mobifyer

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Mobifyer - Creating Deeper Mobile Relationships. Mobifyer offers Mobile Contactless, RFID, and NFC products and resources to help you engage customers with style and function. We offer mobile eGrips with contactless, mobile skins, and Bluetooth to NFC devices with strategy, development, planning, and busines development.

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Page 1: Mobifyer
Page 2: Mobifyer

Contactless Function with Style

Contactless Mobile Skins

Contactless

Adds style, convenience, and a way for you to connect to your consumers

Individualized to fit consume mobile

Adds purpose to your campaigns with traceability for measuring performance

Customized to your campaign needs

NFC Mobile Module

Instantly Enable Existing Smart Mobiles with NFC / Contactless

Multi-Application with SecureGateway on the PC and Mobile

Page 3: Mobifyer

Contactless Mobile egrips

New Unique Value Add!

Get your message in the hands of customers 365 days a year! This amazing and helpful product keeps phones, iPods, and other items where you put them! Because this product solves a problem, customers and prospects will use it every day!

Corporate, Sports and Retail Programs

Page 4: Mobifyer

What Are eGrips®

eGrips® are high-quality self-adhesive high-coefficient of friction silicon stickers you stick at the back of your mobile phones, PDA or any handheld devices to prevent slippage on virtually all surfaces.

eGrips® and eGrips® RFID are patented and exclusively available from mobifyer

eGrips® come in various designs and are most commonly 1” x 2” in size and 0.4mm in thickness

eGrips® RFID are custom designed and printed in full 4-color process with or without packaging

Page 5: Mobifyer

Corporate Solutions

Combine non-slip grip with contactless module and you get campus convenience, great marketing, and something your employees can really use.

Programs include: Cafeteria pre-paid Physical access (doors, parking,

etc.) Logical access Pre-paid contactless Visa or

MasterCard

Page 6: Mobifyer

Sports Solutions

Team or Event Logo

Pre-paid contactless programs for ticketing, concessions and merchandise

Free gift giveaway

Loyalty programs

Page 7: Mobifyer

Retail Solutions

Customized loyalty and gift card options!

Turn paper based programs into contactless Manage relationships better

Connect with customers through their mobile

Send new coupons, program updates, communicate specials and track ROI!

Tracking Know who is redeeming when Know how much is being

redeemed and used

Page 8: Mobifyer

Variety of packaging/delivery options

Your own marketing content!

Page 9: Mobifyer

Use Case

Innovative Hotel Group SingaporeHotel guests receive customized eGrips at check-in

They attach it to their mobile and then go up to their room

GuestsTouch to unlock their hotel door

Guests can use as their door key, for parking or payment on account

Page 10: Mobifyer

Specifications

ID, Access, Transport, Closed Loop Payment

With Visa, MasterCard, American

Express PaymentDimension 27 x 51 x 0.8 mm 27 x 51 x 0.8 mm

Anti-slip Feature egrips® non-slip strip egrips® non-slip strip

RF Interface ISO/IEC15693ISO/IEC14443

ISO/IEC14443(Type A/B)

Operating Frequency 13.56 MHz 13.56 MHz

EEPROM 52 ~ 2048 Byte 92~144k byte

User ROM - 48~240k byte

RAM - 2~6k Byte XRAM

CPU - 8~16 bit

Availability Available Q4 09

Technology Mifare 1k, 4k, Ultralight MicroPass

Page 11: Mobifyer

Contactless Module

Individualized Mobile Skin with Contactless

Page 12: Mobifyer

background

Mobile Skinning is HOT! Contactless is Emerging!

Over 2000% growth quarterly

Projected to be $1.2 B business by 2010

Verizon, Sprint, T-Mobile, AT&T, O2, Orange and carriers around the world are selling mobile custom phone skins

Around the globe issuers are committing to contactless

Expected 2.2 B transaction from contactless cards by 2011

Barclaycard has committed to contactless enablement of its 11 million debit cards by end of 2010

Page 13: Mobifyer

marketing Consumers go

online to MusicSkins, skinit or partner site: O2, Orange, AT&T, Verizon, etc.

Order Skin for $14.95 and for $5.00 more get contactless card embedded in skin

They can select Visa, MasterCard, and other value add applications at checkout

Page 14: Mobifyer

co-sponsored solutions

Skin Promotional Example:

Universal Studios Sponsored Skin

Contactless Card Movie tickets at

discount Theater frequent

watcher program

Page 15: Mobifyer

consumer customization

Go Online Select Device

(Phone, iPod, PSP, Laptop, etc.)

Design - Upload pictures or select from thousands of designs

Purchase Ship Stick it Show Off Make Transactions

Page 16: Mobifyer

Embedded Smart Card versionDue Summer 2010

MyZtro NFC/Contactless Mobile Module

Instant Mobile NFC / Contactless Enablement

Small, Sleek, Affordable, Available…Amazing

Talks Bluetooth to existing mobile smart phones

Fits on the back of almost any smart phone

Talks USB to your computer

Page 17: Mobifyer

History

@MAXX January 2009

USB Connected Contactless with SAM slot for dual function smart card

Exclusively manufactured by SCM

Page 18: Mobifyer

Featureso Bluetooth to Smart Mobile

o Bluetooth Profiles, Internet Connectiono Blackberry OS 4.5 +o Nokia S60 Serieso More…Mobile Distillery

o NFC 1,2,3 and Contactless 14443 A/B o PN532 from NXPo Card Emulation Mode / Default

o Soft-Switched Antennao Polling NFC/Contactlesso Sleep mode is contactless

o SAM Slot for Dual Function Contactless/Contact Smart Card o Removable/Replaceable Secure Elemento SmartMX version early 2010

o USB 2.0 Full Speed Micro Connectoro Supports PC/SC & CCID when connected via USBo OS Support – Windows XP, Windows Vista, MAC

o Dual LED for device stateso 512MB - 4GB microSD Flash Memoryo Dimensions

o SC Height: 7mm x Width: 35mm x Length: 51mmo Embedded Version: 4.5mm x Width: 32mm x Length: 45mm

o On Board Lithium Ion Battery