JULIA CLAIRE CAMPBELLJULIA@JCSOCIALMARKETING.COMWWW.JCAMPBELLSOCIALMARKETING.COM

LinkedIn : Making It Work For You

February 14, 2013Gordon College

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WELCOME! Objectives for this talk

What is LinkedIn? Why should you use it?

Identify the different parts of the LinkedIn profile.

Learn some of the best practices for using LinkedIn.

Learn ways to connect with people and grow your professional network using this online tool.

Get your questions answered!

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SLIDES ARE AVAILABLE

http://www.slideshare.net/juliagulia77

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LINKEDIN STATISTICS More than 200 million members in over

200 countries and territories. Professionals are signing up at a rate of

approximately two new members per second.

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LINKEDIN STATISTICS Sixty-four percent of LinkedIn members are

located outside of the United States. As of the school year ending May 2012, there

are over 20 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.

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LINKEDIN BEST PRACTICES• How do people use LinkedIn?

• Network professionally• Recruit professionals• Research• Find jobs• Build thought

leadership• Remember names

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LINKEDIN BEST PRACTICES• Students can use

LinkedIn to:• Connect with

classmates, faculty and family (professionally)

• Find new opportunities for internships and jobs

• Manage what potential employers learn about you online

• Research companies

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mWHAT MAKES LINKEDIN DIFFERENT?

Facebook is like the local pub or family reunion

Twitter is like a fast-paced newsroom

LinkedIn is like a trade show or conference

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LINKEDIN BEST PRACTICESLet’s explore the

home page!• Login• Notifications• LinkedIn Today• People You May

Know• Who’s Viewed Your

Profile?• Your LinkedIn

Network• Jobs You May Be

Interested In

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LINKEDIN BEST PRACTICESCompleting your LinkedIn Profile

1) Include your full name and image.

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mLINKEDIN BEST PRACTICES

2) Personalize your Headline.

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mLINKEDIN BEST PRACTICES

Headline Tips!• Job seekers, use “Talented [Your

Profession] Seeking New Opportunity” not “Unemployed”.

• Students: “Aspiring [Your Profession] Seeking Internship” not “Student at Gordon College”. 

• Target audience – Who do you want reading this?

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mLINKEDIN BEST PRACTICES3) Write a great Summary.• Use key words (think about people

searching for you).• Show people how awesome you are!

When writing, answer these questions:• Who are you?• What are your specialties?• How can you help people/solve problems?• How do you want to connect?

• Tip: Make it personal but professional.

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mLINKEDIN BEST PRACTICES4) Add Work History

to the Experience section.

• Be brief!• Short, short bullet points.• DO NOT cut and paste

your resume.• Try to avoid jargon and

industry speak.• Make it accessible.• Add videos, images,

documents, portfolio.

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mLINKEDIN BEST PRACTICES

5) Share an update.• This is NOT like Facebook. Share resources and be

professional. • It will be seen in the News Feed.• Ideas – Share your blog posts, event information,

helpful resources, articles, links

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mLINKEDIN BEST PRACTICES

6) Ask for Recommendations.• Personalize the request message.• Ask for specifics (jog their memory).

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mLINKEDIN BEST PRACTICES

7) Grow your Network!• Request connections – use a short,

personalized message.• Be helpful. • Offer advice.• Connect others.

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mLINKEDIN BEST PRACTICES

8) Connect with care.• For job hunters, it is advantageous to

connect generously.• But… some people are picky.• It’s up to you!

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mLINKEDIN BEST PRACTICES

9) Improve your profileAdd sections

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mLINKEDIN BEST PRACTICES

Sample profilesPam Moore www.linkedin.com/in/pmoore John Haydon www.linkedin.com/in/johnhaydon

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mLINKEDIN BEST PRACTICES

10) Using Groups wisely• Remember the social media rules! • Choose Groups carefully – you can join 50.• Smaller more local groups yield better results.• Check out the “Most Popular Discussions”.• Schedule time to visit each group at least once

a week.• Turn off email notifications if they become too

overwhelming.• Make sure to follow the group rules and

etiquette!

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MORE RESOURCES

• LinkedIn for Students – http://learn.linkedin.com/students/

• Mashable – www.mashable.com• HubSpot – www.hubspot.com• Social Media Examiner –

www.socialmediaexaminer.com