creating a better future - mobile world congress · themes to sort through the agenda and build...

AN EVENT OF

Creating a

BetterFuture

#MWC18 Brochure Last updated on 15 Jan

GLOBAL MEDIA PARTNERS OFFICIAL MEDIA PARTNERS

https://www.mobileworldcongress.com/

Welcome.

The mobile communications revolution is drivingthe world’s major technology breakthroughs. Fromwearable devices to connected cars and homes,mobile technology is at the heart of worldwideinnovation. As an industry, we are connectingbillions of men and women to the transformativepower of the Internet and mobilising every devicethat we use in our daily lives. The 2018 GSMAMobile World Congress will convene industryleaders, visionaries and innovators to explore thetrends that will shape mobile in the years ahead.We’ll see you in Barcelona.

Creating aBetter Future

During the four-day event, more than 108,000mobile professionals will network, showcase andexchange ideas – you can’t afford to miss it.Register today and join us in Creating a BetterFuture.

Are YouGoing to beat MWC18

3For the latest information, visitwww.mobileworldcongress.com

Mobile World Congress is full of opportunities!Don’t miss these highlights:

• A world-class thought-leadership Conferencefeaturing visionary keynotes and paneldiscussions. (see page 26)

• A cutting-edge product and technology Exhibitionfeaturing 2,300 exhibitors (see page 12)

• The world’s best venue for seeking industryopportunities, making deals, and Networking(see page 22)

• And the Global Mobile Awards programme,where we recognise advancements andachievements in the industry (see page 20)

Highlights

#MWC18With over 5 billion subscribers, mobile now connects more than two-thirds of theworld’s population. It is fueling innovation, revolutionising industries and spurringexciting new opportunities, across developed and developing markets. Underscoringour industry’s commitment to the United Nations Sustainable Development Goals,mobile is providing lifelines to hope, reducing inequalities, preserving our world’sresources and changing lives. Mobile is creating a better future. Today.

This annual event provides a unique platform for business opportunities andrelationship-building. Mobile World Congress includes over 2,300 exhibitors,showcasing the latest innovations; a world-class conference featuring inspiringkeynotes and discussions; one of a kind networking opportunities; and the annualGlobal Mobile Awards ceremony, which recognises leading mobile solutions andinitiatives around the world.

In 2017, we hosted more than 108,000 professionals from 208 countries. Join us 26February – 1 March 2018 to see how mobile is ‘Creating a Better Future’ in the MobileWorld Capital, Barcelona. Visit www.mobileworldcongress.com to learn more.

www.mobileworldcongress.com

Contents.About06 MWC at a glance08 Event Themes10 Getting to know the venue

Exhibition & Networking11 New & Improved12 Exhibition14 GSMA Innovation City15 Better Future16 Woman4Tech17 4 Years From Now18 MWC Tours20 Global Mobile Awards22 Networking

Conference & Events26 Keynote Speakers28 Conference Agenda30 Conference Programme42 GSMA Seminars44 Ministerial Programme46 Partner Programmes

Attend50 Registration51 Choose Your Pass52 Badge Collection54 Transport & Hotel55 City Information56 Mobile World Live58 Sponsors & Partners

5For the latest information, visitwww.mobileworldcongress.com

101,000

108,000

67,176

72,534

85,916

94,241

2017

2016

2015

2014

2013

2012

Climbing rate of attendees year over year:

58%total senior-level

74%total senior-levelconference attendees

5,500 CEOsParticipated

MWC at a glance

6 Aboutwww.mobileworldcongress.com

11%North

America

3%Americas

2%Africa 5%

MiddleEast 15%

AsiaPacific

65%Europe

2,300EXHIBITORS

320SPEAKERS

OVER

Percentage of attendees by region:

24% 21%

18%

Female participation increase rate:

2017

2016

2015

7Aboutwww.mobileworldcongress.com


Introducing the MWC2018 Event Themes

We have developed seven event themes to help guide you in finding the content that ismost relevant to your industries, your interests, and your future visions. Use thesethemes to sort through the agenda and build your MWC journey around targeted content.

Operators will need toaddress the question ofwhere and how tocompete in future. Whatwill that look like, whatare the strategic options,how will they makemoney and how do MNOstransform themselves?What will the impact of5G, analytics, machinelearning and digitisationbe on their coststructures, customerengagement andstrategic options?

We are seeing rapiddevelopments in networktechnology, offeringimmense opportunitiesfor lower opex and newbusiness creation, but thepotential capex andgrowth in complexity isdaunting. This themeexamines theopportunities andtechnical challengesbeyond the hype of 5G,NFV, SDN and more.

Connected technologiesare tools that could offerhuge benefits for society;better government,security, transport, health,education, arts,emergency response andthe environment. But atool without guidance,ethics and craft is uselessor even dangerous. Whatwill it take to make abetter future and how canwe avoid taking wrongturns on the way?

The term "innovation" canbe defined as somethingoriginal and moreeffective that "breaksinto" the market orsociety. The innovationtheme will featureanything that falls outsideof the themes above. Themost innovative solutionsare, after all, often themost unexpected andtherefore hard to classify.

Future Services Provider

T

TheNetwork

T

Innovation

Tech

in SocietyC

As online servicesbecome the primarymeans of mediaconsumption, therelationships betweencontent creators,distributors andconsumers continue toevolve to somethingricher, more direct,immersive and personal,more complex andtougher to manage. Wedive into the world of VR,content rights,production, acquisitions,partnerships, businessmodels, deliverynetworks and more.

Consumer interaction andtransactions withcompanies throughdigital channels is rapidlyevolving. By employinganalytics throughout thecustomer life cycle,delivering rewardingcustomer experiencesand empowering digitaltrust, companies canbuild digital brands thatretain customers and riseabove the rest.

We explore what’shappening and what thatmeans, individually andfor businesses, as thecustomer relationshipevolves.

The growth in IoT hasmeant every type ofindustry is looking atconnected technologiesto ensure it is ready forthe move towards anautomated society. Thistheme unravels thecomplex web oftechnology trends,partnerships, businessconcerns andopportunities needed tosurvive and thrive in adigital automated world,and the demands placedon city and nationalgovernments.

Machine learning,cognitive computing andAI are being hyped, withgood reason; thepotential seems almostboundless. As youngtechnologies still, they sitin a complex web ofissues. This theme aims tocut through thatcomplexity.

The Fourth Industrial Revolution

Content & Media

I

The Digital Consumer

T

AppliedAI

Embracing the Digital Revolution

9Aboutwww.mobileworldcongress.com

Mobile World Congress 2017 Highlights

https://youtu.be/w1txvfFa5TM

https://youtu.be/8bXxw6BNI2E

https://youtu.be/8bXxw6BNI2E

https://youtu.be/w1txvfFa5TM

Getting to Knowthe Venue


Unless otherwise noted, all events take place at Fira Gran Via. However, selectedevents, including 4YFN, will take place at Fira Montjuic, a venue 4 km down the road.

Fira Gran ViaAv. Joan Carles I,64 08908 L'Hospitalet de Llobregat,Barcelona

Fira Monjuic Avda. Reina Maria Cristina, s/n 08004Barcelona

The event takes place at Fira Gran Via conference facility in Barcelona, Spain. Additionalactivities will take place at Fira Montjuïc, located 2 kms away.

New & ImprovedFeatures

11Exhibition & Networkingwww.mobileworldcongress.com

Year over year, MWC gets better and better. For 2018, we have many newand improved features and programmes. Keep reading to see what wehave in store for you upon your arrival in February!

MWC AmbassadorsFor MWC18 there will be especially trainedAmbassadors in 40 hotels across Barcelona duringthe event days to provide attendees with assistanceas well as a plethora of information about the city.These ambassadors can answer transport andMWC-specific questions about event programmes,but can also give you information about servicesaround each hotel and Barcelona sights.

Meet & EatTake a culinary adventure through Meet & Eat, aninitiative in partnership with L’Hospitalet CityCouncil. Back for a third year, this networkingopportunity was created for the foodie/business-minded person who craves just a little more out ofMWC. Let us take you on a journey that will not onlygive you a taste of the culinary delights Spain has tooffer but will also maximise your networkingexperience. And as a bonus to this uniquenetworking opportunity, enjoy watching live musicand artistic performances while interacting withlocals. Opening hours: Weekend before the event:Saturday 24th February 11:00 to 23:00, Sunday 25thFebruary 11:00 to 18:00. During the event: Monday26th to Wednesday 28th February 11:00 to 20:00.The food and drink tickets will be sold at 2information points at Plaza Europa. Learn more here

For more details, visit here

For restaurant booking service,visit here

https://www.mobileworldcongress.com/attend/hotels-travel/ambassadors-programme/

https://www.mobileworldcongress.com/about/blog/meet-eat/

https://www.mobileworldcongress.com/attend/hotels-travel/restaurant-booking-service/

Exhibition

12 Exhibition & Networkingwww.mobileworldcongress.com

Over all four days of Mobile World Congress, themost prominent companies in the industry willshowcase the newest technologies and mostinnovative products. With an exhibition spanningnine halls, this year will feature over 2,300 companiesacross 100,000 square metres of space. Get startedearly, we're sure you will need the full four days toget through it all!

Best in the industry

The industry's most distinguished and innovativecompanies will return this year including Accenture,Alibaba, AT&T, Boston Consulting, China Mobile, CiscoSystems, Continental, Deloitte, Deutsche Telekom,Ericsson, Essential, Facebook, Fujitsu, Google, HTC,Huawei, IBM, Intel, Lenovo, LG, Mercedes-Benz, SEATMicrosoft, Nokia Solutions and Networks NTTDOCOMO, Ooredoo, Oracle, Orange, QualcommIncorporated, SAP, SEAT, SK Telecom, Telefónica, Telit,Toyota, Verizon, Vivo, Vodafone, Xiaomi and ZTE.

Prominent companies

Throughout the venue, we feature various zones andpavilions, scattered throughout the main exhibitionhalls, intended to highlight particular industry sectors.Whether you are interested in IoT, cloud capabilities,sustainability, wearables, drones or Next Gentechnologies we have a pavilion for you. Or, maybe youare looking to interact with a certain country or region?We have over 50 country pavilions for you to meet yourtarget audience.

A pavilion forEverything

This award-winning exhibition spans nine halls inaddition to spaces throughout Congress Square andoutside at Fira Gran Via. If you thought last year wasgreat, this year will be even better. And remember tovisit Hall 4, as it contains exhibition that is opento everyone. Be sure to stop in and explore, interactand learn from our top-notch exhibitors.

Enhanced throughexpansion

As one of the most visited exhibition spaces across all of the Mobile World Congress events Innovation City returns to Hall 4 including leading mobile brands Cisco IoT, Huawei, KT Corporation, Sierra Wireless and Turkcell. Together with the GSMA, companies in the Innovation City will showcase a spectacular array of innovative, cutting edge products and services that demonstrate how mobile is creating a better future. Shaping the future of the mobile landscape, the City plays host to the GSMA’s key programmes and initiatives including Future Networks, Internet of Things, Mobile Connect and Mobile for Development as well as its work supporting the United Nations Sustainable Development Goals.

The GSMA Membership team look forward to welcoming all visitors at the GSMA Pavilion, located in the Innovation City. They are available all week to discuss how GSMA membership can benefit not only your business, but also your industry and society. GSMA Members are invited to the VIP Members Lounge for networking and cocktails Mon-Weds from 16:00-19:00. Visit the GSMA Innovation City and experience how mobile is stimulating innovation, transformingindustries and creating exciting new opportunities, across developed and developing markets.

INNOVATIONCITY 2018

THE GSMA PRESENTS

Creating a Better Future

www.mobileworldcongress.com/exhibition/gsma-innovation-city

HALL 4: STANDS 4A30, 4A5 & 4A15HALL 4: STANDS 4A30, 4A5 & 4A15a

This year MWC celebratesthe impact of mobile increating a #BetterFutureIn 2016 the world’s mobile operators unified behind onecommon industry purpose: Connecting Everyone andEverything to a Better Future. This purpose highlights ourcommitment to playing a leading role in the achievementof the United Nations Sustainable Development Goals(SDGs). Ours is the first large industry association to alignitself to the SDGs; stating a clear intention to contributeand advance the societies in which we operate.

Mobile connectivity is transforming the lives of billionsof people across the world, providing access toessential services, timely information and richentertainment. Between now and 2030, the mobileindustry will bring billions of people and things online,helping to deliver the SDGs, while enabling immersiveexperiences that will enrich our lives through education,healthcare, agriculture and so much more.

Making our #CaseForChange#CaseForChange is creating a movement to acceleratethe impact of mobile against the SDGs, whileempowering a dialogue with consumers to enhance thisimpact even further.

To tell the powerful stories of how mobile operators arechanging lives, we packed the #CaseForChange withthe latest tech and sent it on its journey around theworld. The #CaseForChange shows how mobile isdelivering timely healthcare in Africa, providing anessential lifelines for refugees in the Middle East, givingwomen financial independence in India and much, muchmore.

Launched at Mobile World Congress Americas - Sept 2017the journey will culminate at Mobile World Congress 2018– Barcelona. Experience the journey and see each story foryourself at our stand in the Innovation City. True changefor good comes about when people unite to demand it,and by commenting and sharing, you’re helping to make a#CaseForChange for more life-transforming projects.

#BetterFuture


Visit SDGs in Action

Download the SDGs in Action app!Share your action items toward achieving the 17 Goals, and keep up to date with the latest SDG newsand stories from the GSMA and our partners.

What is the#CaseForChange?

Learn more at gsma.com/betterfuture.

Visit us in Innovation City in Hall 4.

Attend the #BetterFuture seminar onTuesday 27 February 11:30 – 13:30 in CC1.3.

Follow the #CaseForChangeon social media:

@CaseForChange

CaseForChange

@CaseForChange

CaseForChange

www.caseforchange.com

https://sdgsinaction.com/

https://sdgsinaction.com/

https://youtu.be/pXy-bhXKAYw

https://www.gsma.com/betterfuture/

https://twitter.com/caseforchange

https://www.youtube.com/caseforchange

https://www.facebook.com/caseforchange

https://www.instagram.com/caseforchange/

Women4Tech

Back for its second edition, GSMA’s successfulWomen4Tech programme presents four days oftransforming our sector, business relationships, andconnecting with like-minded professionals, through aseries of activities focused on increasing the inclusionof women in the mobile industry, strengthening ourprofessional communities and networks, andshowcasing best practices and industry action forfemale leadership in the digital age.

Highlights of the programme are the Women4TechKeynote, the Glomo Awards Presentation, sponsoredby Syniverse, and the Women4Tech Summit, sponsoredby Accenture and Verizon, scheduled for Thursday, 1March. The Summit explores four key areas: “WomenEmpowering Technology”; gender equality and careerdevelopment; “Women Encouraging Technology”;mentoring and youth education; “Women TransformingTechnology”; women in communication and verticalsectors; and “Women Innovating in Technology”,women as entrepreneurs and innovators.

Aimed to help every role in our industry succeed,whether you’re a female or male executive, the

Women4Tech programme will help you lead the way toa more gender diverse ecosystem in the mobile andtech industry.

Take advantage of all our activities and register toattend the Women4Tech Speed Coaching andNetworking session, sponsored by EY and Verizon; andthe MWC Tours. Participate in Women4Tech activitiesat 4YFN specifically designed to address diversity in theentrepreneurial and startup ecosystem.

See all Women4Tech activities here


Women4Tech SummitOfficial Sponsor:

Women4Tech SummitSupporting Sponsor:

Women4Tech Speed Coaching & Networking Event Sponsor:

https://www.mobileworldcongress.com/experiences/gsma-women4tech/

The latest in startuptechnologyOver 650 startups will beexhibiting their latest solutionscovering an array of industriesfrom health, fintech, IoT andmany more.

Each day there will be startuppitches on the open stagepresenting to investors andcorporations in the networkingarea. Catch a glimpse of thehottest technology that will behitting the headlines in the nearfuture.

Gather business advicefrom the bestHigh profile and inspirationalspeakers will take to the variousstages and workshops over thethree day period, coveringmany aspects of business. Thestages will also feature demodays and startup competitions,an opportunity to discoverwinning solutions set up byleading corporations.

Network and makeprospective connectionsThe event holds a variety ofareas, specifically for businessactivity, such as the several

meeting spaces, the networkinglounge for one to onediscussions between startups,investors, corporations andpress. At the end of each day,there will be networking drinkstaking place for those whowant to do business in a morerelaxed atmosphere.

Want to get involved?Whether you are looking toparticipate or just visit, we havea number of activities to getyou started!

Visit 4YFN

4YFN is the startup event of Mobile World CapitalBarcelona and Mobile World Congress, a place wherestartups, investors, corporations and public institutionscan discover, create and launch new ventures together.

Stages4

Workshops60

Speakers275+

Startups650

Investors700

Attendees19,000+

SUCCESS ISA JOURNEY.Let's get you started with 4YFN.


www.4yfn.com/event/4yfn-barcelona-2018/

MWC Tours

Add Topic Tours to Your Experience Now!


MWC Topic Tours allow you to focus on topics you areinterested in and meet people who will expand yourknowledge. Be led through the mobile ecosystem byindustry experts and introduced to the exhibitors whilenetworking with fellow attendees. Join the topic toursand gain new insights and connections.

Be a stop on one of the topic tours and showcase your company’s leadership in themobile ecosystem. Watch our video and contact [email protected].

Don’t leave your event experience to chance - make sure your time at Mobile World Congress iswell-planned and successful. Tell us your business objectives and we will create a customexperience that matches your requirements. To learn more, click here

To create your Custom Experience, contact us at [email protected]

Custom Experiences

5G & NFV IoT Content EmergingTech

MobileAdvertising

IoT Security EnterpriseRetail & DigitalCommerce

Learn more about each topic, click here.

https://youtu.be/woS2kGH5fe0

mailto:[email protected]

https://www.mobileworldcongress.com/experiences/mwc-tours-experiences/custom-experience-tours/


https://www.mobileworldcongress.com/experiences/mwc-tours-experiences/topic-tours/


The Oscars of the MobileIndustry is Back Again forthe 23rd Year!The mobile industry’s most respected, exciting andprestigious awards are building towards their 23rdyear at Mobile World Congress.The deadline for the entries has passed, with 38awards in play, it’s now over to the judges todetermine the nominees and winners!

From devices, technologies and applications tohealth, education and wearable technologies, theGLOMOs recognise every player in the industry.

Outstanding AchievementWomen4Tech Sponsor:

Mobile Tech CategorySponsor:

We are delighted to confirm the categoryhighlight awards that will be presentedduring the 2018 GLOMO Award Ceremony:

• Outstanding Mobile Technology Award• Best Overall Mobile Consumer Innovation• Smart City Award• Best Smartphone• Best Content and Media Innovation • Outstanding Mobile Contribution to the

UN SDGs• Government Leadership Award

All award winners will be revealed at aseries of ceremonies, across Mobile WorldCongress and broadcast on Mobile WorldLive TV during the show and to a globalaudience!

Full details of the GLOMOs schedule ofceremonies will be announced in earlyJanuary 2018.

It’s not too late to partner with us tosupport the GLOMOs and raise yourprofile at the world’s leading mobileevent. Contact us for more [email protected]

Join the conversationonline at #GMA18

[email protected]

Who is Attending? Check out My MWC! Build and grow your connections through theGSMA Official My MWC event app. Opt in duringregistration to take advantage of our exclusiveattendee networking tool. Search for attendees inthe database using our matchmaking tool to findsuggested contacts with similar interests.

Networking LoungesThroughout the venue, we offer multiple spacesthat you can utilise for casual networking, whetherit be for face-to-face meetings with clients, readingthe latest industry publications from our mediapartners or to catch up on email and relax. Gold &Platinum Pass holders may visit the VIP NetworkingLounge, sponsored by PwC. All other pass holdersmay join us in other Networking Lounges such asApp Lounge sponsored by Kochava, MWLNetworking Lounge, NEXTech Lounge and more.Find more info on all our lounges here.

Open-Air Networking GardensWe invite you to experience the action and varietyof the open-air Networking Gardens. The 11different environments; three lower and eightupper level, are conducive for impromptugatherings, client meetings, mingling with otherattendees or simply grabbing some fresh air.Android, BMW Experience, Celtra, Citi, EY, HTC |Vive, Oath, Ogury and Visa are sponsoring theGardens for 2018. With covered areas, theNetworking Gardens can offer an outdoor meetingexperience away from the exhibition floor, even ininclement weather. Find out more info about allour Networking Gardens here.

Upgrade your passThe Platinum Pass makes the mostof your MWC experience offeringfirst class service and networkingopportunities at the world’s largestgathering for the mobile industry.

Just because you’ve been to Mobile World Congress inrecent years – you won’t want to miss checking outexciting new networking opportunities we’re working onfor 2018! Look at what we’ve got in store for February!

NetworkingOpportunities

22 Conference & Eventswww.mobileworldcongress.com

https://www.mobileworldcongress.com/networking/

https://www.mobileworldcongress.com/networking/networking-gardens/

https://www.mobileworldcongress.com/attend/register/the-platinum-experience/

NetworkingGardens Map

23Conference & Eventswww.mobileworldcongress.com

Follow us on Instagram@gsmaonline


Keynote Speakers


Jeremy FoxCEO Atrium TV,Chairman, DRG

Sunil Bharti MittalChairman, GSMAFounder andChairman BhartiEnterprises

Gavin PattersonCEOBT Group

Enrica PorcariChairEmergencyTelecommunicationsCluster

Börje EkholmPresident & CEOEricsson

Brigitte BaumannFounder & ChiefInvestment OfficerGo Beyond EarlyStage Investing

Mats GranrydDirector GeneralGSMA

Cher WangChairwomanHTC

Brian BehlendorfExecutive DirectorHyperledger

Christopher YoungCEOMcAfee

Kazuhiro YoshizawaPresident & CEONTT DOCOMO, INC

Ricardo AntonioRosselló NevaresGovernorPuerto Rico

Oren JacobFounder & CEOPullString

Jim WhitehurstPresident & CEORed Hat

Rajeev MisraCEOSoftbank VisionFund

Sigve BrekkePresident & CEOTelenor Group

Berit SvendsenCEOTelenor Norway

Marie EhrlingChairwoman,Securitas, Chair ofthe Board,Telia Company

Alastair MacLeodCEOTeralytics

Kathy CalvinPresident & CEOUnited NationsFoundation

Ajit PaiChairmanUnited StatesFederalCommunicationsCommission

Vittorio ColaoChief ExecutiveVodafone Group

Susana BalboCongresswoman &ChairW20 GroupArgentina

Dr. Jim Yong KimPresidentWorld Bank

The 2018 Mobile World Congress conference programme will become a central stage for the mobile industry.Across four days the industry’s premier conference platform will continue to highlight the impact of mobileon individuals and businesses, in developed and developing markets across a growing range of industries.

Conference Agenda


Conference Programme Hall 4

Monday 26 Feb09:00 - 10:30 Keynote 1 Auditorium 1

10:30 - 11:00 Networking Break featuring the Showcase Stage 1

11:00 - 12:10

Future Services ProviderEmbracing Digital

Transformation & DigitalCulture: Change or Die

Auditorium 2

Content & MediaValue Creation & Investment

in Content Auditorium 3

The 4th IndustrialRevolution

IoT Security &the BlockchainAuditorium 4

The NetworkFunding Network

Investments: Priorities,Business Cases & The CFO

Auditorium 5


12:30 - 13:30 Keynote 2 Auditorium 1

13:30 - 14:30Networking Lunch featuring the Showcase Stage 3

Applied AI AI Everywhere: Ethics and Responsibility Auditorium 4



16:00 - 17:10

Future Services Provider‘Roam Like at Home’:

Breaking Down DigitalBorders to Enable Innovation

Auditorium 2

Content & MediaVirtual Worlds: Immersive

ExperiencesAuditorium 3

Applied AIAI Everywhere: Innovation

& InvestmentAuditorium 4

The NetworkOwning Edge Infrastructure:

Burden & OpportunityAuditorium 5



Tuesday 27 Feb09:00 - 10:30 Keynote 5 Auditorium 1


11:00 - 12:00

Future Services Provider5G for CIOs: Impact Upon

Enterprise IT and theChanging CIO Skillset

Auditorium 2

The Digital ConsumerDigital Transformation 2.0

for the ConsumerAuditorium 3

Tech In SocietyTechnology in the Future

Mobile World Auditorium 4

The NetworkThe Hunt for Mass -

Market NFVAuditorium 5



13:15 - 14:00 Networking Lunch featuring the Showcase Stage 8

14:00 - 15:00

Applied AIAI Everywhere: Consumer

ApplicationsAuditorium 2

The Digital ConsumerFinTech: is a Cashless

Society on the Horizon?Auditorium 3


Massive & Industrial IoT Auditorium 4

The NetworkNetwork Automation From

4G to 5GAuditorium 5


15:30 - 16:30

The Network5G Technology Reality

Check: Can We Deliver OnOur Promises?Auditorium 2

The Digital ConsumerThe Future of Consumption

Auditorium 3


Smart(er) Cities Auditorium 4

GLOMOs




Conference Programme Hall 4

Wednesday 28 Feb09:30 - 11:00 Keynote 8 Auditorium 1


11:30 - 12:30

Future Services ProviderExploring the Rise of

Operator-Led OTT Services Auditorium 2

Content & MediaLive Events and Fan

EngagementAuditorium 3


New and Old: Managing theTransition to Autonomous

DrivingAuditorium 4

Tech In SocietyIntroducing the Augmented

HumanAuditorium 5


13:30 - 14:30 AI Giants Auditorium 1


15:00 - 16:00

Future Services ProviderCustomer Centricity:Rethinking Care and

ExperienceAuditorium 2

Content & MediaFuture Networks &

Content OptimisationAuditorium 3


Delivering the IoTEcosystem

Auditorium 4

Tech In SocietySmart Community

Collaboration Auditorium 5


16:30 - 17:30

Future Services ProviderZero-Rated Data

Opportunities Auditorium 2

The Digital ConsumerWhy Should We Trust Your

Digital Security?Auditorium 3


Vehicles as a Service Auditorium 4

Applied AIAI Everywhere: Digital

TransformationAuditorium 5

Thursday 1 March09:30 - 10:50 Women4Tech Keynote Auditorium 1


11:30 - 12:30Content & Media

Power of PersonalisationAuditorium 3


IoT & 5G Use CasesAuditorium 4

Tech In SocietyThe Mobile Future ofHumanitarian Crises

Auditorium 5


13:30 - 14:30

InnovationInnovation: Battle

of the Startups Auditorium 3

The NetworkDebate: Do 5G Business

Cases Depend More on Coreor Edge Upgrades?

Auditorium 4

Applied AIAI Everywhere: Future

of WorkAuditorium 5

Conference Programme


DAY 1 Monday 26 February09:00 – 10:30Keynote 1Auditorium 1

10:30 – 11:00Networking Break featuring the Showcase Stage 1

11:00 – 12:10Embracing Digital Transformation & DigitalCulture: Change or DieAuditorium 2

Pressure on revenues from digital disrupters means thatit is important for operators to invest in new businessmodels and operational processes to ensure that theyshare in the value from digital transformation. Thissession will demonstrate best practice examples ofdigital transformation and culture change frominside/outside the mobile industry.

11:00 – 12:10Value Creation & Investment in ContentAuditorium 3

Telecoms and Media continue to converge, withoperators increasingly seeing content as a new growthengine ‘beyond the core’, but the path to value creationis unclear. Not all operators have budgets to completewith global platforms and content presents a departurefrom operators’ traditional capabilities. As mobilepresents an increasingly important channel for contentproducers, can operators deliver value throughpartnerships beyond network access?

11:00 – 12:10IoT Security & the BlockchainAuditorium 4

While some risk is inevitable, the balance between riskand reward must be right to ensure businesses andconsumers adopt IoT-enabled technology and services.Given the variety and number of IoT devices, how canIoT security guidelines be agreed? Device complexityand multiple industry involvement makes consensusdifficult, but recent hacks have proven the need for awider initiative. Within this discussion we look at the rolecertain technologies, particularly blockchain, can take.

11:00 – 12:10Funding Network Investments: Priorities,Business Cases & The CFOAuditorium 5

For many mobile operators, growth is declining orflatlining. This makes a return on network investmentsmore critical than in the past, even as the options fornetwork investment become more complex anddemand for capacity accelerates. The pressure is beingfelt across the value chain; join us as we explore theimplications and options to ease that pressure.


T


T

Content & Media


TheNetwork

T



12:30 – 13:30Keynote 2Auditorium 1

13:30 – 14:30Networking Lunch featuring the Showcase Stage 3

13:30 – 14:30AI Everywhere: Ethics and ResponsibilityAuditorium 4

AI has the opportunity to provide great value to allpeople around the world. However, the rapiddevelopment of the technology is outpacing the abilityto manage the ethical issues we already see withexisting AI systems. Immediate concerns with thetechnology in use today include social profiling, privacy,and security. But there are also future issues that needto be addressed now, while AI is still in development.With a complex intelligent system that is constantlyevolving and learning, how do we create standardstoday for future AI applications?



16:00 – 17:10‘Roam Like at Home’: Breaking Down DigitalBorders to Enable InnovationAuditorium 2

Roam Like at Home (RLAH) rules entered into force inEurope on 15/06/17, bringing an abrupt end to thepremiums previously applied to roaming. This sessionwill explore the impact of RLAH upon roaming revenuesand offer direction for operators seeking to influenceand profit from changing customer behaviour in thisnew borderless communications market.

AppliedAI

Innovation

Content & Media

I


T

https://www.youtube.com/watch?v=yGKJoGIuPeA

https://www.youtube.com/watch?v=hInImAmiGP8 https://www.youtube.com/watch?v=BznZ5qAZGzQ


16:00 – 17:10Virtual Worlds: Immersive ExperiencesAuditorium 3

Today’s VR & AR devices are blending the physical andvirtual worlds, unlocking the potential to immerseviewers in new worlds and experiences. There are a hostof new companies pushing the boundaries beyondtraditional applications. From advances in thetechnology itself, to the role of original content and liveexperiences that use mixed reality, the mainstreamfutures of VR & AR are rapidly evolving from a tetheredexperience to a mobile experience.

16:00 – 17:10AI Everywhere: Innovation & InvestmentAuditorium 4

AI innovation is accelerating rapidly, with big industryplayers and creative new start-ups producing game-changing solutions. Despite the quantity of AIapplications currently activated, this market segment isstill taking shape. AI's growth seems inevitable, but forthe companies innovating, and for the investors, there'sno guarantee that AI will take off in all sectors. Thissession will ask early AI investors and futurists tohighlight past investment decisions, provide predictionsfor the AI market.

16:00 – 17:10Owning Edge Infrastructure: Burden &OpportunityAuditorium 5

Operators’ network assets ‘close to the customer’ givethem the capability to create unique services andrevenue streams thanks to technologies like MEC.However, cost considerations are leading to renewedinterest in business models that put edge infrastructureinto other hands. How do we reconcile these pressures?What commercial innovations are needed tocomplement technological development?


17:30 – 18:15Keynote 4

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DAY 2 Tuesday 27 February09:00 – 10:30Keynote 5Auditorium


11:00 – 12:005G for CIOs: Impact Upon Enterprise IT andthe Changing CIO SkillsetAuditorium 2

Most service providers are now making significantinroads into digital transformation and 5G is set toaccelerate these initiatives further. CIOs are at theforefront of this change and their roles are expandingaccordingly. This session will explore the changing CIOskillset with perspectives from a range of experts in 5Gand digital transformation.

11:00 – 12:00Digital Transformation 2.0 for the ConsumerAuditorium 3

Today, the consumer just needs simplicity and efficiencyand to cut through that noise and use one touch pointwith a brand for the range of requirements they mayhave. This session looks at how we need to rethinkdigital transformation for consumers and build a singlepoint of engagement with consumers that is relevant,reactive and reliable.

11:00 – 12:00Technology in the Future Mobile World Auditorium 4

Technology innovation is accelerating with no signs ofslowing down. Commercial travel to Mars is amainstream conversation, platoons of autonomoustrucks are hitting the road and there are now more“things” online than human beings alive. So, how canindustries and people actually prepare for what is anunbelievable but plausible future?

In this session, we will map a future mobile world,showcased by science fiction and a cross section ofemerging companies working at the edges of ourimaginations, to show us how they envision our futureenvironments. Meet the innovators who are changingour reality today.



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11:00 – 12:00The Hunt for Mass-Market NFV Auditorium 5

NFV has been much discussed, and much trialled. Therehave been few substantial live deployments, though.This session investigates what lessons have been learntfrom live NFV so far and what barriers to wideradoption remain in the technology, the market and themobile industry itself.




14:00 – 15:00AI Everywhere: Consumer ApplicationsAuditorium 2

Even at its infancy and with limited use cases, AI hasalready changed consumer expectations of thetechnology and companies they interact with. Thissession will highlight how consumer brands need torapidly innovate with this adaptive technology tocontinue to delight, retain and empower theircustomers.

14:00 – 15:00FinTech: is a Cashless Society on the Horizon?Auditorium 3

Cash is flawed, but cash is still king and prevails whentechnology fails to reach communities. Now as theFinTech revolution tackles financial inclusion andincreases the prevalence and accessibility of digitalpayment channels, is a truly cashless society finally onthe horizon?

14:00 – 15:00Massive & Industrial IoT Auditorium 4

When looking for profitable and proven case studies forIoT, we need not look further than Industrial IoT (IIoT).What is next for IIoT? How can AI further enhance theusability of IoT and the data acquired to make betterdecisions? What key lessons can we take from IIoT toapply in different verticals? Is IIoT the roadmap tofollow?

14:00 – 15:00Network Automation From 4G to 5GAuditorium 5

Automation isn’t new; just look at the history of SON.However our future smart, distributed, sliced,interoperable networks will be a great leap beyondwhat we know now, generating new ways of doingbusiness, new KPIs and new uncertainties. Thisdiscussion delves into today’s successes; the business,operational and technical issues to be resolved; andwhat we can learn from hyperscale players.

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15:30 – 16:305G Technology Reality Check: Can We DeliverOn Our Promises?Auditorium 2

Future networks, and especially 5G, are being promotedto industries, governments and our own executivesalmost as a panacea, and the backlash if the networksdon’t deliver will be severe. Are current moves towardsthese future networks sufficient to deliver what isneeded, and if not what is missing?

15:30 – 16:30The Future of ConsumptionAuditorium 3

2021 is forecast to see over two billion peopleworldwide buying online. In this session, we explorehow brands are re-evaluating the commerce tools fortheir customers. And as digital channels continue tomerge with the brick and mortar stores; what does thatfuture store look like?

15:30 – 16:30Smart(er) Cities Auditorium 4

As technology progresses and use cases proliferate, theidea of a smart city becomes more difficult to define.However, many questions remain the same…whatconcerns should a smart city address? How can lessonslearnt in one city apply to another? Is there a true gainfor citizens in having a “smart city”? What impact doesAI and open data have on the decisions cities can makefor its citizens?



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DAY 3 Wednesday 28 February09:30 – 11:00Keynote 8Auditorium 1


11:30 – 12:30Exploring the Rise of Operator-Led OTTServicesAuditorium 2

The threat posed by OTT players in eroding revenuesfrom core voice and data services is well acknowledgedby service providers across the world. Service providersare increasingly developing their own competitive OTTofferings. This session will explore some of the mostnovel operator-led OTT services that have beenlaunched to date.

11:30 – 12:30Live Events and Fan EngagementAuditorium 3

This session will feature some of the greatestadvancements taking place in the live events spacewhere faster connections and more digital content isimproving fan experiences. Highlighting opportunitiesfor stadium and sport team owners so they can stayahead of the ‘game’ in this rapidly evolving industry.

11:30 – 12:30New and Old: Managing the Transition toAutonomous DrivingAuditorium 4

Whilst most of the discussion around autonomousvehicles falls on the technology, there is a growingconcern on how autonomous driving will co-exist withtraditional, man-directed vehicles in the short term.Additionally, networks will need to be flexible tomanage different requirements from vehicles that mightrequire no-latency, 100% coverage, along with somethat do not require much connectivity at all. How canboth old and new coexist? What impact will this haveon our roads, and our networks?


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11:30 – 12:30Introducing the Augmented HumanAuditorium 5

Technological innovation is accelerating the integrationof robotics and AI in the quest for humans to live longer,healthier and happier lives. In this session, meet theinnovators who are bring cyborgism into the realm ofreality and changing the face of mhealth. Get ready to bewowed as we introduce to you; the Augmented Human.


13:30 – 14:30AI GiantsAuditorium 1


15:00 – 16:00Customer Centricity: Rethinking Care andExperienceAuditorium 2

The average NPS score for telecommunicationsroutinely ranks among the lowest of all industries. Yet,as customer expectations in this digital era are crossingindustry boundaries, it has never been more importantfor service providers to adopt a more customer centricapproach. This session will explore how operators canbuild a more holistic view of the customer journey thatwill improve satisfaction.

15:00 – 16:00Future Networks & Content OptimisationAuditorium 3

Content traffic continues to place pressure on networks,with 75% of smartphone users globally watch onlineand embedded videos and live streaming (Source:GSMA Intelligence Consumer Survey 2016). It’s clearthat operators need a fresh approach to networkoptimization. Operators globally must develop newbusiness models and optimize various touch pointsacross the network in order to deliver high-quality andimmersive entertainment experiences.

15:00 – 16:00Delivering the IoT EcosystemAuditorium 4

The spread of IoT presents an opportunity for serviceproviders across the globe to tap new revenue streams.How can MNOs position themselves so that they aredelivering the service, not just the connectivity? Whatimpact does the data generated by users and deviceshave on IoT deployments, and how will AI be deployedto make sense of it all? What will the IoT ecosystemreally look like five years from now?

15:00 – 16:00Smart Community CollaborationAuditorium 5

Cities and citizens are becoming smarter and moreconnected every day. While new technologies areconstantly coming to market, a lack of communityunderstanding and readiness has slowed integrationboth in cities and in remote communities. To clear the“roadblocks” for smart communities, a collaborativeand non-competitive environment is required. Withoutsupport from governments, private sector companies,non-profits and the general public, it will be impossibleto create robust smart communities of tomorrow. Thissession will highlight successes and opportunities forcross-sector smart community collaboration.

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16:30 – 17:30Zero-Rated Data Opportunities Auditorium 2

Zero-rated data plans, which enable users to accesscertain services without eating into their monthlyallowances, are proving popular across the world.However, the concept is not without its detractors, withcritics arguing that the practice undermines netneutrality. This session will explore the zero-rated dataopportunity, featuring a range of service providers whohave implemented these offers.

16:30 – 17:30Why Should We Trust Your Digital Security?Auditorium 3

Customer data is now your most valuable asset. So inthe battle to engage your consumer, how are youprotecting them online? In this session, we test thecomplete cross-section of mechanisms and tools on themarket claiming to counter threat and risk to yourdigital customer. Join us as we ask the industry - whyshould we trust your digital security?

16:30 – 17:30Vehicles as a Service Auditorium 4

The sharing economy phenomenon has stretched fromcars to cargo, drones, aircraft, and just about any othermobility device imaginable. How can shared vehicleservices be tailored to the user, creating highlycustomised and unique riding experiences? How muchdata need the customer share with these services tobenefit from customisation? What regulatory efforts areneeded to keep up with the innovation taking place?Who are the disruptors – vehicle OEMs or telecomproviders?

16:30 – 17:30AI Everywhere: Digital TransformationAuditorium 5

AI will accelerate and amplify the positive impact of thedigital transformation we are seeing in both the publicand private sectors. Deciding on how and why to investin AI solutions however will depend on a number offactors which this session will seek to establish bydrawing inspiration from some of the leading examplesof successful AI deployments across different sectors.


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09:30 – 10:50Women4Tech KeynoteAuditorium 1


11:30 – 12:30Power of PersonalisationAuditorium 3

This session will look at some of the most successfuland innovative personalised experiences that are takingplace today. Experts will discuss the strategies behindbuilding personalised experiences by encouraging usersto spend more time on their platforms throughenhanced content and seamless delivery of video.

11:30 – 12:30IoT & 5G Use CasesAuditorium 4

IoT and 5G…brought to life. See some of the mostexciting IoT demonstrations live in areas such asautomotive, manufacturing or connectivity. Leadingplayers, disruptors and newcomers will display thelatest and most exciting technology sure to make adirect impact on 5G and IoT applications. A slice of theMWC 2018 exhibition in Hall 4.

11:30 – 12:30The Mobile Future of Humanitarian CrisesAuditorium 5

Humanitarian crises are increasing in complexity,increasing in prevalence and increasing in severity.Mobile technology provides the platform to transformcommunity preparedness, real-time communicationduring and acceleration of relief response followingthese events. Join this session to be guided through thechanging nature of technology innovation inhumanitarian crises.

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DAY 4 Thursday 1 March



13:30 – 14:30Innovation: Battle of the Startups Auditorium 3

This session will feature startups undertaking a series offast-paced pitch presentations. They will showcase theirproduct or service live on stage and each company willthen be judged by our panel of well-establishedindustry experts, including founders and investors. Theaudience will get to vote the best pitch and the winnerwill receive two complimentary Platinum Passes forMWC19!

13:30 – 14:30Debate: Do 5G Business Cases Depend Moreon Core or Edge Upgrades? Auditorium 4

A fully functional ‘5G’ network will involve a widevariety of technologies and capabilities. As the industrybegins to move towards 5G, join our team of experts aswe debate the business cases to be built around 5Gtechnologies, and how that can influence the timingsand technology roadmap of operators globally.

13:30 – 14:30AI Everywhere: Future of WorkAuditorium 5

AI is set to become the next disruptive technologydriving the greatest amount of transformation in thefourth industrial revolution. What does this mean forbusiness and employees - will AI supplement or replacethe future employee? What will human and AIcollaboration look like? What new opportunities will AIenable for job creation? Are human interests aligned orat odds with the applications enabled by AI?

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GSMA Seminars


At Mobile World Congress, the GSMA hosts a range of seminars designed toprovide insights and updates on key GSMA and industry initiatives. GSMASeminars are held across all four days of Mobile World Congress. For moredetails on GSMA Seminars, please visit here.

11.00 – 13.00IdentityAttributes as the new currency of digital

13:30 – 15:30Future Networks Seminar5G for industry-specific services

16:00 – 18:00Payments as a PlatformUnlocking the API Economy and the Future ofDigital Innovation

09:00 -11:00Internet of ThingsGenerating Value through IoT and Big Data

11:30 – 13:30PurposeWhat a #betterfuture means for business today

14.00 – 16:00Future NetworksMessaging as a Platform – The Future of Brandcommunications

16:30 – 18:30IdentityHow are identity regulations shaping the digitalworld?In-depth overview of PSD2, eIDAS and new upcomingidentity initiatives

09:30 -11:30Privacy Challenges in the Internet of ThingsProviding consumers with transparency andcontrol in a connected world

12:00 – 14:00Internet of ThingsIoT Security and Drones – Creating a Connectedand Secure Future

14:30 – 16:00Mobile for DevelopmentEnabling a Digital Humanitarian Future

17:00 – 18:30eSIM Challenges

09:30 – 11:30Mobile World CapitalMobile & digital technologies accelerating theimpact of digital social innovation

Thursday 1st March

Monday 26th February

Tuesday 27th February

Wednesday 28th February

To register for priorityaccess to this seminarclick here

https://www.mobileworldcongress.com/conference-programmes/gsma-programmes-seminars/

https://www.gsma.com/futurenetworks/events-and-webinars/mwc18-5g-seminar/

https://www.gsma.com/iot/event/generating-value-through-iot-and-big-data/

https://www.gsma.com/futurenetworks/events-and-webinars/mwc18-maap-seminar/

https://www.gsma.com/futurenetworks/events-and-webinars/mwc18-maap-seminar/

link https://www.gsma.com/iot/event/iot-security-and-drones-creating-a-connected-and-secure-future/

link https://www.gsma.com/iot/event/iot-security-and-drones-creating-a-connected-and-secure-future/

https://www.gsma.com/betterfuture/mobile-world-congress-seminar-2018/

Ministerial Programme


From 26 - 28 February 2018, the MinisterialProgramme will bring together seniorgovernment and industry leaders to explorehow mobile connectivity is driving innovationand growth across multiple sectors, andexchange ideas on the policies needed tocreate a better future.

Since launching in 2006, the Programme’spopularity and scope have grown each year. Lastyear the event welcomed 1,700 participants,including representatives from 166 governments andinternational organisations as well as the world’smost influential telecommunications leaders.

Invitations are open to:• National ministries including

telecommunications, finance and health; • Telecommunications regulatory authorities, data

protection authorities and central banks;• Senior representatives from selected international

organisations and intergovernmental bodies; and• C-level and senior regulatory representatives

from the mobile industry, including networkoperators and vendors.

To view the 2018 programme or register yourinterest in attending, please visitwww.ministerialprogramme.com

The Ministerial Programme at Mobile World Congress is aunique invitation-only forum where CEOs, ministers,regulators and policymakers from around the world cometogether to discuss key developments and policy trends inthe mobile sector.

SupportingSponsor:

Official Sponsor:

Partner Programmes

46 Partner Programmeswww.mobileworldcongress.com

Hall 8.0 NEXTech Partner Programmes offer attendees the opportunity toengage and learn from some of the top organisations in the industry. Eachprogramme is developed and presented by thought leaders in mobileinnovation with topics including industry insights, company solutions, productlaunches, demonstrations, case studies and workshops.

Monday 26th February

Huawei Products andSolutions LaunchMonday, 26 February14:00 – 15:30Hall 8.0 NEXTech Theatre F

Secure Cloud & AI DigitalTransformationMonday, 26 February10:00 – 16:45Hall 8.0 NEXTech Theatre C

Mobile Advertising andMedia SpendingMonday, 26 February10:30 – 17:30Hall 8.0 NEXTech Theatre B

Monday, 26 February15:00 – 19:00Hall 8.0 NEXTech Theatre E

Samsung Mobile EnterpriseSummitMonday, 26 February09:00 – 19:00Hall 8.0 NEXTech Theatre A

Taiwan’s Smart Solutions –Disruptive Technologies andStartupsMonday, 26 February11:00 – 12:30Hall 8.0 NEXTech Theatre E

5G Summit 2018Monday, 26 February15:00 – 19:00Hall 8.0 NEXTech Theatre D

For more details on our Partner Programmes, click here

https://www.mobileworldcongress.com/conference-programmes/partner-programmes/

47Partner Programmeswww.mobileworldcongress.com

Tuesday, 27 February09:00 – 13:00Hall 8.0 NEXTech Theatre B

Intelligence in Motion -Alibaba Cloud DigitalTransformation Summit andNew Product LaunchTuesday, 27 February09:00 – 12:30Hall 8.0 NEXTech Theatre F

Automation and AI in MobileNetworks Tuesday, 27 February10:30 – 16:30Hall 8.1 CC8.18

LIVE: Co-Creating Solutionswith DigitalTuesday, 27 February10:00 – 17:00Hall 8.0 NEXTech Theatre D

Visa Ready SummitTuesday, 27 February15:00 – 19:00Hall 8.0 NEXTech Theatre B

GTI Summit 2018Tuesday, 27 February09:15 – 13:30Hall 8.0 NEXTech Theatre A

How to Build a 21st CenturyMobile BrandTuesday, 27 February09:00 – 18:00Hall 8.0 NEXTech Theatre C

Heroes of the Mobile Age:The New Brand & ConsumerEcosystemTuesday, 27 February11:00 – 14:00Hall 8.0 NEXTech Theatre E

Tuesday 27th February

Our Partners are developing agenda content toreflect their vision on a variety of complex anddiverse ecosystem challenges they currentlyface and align with Mobile World Congress2018 event themes that include: The FutureService Provider, Networks, The DigitalConsumer, The 4th Industrial Revolution,Immersive Content & Media, Technology inSociety, and Applied AI.

Wednesday 28th February

Transforming Networksfor 5GWednesday, 28 February10:30 – 16:30Hall 8.1 CC8.18

CMO SummitWednesday, 28 February09:30 – 17:00Hall 8.0 NEXTech Theatre D

Seizing the upside ofdisruption – newmarketplaces whereindustries collideWednesday, 28 February09:30 - 12:30 Hall 8.0 NEXTech Theatre B

Better Filter for Now andNext RadiosWednesday, 28 February15:00 – 19:00Hall 8.0 NEXTech Theatre E

Transforming Mobile NetworkEconomics of 4G/5G Wednesday, 28 February09:00 – 12:00Hall 8.0 NEXTech Theatre E

Revolutionizing MobileNetwork SecurityWednesday, 28 February14:45 – 16:35Hall 8.0 NEXTech Theatre F

GDPR Briefing: CyberSecurity ImpactsWednesday, 28 February17:00 - 18:30Hall 8.0 NEXTech Theatre F

The Fusion of TV andDigital: 1 to 1 CreativeStorytellingWednesday, 28 February09:30 – 12:30Hall 8.0 NEXTech Theatre F

48 Partner Programmeswww.mobileworldcongress.com

These unique programmes providevaluable insider knowledgeconcerning the rapidly growingmobile ecosystem for attendees’ areasof interest.

Thursday 1st March

Power Hour: Retention, Riskand RewardThursday, 01 March11:30 – 12:30Hall 8.0 NEXTech Theatre F

How to Survive and Succeedin the Digital EconomyThursday, 01 March11:30 – 12:30Hall 8.0 NEXTech Theatre D

Power Hour: Breaking All theRules with AI PredictionsThursday, 1 March10:00 – 11:00Hall 8.0 NEXTech Theatre F

New Power HourThursday, 01 March 13:00 – 14:00 Hall 8.0 NEXTech Theatre E

Gamelab MobileThursday, 01 March09:00 – 19:00Hall 8.0 NEXTech Theatre B

The Business of CommercialDronesThursday, 1 March09:45 – 13:30Hall 8.0 NEXTech Theatre C

Power Hour: 5G mmWave -Disruptive Step?Thursday, 1 March11:30 – 12:30Hall 8.0 NEXTech Theatre E

Power Hour: Solving TheGlobal Digital Identity CrisisThursday, 1 March10:00 – 11:00Hall 8.0 NEXTech Theatre E

mSchools ChangingEducation TogetherThursday, 01 March09:00 – 19:00Hall 8.0 NEXTech Theatre A

Power HourThursday, 01 March11:30 - 12:30Hall 8.0 NEXTech Theatre F

Power Hour: Xilinx Thursday, 01 March13:00 - 14:00Hall 8.0 NEXTech Theatre F

49Partner Programmeswww.mobileworldcongress.com

Registration

50 Attendwww.mobileworldcongress.com

Step 1:Create an account or login to your 2017 account athttps://myregistration.firabcn.es

Step 2:Submit your detailsincluding your ID andphoto, and then opt fora visa invitation letter ifyou need one.

Step 3:Choose your pass. Donot forget to use yourdiscount code or freepass code if you haveone.

Step 4:Complete yourregistration and receiveemail confirmation.

How to Register

Attend as a GroupAttend the Mobile World Congress as a group to enjoy the group bookingdiscount. Email [email protected] for information.

ID Collection: All attendees must submit their Passportor EU National ID card data during the registrationprocess. Please ensure you have this to hand beforeyou register as you will be unable to complete theregistration process without it. No other forms of ID areaccepted.

Visa Invitation Letter: You can request a visa invitationletter when you register (just after ID collection!), oryou can log back into your account at any time to makea request. You must be fully registered and have paidany outstanding balances (if applicable) in order toreceive a letter. This will arrive as a PDF document inan email from the Registration Team. Please ensurethat you only apply for a letter if it is required.

Registration Enquiries: To learn more about theseitems and other registration enquiries, visithttps://www.mobileworldcongress.com/attend/register/

Age Limit: Mobile World Congress is only open toattendees who are 16 years and over. Attendees underthis age, including infants, are not permitted entrancethroughout the build-up, event or dismantling periods.Any requests for an exemption to this rule need to bemade in writing to the Event Organiser prior to theevent – onsite requests will not be accommodated.

Photo Upload: By uploading a photo of yourself (headand shoulders only please!), you can use your My MWCEvent App to access the venue. The Mobile Badge willallow you to access the venue without having to showyour Passport or EU National ID card every time.

Registration Information

RegistrationSponsor:


https://www.mobileworldcongress.com/attend/register/

https://myregistration.firabcn.es

Pass Chart

51Attendwww.mobileworldcongress.com

The Platinum Experience

Register for the Platinum Experience for an entirely different perspective at MWC. Learn more.

Exhibition Pass€799

Silver Pass€2,199

Gold Pass€2,699

Platinum Pass€4,999

My MWC NetworkingPowered by LinkedIn u u u u

MWC Exhibition u u u u

4YFN at Fira Montjuic u u u uMWC Tours &Experiences u u u u

GSMA Seminars u u u u

Partner Programmes u u u uKeynotes & ConferenceSessions u u u

Glomo Awards u u uGSMA IntelligenceReport u u

VIP Networing Lounge u u

Conference Lunch u uPre-Event CustomerService u u

Airport Arrival Service u

VIP Parking Access u

Concierge Service Desk uPriority DiningReservations u

VIP Meeting Space uPriority Seating:Keynotes & GlomoAwards

u

Exclusive Content u


The week before the event, you will receive an email from uswith instructions for Badge Collection. This will include aQR code that we ask you to present when you reach a badgecollection desk. This makes it easier for our agents to findyour account and print your badge, and saves you time.

Badge Collection

You can also access your QR code through your registration account or your app.

You MUST also remember to bring your PASSPORT or EU NATIONAL ID card with you to collect. We cannotissue your badge without checking this document. Photos / photocopies / driving licences or other forms ofID will NOT be accepted

We have reduced our onsite services to open up new opportunities for you to collect your badge at a timeand location that is both quick and convenient.

Badge Collection Locations

For detailed opening hours, please visit here.

Barcelona Airport After baggage reclaim in Terminals 1 and 2

Sants Estació On the concourse outside of the train station [Metro Line 3 / 5, Sants Estació]

Passeig de Gràcia At the junction of Passeig de Gràcia and Gran Via de les Corts Catalanes[Metro Line 2 / 3/ 4, Passeig de Gràcia]

Jardinets de Gràcia Passeig de Gràcia / Carrer de Sèneca [Metro Line 3 / 5, Diagonal]

Hotel Barcelona Princess Avinguda Diagonal / Plaça de Llevant [Metro Line 4, Forum]

Hotel The Gates Diagonal Avinguda Diagonal / Carrer de la Ciutat de Granada [Metro L1, Glòries]


https://www.mobileworldcongress.com/attend/badge-collection/

https://www.mobileworldcongress.com/attend/badge-collection/

The My MWC event app for all things Mobile World Congress. Designed to enhance and improve your experience at the event, My MWC brings the best features directly within your reach. You’ll always have the right information with you when you need it.Download it today!

• Mobile Badge for faster venue access

• Attendee Networking powered by LinkedIn®

• Complete event schedule and speaker list

• Interactive 3D venue maps

• Expanded exhibitor list

• Personalised recommendations based on your interests

*Terms & Conditions

Connect your My MWC and LinkedIn accounts and receive three months of LinkedIn Premium…for free!*

Scan to download app

MWCAT YOUR FINGERTIPS


The Metro Line 9 Sud is now fully operational and isthe perfect transport option for MWC18 connectingthe Barcelona Airport to the city with a stop directlyunderneath Fira Gran Via. It’s convenient, fast, andenvironmentally friendly, in short this is the mostconvenient way to reach the venue.

Line L9 Sud connects with three other major Metrolines, so nearly every are of city now has a simplerway to get to MWC. Combined with a free transportpass that covers the four event days, it is moreconvenient to get around the city than ever before.

Take the Metro

Emirates, an official Partner Airline of MWC isoffering special fares to attendees. Emirates hasexcellent connections to all of the six continent viaDubai with more than 150 current destinationsworldwide – and are continually expanding theirroute network.

SkyTeam Global Meetings would like to offer youseamless air travel to MWC18. Their registeredGlobal Meetings event offers you attractiveairfares. Take advantage of exclusive discounts upin both Business and Economy Class. To get moredetails on these and other travel discounts, visitour website for more information.

For MWC18 attendees cantake advantage of greattravel benefits!

Once again, we are proud to appoint b network asthe official accommodation agency for MobileWorld Congress 2018. In partnership with theBarcelona Hotel Association, b network hassecured a range of great accommodation solutionsat every price point and is ready to assist withaccommodation bookings at more than 400properties from apartments to 5* luxury in theBarcelona area and on its outskirts.

Click here to reserve your accommodation now!Book early for the best deals!

Hotel Accommodation

b network has negotiated with the majority of thecity’s hotels to provide the best possible rates andbooking conditions to MWC attendees. b network’srates are usually between 25% and 50% below therates on the direct market (depending on the typeof room). Booking conditions applied are alsomore flexible than the direct market. Visit their siteto see great options now.

Tel: +34 935500350Email: [email protected]: www.mobileworldcongress.b-network.com

Rates and bookingconditions for 2018

Transport & Hotel

https://www.mobileworldcongress.com/attend/hotels-travel/travel-discounts/

http://www.mobileworldcongress.b-network.com/Index.aspx


www.mobileworldcongress.b-network.com

There are few cities in Europe – or around theworld – that have an allure quite likeBarcelona. Whether you’re interest lies inamazing architecture, sandy Mediterraneanbeaches, dance and culture, historicalsignificance, vibrant party scenes, orgastronomical delights, Barcelona hassomething for you. You’ll definitely want tosoak up the city while you’re in town for MWC.Be sure to schedule some time before or afterthe event to experience the best of Catalonia!

Your ArrivalMost attendees enter the city via Barcelona Airport,which is located just ten minutes away from FiraGran Via and is served by more than 110 airlines. Ofcourse, the city is also served by the AVE high-speed train, which connects with the European.

Getting Around by New Metro Line, L9Public transport in Barcelona is convenient,inexpensive, and reliable. The Metro L9 thatconnects the Barcelona Airport to the City makesit even more so.

Line L9 Sud connects with three other major Metrolines, so nearly every area of city has a simpler wayto get to MWC. With two stops convenient to FiraGran Via and a free transport pass that covers allfour event days, it is easier and more convenient toget around the city. So say goodbye to traffic andhello to Metro L9.

See the SightsEveryone you ask will name a different Barcelonasight as their favorite. From the pedestrian avenueLes Rambles and the Gothic Cathedral to the as-yet unfinished Sagrada Familia church or theworks of Antoni Gaudí, there is much to see.Barcelona Turisme has a wonderful website,www.barcelonaturisme.com, to help you narrowdown

Stay SafeBarcelona is a safe city. Nevertheless, while you arevisiting we suggest taking common-senseprecautions as you would when visiting any majorcity, including carrying only as much cash as youneed, keeping an eye on your personal belongings,both inside and outside the venue, and remainingvigilant in crowds, restaurants and on publictransportation. Watch out for people creatingdistractions and diversions. Also, we stronglysuggest you remove your badge when you leave thevenue, so as not to advertise that you are carryingthe latest mobile devices. However, if you doexperience a security incident while in Barcelona,please call +34 900 77 2018, a free 24-hour securitytelephone number providing assistance andinformation during the event days. Making a reporthelps the city to fight petty crime. This servicecovers the entire city of Barcelona - not just theevent venue - and the number will be printed on theback of your badge pass for easy reference.

Barcelona, A Magical City


Want the latest mobile industry newsdelivered straight to your inbox 24 hoursa day, 365 days a year? Get up to speedwith Mobile World Congress beforearriving in Barcelona with our multimedianews service Mobile World Live.

Produced by the mobile industry for the mobileindustry, Mobile World Live is THE essentialmultimedia resource keeping mobile professionalson top of the news and issues shaping the market.It offers daily breaking news from around theglobe. Exclusive video interviews with businessleaders and event reports provide comprehensiveinsight into the latest developments and keyissues. All enhanced by incisive analysis from ateam of expert commentators.

Catch Mobile World Live TV at Mobile World Congress

Stay ahead of the news with Mobile World Live TV.We broadcast live from the show across giantscreens at the venue, online viawww.mobileworldlive.com, and across Barcelonaon a dedicated TV channel. Accessible in over24,000 hotel rooms, our programming includesexclusive interviews with C-level executives fromthe world’s largest operators, device makers andequipment vendors; exclusive live keynotes; paneldiscussions; press events and reports direct fromthe show floor. Mobile World Live TV - keeping youinformed at all times.

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#MWC18 Brochure Last updated on 15 Jan

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creating a better future - mobile world congress · themes to sort through the agenda and build...

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