linkedin for college students, professional careers and unemployment
Post on 18-Oct-2014
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DESCRIPTION
Sarah Manley constructs the basics of a LinkedIn Profile and gives the tips on what needs to be done when learning how to connect on this social media platform.TRANSCRIPT
LinkedIn for College, Professional Career &
Unemployment
Leadership and Management Management 382
St. Thomas UniversitySarah M. Manley, MA
Sarah M. Manley, MA:
15+ years professional marketer – manufacturing, health care & technology
Manages more than 10 social accounts for Fortune 17 organization
National Blogger/Speaker Established & implemented 100+ marketing
programs/initiatives for Fortune 500 and SMB clients Grew SMB from $2 Million sales to $10 Million sales
within 3 years.
Social Networks: Twitter Instagram Pinterest Facebook
LinkedIn?
By the Numbers:
277 million professionals (2/14) 2 new profiles created/seconds (2/14) Available in 20 Languages (10/13) 41% Mobile Visitors (6/13) 40% of users check LinkedIn DAILY/spending
17 minutes/session (11/12) 2.1 Million Groups (3/13)
By the Numbers:
48% of Recruiters ONLY use LI for social outreach (1/14)
Only 13% of millenials use LI (9/13) Recruiters have on average 616 connections
(1/14) 600K (users who have been hired by
company they interned for).
Profile: Create a profile – If you already have one, click
on Profile and then on “Improve Your Profile” – LinkedIn will walk you through it.
Professional Image/Headshot; only you, no significant others, no inappropriate attire
If you are unemployed, write a headline that gives people an idea of who you are & what you can do.
Profile:
Be Visible – Edit Profile & Manage Public Profile settings.
Use action words & avoid jargon. You are not a vanguard, maven, guru or ninja!
Complete volunteer/skills information
Brand yourself! Personalize your LinkedIn Profile URL
Profile:
ProfessionalImage
Headline
Edit
PersonalizedURL
Privacy:
Edit, Profile and Customize Visibility under Privacy Controls
Contacts:
LinkedIn Contact Requests MUST be personalized. Do NOT use the default connection text.Current & Former co-workersParents (their friends & associates) & Relatives NeighborsTeachers & advisorsVolunteer organizationsStudent leadership positionsStudent groups, classmates
Contacts:
Explain how you know them and why you are connecting. Explain you will follow up with the connection.
Recommendations & Endorsements:
After profile is complete: Write recommendations for your connections – state something that explains skills and cite examples.Give endorsements to you establish your network contribution.
Recommendations:
Give recommendations to receive recommendations; people may look at that statistic.
Endorsements:
LinkedIn will ask if your connections have skills – a simple click will “endorse” them. Rearrange your skills to be ranked the way you want them.
Presentations:
LinkedIn has partnered with Slide Share; upload presentations to give your profile a boost. Great way to keep your network in the loop on career presentations.
Groups:
Join groups – start small and consider: High School Alumni College AlumniCollege Professional Associations Groups or organizations you aspire to be a part of.Review annually and eliminate groups w/little engagement
Groups:
Tip: The number in the upper right corner indicates an active thread – Join the conversation
Following:
Follow industry organizations where you may want to be employed
Follow schools Follow business and industry thought leaders: Sheryl
Sandberg, Richard Branson, Bill Gates Follow professors who have inspired you, in your
major or even in your general studies. Follow professional associations
Jobs:
2 Places: Jobs Tab and within Groups
The Pulse:
Get news; tailored by groups, interests, industry and contacts
Your Assignment:
Complete Profile Upload your final project to your LinkedIn Profile Spend 2 hours on LinkedIn every week. If
Unemployed, spend 5 hours. Connect with graduating classmates by June 1 Write 1 recommendation/week through summer Connect with Professors by June 1 Join at least 10 groups by June 15 Follow business leaders by July 1