Sorriso Technologies Inc 8.0E16Spectrummax 8.0E40Splunk Inc. 8.0I27Spotlime 8.0B10SpotXchange 8.0F40StradVision, Inc. 8.0E36Summit Tech 8.0F10Swenggco Software 8.0I19Swrve 8.0E38, 8.0D76MRTalent Garden srl 8.0B10TapCommerce 8.0C65MRTaptica 8.0D50Tech Mahindra Ltd. 8.0K21MRTecnew 8.0E10Telecom Review 8.0F38TeleSemana.com 8.0I41The People’s Government of Guiyang City 8.0F34ThingWorx, A PTC Company 8.0K27MRTokenlab 8.0E10Trend Micro Incorporated 6L61, 8.0D39Trust International B.V. 8.0C35TUNE 8.1J20, 8.0C77MRTwilio 8.1H51, 8.0K25MRUBIqube (Ireland) PLC 8.0C55Valid8.com, Inc. 8.0I11ValueLabs 8.0I29Verizon 8.0D10, 8.0A16MR, 8.0E64MRViettel Telecommunications Network Equipment Manufacturer - Viettel Group 8.0G2VISA SPA 8.0H9VÍSENT 8.0E10Vkansee Technology Inc. 8.0E39Westell Technologies 8.0C15WINDBLOCKER International B.V. 8.0G21Winjit Technologies 8.0D14YO! 8.0F08YouAppi 8.0E54Youbiquo S.r.l. 8.0B10YuppTV Inc Ltd., 8.0D58ZTE Supply Chain Co.,Ltd 8.0E50

HALL 8.1

42matters 8.1G58Accengage 8.1D41Accusonus SA 8.1I49Acision 8.1A41Acrobits s.r.o 8.1K54ActLight SA 8.1G58Adcash 8.1K68Adiquity 8.1G69adjust GmbH 8.1H68AdMaxim 8.1I10ADSMEDIA MOBILE ADVERTISING,S.L. 8.1K48Advantage Austria 8.1B61Adxperience 8.1E49Affle Holding Pte Limited 8.1K11Afilias (dotMobi) 8.1C31AgileWorks Ltd 8.1K31Airpush 8.1D60ALK Technologies Ltd. 8.1D59ANALOG TWELVE Co., Ltd. 8.1K42ANDREXEN 8.1K54Anyline 8.1B61APImetrics 8.1A11App Annie 8.1D53Appaloosa Technology 8.1D41Applause 8.1J9Applidium 8.1D41AppLift GmbH 8.1E68


EXHIBITOR LISTING


AppNexus 8.1F65AppsFlyer 8.1J30Apptentive 8.1A11AppThis 8.1K20Apptimize 8.1H13APPTURBO 8.1E30, 8.0D66MRAptoide 8.1G59Aquafadas 8.1E49arcatech ltd 8.1H49Aula365 8.1J67AutoGraph, Inc. 8.1A11AVG Technologies 8.1B74, 8.0D65MR, 8.0D69MR,

8.0D75MR, 8.0E60MRAwards Solutions, Inc CC8.17A&BAwoX 8.1E49AXIBLE TECHNOLOGIES 8.1E49BANDAI NAMCO Games Inc. 8.1K42Batch.com 8.1B21BAYERN INTERNATIONAL - Bavarian Bureau for International Business Relations 8.1I59Beekeeper 8.1G58BeeOne Communications SA 8.1G58Beeweeb 8.1H11Bidstalk PTE Ltd 8.1I20BIGLOBE Inc. 8.1K42Black Pixel 8.1A11BlueID SDK - Secure mobile keys 8.1I59Buddy Platform, Incl. 8.1A11Bulletin.net 8.1J7BuzzCity 8.1D66CalAmp 8.1B71, 8.0D79MRCanonical Group Ltd. 8.1F41, CC8.20, CC8.21Capptain 8.1D41CARTELMATIC 8.1D41CashSentinel 8.1G58Catalunya Apps 8.1K48Cellfish 8.1D41Celltick 8.1C20Centre for Secure Information Technologies (CSIT) 8.1H49Cequens Telecom 8.1K22CHAR.DIMITRACAS SA 8.1I49ClicksMob 8.1J34CM Telecom 8.1D50COLOPL, Inc. 8.1K42COYOTE 8.1K14CreaLog GmbH 8.1I59CRITEO 8.1F70Crittercism 8.1D15Crossrider 2D50, 8.1K85CYBIRD Co., Ltd. 8.1K42Cytech Mobile 8.1I49D'arriens 8.1E60D2C Inc. 8.1K42DAEM S.A 8.1I49Dbros Co., Ltd. 8.1J5DigiFlak OU 8.1K31Digital Horizons Limited 8.1H50Digital Turbine 8.1J14, 7O24MRDIMOCO Europe GmbH 8.1K41Dinube 8.1K48DISPLEX / E.V.I. GmbH 8.1I59dmg - DSNR Media Group 8.1E10DWANGO Co.,Ltd. 8.1K42Ecofleet by Oskando 8.1K31Edelman Spain CC8.24BEDSI-Tech Sàrl 8.1G58Eesti Telekom AS 8.1K31Elatec GmbH 8.1I59emporia Telecom Produktions- und Vertriebs GesmbH & CoKG 8.1B61Enterprise Estonia 8.1K31, 8.0E76MREnterprise Greece S.A 8.1I49Exosite, LLC 8.1G61Expway 8.1D41, 8.0E80MREyelead Software 8.1I49F5 Media 8.1J17FASMETRICS S.A 8.1I49Faveeo SA 8.1G58Fern Software 8.1H49Fiksu 8.1H22First Technology 8.1H46Flapit 8.1H19FLIR Systems 8.1C21Flirtie 8.1K48FMC GROUP 8.1D41Fortumo 8.1K31FRENCH TECH PAVILION / BUSINESS FRANCE 5B41, 5B61, 8.1D41, 8.1E49Fyber 8.1I11GAIDDON Software 8.1D41Game Insight 8.1F31GaneshaSpeaks.com 8.1B15General Motors 8.1I50, 2EMR.B1, 2EMR.B2General UI 8.1A11Geotag Aeroview (TripInView) 8.1I49GfK 8.1F50Globalcomm Europe 8.1K48Globo 8.1D49Glympse 8.1A11GoodBarber 8.1D41Government of Catalonia 8.1K48, CS50GREE, Inc. 8.1K42Greenhouse 8.1K31GungHo Online Entertainment, Inc. 8.1K42Guppy Games | Media 8.1A11Healthapp, S.L. 8.1K48Hellenic Association of Mobile Application Companies 8.1I49HEY! 8.1G58Horizon Video Technologies Inc. 8.1I49i-mobile 8.1K42i2CAT Foundation 8.1K48i3DESIGN Co., Ltd. 8.1K42IKARUS Security Software GmbH 8.1B61IKCOM 8.1D41Iken Personics 8.1B77Imaxel lab 8.1K48Immersion 8.1G41iMobileMagic / PhoneNear 8.1G63indoo.rs GmbH 8.1B61IndoorAtlas 8.1A11Indus Net Technologies Private Ltd. 8.1H21Infobip 8.1F49Infonova 8.1B61, 2B42MR

InnerSense 8.1D41InnoQuant Strategic Analytics 8.1K48Innovae Augmented Reality Agency 8.1K48INNOVATHENS 8.1I49INRIX 8.1A11Intel Corporation 3D30, 8.1E41, DMR CC1.3 MonInternetQ 8.1I40Invest Northern Ireland 8.1H49Irida Labs 8.1I49IronSource 2D50, 8.1A73ItsOn, Inc CC8.8ITTIAM SYSTEMS 8.1K24JOANNEUM RESEARCH Forschungsgesellschaft mbH 8.1B61Kantar 8.1D51Keima 8.1H20King of App 8.1K48Kirusa 8.1J15Kizeo 8.1E49Klab 8.1K42Kochava 8.1K16KRITER SOFTWARE, S.L. 8.1I18La Factoria Interactiva 8.1K48Leadbolt 8.1C11LEDGER 8.1E49Lextech Global Services 8.1I21Lleida.net 8.1I41LOCAL MOBILE MARKETER 8.1H49LOOPY · Quo App Solutions, Inc 8.1D20M-BIZ Global Group 8.1G58M-STAT S.A. 8.1I49M7 Managed Services Ltd 8.1H20Madgic 8.1D41Manage 8.1J10Mars Media Group 8.1H70Marvell CC8.13, CC8.14, CC8.15Massive Impact 8.1E22Matomy + MobFox 8.1F71Maxim Integrated CC8.3mBlox Limited 8.1C41MediaMath CC8.9 - DMRMessageBird 8.1I63Metaio GmbH 8.1G47Microgaming 8.1G35Micronet SA 8.1I49Millennial Media 8.1B41millenoki 8.1G71Mining Essential 8.1E49MINUTE TRANSFER 8.1E49Mister Bell 8.1D41MLS FIRMWARE SA 8.1I49MOBAPI by Bitwip 8.1E49Mobibase 8.1H58Mobile Content Forum 8.1K42Mobintouch 8.1D10MobiSystems 8.1B73MobPartner 8.1B11Mobusi Mobile Advertising 8.1K64Mobyt S.p.A. 8.1D71mOddity mObile 8.1K48MONSAN 8.1K77Mooncascade 8.1K31MoPub CC8.4, CC8.5MotionLead 8.1D41Movintracks 8.1K48Mozoo 8.1D21MPASS Ltd 8.1I49mSensis S.A. 7K08, 8.1I49MTI Ltd. 8.1K42MTT Mobile tout Terrain 8.1D41MUBIQUO 8.1D20Multimedia Knowledge & Social Media Analytics Laboratory 8.1I49MyOmega System Technologies GmbH 8.1I59NAKA AG 8.1G58NCSR Demokritos - Integrated Systems Laboratory 8.1I49Neomobile 8.1I16, 6N25MRNeoSOFT Technologies 8.1C10net mobile AG 8.1B51netelip 8.1H60New Relic 8.1B13, CS60, 8.0C59MRNEWSPHONE 8.1I49NEXPERTS 8.1B61NexStreaming 8.1E70Next Future Lab 8.1J5Nite Ize Inc 8.1G70Norbsoft 8.1G33Northern Ireland 8.1H49NTH AG 8.1K51NTS RETAIL 8.1B61, 8.0K23MRNUTITEQ 8.1K31NVIDIA CC8.10OBRELA SECURITY INDUSTRIES S.A. 8.1I49OLA mobile 8.1D31OneVisage 8.1G58OnYourMap 8.1J71Open Geospatial Consortium 8.1K52Open Mobile Alliance 8.1K52OpenMarket 8.1D11Openwave Mobility 8.1H49, 6N12MROpenX 8.1J31, 8.0E69MR, 8.0E70MROpera Mediaworks 8.1B20OrbiWise SA 8.1G58Orca Wave 8.1A11OSRAM Opto Semiconductors GmbH 8.1I59, 8.0C63MROXYGEN BROADBAND 8.1I49PARKNAV 8.1I21Pinnatta 8.1I49PlayFab 8.1A11Pocket Media 8.1K70Pradeo Security Systems 8.1E49PubMatic, Inc. 8.1D14qipp ag 8.1G58QuickPlay Media 8.1H44Reach-U 8.1K31RealNetworks 8.1J13, 8.0C67MR, 8.0C69MRREGATE SA 8.1I49Remo Software 8.1J11Rezopep - The Midi Pyrenees Business Incubator Network 8.1D41RouteSms Solutions Limited 8.1E51Salesforce.com CC8.12, CC8.22Samsung Electronics Co Ltd 3H10, 3I10, 8.1A61, 2M10Scandit AG 8.1G58SchoolBusNotes 8.1I49

Schreiner Group GmbH & Co. KG 8.1I59ScientiaMobile 8.1C13SecurePIM by virtual solution AG 8.1I59Sequitur Labs Inc. 8.1A11SIEN 8.1D41SignWise 8.1K31SimilarWeb 8.1K62SingularLogic 8.1I49Sirqul, Inc. 8.1A11SK (Certification Centre Estonia) 8.1K31Smaato 8.1E61Smart AdServer 8.1E49SMARTVISER 8.1D41Snow Engineering 8.1D41Softonic 8.1K65SOFTWEB ADAPTIVE I.T. SOLUTIONS 8.1I49Sonix Co., Ltd. 8.1K42Sonorys Germany GmbH 8.1I59Sony Mobile Communications - Developer World 8.1B53SPEC INDIA 8.1D70Spicysoft Corporation 8.1K42Spotlio AG 8.1G58Spreadtrum Communications (Shanghai) Co.,Ltd. CC8.2SSPE "Kartographia" 8.1K66StartApp 8.1B12State of Illinois 5I31, 8.1I21SUMMVIEW 8.1D41Supersonic 8.1H48Surf The Web 8.1K48Switzerland Global Enterprise 8.1G58Swoodle 8.1H49Symphony Teleca Corp. 8.1B75, 2G11, 2G13Syntonic 8.1A11Sysmosoft SA 8.1G58Tabernus Europe Ltd 8.1H20TalisLife 8.1G58Tapjoy 8.1D65TAPTAP Networks 8.1A21Teads 8.1E67TEKONSULT 8.1I59Telecom Italia CC8.1TELENAVIS S.A. 8.1I49Telintel Ltd 8.1K40TELLMEPLUS 8.1E49Terragon Group 8.1D68Testbirds GmbH 8.1J3The Boston Consulting Group DMR CC8.8Tizen 8.1H65Tobit.Software 8.1I61Torry Harris Business Solutions 8.1D61TouchBase 8.1A11TouchPal 8.1E20Trademob 8.1G20Tronic's Microsystems 8.1E49TRUSTe 8.1H15Trusted Logic 8.1E49TUNE 8.1J20, 8.0C77MRTwilio 8.1H51, 8.0K25MRTyroo (SVG Media Pvt. Ltd.) 8.1H64UbiNuri Inc. 8.1J5Uepaa AG 8.1G58UNCOVER TRUTH Inc. 8.1K42UNICOPE GmbH 8.1B61Uniface 8.1K79UppTalk (Grupo MasMovil) 8.1K48Urban Airship 8.1C14UTEL 8.1D41VAS2Nets Technologies LTD 8.1D72Vci 8.1I49Viacom International Media Networks CC8.24AVibes 8.1I21VIDAVO S.A. 8.1I49VisoCon GmbH 8.1B61Vispel by Inkspin1 8.1K31Vital Energy GmbH 8.1I59VoiceWeb S.A. 8.1I49Voluum 8.1J64Voxygen SAS 8.1D41Vserv 8.1G11Washington Interactive Network 8.1A11Washington State Department of Commerce 8.1A11WASSA 8.1D41WAZAPP 8.1D41Webaroo Inc. 8.1G49WebToGo GmbH 8.1I59Welsh Government 8.1H20Wikitude GmbH 8.1B61WildTangent 8.1I13Witigo 8.1D41WOOEKAN 8.1D41Wyconn GmbH 8.1B61xAd 8.1I51Yadwire Technologies ltd 8.1E58Yandex 8.1K73Yoga Systems 8.1K31

CONGRESS SQUARE

Abertis Telecom CS60Accent Advanced Systems CS50ACUNTIA CS60AD TELECOM, S.L. CS50ADSmovil CS140Advanced Automotive Antennas CS50AGILE CONTENTS CS50AiQ Smart Clothing Inc. CS125ALDEAMO CS140Aparca&Go CS50Appszoom Technologies CS60ARGELICH NETWORKS CS60ASCAMM TECHNOLOGY CENTRE CS50Aywant (Zed) CS60AZETTI NETWORKS CS60Barcelona Digital Technology Centre (BDigital) CS50BARCELONA MEDIA CS50Beabloo CS50BEREPUBLIC NETWORKS CS50Bismart CS50CartoDB CS60CMC DIGITAL CS140CodiTramuntana CS50

Compuer Vision Center CS50CONNECTEDEVICE Ltd CS123Crazy4Media CS60CTTC / DLR GfR mbH CS50Deister Software CS60DIALOGA GROUP CS150DIGITAL LEGENDS ENTERTAINMENT CS50DINERO POR TU MOVIL CS60Direccio General de Telecomunicacions CS50Domoti CS140Doonamis CS50Droiders CS121DUAL BEAM MERGER INGENIEROS CS60EEN-Enterprise Europe Network ACCIÓ CS50Effilogics Technologies CS50Enterdev SAS CS140EXSIS SOFTWARE Y SOLUCIONES S.A.S CS140eyebee® by DYNATEC CS60EYETOK CS50Fitbit Inc CS130, 6O32MRFitbit Inc CS130, 6O32MRFlumotion Services SA CS50Fonexion Spain S.A. CS105fonYou Telecom CS50FOONKIE MONKEY CS140ForceManager CS60GARMIN CS90, 7O25MRGARMIN CS90, 7O25MRGESTPOINTGSM CS60GoPro CS120Government of Catalonia 8.1K48, CS50GP ENTERPRISE ASIA LIMITED CS122Guru's System s.l CS50Hi Mom S.A.S. CS140IDI EIKON CS60IMAGIC CS60imasD Tecnología CS60inAtlas CS50Incubio CS50Indra CS60Ingeneo SAS CS140Intesis Software S.L. CS50IP TOTAL SOFTWARE CS140JAL21 Consulting & Venture Capital CS60Jsc Ingenium CS60KIMIA CS60KITMAKER CS60KRONOZ LLC CS100Lechpol CS135Ledmotive Technologies CS50Lhings CS50LPTIC CS156Manduka Games, S.L. CS50MARTIAN WATCHES CS124Masvoz CS60Maxcom S.A. CS135Medtep CS50Mobbeel CS60MOBILE WORLD CAPITAL BARCELONA CS70Mooveteam, S.L. CS60Movilok Interactividad Móvil CS60MyScreenPROTECTOR CS135Neàpolis CS50New Relic 8.1B13, CS60, 8.0C59MRNexus Geografics CS50Nilox CS80NovaIntegra CS140Openshopen CS50Optima Consulting S.A.S. CS140P2i CS165, CS157MRPeel CS180PICK DATA, SL CS60Polaroid CS76Procolombia CS140QUIEROAPPS.COM CS60QUOBIS CS60Qustodio CS50Red Points CS50redBorder CS60Reticare CS60RTC Digital Consulting CS140Safelayer Secure Communications CS60Saygus CS65SDP Telecom a Molex Company CS77Sensing & Control Systems CS60Shoulderpod CS50Signaturit CS50Sistelbanda S.A. CS60SITmobile Soprano Group Company CS50Software Quality Systems, S.A. CS60Spanish Pavilion CS60SPIDERCLOUD WIRELESS CS85STARLAB CS50SVForum CS50Taisys Technologies Co., Ltd. CS75Tecnologías, Servicios Telemáticos y Sistemas SA CS60TELNET REDES INTELIGENTES S.A. CS60Telrad Networks CS160Tu Pediatra Online CS50Unify CS145Validated ID CS50VEXIA CS60Wavecontrol CS50Whiplash Entertainment, SL CS50Worldline CS60Xopik Mobile Marketing, S.L. CS50Xplica't CS50Yup Charge CS50


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Executive Meeting Rooms

HALLS 1 & 2 | FLOORPLANS


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FLOORPLANS | HALL 3 & CONGRESS SQUARE


GSMA Innovation City Stand 3A11 & 3A31

Mobile Connect - The convenient and secureuniversal log-in solution with privacy protection.

83% of mobile internet users have concerns about sharingpersonal information when accessing the internet or appsfrom a mobile. Mobile operators can put trust back intodigital services by providing secure authentication andidentification. We hold the future of digital authenticationin our hands – and so do your customers.

Simply by matching people to their mobile phone,Mobile Connect allows people to log-in to websites andapps quickly and safely without the need to rememberpasswords. This innovative solution is provided by mobileoperators worldwide and supported by the GSMA.Experience and get involved with Mobile Connect heretoday at the GSMA Innovation City Hall 3 Stand 3A11 &3A31. Secure digital identity is now in our hands.

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Ministerial Programme

&Mobile World

Summit

GSMA Auditorium

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HALLS 4 & 5 | FLOORPLANS


Green Technology Pavilion NFC & Mobile Money Pavilion

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Low Barrier

Low B

arrier

7A80

7A40

7A81

7A71

7C40

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7N437K51

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7G61

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7I71

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7I81

7I51

7C70

7C68

7C12

7B41

7C30

7H23

7H17

7H317J307E30

7F21

7O17MR

7N71

7N65

7O32MR 7N73

7O30MR 7N67

7N63

7O36MR 7L78

7P4MR

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7O3MR

7P10MR

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7P12MR

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7H08 7G05

7L71

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7N60 7L61

7J40

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7O34MR 7D76

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7J38

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7G11

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7H18

7J437K40

7K20

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7M57

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7M23 7M16

7K21

7M55

7M30 7K31

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7O6MR

7M387M36

7M40

7K30

7J27 7J25

7J33

7M31

7K43

7M08

7M39

7O2MR

7O12MR

7M27

7M15

7M29

7M097M11

7K27

7J31

7M53

7M22

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7M01

7M20

7J15

7M28

7O8MR

7K157K17

7M45

7M37

7J08

7K25

7G21

7M59

7E217J177M177M21

7J65

7N81

7N85

7N77

7N89MR

7M25

7C07

7C18

7C86

7C60

7G09

7E14

7I83

7F03

7O26MR

7N61

7N59

7J10 7J12

7J06 7H05 7H03

7H11

7J227J20

7J187J16

GF10 GF9

7G80

7K72 7K74

7F81

7G76

7P2MR 7O1MR

GF11

7P16MR

7C73 7C71

7D81

7M51

7M07

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7J32

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7E08

7J21

7G50

7M13

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7K81

7I82 7I84

7K35

7L76

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7B217B25

7B157B17

7B19

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7B67

7C80

7B857B87

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7I90

7M41

7I92 7I94

7M05 7M03

7E19

7K64

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7N83

7O4MR

7M437M35

7N94MR

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7L51

7N41

7K06

7J117K12

7J057K08

7K41

7B33

7B277B

317B29

7O33MR

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7C32

Meeting Rooms

China Pavilion

Low

Bar

rier

Low

Bar

rier

Low

Bar

rier

Low

Bar

rier

6E30

6E20 6G21

6D73

6J36

6C30

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6C36

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6G50 6H51

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6H38 6I27

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6J216I22

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6C60 6D61

6C56 6C58 6D556G61

6G636F626F60

6G57

6E116C10

6H31

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6H46

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6G37 6J37

6I11

6J20

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6J10

6J06 6J08

6M40

6L40

6L36

6J30

6J26

6O22MR

6L20 6M20-

6N11MR

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6M30

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6N14MR 6O13MR

6O12MR

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6L30

6K20 6L21

6K106L11

6M60

6I57

6K40

6J40

6N30MR

6K36

6E10

6L41

6K38

6I53

6A30

6B10

6I37

6K50

6I69

6N2MR

6N21MR

6D71 6D70

6H60

6H56

6K21

6J18 6K15

6K11

6G31

6L05

6O30MR

6J28 6K37

6N26MR

6I06

6J116J136I12

6N25MR

6N15MR

6N13MR

6N3MR

6N7MR

6N5MR

6N1MR

6N17MR

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6N18MR6O21MR

6O19MR

Z4.16Z4.14

6N22MR

6O23MR

6N28MR

6M38

6L26 6M29 6M26

6M10

6K05

6G116J07

6L10

6M36

6O31MR

6M56

6G52

6F46 6G47

6A40

6I61

6I63

6L6

6G626L606K61 6K60

6G516A50

6A60

6B52 6L50

6M57

6M53

6B62

6O25MR

6O11MR

6L61

6O24MR

6O26MR

6M7

6O15MR

6O10MR

6M13

6O33MR 6O32MR

6N27MR

6O20MR

6O18MR

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6O6MR

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6G20 6H21

6M08

6I67

6I21

6M17

6K35

6M15

6O3MR

6O1MR

6L48 6M49

6I56

Z4.10

FLOORPLANS | HALLS 6 & 7


Stand: 6E20

Goods Lift 8.5Max Weight - 6000 KgSize - 2.36m x 5.28m

Door Width - 2.7mDoor Height - 2.72m

Goods Lift 8.4Max Weight - 6000 KgSize - 2.36m x 5.28m

Door Width - 2.7mDoor Height - 2.78m

Goods Lift 8.3Max Weight - 4000 KgSize - 2.36m x 3.5mDoor Width - 2.8m

Door Height - 2.39m

Goods Lift 8.2Max Weight - 6000 KgSize - 2.36m x 5.28mDoor Width - 2.69mDoor Height - 2.78m

Goods Lift 8.1Max Weight - 4000 KgSize - 2.36m x 3.5mDoor Width - 2.67mDoor Height - 2.17m

ENTRANCE

ENTRANCE

ENTRANCE

Mobile C

loud Pavilion

Catalan Zone

8.1G41

8.1I40

APP LOUNGE

8.1H48

8.1F49

8.1D508.1D53

8.1B51

8.1D60

8.1D70

8.1B61

8.1E61

8.1D51

8.1F50

8.1E49

8.1E51

8.1D49

8.1B208.1B12

8.1A21

8.1B13

8.1C20

8.1C21

8.1D20

8.1B15

8.1C14

8.1D10

8.1C11

8.1B41

8.1A41

8.1B21

8.1I41

8.1B71

8.1E20

8.1D21

8.1E10

8.1D15 8.1D11

8.1I20

8.1D41

8.1I18

8.1H21

8.1I16

8.1H15

8.1H13

8.1I10

8.1H11

8.1B74

8.1E30

8.1D31

8.1I50

8.1I35

8.1A11

8.1G35

8.1H22

8.1D66

8.1D68

8.1J14

8.1E60

8.1H70 8.1H44

8.1G71

8.1H60

8.1G61

8.1J20

8.1G70

8.1F71

8.1H58

8.1E70

8.1J34 8.1J30

8.1E58

8.1H64

8.1G478.1

G638.1

G69

8.1H50

8.1I21

8.1D71 8.1D618.1D65

8.1C41

8.1A61

8.1H51

8.1B73

8.1B75

8.1F65

8.1G58

8.1H65

8.1C10

8.1B11

8.1G338.1H46

8.1G49

8.1E68

8.1D59

8.1F41

8.1E41

8.1C31

8.1K31

CC8.16 CC8.15 CC8.14 CC8.12 CC8.11 CC8.10 CC8.7 CC8.6 CC8.5 CC8.4 CC8.3 CC8.2 CC8.1

CC8.23 CC8.22 CC8.18CC8.19

CC8.9 CC8.8

CC8.21 CC8.20

8.1K51

8.1I498.1I51

8.1K42

8.1H68

8.1J64

8.1D72

8.1B77

8.1I59

8.1I63

8.1E22

CC8.24A

8.1K11

8.1K54

8.1K62

8.1K70

8.1K66

8.1J71

8.1K68

8.1K40

8.1J31

8.1F70

8.1G11

8.1K64

8.1J67

8.1C13

8.1G59

8.1I11

8.1J10

8.1I13

8.1K14

8.1K16

8.1J9

8.1J7

8.1J5

8.1K22

8.1K24

8.1K20

8.1J17

8.1J13

8.1J15

8.1J11

8.1K65

8.1A73

CC8.24B

8.1E67

CC8.17A&B

CC8.13

8.1J3

8.1K488.1K52

8.1I61

8.1D14

8.1H20

8.1F31

8.1G20

8.1K418.1K77 8.1K738.1K79

8.1K85

8.1H19

8.1B53

8.1H49

CC8

ACCESS TOOTHER HALLS

NO

RTH

EN

TRA

NC

E

Meeting Rooms

MeetingRooms

Meeting Rooms

8.0D65MR

8.0D67MR8.0

D69MR

8.0E70MR

8.0D79MR

8.0E80MR

8.0E76MR

8.0D76MR8.0

D80MR

8.0C73MR

8.0D70MR

8.0D66MR

8.0C67MR

8.0C63MR

8.0C65MR8.0

C69MR

8.0D75MR

8.0C79MR

8.0C77MR

8.0C75MR

8.0D10

8.0F15

8.0G14 8.0G2

8.0F11

8.0E10

8.0C35

8.0D40

8.0D21

8.0D29

8.0E24

8.0E30

8.0E40

8.0D24

8.0D30

8.0C25

8.0C29

8.0D14

8.0D20

8.0C15

8.0C19

8.0D25

8.0E62MR

8.0E64MR

8.0E60MR

8.0E52

8.0E46

8.0D49

8.0E50

8.0D60MR

8.0C55

8.0C59MR

8.0D50

8.0C458.0

C49

8.0B17

8.0A14MR

8.0A16MR

8.0C10

8.0B10

8.0A12MR

8.0A10MR

8.0E19 8.0E9

8.0F20

8.0F17

8.0G20

8.0E54

8.0E58

8.0E69MR

8.0G19

8.0H10

8.0G11

8.0H20

8.0H14

8.0B12MR

8.0B15MR

8.0B16

8.0I20

8.0H11 8.0H9

8.0I10

8.0J20

8.0J30

8.0I11

8.0I13

8.0J10

8.0J6

8.0G21

8.0G17

8.0I35

8.0I37

8.0F40

8.0F30

8.0J34

8.0I41

8.0I39

8.0J40

8.0H16

8.0E29

8.0E36

8.0E38

8.0E34

8.0D39

8.0E39

8.0F38

8.0F36

8.0F34

8.0I12

8.0I6

8.0I8

8.0I7

8.0I9

8.0I33

8.0J24

8.0I29

8.0I25

8.0I27

8.0K26MR

8.0K27MR

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8.0K5MR

8.0K8MR8.0K7MR

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8.0E14

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8.0I23

8.0I15

8.0K3MR8.0K2MR

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8.0K9MR

8.0K12MR

8.0K13MR

8.0K16MR

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8.0K20MR

8.0K23MR

8.0D58

8.0K6MR

8.0D57

8.0E56

8.0F18

8.0F108.0F08

8.0E37

8.0K24MR

8.0G13

Theatre E

Theatre F

Theatre C

Theatre ATheatre B

Theatre D

Foyer E

Foyer D

Foyer F

NetworkingLounge

Foyer C

BreakoutRoom E

ACCESS TOOTHER HALLS

HALLS 8.0 & 8.1 | FLOORPLANS


Stand: 8.1G20

Stand: 8.1B74

Stand: 8.1B74

Simplify and Protect Business

IT Solutions and Integrated Security fromAVG Business

With AVG Business, you can managedevices, data and people all day from a“single pane of glass”. AVG Business’comprehensive suite of security and ITsolutions gives companies around theworld confidence that their devices.

Visit us in Hall 8.1 stand B74 to see thelatest solutions for mobile devicemanagement, IDaaS, security and ITsolutions from AVG Business. Or, if youwould prefer to schedule a meeting withus at the stand, please [email protected].

CONFERENCE AGENDA


Monday 02 March 2015

09:15 - 10:45 Keynote 1: Operators on the Edge of Innovation Auditorium 1

10:45 - 11:15 Networking Break

11:15 - 12:45 Keynote 2: Keys to the Connected Lifestyle Auditorium 1

12:45 - 14:00 Networking Lunch

13:15 - 14:00 Mobile World Live Extra Auditorium 1

14:00 - 15:30The Rise of Disintermediation:Financial Services in Focus

Auditorium 2

Spotlight on MobileIdentity Solutions:Developments &Innovations

Auditorium 3

Personalising theConsumer Experience

Auditorium 4

The Seismic SpectrumShake-Up

Auditorium 5

14:15 - 15:15 The MMIX Session - “The Future of Entertainment is Mobile” Auditorium 1


16:00 - 17:30Mobile Industry 2.0: The Age

of DisintermediationAuditorium 2

Entering User-CentredPrivacy in a Connected

WorldAuditorium 3

Integrating Interactionswith the Connected

ConsumerAuditorium 4

Network Evolution inPractice

Auditorium 5


18:00 - 18:45 MWL Keynote Auditorium 1

Tuesday 03 March 2015

09:15 - 10:45 Keynote 3: The Road to 5G Auditorium 1


11:15 - 12:45 Keynote 4: Innovating for Inclusion Auditorium 1


14:00 - 15:30Connected Citizens,Managing CrisisAuditorium 2

Realising the EnterpriseIoT OpportunityAuditorium 3

WearablesAuditorium 4

Content Evolution for theMulti Form Factor Future

Auditorium 5


16:00 - 17:30Enabling M&A for Industry

GrowthAuditorium 2

Health & Education forConnected Citizens

Auditorium 3

Mobile Retail: DeliveringContextual Experiencesto Drive Loyalty & Spend

Auditorium 4

Context is King: Capturingthe Mobile ContentOpportunity

Auditorium 5


18:00 - 18:45 MWL Keynote Auditorium 1

• Stop by one of our Networking Lounges

• View it on the big screen in GSMAInnovation City (Hall 3, Stand 3A11)

• Catch it on one of the 60+ Mobile WorldLive TV screens located inside andoutside the venue

• Watch on your mobile device atwww.mobileworldlive.com

• Watch Mobile World Live TV from yourhotel room

If you have an Exhibition Visitor Pass andwant the opportunity to be in the roomwhere the Mobile World Live Keynotespeakers are presenting, you can upgradeyour pass to access our entire ConferenceProgramme.

Save time and upgrade online by logginginto your registration account and selectingUpgrade your Pass, or through accessing`My Reg & Badge' feature from within theGSMA app* and selecting My Reg.

Alternatively you may visit the ConferenceUpgrade desk on-site located at theentrance of Hall 4 or at any on-siteRegistration desk in Hall 1 or NorthEntrance registration areas.

*Download the GSMA app by searching for“GSMA Official” in your app market.

www.mobileworldlive.com

The Mobile World Live Keynotesare not to be missed, and viewingthem live is a benefit of holding aSilver, Gold or Platinum Pass.Exhibition Visitor Pass holdershave several ways to view theMobile World Live Keynotes:

Mobile technology is constantly changing the world we live in. From

connected cars and wearable tech to mobile payments and smarter

cities, mobile is revolutionizing and enhancing every aspect of our lives.

Mobile technology is changing us, too. Our devices connect, entertain,

inform and inspire us, changing how we interact and who we are.

Join us for

Mobile World Congress Shanghai, 15-17 July 2015, as we look ahead

and imagine the possibilities!

www.mwcshanghai.com

Platinum Event Sponsor

Scan toLearn More

Official Media Partner

CONFERENCE AGENDA


Wednesday 04 March 2015

09:15 - 10:45 Keynote 5: The New Mobile Identity Auditorium 1


11:15 - 12:45 Keynote 6: Digital Transactions and Social Interactions Auditorium 1


14:00 - 15:00Mobile Innovation 1: Industry

Leading InnovationAuditorium 1

Mobile Accessibility: TheBusiness Angle for

Improving the Quality ofLife

Auditorium 3

5G RequirementsAuditorium 4

The Explosion ofImaging

Auditorium 5


15:15 - 16:15Mobile Innovation 2: Investment

for Market ImpactAuditorium 1

Mobile GamingAuditorium 2

5G ServicesAuditorium 4

Defining the Futureof The InternetAuditorium 5


16:30 - 17:30Mobile Innovation 3: The Next

WaveAuditorium 1

Mobile GamificationAuditorium 2

Sustainable Growth,Powered by Mobile

Auditorium 3

The New SecurityChallenges:

Perspectives fromService ProvidersAuditorium 4

Thursday 05 March 2015

09:30 - 11:00 Keynote 7: Innovation at the Edge of Real and Virtual Auditorium 1


11:30 - 13:00Everything is Connected:

Enabling IoTAuditorium 2

Enterprise Services:Connecting SMEsAuditorium 3

Navigating the MobileContactless Payments

LandscapeAuditorium 4

Unifying Network IT &Telco IT

Auditorium 5


14:30 - 16:00 The Business of IoTAuditorium 2

Mobile Money in EmergingMarkets: From Domestic

Remittances to UbiquitousPayment SystemsAuditorium 3

The Evolving Landscapeof Enterprise Mobility

Managed ServicesAuditorium 4

Network Investment:Making MoneyAuditorium 5

Activities for Mobile Explorers Club 2015 include:

• App development – from idea formation, prototyping,programming and marketing

• Augmented Reality Demos• Robotics• 3d printing• Photography editing• Social media / Personal Branding• Tours to exhibition stands and features of the show,

including a studio tour with Mobile World Live TV• Along with a host of other sports and activities

Opening hours:

Monday to Wednesday 08:00-19:00Thursday 08:00-16:00

Registration for Mobile Explorers Club closed on 27February 2015. To keep updated with details of MobileExplorers Club 2016 please contact us [email protected]

Mobile Explorers Club is our new and improved youth programme, bringing a Mobile World experienceto children of registered congress attendees. Previously known as mYouth Camp, the new andimproved Mobile Explorers Club offers excitement, education, fun and friendship to children aged 8-15years. Explorers will learn new skills and be able to discover the world of mobile and technology. Theprogramme is designed to build confidence and inspire children to learn more about themselves andthe world around them, with focus on mobile and technology.

Mobile Explorers Club will be held throughout Congress, within Fira Gran Via, for 8 to 15-year-oldchildren. The Club will operate across all four event days, providing a variety of activities to educateand entertain children while their parents attend the event.

MOBILE EXPLORERS CLUB – SUPPORTING SPONSORS AND SUPPORTERS

Also, to our appointed provider of Mobile Explorers Clubservices at MWC 2015

Thanks to our Supporting Sponsors and Supporters whoare working with us to deliver the programme.

T H E M M I Xmobile.music.innovation.experience

P O W E R E D B Y M O M E N T U M A N D P O P S H O P

# T H E M M I X # M W C 1 5

T O G E T I N V O LV E D I N T H E M M I X O R T O P U R C H A S E PA R T Y T I C K E T S , G O T O T H E M M I X . C O M

E D U N AT O R E D // O L L I E H U M P H R E Y S

MOBILE & ENTERTAINMENT COME TOGETHER IN THE MMIX!

T H E D I G I TA L M U S I C L A N D S C A P E I S D R A M AT I C A L LY C H A N G I N G T H E WAYS T H AT C O N T E N T I S C R E AT E D , D I S T R I B U T E D , C O N S U M E D A N D S H A R E D . R E F L E C T I N G

T H E S I G N I F I C A N T O P P O RT U N I T I E S FO R T H E M O B I L E & E N T E RTA I N M E N T S E C TO R S , T H E G S M A I S E XC I T E D TO I N T R O D U C E A R A D I C A L N E W D I S C U S S I O N F O R U M , C O M B I N E D W I T H A C O O L N E W PA R T Y F O R M O B I L E W O R L D C O N G R E S S 2 0 1 5 !

M O N D AY 2 M A R C H 1 4 : 1 5 - 1 5 : 1 5

(AUDITORIUM 1 , HALL 4 AT F IRA GRAN V IA . OPEN TO MWC15 PLATINUM, GOLD, S ILVER AND PRESS/ANALYST PASS HOLDERS)

T H E M M I X M A I N AU D I TO R I U M S E SS I O N : T H E F U T U R E O F E N T E RTA I N M E N T I S M O B I L E

T U E S D AY 3 M A R C H D O O R S O P E N 2 0 : 3 0 - L A T E

(THE ITAL IAN PAVIL ION, F IRA MONTJUÏC)

T H E O F F I C I A L M O B I L E WO R L D CO N G R E SS PA R T Y S H OWC AS I N G T H E M U S I C F E ST I VA L O F T H E F U T U R E

D R E SS TO I M P R E SS

W E D N E S D AY 4 M A R C H 1 5 : 0 0 - 1 8 : 0 0

(AS PART OF 4 YEARS FROM NOW – HALL 8 AT F IRA MONTJUÏC . OPEN TO ALL MWC15 AND 4YFN ATTENDEES)

MOBILE , MUSIC & ENTERTAINMENT KEYNOTES & PANEL DISCUSSIONS

mwc 2015 sets stage for mobile innovation - mobile world...

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