Mobile World Congress 2011 - MWC

Download Mobile World Congress 2011 - MWC

Post on 17-Dec-2014




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A overview of Mobile World Congress 2011, themes, findings and observations.


  • 1. Stephen Gay
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  • 5. Major Themes Four themes emerged from the keynotes, workshops and personal networking. 1. An eco-system 2. Mobile fragmentaSon 3. GlobalizaSon 4. Pioneering space
  • 6. An eco-system: a consistent winning theme. Developing an eco-system is a foundaSonal strategy to migrate users between services and devices. (i.e. TwiFer, Google, Vodaphone) Leveraging the cloud and connected services is key.
  • 7. Mobile fragmenta:on: a massive obstacle for development Device screen size & resoluSon, compeSng OS (Android, iOS, Windows 7), various global channels and an integrated, payment process are the biggest barriers. Focus on popular OS (Android, iOS) is key. HTML5 might be the answer.
  • 8. Globaliza:on: to win globally requires local understanding. Understanding the markets is key to prioriSzing entry and idenSfying opportuniSes. (i.e. Vodafone m-Pesa, Chip & Pin &NFC for Payments) A tremendous investment in resources and dedicaSon is key.
  • 9. Pioneering space: a risk with huge reward . Developing an integrated global and mobile service has no magic soluSon. (i.e. TwiFer, Android, Groupon) Accessibility via the cloud, sharing data, and partnerships are key. Failure might be part of the process.
  • 10. Areas of Interest
  • 11. Android. Everywhere! The Star of the Show! Complete Android saturaSon. App demos ranging from games, mobile payments to enterprise soluSons. Developers are passionate.
  • 12. Eric Schmidt, Google Vision: Future for the masses, not the elite. 2 billion people will be online like the rest of us. Next: Phone can become your memory. Strategy : Chrome is keyboard, Honeycomb is touch. Shared: Video ediSng app called Movie Studio.
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