linkedin for students - how to leverage linkedin to help kick-start your career

Giving yourself the best chance of success

March 2014

Charles HardyHigher Education Evangelist

LinkedIn

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How to be ready for that

Opportunity$

How to be ready for that

Opportunity$

What you

know

Who you

knowWho you are

Your Identity- not just what you

say but also how you interact

Who you are

Register: Registering for LinkedIn is fast and

free!

Build your profile: Add a professional photo

Build your profile: Tell people what you’re

passionate about

Your Elevator Pitch

Express your aspirations�

Sculpt Your Summary

Build your profile: Show off your experience

Think Keywords

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Your Skills & RecommendationsAdd your skills and expertise – and get endorsed

Add skills

Get

endorsed

13Collect valued recommendations

Go for 100%...Add relevant documentation$

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Complete your Profile!

100% complete profiles

are 40x more likely to

receive opportunities.

Manage your settings

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Your Network – not just for

today but for the future

Who you know

Develop your network: Connect with people

you know

Friend who goes

to Durham

Aunt who works

for BootsTutor at University

Summer job bossGuys on your

course

Develop your network: Send invitations to new

people you meet

So now you have an

awesome profile�

and

a growing network�

Use LinkedIn insights to your

advantage

What you know

Take a look at alumni from

your university�

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www.linkedin.com/alumniStudying Career Paths | Identifying Mentors | Identifying contacts

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Find the right Group for you

Finding the Right GroupOn your

homepage

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Or just search for the right GroupsFor example$

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Groups – get your settings right

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• Size can be important – but is not always the best

indicator of quality.

• A healthy group has frequent discussion topics, but

remains focused on topic.

• A lot of spam or agency vacancy posts suggest the group

is badly maintained.

Employers

on LinkedIn

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Employers sell themselves – “this is a great

place to work and develop your career$”

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Employers share their latest jobs$

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Employers proactively target the talent they

need using LinkedIn Recruiter

� They can search by anything:

– University

– Field of Study

– Graduation Date

– Keywords

– Groups38

What about

Jobs?

Jobs on LinkedInRecommended job matches on your Home page

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Your Profile is critical for quality

matching – think Keywords.

Jobs: Get an inside edge

70% of jobs come through

networking, so see who you know

Jobs on LinkedInSearch for jobs, save jobs and searches

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Company

Insights?

Follow Companies you are interested in working for

Followers receive relevant updates, news, links – and jobs

Research companiesDo you feel a connection?

� Company mission, products and services

� Company culture and employees’ skills

� News about the company, industry and competitors

� Information about the role – search for members already

holding the role / similar roles

� Information about the person interviewing you

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The top 5 things you should now:

1. Complete and enhance your personal profile

2. Connect and grow your network$

3. Join a relevant networking Group

4. Follow companies you are interested in

5. Be an active collaborator – share, update your

status, discuss$GIVE to your network.