OGCDP UNDERSTANDING

An AIESEC Exchange Programme is a practical working and learning experience for the EP to become self-aware, solution driven, responsible for the world and to be able to empower

others in a foreign cultural environment.

oGCDP according to XPP

To think about future, you need to know the past!

historyOGX

What’s good to know…

Global history3 types of exchange activities:

• Traineeships• Study tours (single ones & international study

tours)• Exchange of information on studies

START1948

Global history

DTTT

MTET

GIP GCDPWhen?

Global history

DTTT

MTET

GIP GCDP2011

System changes

Manual Matching27 November 1997 – insight (first

online platform)Myaiesec.net

Myaiesec.ent change - october 2011

Expa – 5 november 2014

System changes

2011 2012 2013 2014 20150

100

200

300

400

500

600

RE oGCDP

-17.22% 7.21% -28.5%

-70.94%

Present – what we have now?

Global Citizen is designed for young people (under 30 years old) interested in the problems of the world, learning about new cultures,

personal development, and sharing their knowledge

6– 8Weeks

Candidate requirements:

University Student English on communication

level

What student’s gained:  Understand your strengths and

weaknesses Become solution driven Interaction with new cultures and ability

to develop or refine a language Meeting new people from different

countries Variable housing allowance,

transportation, food etc. * Experience in social responsibility Improve language skills Self-development Challenging environment Knowledge from different markets

.AccommodationProvided

Social Marketing

Culture & Education Health

Marketing for NGOs

Marketing for Kindergartens

Events Marketing

Educational Projects

AIDS/HIV awareness

Blood Donation Campaigns

Drugs & Addiction campaigns

Health Caring Education

Culture Awareness

projects

Social Entrepreneurshi

p

NGO,s Empowerment

Human & Animal Rights

Business Model Canvas

SWOT Analysis

..

. .

Strengths:-Big market of students-Diversity of countries that can host our Eps.-Cost efficient for EPs.-Uniquness of our product comparing to other organizations.-As an AIESECers we can understand students needs.-LDM as a value delivered for EPs.- Having 2 Entities taking care of EPs(Hosting entity, EP

buddy, Host family, Etc…)- EPs understanding that they are apart of AIESEC vision.- EP Lead compared to other student organizations.- Improvmenet in our brand recognition as Global Citizen.- Diversity & number of our Projects. - Engagement of EPs after coming back from their

internships.- Ability to send EPs abroad at different times in the year.

Weaknesses:- Low converison rate- EXPA issues. - Low Ixp rate.- Customer flow takes longer time that customer needs.- No strategies for sales.- Working on International relations.- Number of applications. - Sales education for OCPs/OCs.- Quality of experiences at some Hosting entities.- OCPs/OCs sometime get bored from working in Ogcdp.- Promo efficiency and brand recognition within our

market and focusing on promoting the values that Eps will gain from our product.

- Synergy efficiency between Ogx structure and promo Area(OCPs/Ocs).

- #Growth Rate & overall number of matches. - Area culture within committee and how its perceived. - Not treat oGCDP as a program that can bring growth to

the committee.

Opportunities:-Expanding at new universities. -Start working on LC2LC partnerships.-TOP students. -Sales Education & Trainings for Ocs/OCPs.- EP Lead Development. - Working on synergy between Ogx & marketing structure. - Promotion based on Projects/countries not GC as a general product. - --Focus on iXP.- New sales strategies how to sell the product of our EPs- Promoting GC for the last year students at high schools.- Adding new interesting activities for Ocs. & OCPs.- Engaging returness in promotional activities at university.- Focusing on RIS seminars agenda and giving a space for Eps to share their

experience not in a promotional aspect.- Assistance in logistics & documents preparation before going for GC.- Analysis for customer needs and EPs countries preferences.-- Creating a booklet or an info session for parents. - Improving communication way of oGCDP within the LC.- Travelling became a need for Students in Poland and our program can

support them in that. - ReturneeS stories help other students to become interested in taking GC. - Focusing on working on University Relations.- Possibility to partner with an Airline companies as a cost cutting solution

for Eps.- GC become a university mandatory internship.

.

Threats:-Competitive students programs that is similar to GC.- Conflicts between countries.- OCs retention rate. - Visa issues with some countries.- Sometimes students would like to travel by their own not

through GC.- Flight tickets prices for some countries specially when

there is a limited time for Eps to buy tickets. - Some people prefer professional work than going for

volunteering .- -Students are more focused on finding a job than going for

volunteering.- Influence of family on going for GC.- Bad servicing & Experience for Eps make them a detractors

for GC.

-Engagement of Eps After they come back From GC and using themFor promotion only.-How to communicateThe product price for students.-Eps think sometimes thatFlight tickets are expensive More than actually it is.-Parents aren’t convinced about their children going for GC.-Students don’t perceive us as a professional organization and don’t understand our culture.-Ocs etiquette while dealing with Eps.-Ocs/OCPs don’t really understand the product.-Changing the structure in the middle of the year. -lack in cooperation with universities.

Activity

Based on that SWOT analysis come up with an Idea that will lead oGCDP in AIESEC in Poland to

Grow.

#OGCDP_ONFIRE