� Establish Personalized strategies for our different markets: Students, Future Interns, @Membership, ALUMNI Network

� Structure a complete ER Plan for Universities that includes: 9 Complete Xs Report in order to show our impact, and divided by academic programs. 9 Exchange Goal per academic department. 9 Specific timeline 9 Clear Sub-product strategy: Multiplica tu impacto. 9 Complete selling proposal: AIESEC as an entity, Program explanation, EP Benefits,

UNIVERSITY Benefits, AIESEC Benefits. Determined responsibilities. [OGCDP Selling Portfolio].

9 Partnering template. � Implement a Customer Delivery Tracking Tool in order to have a clear view of every person we

approached to in order to have an excellent CEM. � Develop and implement a filter in order to differentiate the INTERESTED people and the real APPLICANTS,

so that we can focus our potential clients in the right track. � Optimize our Selection process & start making it friendly to our customers in order to deliver an

optimized service. 99.9% of the people that apply for a social Xs are approved to go… so… MRBs CAN NOT be a bottleneck. We need to shorten this, by making them sign a responsibility letter that ensure they are in their right mind and able to travel, also at MC level make a partnership with SENA in order to certificate them to work in a social project, is quick and FREE: http://bit.ly/1iqBMqU We just need to adapt it to social work and find a way to make it virtual so that we can accelerate the process.

� MRB Evolution: Is more about aligning expectations and closing a sale so this is what I propose in order to increase the conversion rate (conversion stage: APP-Customer Alignment meeting):

� Go Study & Travel Plantform to evaluate english level & CV to evaluate XP. � For Big entities: ILCs need to nvest in calling Outsourcing Strategy in order to focus our membership on

Promotion Sales & CEM Sales so that we can accelerate the process.

The past year our Matching rate has incremented in a positive way and that’s why we need to continue with the legacy and take it to the next level: � Develop & Implement an EP Master tool in which we can track at MC level AIESEC in Colombia’s

EPs. � Local matching teams reporting and working together with NST Matching taskforce as one. � Be ahead of the “Normal Matching Timeline” , we need to understand that we’re capable of

managing 4 peaks only if we are 3 steps ahead the normal timeline. � Co-delivery strategy with: Brazil (60% Maching results), Argentina (15% MA results), Poland

(5% MA Results), Russia (12% of MA results), Egypt (8% MA Results). � Diversification of countries if Schengen visa is removed: Italy, Germany, Check Republic. Offer

countries with NO Visa issues, lucky us if everything goes right in 2014-2, Colombians are not going to need Visa in Schengen Territory.

� International NST Staff in order to accelerate the matches with our country partners (for example: Brazilombia manager must be Brazilian).. Virtual Matching meeting with NST once a month to accelerate the MA process.

� International cooperation consolidation & Follow up in: IC Taiwan, EuroExpro, IGN Summit. � MC providing our LCs with Business Intelligence Reports for strategic decision making.

oGCDP REVOLUTION CO-DELIVERY STRATEGY: � Establish clear delivery standards with our country partners and make our

national network be aware of the standards the Home entity and Host Entity needs to follow.

� Have International NST Staff in order to manage the co delivery strategy (Same as the ones mention on the MA strategies).

� At LC level We must have a person in charge of the co-delivery strategy (suggestion: it should be responsibility of the matching teams) in order to report and work with the international NST Staff.

� Develop a tracking tool in order to make things happen (Based on the track AIESEC in Poland already has: http://bit.ly/1eyKLUf). This tool should be managed by the International NST Staff, Sending entities (The responsible in the LC), and Host entities.

CUSTOMER CENTRIC:: • Global citizen web page, were people not only have the complete information of the

program, but also when they are official Eps have access to a personal portal where they can apply, fill the necessary data to make a RA in the platform and that this one redirects to myaiesec.net. Also when on exchange, this portal is useful if the EP needs something. http://globalcitizen.pl/welcome (Based on AIESEC in Poland Web page).

• Make a more friendly application form. � Standardize virtual preparation (courses the EP need to take in order for them

to be aware of the role they play in order to help AIESEC be better). In order to enrich the MC Thrive Platform.

� Structuration of EPIC oriented to quality experience. � Start a NPS culture by making our Eps aware, showing our entities how to

increase our response rate.. Structure a communications Plan. � Enhance process improvement & product development. � Smartphone Application in order to interact more with our customers.: that

has access to the prgrams & in oGCDP: travel tips, guidelines, EP newsletter, preparation guideline, internship information and friendly access to NPS Surveys.

Proficient RA process Forehanded Matching CEM Improvement

*In order to response to our organization’s development, it’s absolutely necessary to evolve our processes flow in order to be more specific & efficeint, tha’s why I propose this EP Flow evolvement.

Erika

Verg

ara |

MCV

P oGC

DP 14

15 Ap

plica

nt

Conversion Stages

Strategies based on customer flow

First we need to understand in what stage is our product according to each reality. It’s wrong to say that oGCDP is in maturity phase because if we see our local entities, not all of them are actually managing “volume”. Therefore an evolved clusteritation needs to happen, but for now we need to understand in what stage is each entity. Also we need to take Iinto account that the implementation of the sub product Multiplica tu impacto is slightly new, this is a new market we need to explode in order to have revolutionized results. *In this chart are the local entities officially recognized in myaiesec.net, even though some of them became extensions on our last national legislation, they are still the representation of the total Xs in @Colb on myaiesec. In the chart we can observe the realizations of 2013 and it is divided also in single Xs & multiplica in order to make it easier to understand the strategies.

2013 OGCDP RE RESULTS

LOCAL COMMITTEE SINGLE Xs MULTIPLICA TOTAL RE

AIESEC UNINORTE 119 49 168

AIESEC EAFIT 96 40 136

AIESEC ANDES 91 30 121

AIESEC JAVERIANA 88 25 113

AIESEC EIA 44 34 78

AIESEC TOLIMA 37 28 65

AIESEC CALI 46 8 54

AIESEC ECI 34 4 38

AIESEC ROSARIO 28 8 36

AIESEC EAN 17 17 34

AIESEC MANIZALES 10 20 30

AIESEC BUCARAMANGA 13 6 19

AIESEC PEREIRA 16 2 18

AIESEC UNIATLANTICO 15 3 18

AIESEC CARTAGENA 14 2 16

AIESEC SANTA MARTA 8 2 10

AIESEC VALLEDUPAR 8 2 10

So, it is necessary to allocate oGCDP program in the product life cycle as a total and also divide it by single Xs & Multiplica tu impacto, because of the markets, so that the strategies can be more suittable to the local realities.

oGCDP Suit Up! � In synergy with PR, structure an Xs ALUMNI plan approach.

$$$ - � Lever up off peaks Xs, with university interns that take

Multiplica as professional internship . $$$ - � OGX Product packaging: offer our potential customers the

possibility of taking a single social Xs and when they finish to start their professional Xs (OGCDP-OGIP), it can only be guaranty by specific cooperations with India, China & Brazil because they have the capacity the capacity to be top provider in both programs. $$$ --

� Partnership with a huge national travel agency in order to offer discounts in the traveling tickets for our EPs if we assure them a goal of travelers in the year. --

� Structure an IXP plan in synergy with TM & F&M where we offer: $$$ --

9 Saving plan for our membership in order for them to be more easy to go on XS.

9 Local R&R campaigns were the best team leaders got a fee or part of this.

9 Identify the members that want to go on Xs in a period and Structure parents info sessions selling the Xs in order for them to see AIESEC as the opportunity it is.

9 MC R&R Campaign with Xs fees as price.

� Depending on the local reality: If the LC do more than 90 Xs oGCDP must have one VP specialized on opening new markets in other universities of the LC segmentation or if the LC do Less than 90 Xs have just one VP managing projects, were promotion coordinators are per university but matching and CEM manage all the universities. --

� IXP Strategy: In SU negotiate with the university the sponsorship of the pioneer members in order to go on Xs. --

� Establish local Xs goals per SU Universities .in order to have a clear path to achieve monthly. --

� At local level capitalize Schools (senior students) with student with 18 years old, language institutes and technology institutes in order to send this people in a social Xs. -

� For OU: Godfather entities must structure an educational plan, guarantee they plan in an effective way, also that they are running the processes as needed and define coaching visits. --

� Consolidation of local alliances with academic departments in order to validate multiplica tu impacto as professional internship, negotiate data base access & access to academic spaces for promotion.--

� At MC level achieve a partnership with ASCUN (Asociacion Colombiana de Universidades) in order to develop macro projects with Xs goals and also making more easier do AIESEC in local entities with benefits as data bases, Xs sponsorships, internship validation, massive promotion, positioning in events, etc $$$ --

� Local agreements with universities for sponsorship of oGCDP Xs. --

� Standardized, efficient & more professional CEM processes. Achieve a partnership with SENA in order to develop: selection process, certification, education, data information, etc… $$$ --

� Presence in public events in order to promote our program, this with PR synergy in order to constantly search for potential sponsors. At MC level stablish a goal of oGCDP events apparitions. $$$ -

� IXP Strategy with universities: In the alliances of sponsorships negotiate 2 prjects. 1st one is to spnosor AIESECers hat study in the university and have good greats . 2nd to sponsor non AIESECers. $$$ --

Market Breakthrough! Ou & Su Consolidation!

$$$ Strategies marked with this sign will definetly need and invesment from MC or lc. - Strategy to ensure more than 200 Xs (Big entities) - Strategy to ensure more than 100 Xs (Med/Smalll entities)

Strategies to help BIG ENTITIES & MED/SMALL

ENTITIES MAKE 200 & 100 XS EACH!

Erika Vergara | MCVP oGCDP 1415 Applicant A dreamer who loves to get out of her comfort zone. Product Life Cycle

Is time to break through limits!

Co – Planning for enhancement!

• Xs Project: Invest on the students that are subscribed to “Bienestar al aprendiz” , also to the employees in order to go on exchange. SENA Already has a budget destined to this students development & employees as an international cooperation strategy, were “International mobility for instructors & students” is one of its axes. http://bit.ly/1dGwR4c

• Process Improvement: Manage SENA certificates our EPs when they finish their pre exchange preparation & See the possibility of an official certification of Social Work post Xs http://bit.ly/1iqBMqU.

• Membership development: SENA client service virtual courses in order to prepare our membership & give them external tools in order to be more efficient.

� Analyze the organization projects & Structure a Customized proposal. � Use the integral portfolio & the Customized proposal with general &

specific benefits in order to show our customer that we care, we listen & we understand.

� It’s all about aligning mutual benefits. � Flexible financial project proposal. � Customer centricity initiatives: Incentives plan, PR Plan & Impact report.

Making it Click!

� Assign 2 representatives from each entity (AIESEC – X entity) to be responsible for the creation of an ACTION PLAN and it’s proper execution.

� Define clear physical or virtual check points in order to track partnership progress.

� Discuss and structure the financial plan, define responsibles & deadlines. � Clear projects alignment between both entities.

Tracking Progress!

� Follow up with standardized tracking tool shared by both entities. � Monthly regular follow up meetings for check points review. � Extraordinary meetings if necessary. � AIESEC Viritual reports (Videos & Documents) in order to inspire

security.

Feedback Analysis for project improvement! And  last  but  not  least…

as

SENA Project

• Universities internships: Validation of social Xs as professional internship in the universities associated to ASCUN.

• Xs Project: Validation of sponsorships of AIESEC Xs for students of the universities in the association as part of the international mobility budget.

• Students data bases Access of the universities in order to offer the social Xs. • Contacts of private organizations that sponsors scholarships in the universities

in order to see the possibility of including a social Xs in the scholarships. • Presence in PR events in order to capitalize the market

ASCUN Project

• Organizations sponsoring flight tiquets to the less than 30 years old employees with high performance to go on a social Xs.

• Negotiate with the organizations to include in the budget they destinate for University scholarships asingle social Xs in vacations or Multiply in the time of professional internship.

• In the organizations family benefits include going on a social Xs with a very low price were the organization assume the Xs fee.

Private Sector Project

DPS Project

• This project NEEDS to be continued, the KM is already done, we just need to run it out. This project consists on sending young people with low income to other countries doing a social Xs. This people first needs to receive an educations achieving X hours in order to receive the sponsorship.

Let’s be a credible & global youth voice that makes AIESEC become the first

choice partner that achieves cross-generational positive impact on society.

Watch my video!

FOR