mwc mobile web 2
DESCRIPTION
the two sided business model based on the consumer being on both sidesBarcelona Feb 2009Mobile World CongressTRANSCRIPT
Mobile World Congress – Feb 2009, Barcelona
Mobile Web 2.0 and the uniqueness of mobile
tonyfish www linkedin skype twitter facebook
Actual User Data
Actual User Data
“The Business”
The User
Direct feedback
In Direct feedback
UnIqUeNeSs
Observations
• Let’s be clear, everyone want to be able to gain knowledge about you as a consumer and milk the trade or barter.
• What is the relationship between Facebook and a broadband pipe• Is there a relationship between Mac OS and MySpace• Does an ISP collect data about a users search or Google
• The broadband model is simple, pay …computer/ access • Applications, content and services are a mix of free and paid for
• Is there any reason why mobile should be different
Yes…. because
mobile can do ‘stuff’ that you cannot
do on the web and via broadcast
Value from mobile, broadcast and web
Broadcast
WEBMOBILE
AttentionBrowseSearch
ClickCreate
ConsumerLocationAttentionBrowseSearchTimeWhoClickCreateConsumeView
PreferenceTime
Presence
the implication is that
in simple terms the model becomes
Store Analysis ValueCollection
click data
content
my data
social data
Col
lect
ion
Val
ue
Sto
re
Ana
lysi
s
digital footprint
behavioural DNA
service improvement(existing)
web TV mobile m2m
service discoverynew
web TV mobile m2m
trade or barter
If we now add in where the user is
we see the user appears twice
as a provider
and as a consumer
Actual User Data
Actual User Data
Actual User Data
The User
Direct feedback
In Direct feedback
collection store analysis value
the provider the consumer
adding where the business should be situated
we get a two sided model with
the user on both sides !
Actual User Data
Actual User Data
Actual User Data
“The Business”
The User
Direct feedback
In Direct feedback
collection store analysis value
FriendsSocial
norms
never has it been more important than being
close to your customer
assuming you have a customer!
open is not the debate
who owns the data is the issue
UnIqUeNeSs
of mobile
More ‘OFF’
Less ‘ON’
Let’s put this in a matrix
physical passive
consumption
instruction
screen social analysis
sensory.netkey strokeclick touch
boring exciting
example of why exciting…
storemoveable
adverse behaviour
Click
content my
normal behaviour
graceful opening
location route timeroutine
restrictions
unique override
closing time
Take raw data to new provider
confidence
assurance
collection
analysisvalue
‘Rainbow of Trust’
untrusting and stupid
untrusting and wise accept authority one-way my-way
dangerous cautious structured simple open
• give up data without thought• passive• click on anything• no firewall• loss of ID• follow and lead• early and late• social leads
• selective• privacy protected• many persona• thoughtful• advised
• likes portal• mass market• must work• simple• marketing works
• banking• know limits• will explore• follow• will expand
• un-tethered• fashion• no help• discovery• push boundaries• social lead
Rainbow of Trust Based on alternative market segmentation
Access is a commodity and ownership is unimportant. Value will be retained by those
who get the deep and dirty in the management of complexity for getting data in, stored and out.
In the New Kingdom, Loyalty is Dead, Trust is the Challenger, the Princes’ are Editors, the
Princesses are Simplicity, Attention is Queen and Metadata is King.
Tony Fish + 44 7808 142121
Our deliverables assist you in the move from
separation, isolation and solitude to relationship,
engagement and conversation. Tony FishCEO AMF Ventures
constraints of 1.0 but be ready to exploit the converged
which helps company's currently operate within the
AMF Ventures provides investment and consulting services
[email protected] + 44 (0) 7808 142121 www.amfventures.com
2.0 opportunity!
Knowledge Our Products
AMF Ventures provides bite size knowledge on the developments and implications of operating in a converged 2.0 world, to companies who are already, or discovering how to, derive value from next generation networks and devices.
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AMF Ventures helps organise a range of public forums which enable professionals to learn through engagement and contribution. At AMF Ventures, we believe that engaging with the widest range of Digital People is essential in the setting and refinement of strategy in an uncertain world.
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Structure Financial modelling
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The impact of the decisions made from a financial model is immense. Potential investors, founders and management all see the model from different perspectives and with different motivations. AMF Ventures is able to build or vet a detailed financial model, challenge or confirm the assumptions and provide a judgement about the strength of the approach and scenario sensitivity. AMF Ventures can provide outsider independence and help develop an investment model take also provides realist budgeting and a monthly management reporting tool.
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contextpersonalis-
ation
recommend-ation
requirement/ enforcement/policy
security trust loginauthentication
proof
recognition/ desire/ peer pressure/ community
attention location time searchcontentcreate
Identity
access
contentconsume
purchase
banking discoveryreputation
corporate
Digital Footprint
individual community
inputs
outputs
who benefits
motivation
database
Clo
sed
loop
of
feed
back
and
im
pro
vem
ent
trade or barter
billing
accuracy colour
intent
activity
advertisingprotection