movember 2015 - corporate how to
TRANSCRIPT
O U R V I S I O N
T O H A V E A N E V E R L A S T I N
G I M P A C T O N T H E F A C E O F M E N ’ S H E A L T H
THE MOVEMBER FOUNDATION IS THE GLOBAL CHARITY
RAISING FUNDS AND AWARENESS FOR MEN’S HEALTH.
WHEN IT COMES TO THEIR HEALTH, TOO MANY MEN DON’T TAKE ACTION AND DIE TOO YOUNG.
WE WANT TO HELP MEN LIVE HAPPIER, HEALTHIER, LONGER LIVES
THROUGH INVESTING IN FOUR KEY AREAS:
PROSTATE CANCER, TESTICULAR CANCER, POOR MENTAL HEALTH AND PHYSICAL INACTIVITY.
SINCE 2003, WE’VE EMPOWERED MILLIONS OF MEN AND WOMEN
TO JOIN THE GLOBAL MEN’S HEALTH MOVEMENT.
THROUGH THE MOUSTACHES GROWN, THE CONNECTIONS CREATED
AND THE CONVERSATIONS GENERATED, WE’VE RAISED OVER $650 MILLION
AND HELPED FUND OVER 1,000 BREAKTHROUGH MEN’S HEALTH PROGRAMS IN 21 COUNTRIES.
T H E
F O U N D A T I O N
G E T I N V O LV E D
M E N A N D W O M E N S T A R T B Y S I G N I N G U P A T M O V E M B E R . C O M , T H E N C H O O S E T O :
START CLEAN SHAVEN ON NOV.
1ST THEN GROW AND GROOM
THEIR MO’S FOR THE NEXT 30
DAYS. THE CONVERSATIONS
THAT HAPPEN AS A RESULT OF
THE MOUSTACHE ARE THE
LIFEBLOOD OF THE
MOVEMBER FOUNDATION.
G R O W
USE YOUR MOUSTACHE OR
YOUR COMMITMENT TO MOVE
TO RAISE FUNDS FOR THE
MOVEMBER FOUNDATION.
SHARE THE LINK TO YOUR
MOVEMBER FUNDRAISING
PAGE WITH FRIENDS, FAMILY,
AND COLLEAGUES TO DONATE
TO CHANGE THE FACE OF
MEN’S HEALTH.
G I V E
WE’LL ALWAYS BE ABOUT THE
MOUSTACHE, BUT NOW
THERE’S MORE THAN ONE WAY
TO CHAMPION MEN’S HEALTH
IN MOVEMBER. MOVE IS A 30-
DAY FITNESS CHALLENGE TO
RAISE FUNDS AND
AWARENESS.
M O V E
F I V E S T E P S T O C O R P O R AT E M O U S TA C H E R Y
1 IDENTIFY KEY
CHAMPIONS
2 ACCESS INTERNAL
COMMUNICATIONS
3 REGISTER TEAMS &
NETWORKS
4 ENGAGE & EDUCATE
EMPLOYEES
5 HOST OFFICE
(MO)VE EVENTS
FIND EMPLOYEES IN OTHER DEPARTMENTS OR OFFICES TO BE
TEAM CAPTAINS. A TEAM CAPTAIN SIMPLY HAS TO HAVE A
PASSION FOR MOUSTACHES AND MEN'S HEALTH, AND COMMIT TO
GETTING OTHER EMPLOYEES REGISTERED ON MOVEMBER.COM.
BY GETTING MULTIPLE TEAMS SET UP, YOU'LL FOSTER A LITTLE
COMPETITION AND FRIENDLY RIVALRY WITHIN THE COMPANY.
DON'T UNDERESTIMATE THE ROLE OF THE MO SISTA – THEY DO
EVERYTHING THE GUYS DO – MOVE, RECRUIT, FUNDRAISE –
THEY JUST DON'T GROW MO’S.
MOVEMBER CAN SET UP A NETWORK ON MOVEMBER.COM THAT
HOUSES ALL THE DIFFERENT TEAMS AND SHOWS THE
COLLECTIVE EFFORT OF THE ORGANIZATION.
F I V E S T E P S T O C O R P O R AT E M O U S TA C H E R Y
3 REGISTER TEAMS &
NETWORKS
4 ENGAGE & EDUCATE
EMPLOYEES
5 HOST OFFICE
(MO)VE EVENTS
UTILIZE INTERNAL COMMUNICATIONS TO SPREAD THE
MOVEMBER MESSAGE, PROMOTE YOUR TEAM OR NETWORK AND
ENCOURAGE FOLKS TO SUPPORT YOUR EFFORTS.
CONTENT IS KING FOR COMMUNICATIONS. SHARE EMPLOYEE
STORIES, PICTURES, INFOGRAPHICS AND VIDEOS OF
MOUSTACHERY, BUT MOST IMPORTANTLY MEN'S HEALTH.
KNOW YOUR CALL TO ACTION. EARLY ON PUSH THE
REGISTRATION MESSAGE, THEN TRANSITION TO THE
FUNDRAISING MESSAGE AND FINISH WITH A THANK YOU.
GET SOMEONE FROM THE C-SUITE TO ENDORSE THE COMPANY'S
MO GROWING EFFORTS (VIDEO, EMAIL, ETC.)
2 ACCESS INTERNAL
COMMUNICATIONS
1 IDENTIFY KEY
CHAMPIONS
F I V E S T E P S T O C O R P O R AT E M O U S TA C H E R Y
4 ENGAGE & EDUCATE
EMPLOYEES
5 HOST OFFICE
(MO)VE EVENTS
MOVEMBER.COM OFFICIALLY OPENS FOR SIGN-UPS IN LATE
SEPTEMBER. SETTING UP A CORPORATE CAMPAIGN WITH
MULTIPLE TEAMS & A NETWORK CAN BE DIFFICULT. SEND US A
LIST OF ALL YOUR TEAM CAPTAINS AND OUR OPS TEAM CAN
TAKE CARE OF THAT FOR YOU.
A “NETWORK” IS A FUNCTION ON MOVEMBER.COM THAT ALLOWS
FOR MULTIPLE TEAMS TO BE GROUPED UNDER ONE BANNER
AND RANKS THE TOP INDIVIDUALS AND TOP TEAMS WITHIN IT.
ARMED WITH A ROSTER OF TEAM CAPTAINS & ACCESS TO
INTERNAL COMMUNICATIONS, THE MOVEMBER OPS TEAM CAN
CREATE TURNKEY REGISTRATION LINKS FOR ALL THE TEAMS.
EMAIL US AT [email protected] TO GET EVERYTHING
SETUP.
2 ACCESS INTERNAL
COMMUNICATIONS
3 REGISTER TEAMS &
NETWORKS
1 IDENTIFY KEY
CHAMPIONS
F I V E S T E P S T O C O R P O R AT E M O U S TA C H E R Y
5 HOST OFFICE
(MO)VE EVENTS
USING YOUR CHAMPIONS AND INTERNAL COMMUNICATIONS, YOU
CAN NOW BEGIN TO EDUCATE EMPLOYEES ABOUT MOVEMBER
AND RECRUIT THEM TO THEIR TEAMS. PRESENTATIONS,
INCENTIVES AND EVENTS ALL ARE GREAT CONDUITS FOR
ENGAGING AND EDUCATING.
SCHEDULE A MEETING OR PRESENTATION WITH ONE OF
MOVEMBER'S CORPORATE ENGAGEMENT MANAGERS.
INCENTIVIZE PARTICIPATION AND FUNDRAISING WITH SMALL
GIFTS, CONTESTS AND PUBLIC ACKNOWLEDGMENT OF
EMPLOYEE EFFORTS.
SHARING EMPLOYEES’ HEALTH STORIES WILL HELP ILLUSTRATE
THE IMPORTANCE OF HAVING THE MEN'S HEALTH
CONVERSATION.
2 ACCESS INTERNAL
COMMUNICATIONS
1 IDENTIFY KEY
CHAMPIONS
4 ENGAGE & EDUCATE
EMPLOYEES
3 REGISTER TEAMS &
NETWORKS
F I V E S T E P S T O C O R P O R AT E M O U S TA C H E R Y
MOVEMBER IN THE OFFICE IS AN INCREDIBLE TEAM BUILDING
OPPORTUNITY. IT'S IMPORTANT TO BRING EVERYONE TOGETHER
TO CELEBRATE THE COLLECTIVE MO JOURNEY AND BOLSTER
CAMARADERIE.
PLAN A "SHAVE THE DATE" KICKOFF PARTY TO GET PEOPLE
REGISTERED AND TAKE CLEAN SHAVEN PICTURES.
MID-MONTH GET-TOGETHERS ARE VITAL TO KEEP PEOPLE
ENGAGED AND GET THEM OVER THE HUMP WITH THEIR MO
INTACT (HAPPY HOURS, POT LUCKS, ETC.).
A MONTH-LONG STAIR OR WALK CHALLENGE CAN HELP
EVERYONE MOVE MORE.
CLOSE OUT MOVEMBER WITH A MO PARTY WHERE EMPLOYEES
CAN VOTE FOR BEST MO, LAME MO AND MISS MOVEMBER
(COSTUMES ALWAYS ENCOURAGED!).
2 ACCESS INTERNAL
COMMUNICATIONS
1 IDENTIFY KEY
CHAMPIONS
3 REGISTER TEAMS &
NETWORKS
4 ENGAGE & EDUCATE
EMPLOYEES
5 HOST OFFICE
MO(VE) EVENTS
S E E Y O U I N M O V E M B E R
VISIT MOVEMBER.COM OR EMAIL US [email protected]
GROW, GIVE OR MOVE AND SPREAD THE WORD # MOVEMBER