MOVEMBER MADNESS 2013Notre Dame

By: Jarrett Bragg, Justin Halvorson, Yuri Panzhin

Movember Feasibility• NHL Movember Contest• Movember and Sons • Contest amongst NHL teams and individuals

to see who can grow the best Stache’ and raise the most money to support men’s health.

Notre Dame Movember Madness Summary

• Irish Movember Madness 2013• Put on by the Notre Dame Athletic Department• Students will choose to “sponsor” male student

athletes to enter the Movember tournament• $25 entry into 64 man bracket• Voting for each round will go on 5 days • Athletes will move on to the next round of the

competition based on voting…$1 per vote

Purpose

• Raise $$$ for Testicular Cancer

• Generate awareness throughout local South Bend communities

• Create a competitive, fun atmosphere while being informative and supporting a worthy cause

Goals

• 64 contestants at $25 per entry is $1,600• 30 of voting at $1 per vote should generate

$3,000 or more• Sponsorships and Events should generate

$6,000 or more– We think that at the end of each voting period we

could get a sponsor to host an event to announce the winners…$1000 to sponsor the event

• Estimated total of $10,600 or more raised

Activities and Events

• Movember Tournament itself• Kickoff Dinner on campus– Introduce our sponsors and our 64 contestants

• 6 round winner’s announcement events hosted by sponsors– Duration: 1.5 hours– Promotional activities: Enter to Win– Last Minute Voting tables: first hour of each event

Activities and Events Continued

• On campus convocations on the history of Movember, Testicular Cancer and current studies about the disease. – During the whole month– Have doctors and speakers on campus – Purpose is to raise awareness

• Recognize Sponsors at the last home football game in November. Halftime ceremony.

Target Market and Participants

• Notre Dame students, faculty and staff

• South Bend community members

• Notre Dame Athletics’ sponsors

Personnel and Staff

• Student Volunteers– Dinner, Winner’s Announcement events

• Tech savvy Athletics’ employee to run the fundraising page– Or have a Greek organization on campus run the

event

Marketing and Promotion Strategy

• Social Media• Student Newspaper• Local Newspaper• Flyers on campus• Flyers through sponsors• T-shirts • Announcements on school’s

website• Campus wide email

Budget

• Very little expenses to put on this event– Mostly sponsor based– $500 for local newspaper ads– $150 for flyers printed on campus– Volunteers’ time and effort– BOOM

Discussion Questions

• What suggestions/ideas do you have that could enhance Movember Madness?

• Do you know of any similar fundraisers?• Can you do the stanky leg better than Yuri?– Prove it…

• Will you do the Gangnum Style dance, Dr. Shin?

Merry Christmas

• Any additional questions…?