media empowerment for global shapers
DESCRIPTION
This is the slides presentation of the media training offered by Al Jazeera Media Training & Development Center to the 300+ Curators of the Global Shapers Community during their Annual Meeting at the World Economic Forum Headquarters in Geneva on Aug 23rd 2014.TRANSCRIPT
MEDIA EMPOWERMENT FOR
SOCIAL CHANGE MAKERS
Leveraging the power of local & global media outlets
Presented by Al Jazeera Media Training & Development Center
MEDIA
INNOVATORS
FORUM
SOCIAL+
TO CONNECT MEDIA & SOCIAL CHANGE MAKERS TO PRODUCE AND SPREAD
EMPOWERING AND ENGAGING MEDIA CONTENT
|WHY|
MEDIA
INNOVATORS
FORUM
SOCIAL+
By bringing together organizations/communities such as:
TED | ASHOKA | ACUMEN | GLOBAL SHAPERS | AL SHARQ FORUM | ENACTUS | WAMDA
AL JAZEERA | GUARDIAN | HUFFINGTON POST | NY TIMES | TWITTER | GOOGLE
|HOW|
TRAINING GOAL
To develop a strategy for pitching your stories to media outlets
(and to make sure they are covered)
OUTLINE
1. Challenge: Your action plan to get your story covered by media outlets (10mins)
2. A step-by-step process to get your story covered (15mins)
3. Q&A (5mins)
1. Challenge:How would you make your story
covered by the media? (10mins)
2. A step-by-step process to get
your story covered (15mins)
2. A step-by-step process to get your story covered
2.1 Build your relationship in advance (media outlets, media schools, filmmakers)6mins
2.2 Get ready for media coverage6mins
2.3 Follow up and feedback 3mins
2. A step-by-step process to get your story covered
2.1 Build your relationship in advance (media outlets, media schools, filmmakers) 6mins
2. A step-by-step process to get your story covered
2.1 Build your relationship in advance (media outlets, media schools, filmmakers) 6mins
2.1.1 Forge a partnership with a media school
2. A step-by-step process to get your story covered
1- Build your relationship in advance (media outlets, media schools, filmmakers) 1.1 Forge a partnership with a media school
1.2 Invite media outlets for breakfast briefings1.3 Find a talented filmmaker
2- Get ready for media coverage2.1 Write your press release2.2 Send the invitations2.3 Prepare visual elements for different formats2.4 Prepare interviewees
3- Follow up and feedback 3.1 Record the broadcast and get the Youtube link3.2 Embed the story on your website to promote your organization and your
media partners
MEDIA EMPOWERMENT FOR
SOCIAL CHANGE MAKERS
Leveraging the power of local & global media outlets
Presented by Al Jazeera Media Training & Development Center