Prostate Cancer Canada is dedicated to the elimination of this

disease through research, education, support and awareness.

In areas such as support and prevention, we will involve women and young people, making them more aware of the impact of this

disease.

For more information on Prostate Cancer Canada, please visit our website: prostatecancer.ca

 

Prostate Cancer Canada 2009

Prostate Cancer Canada

* Prostate cancer is the number one cancer threat to Canadian men* Men over 40 should have an annual PSA test* 50% of Canadian men do not book an annual doctor’s appointment * It will afflict one in six Canadian men in their lifetime – 24,600 this year alone* Rates of incidence and mortality are comparable to those of breast cancer in women* Low public awareness leads to unnecessary deaths* Early detection can lead to cure rates up to 90% 

Prostate Cancer Canada 2009

The Facts

Prostate

Lung

Colorectal

Bladder

Percentage distribution of Estimated New Cases for Selected Cancers, Males, Canada, 2010

Early DetectionPCC advises men and their doctors take the time to discuss the merits of

prostate specific antigen (PSA) blood testing followed by a digital rectal examination (DRE) for early detection of prostate cancer.

AGE 40: Establish a baseline PSA value. While the threat of prostate cancer is minimal at this age, it also precedes the onset of benign prostatic hyperplasia (BPH), the natural enlargement of the prostate that commonly occurs with age. Unless your resulting baseline PSA score is of concern to your doctor, the PSA need only be repeated every 5 years until age 50. Men at higher risk of prostate cancer should begin annual PSA and DRE monitoring at age 40.

AGE 50: All men should begin annual or semiannual PSA monitoring If they have not yet done so. A minimal increase in PSA levels against your baseline score often (in consultation with your physician) requires no further action until your next annual test. A significant increase should prompt a discussion with your doctor or urologist about follow up PSA blood tests.

Combining the results of PSA blood testing with DRE increases both the diagnostic power and the accuracy of

these early detection methods.

Prevention

* Know your family history: your odds are as high as 1 in 2 if your father had the disease

* Reduce your intake of animal and saturated fats* Eat red: stewed tomatoes, strawberries, pomegranates* Eat green: broccoli, cabbage, spinach* Eat white: leeks, nuts, soy protein* Exercise at least 20 minutes, 3 times per week

SeleniumVitamin E Lycopene

* Movember is a campaign in partnership with the Movember Foundation* The moustache is our ribbon, it’s the vehicle by which we raise awareness and funds for prostate cancer

* Men grow a moustache (“a mo”) during the month of November to raise awareness of the disease

* The campaign culminates at the end of November with numerous parties - celebratory “galas”, plus office and campus parties* Funds are raised by individuals and teams – in 2009, Movember raised $7.8 million for prostate cancer in Canada.

 

Prostate Cancer Canada 2009

The Campaign

• Guys register at www.movember.com and start 1 Movember with a clean shaven face

• The Movember participants, known as Mo Bros, have the remainder of the month to grow and groom their moustache while raising money for prostate cancer research

• While growing a Mo is left to the guys, Mo Sistas (ladies that support their guys or just love Mos!) form an important part of Movember by recruiting Mo Bros and attending the highly anticipated Gala Parties

• Movember is about having fun and putting the moustache back on the face of fashion for a critically important cause – prostate cancer research

How it Works

Prostate Cancer Canada 2009

Prostate Cancer Canada 2009

A Success StoryMovember is a global

success story, with events and celebrations in Australia, New Zealand, the United States, Canada, the United Kingdom, Spain and Ireland

Goal for 2010 53,000 Registrants$10,400,000

Build Movember in various communities with the help of local committees

Build networks across the country: BSC, MoPo’s, Big Moustache on Campus, Sports support 

Movember funds have allowed PCC to invest in programs that were once unachievable due to lack of funding and resources. Over the past three years Movember has become the primary funder for some very exciting, and innovative programs that could change the future of prostate cancer, and men’s health as we know it. 

– Pilot Grant Programs– Clinician Scientist Award– Prostate Cancer Genome Network

Research made possible

KPMG Campaign Support

Prostate Cancer Canada 2009

Prostate Cancer Canada would supply the KPMG teams with marketing collateral throughout the

course of the campaign to spur fundraising and awareness:

Press release/media templates/ mattes•Internal release outlining the Movember campaign, Prostate Cancer Canada and the benefits to KPMG•Matte quotes from Prostate Cancer Canada CEO, researchers•Finished artwork in various sizes that could be dropped into print or electronic publications

Other Resources•Mo Office kits, containing Movember campaign materials (e.g. posters, Man of Movember sash Miss Movember sash, wristbands, stickers, donation box, moustache style guides, and support materials on how to run a Mo Office parte) •Speaking Engagements: Opportunities for PCC reps to present the Movember concept and an overview of prostate cancer to corporate groups to bolster interest

Prostate Cancer Canada 2009

Why should I get involved ?

Why should I get involved ?

LOOK AROUND YOU

TOGETHER,

WE CAN CHANGE THE FACE

OF MEN’S HEALTH

THANK YOU MO ON!THANK YOU MO ON!